Contents

[Podcast] Gordon Pont On Building A Remarkable Nonprofit Brand

 

Gordon Pont, the Partner and Strategy Director at Collab Agency in Australia, joins the Responsive Fundraising Podcast to talk about brand and marketing strategy, and the necessity to stand for something to ensure you stand out from the crowd. During our conversation we pull on Gordon’s experience in consumer marketing and nonprofit advocacy and uncover essential traits nonprofit brands need to be remarkable and attract support.

Gordon is a strategically led commercial marketer and business owner. With 20+ years of building brands, across B2C and B2B markets he promises to effectively collaborate so that your business grows. His experience includes senior Marketing, Sales, Category Management, Innovation and Directorship roles. Having also worked across most communication channels in traditional and digital media. He’s passionate about working together with teams looking to grow and brings a breadth of capability, leadership and insight.

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

See the Virtuous platform in action.  Schedule a call with our team for personalized answers and expert advice on transforming your nonprofit with donor management software.

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

If you know another nonprofit pro who’d enjoy reading this page, share it with them via Email, Linkedin, Twitter, or Facebook.

The Responsive Maturity Model
5 Steps to More Personalized Donor Experiences
Get Responsive Fundraising Tips
Get updates delivered directly to your inbox.

Summarize with AI

10 Best Donation Widgets for Nonprofits & How to Add Them

10 Best Donation Widgets for Nonprofits & How to Add Them

Donation Widget TL;DR: A donation widget is a small, embeddable giving component you can add to any page of your website, not just your donation page We’ll talk about the…
Annual Giving vs Major Gifts: Tips, Tools, & Best Practices

Annual Giving vs Major Gifts: Tips, Tools, & Best Practices

TL;DR: Annual giving provides steady, predictable revenue that funds your day-to-day mission. Major gifts are large, relationship-driven donations that power big initiatives like capital campaigns or new programs. Both streams…
13 Best Prospect Research Tools for Nonprofits in 2026

13 Best Prospect Research Tools for Nonprofits in 2026

Prospect Research Tools TL;DR: Donor prospect research tools surface capacity, giving history, and affinity across your whole file, not just the obvious names. AI now turns days of manual digging…

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer