TL;DR: Most nonprofit fundraising teams know what it feels like to launch a campaign that should have worked. The vision was compelling. The board was aligned. The goal felt within
Your nonprofit is most likely using AI, but do you ever find yourself wondering if you and your team use it well? Or how your use of AI compares to
Your volunteers show up. They serve meals, mentor students, organize events, and give their time because they believe in your mission. But here’s something most nonprofit teams don’t realize: volunteer
A Benchmark Study of 346 Organizations. Published February 2026 1. Executive Summary Fundraising has never been more complex. Donor expectations are higher. Data is overwhelming in volume and scattered in
TL;DR – Donors expect personal, relevant experiences, but fundraisers are stretched thin. – New Virtuous product updates and capabilities focus on helping teams connect personally with more donors. – Automation
TL;DR: AI can’t fix bad data. Garbage in, garbage out still applies. Your donor data is a story your supporters are telling you. Listen to it. Data security and governance
TL;DR → Philanthropy has long emphasized targeting and segmentation, often without questioning the underlying assumption: people are best understood in groups. → The concept of N of one, rooted in
TL;DR → Choosing the best CRM for nonprofits in 2026 should match how your team fundraises today and how you plan to grow tomorrow. → Modern nonprofit CRMs go far
As part of my work at Virtuous, I’ve had the opportunity to connect with hundreds of amazing nonprofit leaders. And every time I jump off of a Zoom call, I’m
Now, every tool carries the Virtuous name—because every part of our platform is built with the same goal: to help you build better relationships and grow generosity at scale.
I couldn’t be more excited to announce our Series C funding round led by Susquehanna Growth Equity (SGE). This new investment represents a huge step forward for Virtuous in our
Announcing ‘The Responsive Nonprofit’—learn eight core practices to transform nonprofit innovation and drive impact. Get your copy today!
As donor churn and acquisition costs increase, here’s how leveraging your donor relationships and insights can help you boost average donor retention.
Acquiring and retaining donors is the lifeblood of any nonprofit organization. Accomplishing important charitable work requires predictable, sustainable revenue from a faithful group of supporters. For the past 8 years,
Most of the nonprofits we work with understand the importance of personalizing their donor communications. Donors are people, and they want to be treated like people… not just names in
2020 has been a year of massive change for nonprofits. From entire teams going remote overnight, to a chaotic election season, to a civil rights movement driving systemic change, to
Email is critical element for any nonprofit hoping to scale the mid- and lower-tier donor programs. In fact, recent studies on nonprofit marketing will tell you that email has become
Big data is being used to supercharge some of the world’s most high-performing organizations. Google, Toyota, and many top-performing nonprofits use data analytics to grow sales, reduce costs, increase giving,
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Everything you need to build better relationships and increase impact with confidence.
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Design personalized donor journeys, plus automate back-office processes and task management.
Actionable insights to help retain donors and extend engagement.
Design effective online giving experiences that celebrate the impact of each donation.
Enterprise-grade business intelligence and analytics to improve decision-making.
Virtuous’ AI-powered Responsive Fundraising Platform is easy to use, automates key tasks, and allows your entire team to leverage the right data and channels to create stronger donor relationships that result in more growth and retention.
