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Fundraising Automation

Powerful automation that creates personal connections at scale.

Orchestrate cross-channel campaigns based on the behavior of each donor, without extra work from your team.
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Benefits of Fundraising Automation

  • Build Personal Connections at Scale
  • Workflow Automation with task list

    Ensure every person feels connected to your cause with dynamic donor journeys.

    Use real-time data to trigger the next best step with each donor. Automatically send emails, text messages, and direct mail. Even create tasks or append wealth data based on donor signals.

    Popular Features

    • Donor Journey Builder
    • Best-Practice Templates
    • Email Automation
    • Letter/Postcard Automation
    • Automated Task Creation
    • Personalized SMS
  • Save Team Time

  • Streamline your team’s process and eliminate menial work.

    Let Virtuous do the heavy lifting so you can spend more time focused on meaningful work. Automate your daily workflow, segment supporters, make real-time data updates, and more.

    Popular Features

    • Process Automation
    • Automated Wealth Appends
    • Dynamic Segmentation
    • Auto-Updated Data Fields
    • Donor Portfolio Updates
    • Team Task Assignments
  • Never Miss an Opportunity

  • Acquire, retain, and nurture more donors with the power of data.

    Fundraising Automation is the cheapest employee you’ll ever hire. With Virtuous, you can identify opportunities in real-time and automatically take action to maximize giving.

    Popular Features

    • New Donor Welcome Series
    • Automated Receipts
    • Lapsed Donor Reactivation
    • Acknowledgements
    • Birthdays & Anniversaries
    • Event Follow-Up Sequence
    • Warm Name Nurture Series
    • Major Donor Sequences
Workflow Automation with task list

Ensure every person feels connected to your cause with dynamic donor journeys.

Use real-time data to trigger the next best step with each donor. Automatically send emails, text messages, and direct mail. Even create tasks or append wealth data based on donor signals.

Popular Features

  • Donor Journey Builder
  • Best-Practice Templates
  • Email Automation
  • Letter/Postcard Automation
  • Automated Task Creation
  • Personalized SMS

Streamline your team’s process and eliminate menial work.

Let Virtuous do the heavy lifting so you can spend more time focused on meaningful work. Automate your daily workflow, segment supporters, make real-time data updates, and more.

Popular Features

  • Process Automation
  • Automated Wealth Appends
  • Dynamic Segmentation
  • Auto-Updated Data Fields
  • Donor Portfolio Updates
  • Team Task Assignments

Acquire, retain, and nurture more donors with the power of data.

Fundraising Automation is the cheapest employee you’ll ever hire. With Virtuous, you can identify opportunities in real-time and automatically take action to maximize giving.

Popular Features

  • New Donor Welcome Series
  • Automated Receipts
  • Lapsed Donor Reactivation
  • Acknowledgements
  • Birthdays & Anniversaries
  • Event Follow-Up Sequence
  • Warm Name Nurture Series
  • Major Donor Sequences

Real Results

North Central University Frees Up 260 Hours Annually With Virtuous CRM and Automation Tools

With smarter resource allocation, NCU can now spend more time nurturing donor relationships, resulting in a surge of giving across the board.

Read More

Key Features

Donor Journey Builder

Tell a single story using automated outreach across all channels based on each donor’s behavior and preferences.

Email & SMS Automation

Build and automate personalized email sequences, or automatically send action-based SMS messages triggered by a donor's behavior.

Letters & Receipts on Demand

Automatically send postcards, letters, or receipts in real-time without ever touching a stamp or envelope. Add physical mail to automation workflows for a true multi-channel experience.

Data Updates & Tagging

Update data fields, tag donors, and segment data dynamically based on predetermined data filters without manual work from your team.

Wealth Appends & Portfolio Assignment

Don’t wait to understand the capacity of each donor. Automatically append wealth data in real-time. Assign contacts to major gift officers or target high-capacity donors with personalized follow-up.

Automated Team Tasks

Assign follow-up tasks for your team to call a donor or compose a handwritten note based on the donor’s capacity, gift history, or behavior.

“The marketing automation was the number one selling point for us. To be able to have responsive email streams that respond to people’s actions and their interests, and automate that to give everyone the impression that we have a one-on-one relationship, that’s really been a game changer.”
Veronica Carrillo
Donor Relations Manager

The recognized leader in
nonprofit fundraising software

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G2 Summer 2024 Award
G2 Summer 2024 Award
G2 Summer 2024 Award
G2 Award for Virtuous
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"Virtuous automation allows us to respond to donors quicker than ever before, bringing another level of relationship with our donors.”
Paul S.VP of Development
“Virtuous is an easy choice because it's user friendly and has robust integrations that minimize manual data entry between systems.”
Troy W.
"We have loved the ease of use of Virtuous. We can communicate with donors based on their giving and preferences."
Meghan M.Senior Manager of Philanthropy Operations
"Virtuous allows our team to look in one spot for shared information on donors and supporters who are close to our mission."
Nydia S.Community Partnerships Coordinator
"Virtuous ties together different systems and is our main repository for donor data. It is the data silo killer for our organization."
Brad D.

Resources

Marketing Automation Playbook Download

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Nonprofit CRM

Everything you need to build better relationships and increase impact with confidence.

Marketing & Email

Send comprehensive, omni-channel campaigns to activate donors and increase engagement.

Events

Produce virtual, hybrid, or in-person events that are personalized and raise more.

Volunteer Mobilization

Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.

Automation

Design personalized donor journeys, plus automate back-office processes and task management.

Signals

Actionable insights to help retain donors and extend engagement.

Online Giving

Design effective online giving experiences that celebrate the impact of each donation.

Business Intelligence

Enterprise-grade business intelligence and analytics to improve decision-making.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer
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