Wealth Data

Actionable insights
that drive support

Don’t just rely on intuition. Let Virtuous help identify high-potential donors by automatically appending wealth data based on criteria you define.


60% of major gift prospects aren’t on a nonprofit’s radar


65% of major gift officers want an easy-to-use role-specific CRM


$4-7 billion in matching gift funds go unclaimed each year

Wealth Screening

Get to know your donors, personally.

Knowing the giving capacity and preferences of each donor enables your nonprofit to grow giving. Visualize donor-giving networks, affiliations, and proximity to other donors with a data-rich map view. See the geographic identity of donors based on interests, persona, or wealth.
Smart Recommendations

Wow your donors with the
right ask, at the right time.

Build giving arrays that analyze your donor’s giving behavior and wealth data to determine the best, next gift ask.

Optimize Reporting

Avoid messy data appends.

See real-time, integrated wealth and giving data that equips your development team to create appropriate fundraising goals.


Use wealth data to transform your organization

Nonprofit CRM Checklist

The comprehensive guide to maximize your donor software.

Understand, analyze, and identify your ideal CRM.

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer