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Contents

[Podcast] MaryEllen Dickey, CFRE, On Balancing Donor Acquisition & Retention

 

MaryEllen Dickey, CFRE, joins the Responsive Fundraising Podcast to share what she’s learned by leading donor development teams for the last two decades across social service, education, and healthcare nonprofits.

We also discuss the balance between donor retention and acquisition, the importance of channel-donor fit and multi-channel fundraising, and how to lead a donor development team well to prevent burnout.

MaryEllen, is Senior Vice President of Advancement for Diakon Lutheran Social Ministries. As such, she oversees a range of giving programs, including grants, major gifts, planned giving, corporate giving, endowments, and special capital projects, to support Diakon’s mission to serve those in need.

Before joining Diakon the beginning of 2007, MaryEllen was Vice President for Development at Good Shepherd Hospital and Rehabilitation Network, Allentown. In addition to completing a successful $40 million capital campaign that resulted in $52 million in giving, her department focused on creating its first chair, expanding numerous program endowments, and supporting the development of a health and technology center. She also has held planned giving and executive director positions with Lafayette College, Easton, and Lehigh University, Bethlehem.

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Virtuous Team

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

See the Virtuous platform in action.  Schedule a call with our team for personalized answers and expert advice on transforming your nonprofit with donor management software.

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Summarize with AI

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Virtuous Ranks No. 1,290 on the 2025 Inc. 5000 List of America’s Fastest-Growing Private Companies

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Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer