How Responsive Segmentation Reveals Trends in Donor Behavior

Now that we have clean data and aligned teams, what’s next?

In order to move toward a more personalized approach with donors, we need ways to better segment donors into buckets based on their passions, capacity, stage in the donor journey.

For modern nonprofits, segmentation is a way to group donors by a range of themes and personas based on giving patterns, interests/affinity, stage in their donor journey, digital behavior, volunteer behavior, etc.

You’ll hear from industry experts, Jessica Allen of Virtuous and Aidan Augustin of Feathr!

Together we’ll learn how to:

⚡️ Adopt responsive segmentation strategies

⚡️ Send the right message, to the right supporter, at the right time using multichannel marketing

⚡️ Personalize donor communications based on donor behavior and affinity

⚡️ Leverage best-in-class technology to automate tasks and tag donors appropriately

In this fourth installment of a six-part series, you’ll learn how to create a personalized experience for each donor based on their passions, capacity, and affinity.

As a bonus for registering, you’ll receive a copy of The Responsive Maturity Model eBook to follow along with each session and receive CFRE credits upon completion!

Save your seat today!

Full participation in The Responsive Maturity Model series is applicable for 6 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.

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