The Responsive Fundraising Platform
Transform givers into lifelong supporters
Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all of your donors personally, no matter their gift size. It streamlines your team’s work, eliminates tedious back-office tasks, and focuses on the relationships and connections that matter most.
Convert data into deeper human connection with responsive fundraising
12%
Organizations see 12% increase in donor retention using Virtuous.
10%
Virtuous customers see 10% increase in average gift size.
20%
Teams using Virtuous see a 20% decrease in administrative time.
What is responsive fundraising?
Responsive fundraising puts the donor at the center of fundraising and grows giving through personalized donor journeys that respond to the needs of each individual.
Expect more
Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.
Nonprofit CRM
Everything you need to build better relationships and increase impact with confidence.
Marketing & Email
Send comprehensive, omni-channel campaigns to activate donors and increase engagement.
Events
Produce virtual, hybrid, or in-person events that are personalized and raise more.
Volunteer Mobilization
Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.
Automation
Design personalized donor journeys, plus automate back-office processes and task management.
Signals
Actionable insights to help retain donors and extend engagement.
Online Giving
Design effective online giving experiences that celebrate the impact of each donation.
Explore what's possible with Virtuous »
Get a live 1:1 demo and your questions answered with one of our customer champions.
“We don’t just use Virtuous for interacting with donors, we also use it to tell our team what their next best tasks are.”
Beth Fisher
Chief Advancement Officer
Features designed for the responsive nonprofit
Virtuous is built to help nonprofits become more responsive and grow. Get a complete picture of your giving and growth, collaborate across teams, and measure progress with features designed for organizations like yours.
Integration
Breakdown data and department silos to unlock a unified view of your supporters.
- 360° Donor Profiles
- Integrated Marketing Data
- Smart Query Tool
- Automated Receipts
- Smart Gift Arrays
- Auto-Append Wealth Data
- Online Donor Portals
- Open API
Collaboration
Enable teams to work together to create a seamless supporter experience.
- Campaign Management
- Task Management
- Email Marketing
- Multichannel Automation
- Gift Ask Pipeline
- Donor Portfolio
- Location-Based Search
- Project Management
Visibility
Give leadership to frontline fundraisers access to actionable data and insights.
- Role-Based Dashboards
- Website & Email Tracking
- Virtuous BI Reporting
- Responsive Scorecard
- Chapter Support
- Intelligent Forecasting
- Pre-Lapse Predictors
- Social, Gift, and Wealth Scoring
“For me, Virtuous is about simplifying the typical CRM into a useful, efficient, and powerful tool. Add in Virtuous Automation and, in my opinion, you get one the best CRMs at a great value.”
Johnny Avots-Smith
Director of Development & Operations
Products built for nonprofit growth
Whether you need better donor management, more efficient volunteer coordination, or to grow online giving, Virtuous offers responsive solutions to help streamline your processes and build better relationships with your supporters.
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Build more lasting donor relationships with less chaos.
Unify your fundraising, marketing, and volunteer data, rid teams of back-office tasks, and surface the insights needed to build responsive supporter experiences at scale.
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Mobilize more volunteers to fill critical needs with less hassle.
Post opportunities to a branded hub, recruit new volunteers, level-up the volunteer communications and experience, and streamline management.
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Raise more funding online with less stress.
Design branded donation pages and online donor portals, launch high-performing fundraising campaigns, and manage registration and day-of for online, offline, and hybrid events.
Build more lasting donor relationships with less chaos.
Unify your fundraising, marketing, and volunteer data, rid teams of back-office tasks, and surface the insights needed to build responsive supporter experiences at scale.
Mobilize more volunteers to fill critical needs with less hassle.
Post opportunities to a branded hub, recruit new volunteers, level-up the volunteer communications and experience, and streamline management.
Raise more funding online with less stress.
Design branded donation pages and online donor portals, launch high-performing fundraising campaigns, and manage registration and day-of for online, offline, and hybrid events.
Additional Product Highlights
Payment Processing
Remove the friction between fundraising and finance with an integrated payments platform.
Security
The highest level of compliance, fraud protection, and industry-leading protocols to ensure your donor and payment data is secure.
Built for Scale
Optimized for nonprofits of all sizes, designed for growth.
Virtuous Connect
Reduce silos and enable visibility across your team and tools with open API, robust integrations, and a full view of all your data in one place.
"It was like adding 10 staff members! Virtuous adds time to my day by bringing solutions that create tasks, send automatic emails and help me make donors feel special."
Daphne Keys
Director of Development
You need a growth partner, not another vendor
We’re here to make sure you get the most out of your technology investment. Virtuous begins with onboarding centered on your organization’s goals and continues with personalized training and ongoing support.
- Training & help center
- Launch tools
- Dedicated account manager
- Monthly webinars
- Comprehensive learning library
- Secure data management
Data Migration
Our data migration experts help you move data efficiently from your previous system, step-by-step.
Training
Our training specialists provide personalized training to show you how to use Virtuous to maximize your fundraising.
Customer Success
Your onboarding success coach will help you stay on track and manage change as you switch systems and your dedicated account manager will host regular reviews with you to ensure that you keep getting the most out of Virtuous as you use it.
Connect with the Virtuous Community
Virtuous Academy
Learn how to use Virtuous products with confidence and best practices to drive success.
Virtuous Insider
Gather weekly with other Virtuous users to share best practices, plus see the latest innovations.
Virtuous Help Center
Get how-to articles and videos, tactical walkthroughs, and ongoing support.
The Responsive Weekly
Learn, share, connect with other forward-thinking nonprofit leaders.
Build Better Series
A monthly training session designed to help you build better systems and strategies.
Responsive Nonprofit Summit
Our annual summit brings together thousands of like-minded, forward-thinking nonprofit leaders for informative sessions and hands-on workshops.
“Outstanding customer service! In 30 years of fundraising leadership I have never seen this level of service from a technology partner.”
John Cerniglia
SVP & Chief Development Officer
Nonprofit CRM Checklist
The Comprehensive Guide to Maximize Your Donor Software.
Understand, Analyze, and Identify Your Ideal CRM.
Grow generosity with Virtuous.
Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.
“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer