Is Crypto the Key to Your Next Generation of Donors?

Does your nonprofit accept crypto donations?

If you’re mystified by crypto donations, you’re certainly not alone.

This week on The Responsive Weekly, Dawn Galasso of Pursuant/Giving DNA, joined us to make the case for accepting crypto and explain who crypto donors are, and how to identify, cultivate, and steward them. 

The Quick Summary

Watch the Full Recording Here

Top Takeaways

  • Just like accepting gifts of stock does not require you to become an expert on the stock market, accepting gifts of cryptocurrency does not require you to become a crypto expert. Accepting a donation does not require trading in cryptocurrency.
  • Who are crypto donors? Dawn recommends looking to your data for:
    • Younger men (under age 45)
    • With higher than average income (the average crypto donor has an income of $110,000)
    • Who are digitally responsive
    • And already philanthropic
  • Because crypto donors tend to be wealthier than average, receiving a crypto gift is a good signal of greater giving capacity.
  • Most crypto donations are anonymous. When you solicit crypto gifts, encourage donors to tell you who they are so you can thank them personally and steward the relationship

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