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Dynamic Campaigns: Your All-in-One Toolkit to Unlocking Supporter Generosity
April 25 @ 2:00 pm – 3:00 pm ET
We’ve officially made it to Step Four where the principles of Responsive Fundraising truly begin to accelerate generosity!
Traditionally, nonprofits have leveraged direct response fundraising tactics that push the same email or mail piece to every donor at the same time. This one-to-many approach to fundraising can feel incredibly impersonal (everyone gets the same thing!)—but these campaigns are also largely based on the timing of the nonprofit and not the timing of the donor.
In this webinar, we’ll learn how to:
⚡️ Personalize messages based on key actions and behaviors of your donors
⚡️ Use automation to move donors through a donor journey
⚡️ Measure and test the effectiveness of a dynamic campaign
In this fifth installment of a six-part series, you’ll learn how to reduce team time by automating tasks, move donors through a journey, and measure the effectiveness of campaigns.
As a bonus for registering, you’ll receive a copy of The Responsive Maturity Model eBook to follow along with each session and receive CFRE credits upon completion!
Save your seat today!
Full participation in The Responsive Maturity Model series is applicable for 6 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.
