Contents

[Podcast] Gordon Pont On Building A Remarkable Nonprofit Brand

 

Gordon Pont, the Partner and Strategy Director at Collab Agency in Australia, joins the Responsive Fundraising Podcast to talk about brand and marketing strategy, and the necessity to stand for something to ensure you stand out from the crowd. During our conversation we pull on Gordon’s experience in consumer marketing and nonprofit advocacy and uncover essential traits nonprofit brands need to be remarkable and attract support.

Gordon is a strategically led commercial marketer and business owner. With 20+ years of building brands, across B2C and B2B markets he promises to effectively collaborate so that your business grows. His experience includes senior Marketing, Sales, Category Management, Innovation and Directorship roles. Having also worked across most communication channels in traditional and digital media. He’s passionate about working together with teams looking to grow and brings a breadth of capability, leadership and insight.

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

Take a self-guided tour of Virtuous, where you can explore the platform at your own pace and see if Virtuous is right for you. 

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

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The Responsive Maturity Model
5 Steps to More Personalized Donor Experiences
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Actionable tips and insights for personalizing donor engagement with responsive fundraising.
How to Create Responsive Donor Journeys With Your CRM

How to Create Responsive Donor Journeys With Your CRM

By leveraging your CRM to create responsive donor journeys, you are nurturing relationships that are likely to result in long-term engagement and support.
3 Ways to Use Multichannel Engagement to Retain Donors

3 Ways to Use Multichannel Engagement to Retain Donors

With a multichannel engagement approach, you can reach donors in their preferred channels, connect more deeply with them, and retain their support over time.
Unlock Success: Donor Segmentation Essentials

Unlock Success: Donor Segmentation Essentials

Responsive donor segmentation can help you unlock behavioral insights that deepen engagement with donors. Read on to learn how to leverage these insights.

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

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Todd Shinabarger
Chief Information Officer