Kristine Masta

Remote (Will Travel When Requested)
Partner Type
Services Consultant
Arts & Cultural, Environment, Healthcare, Higher Education, Human Services
Capital Campaigns, Data Hygiene, Database, Digital, Direct Response, Events, Fundraising, Implementation, Major Gifts, Marketing, Planned Giving, Post-Live Support, Training

About Kristine Masta

Kristine Masta is a database and change management strategist, with an expertise in fundraising.

A few simple philosophies as a fundraiser:

  1. You need to be equally creative and analytical.
  2. It matters not if you are an expert or a novice user, your CRM is your friend. (And, Virtuous is very intuitive.)
  3. When you are organized, and let your CRM do the work, you have more time to be creative.


  • Implementation to Go-Live
  • Strategy & Change Management
  • Training
  • Data Integrity, Naming, Organizational Processes
  • Integrations, Dashboards, Reports, Queries & Segmentations
  • Gift Entry, Batch Imports, EOM Close
  • Personalized Manual
  • Fundraising Strategies and Execution
  • MOM, YOY Reporting

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer