Boost Donor Retention Rate with a Strong Value Proposition
Donor retention rate is a major indicator of success, yet nonprofits struggle to connect with donors. How can nonprofits overcome this challenge? Read it here.
Connect with all donors personally
Optimize action with real-time data
Optimize action with real-time data
Insights to retain and engage donors
Make online giving more personal
Personalize events for better results
Business intelligence and analytics
Custom online giving experiences
Mobilize volunteers to grow your mission
Deliver powerful, modern donor management that increases your impact
Increase ROI with a HIPAA-compliant platform designed to unlock growth
Strengthen your institution to build long-term alumni engagement
Engage, personalize, and steward your community and cause
Your one tool to recruit, engage, and connect supporters with your mission
Curate supporter experiences from registration to cultivation
See what success with Virtuous looks like
The responsive approach builds trust and loyalty through personalized engagement
Virtuous gives you the CRM, fundraising, volunteer, and marketing tools you need
Virtuous is a software company committed to helping nonprofits grow generosity
We’re here to make sure you get the most from your technology investment
Extend the value of Virtuous by connecting with a trusted Technology or Solutions partner
Thought leadership, tips, and tricks for responsive donor engagement
Insights, trends, and in-depth analysis
Where nonprofit leaders come to talk
Guides, reports, and best practices
Learn, network, and grow with us
Learn how to use Virtuous and prove your expertise
Donor retention refers to the ability of a nonprofit organization to keep its donors engaged and motivated to continue providing support over time. It measures how effectively an organization maintains its relationships with donors, ensuring they feel connected and valued enough to make repeated contributions. High donor retention rates indicate strong, lasting donor relationships, whereas low retention rates suggest a need for improved engagement strategies.
Unlike a one-time donation, retained donors continue to support the organization through repeated contributions. This support is vital for nonprofits for several reasons:
Nonprofits often measure donor retention rates to evaluate the effectiveness of their fundraising and engagement strategies. Adopting a responsive fundraising approach is a proven strategy to enhance donor retention, as it involves dynamically adjusting outreach and engagement efforts based on individual donor behaviors and preferences.
By leveraging data insights for personalized communication, timely acknowledgments, and relevant opportunities for involvement, organizations can foster a deeper sense of connection and value among their supporters, encouraging sustained and increased contributions over time.
While “donor retention” is broadly defined as the ability of an organization to keep its donors engaged over time, it can be nuanced in its application, leading to what might be considered different “types” or aspects of donor retention based on specific metrics, donor segments, or engagement strategies.
Here are a few distinctions that might be thought of as types of donor retention:
Donor retention rate is a major indicator of success, yet nonprofits struggle to connect with donors. How can nonprofits overcome this challenge? Read it here.
In the midst of the global pandemic and social and economic crises in 2020, what unfolded was an unprecedented level of generosity. Donors showed up to support and protect the
Enhance member retention with the ultimate donor relations strategy. Learn how to build lasting connections and foster loyalty among your supporters.
Nonprofits face a unique challenge: understanding exactly who their target audience is. In an industry like retail, for example, a main driver for a product purchase is a need. That