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Virtuous Joins The Giving Institute

It’s been an amazing six months of growth at Virtuous. Our team continues to grow. We’ve added unprecedented features to our product suite. And most recently, we are proud to announce that we have joined The Giving Institute as their newest member.

For those who might not be familiar, The Giving Institute is counted among the most influential and important organizations for advancing the field of professional fundraising. Their dedication to ethics and excellence not only makes them a leader but it also aligns closely with our values at Virtuous. 

One of the most important contributions The Giving Institute provides to fundraisers is the annual Giving USA report. First published in 1955, the research provides a comprehensive look at the state of philanthropy in the United States. It was the data provided by The Giving Institute that led us to identify the generosity gap and, ultimately, the need for a shift from traditional fundraising to responsive fundraising.

Becoming a member solidifies the Virtuous commitment to serving nonprofits with reliable data, powerful software, and actionable solutions so that they can treat all their donors like major donors. Gabe Cooper, our CEO, said it best, “The Giving Institute is on the leading edge of delivering insights and thought leadership in the nonprofit space. We are proud and excited to be part of the group.” 

As members, we look forward to contributing in a way that elevates donor experiences and celebrates the deeply personal motivations behind every act of generosity. Virtuous is excited to work with The Giving Institute to expand what is possible for nonprofits as they work to connect with and engage the modern donor. 

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

Schedule a discovery call with us, where we can show you around, answer your questions, and help you see if Virtuous is right for you. 

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

If you know another nonprofit pro who’d enjoy reading this page, share it with them via Email, Linkedin, Twitter, or Facebook.

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Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
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Todd Shinabarger
Chief Information Officer