Product
Responsive Fundraising Platform

Nonprofit CRM

Connect with all donors personally

Marketing and Email

Use multiple channels to reach donors

Online Giving

Make online giving more personal

Fundraising Automation

Optimize action with real-time data

Donor Signals

Insights to retain and engage donors

Event Registration

Personalize events for better results

Popular Features

Virtuous BI New

Letters on Demand

Virtuous SMS

Wealth Data

Social Insights

Apps + Integrations
More from Virtuous

Mobilize volunteers to fill mission-critical needs

Seamlessly deploy custom online giving experiences

Enterprise-grade business intelligence and analytics
Solutions

For Nonprofit Teams

Development Teams

Improve the donor experience with data-driven journeys tailored to each supporter.

Event Teams

Manage events that transform your supporters into lifelong advocates.

Marketing Teams

Reach your supporters across all platforms with personalized engagement.

Volunteer Teams

Effortlessly manage, recruit, and engage volunteers.

Platform Overview
Explore how Virtuous helps transform givers into lifelong supporters.
Customers

Success Stories

Human Services

Deliver powerful, modern donor management that increases your impact

Higher Education

Strengthen your institution to build long-term alumni engagement

K-12 Education

Strengthen your institution to build long-term alumni engagement

Animal Welfare

Your one tool to recruit, engage, and connect supporters with your mission

Faith & Ministries

Engage, personalize, and steward your community and cause

Healthcare

Increase ROI with a HIPAA-compliant platform designed to unlock growth

Arts & Cultural

Curate supporter experiences from registration to cultivation

Customer Stories
See what success with Virtuous looks like
Why Virtuous

The Virtuous Difference

Responsive Fundraising

The responsive approach builds trust and loyalty through personalized engagement

Committed To Your Success

We’re here to make sure you get the most from your technology investment

Our Purpose & Values

Virtuous is a software company committed to helping nonprofits grow generosity

Onboarding and Migration

Our team ensures a smooth transition so you can focus on growing your nonprofit's impact.

Virtuous Partners
Extend the value of Virtuous by connecting with a trusted Technology or Solutions partner
Resources
Learn and Grow

Resource Center

Blog

Nonprofit Benchmarks

Webinars & Events

Reports & Guides

Newsletter

Podcast

Thought Leaders

Compare Virtuous

Virtuous Academy
Featured Resources

2024 Nonprofit Benchmark Report
Insights to help your nonprofit grow, boost engagement, and drive impact

Top 5 Reasons to Choose Virtuous
Discover why Virtuous is the smarter Blackbaud Raiser's Edge alternative.
Pricing
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Andrea Aracil

The Best Donor Database Software for Growing Nonprofits

Struggling with donor management and fundraising growth? The best donor database software can streamline your efforts, automate tasks, and deepen donor relationships.

March 6, 2025

Ask a Responsive Fundraiser with Floyd Jones

Learn Floyd Jones’ Four C’s of Community Building to turn one-time donors into lifelong supporters with engagement, fundraising, and data strategies.

March 6, 2025

How to Ensure Clean Data and Seamless System Adoption with Virtuous: Can Your CRM Do This?

How to Ensure Clean Data and Seamless System Adoption with Virtuous: Can Your CRM Do This?

Ensure clean data and seamless CRM adoption with Virtuous. Learn how a responsive fundraising platform can transform donor engagement and nonprofit success.

March 5, 2025

More Than a Database: Transforming Healthcare Development with Your CRM in 2025

Healthcare fundraising is more challenging than ever. Development teams often struggle with outdated systems, disconnected donor relationships, and compliance barriers. To maximize impact, healthcare organizations need more than a database—they

March 4, 2025

Surviving A Tech Breakup: How to Successfully Navigate a CRM Change

Many nonprofits struggle with their CRM systems. Limited donor insights, impersonal outreach, missed opportunities, and low donor retention are common challenges. Additionally, operational inefficiencies such as siloed data, manual processes, and IT dependencies further hinder success. If your organization is facing these frustrations, it may be time to consider transitioning to a new CRM.

March 1, 2025

How to Build Better Reports and Track Fundraising Metrics for Nonprofit Success

Welcome to Ask a Responsive Fundraiser, where we take your questions to a fundraising expert so that you can grow generosity. Today, we’re taking your questions to Kayla Schneider. Kayla is a results driven data analyst with over a decade of experience in higher education specializing in advancement, enrollment, and business intelligence.

February 27, 2025

Why Virtuous Is the Best CRM Donor Management Software for Growing Impact

Discover how CRM donor management software can transform your nonprofit, providing a unified view of donor interactions and streamlining communication to build lasting relationships.

February 26, 2025

How to Choose the Right Tech for Your Nonprofit with Matt Scott from CauseMic

How to Choose the Right Tech for Your Nonprofit with Matt Scott from CauseMic

In this episode of The Responsive Lab, your Virtuous co-hosts, Carly Berna and Scott Holthaus, welcome Matt Scott from CauseMic for an exciting discussion about the importance of technology in the nonprofit sector.

February 25, 2025

The Best Donor Database Software for Growing Nonprofits

Struggling with donor management and fundraising growth? The best donor database software can streamline your efforts, automate tasks, and deepen donor relationships.

March 6, 2025

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Nonprofit CRM

Everything you need to build better relationships and increase impact with confidence.

Marketing & Email

Send comprehensive, omni-channel campaigns to activate donors and increase engagement.

Events

Produce virtual, hybrid, or in-person events that are personalized and raise more.

Volunteer Mobilization

Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.

Automation

Design personalized donor journeys, plus automate back-office processes and task management.

Signals

Actionable insights to help retain donors and extend engagement.

Online Giving

Design effective online giving experiences that celebrate the impact of each donation.

Business Intelligence

Enterprise-grade business intelligence and analytics to improve decision-making.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

Schedule a Demo

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”

Todd Shinabarger

Chief Information Officer