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Nonprofit Marketing & Email

Accelerate fundraising & donor engagement with integrated campaigns.

Orchestrate multichannel marketing campaigns and deliver the personal connection your donors deserve.

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Benefits of Integrated Marketing

  • Personalize Your Email & SMS

  • Easily design engaging, personalized email and SMS campaigns.

    Build engaging emails and SMS messages that inspire action. Tailor your outreach to each contact by syncing your marketing efforts directly to your donor data.

    Popular Features

    • Easy-To-Use Email Builder
    • Dynamic Content & Fields
    • A/B Split Testing
    • Forms Integration
    • Automated Sequences
    • Best Practice Templates
  • Build Dynamic Segmentation

  • Target each message to the right person at the right time.

    Dynamically segment your donors and send content that resonates with each individual’s interests. Optimize conversion rate by sending personalized communication with the hyper-relevant next steps.

    Popular Features

    • Campaign Management
    • Behavior-Driven Donor Tagging
    • Automated Segmentation
    • Direct Mail Segmentation
    • Segment & Campaign Analytics
    • Email Integrated with Donor Data
  • Drive Multi-Channel ROI

  • Coordinate donor communication across all channels.

    Send relevant communication to the right person at the right time to increase response rates. Whether it’s engagement on your website, or in your donor’s inbox and mailbox, Virtuous  helps you maximize the value you deliver to each donor.

    Popular Features

    • Track Web Engagement
    • Subscription & Lead Forms
    • Gated Content
    • Donor-Level Email Engagement
    • 360-Degree Campaign Reporting
    • Premiums & Media Attribution
    • ROI Reporting

Easily design engaging, personalized email and SMS campaigns.

Build engaging emails and SMS messages that inspire action. Tailor your outreach to each contact by syncing your marketing efforts directly to your donor data.

Popular Features

  • Easy-To-Use Email Builder
  • Dynamic Content & Fields
  • A/B Split Testing
  • Forms Integration
  • Automated Sequences
  • Best Practice Templates

Target each message to the right person at the right time.

Dynamically segment your donors and send content that resonates with each individual’s interests. Optimize conversion rate by sending personalized communication with the hyper-relevant next steps.

Popular Features

  • Campaign Management
  • Behavior-Driven Donor Tagging
  • Automated Segmentation
  • Direct Mail Segmentation
  • Segment & Campaign Analytics
  • Email Integrated with Donor Data

Coordinate donor communication across all channels.

Send relevant communication to the right person at the right time to increase response rates. Whether it’s engagement on your website, or in your donor’s inbox and mailbox, Virtuous  helps you maximize the value you deliver to each donor.

Popular Features

  • Track Web Engagement
  • Subscription & Lead Forms
  • Gated Content
  • Donor-Level Email Engagement
  • 360-Degree Campaign Reporting
  • Premiums & Media Attribution
  • ROI Reporting

Real Results

Read More
UMOM Personalizes Donor Engagement with Virtuous

Learn how UMOM New Day Centers leverages Virtuous multichannel marketing solutions to personalize donor communication and grow giving.

Key Features

Email & SMS Marketing

Build and send engaging emails with an intuitive drag-and-drop builder. Integrate SMS, Direct Mail, Events Invitations, and more into each campaign.

Campaign Builder

Design perfectly orchestrated fundraising campaigns with mail segmentation, multichannel ROI tracking, robust attribution tracking, and detailed performance reporting.

Form Builder

Easily build and deploy online forms for online giving, membership sign-up, email subscriptions, pledge giving, and more.

A/B Split Testing

Split test emails to optimize engagement based on opens or clicks. Automatically default to the winning email and track results all the way through to gift conversion.

Letters on Demand

Automate the creation and sending of physical letters and postcards for true multichannel donor outreach, all without having to touch a stamp or envelope.

Fundraising Automation

Build sequences that connect with donors in real-time. Use data collected from giving behavior, interests, or milestones to craft personalized engagement for each individual.

“After our first automated email campaign, we reactivated 26 new donors. That was just one email, so the ROI was instant for us.”
Beth Fisher
VP of Advancement and Communication

The recognized leader in
nonprofit fundraising software

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G2 Summer 2024 Award
G2 Summer 2024 Award
G2 Summer 2024 Award
G2 Award for Virtuous
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"Virtuous automation allows us to respond to donors quicker than ever before, bringing another level of relationship with our donors.”
Paul S.VP of Development
“Virtuous is an easy choice because it's user friendly and has robust integrations that minimize manual data entry between systems.”
Troy W.
"We have loved the ease of use of Virtuous. We can communicate with donors based on their giving and preferences."
Meghan M.Senior Manager of Philanthropy Operations
"Virtuous allows our team to look in one spot for shared information on donors and supporters who are close to our mission."
Nydia S.Community Partnerships Coordinator
"Virtuous ties together different systems and is our main repository for donor data. It is the data silo killer for our organization."
Brad D.

Resources

The Donor Journey
Multichannel Fundraising

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Nonprofit CRM

Everything you need to build better relationships and increase impact with confidence.

Marketing & Email

Send comprehensive, omni-channel campaigns to activate donors and increase engagement.

Events

Produce virtual, hybrid, or in-person events that are personalized and raise more.

Volunteer Mobilization

Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.

Automation

Design personalized donor journeys, plus automate back-office processes and task management.

Signals

Actionable insights to help retain donors and extend engagement.

Online Giving

Design effective online giving experiences that celebrate the impact of each donation.

Business Intelligence

Enterprise-grade business intelligence and analytics to improve decision-making.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer
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