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[Podcast] Gordon Pont On Building A Remarkable Nonprofit Brand

 

Gordon Pont, the Partner and Strategy Director at Collab Agency in Australia, joins the Responsive Fundraising Podcast to talk about brand and marketing strategy, and the necessity to stand for something to ensure you stand out from the crowd. During our conversation we pull on Gordon’s experience in consumer marketing and nonprofit advocacy and uncover essential traits nonprofit brands need to be remarkable and attract support.

Gordon is a strategically led commercial marketer and business owner. With 20+ years of building brands, across B2C and B2B markets he promises to effectively collaborate so that your business grows. His experience includes senior Marketing, Sales, Category Management, Innovation and Directorship roles. Having also worked across most communication channels in traditional and digital media. He’s passionate about working together with teams looking to grow and brings a breadth of capability, leadership and insight.

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Virtuous Team

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Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer