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Nonprofit CRM

CRM tailored for nonprofits. Data insights to grow giving.

Streamline donor management, personalize every interaction, and provide actionable insights that empower your teams to hit their goals.

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Virtuous Nonprofit CRM

Benefits of a Responsive CRM

  • Grow Giving
  • Virtuous Gift Ask Pipeline

    See the data you need to build lasting donor relationships.

    Stop piecing together disparate software and wrangling data. Get instant access to the actionable insights you need to create personal connections at scale and grow giving.

    Popular Features

    • 360 Degree Donor Views
    • Major Gift Pipeline & Forecasting
    • Complex Gift Management
    • Robust Receipting
    • Integrated Volunteer Data
    • Automated Moves Management
    • Flexible Dashboards & Reporting
    • Email Integration
    • Intuitive Householding
    • Impact & Project Tracking
  • Boost Team Productivity

  • Increase productivity with a platform designed to save time and accelerate results.

    Stop bouncing from platform to platform and wasting time on menial tasks. With Virtuous, you can complete all your essential tasks, automate manual work, get all of your data in one place, and see the ROI of your fundraising efforts.

    Popular Features

    • Automated Tasks & Calls
    • Data Hygiene & Data Appends
    • Intuitive Data Import Tools
    • Automatic Data Updates
    • Process Workflow Automation
    • Role-Specific Data Views
    • Dynamic Segmentation
    • 40+ Integrations
  • Scale Personal Connections

  • Drive real-time next steps with each donor informed by data and behavior.

    See intelligent suggestions for the next best action based on each donor’s gift history, social media profiles, wealth data, web visits, email engagement, demographic data, volunteerism, and more—then automate outreach based on key signals.

    Popular Features

Virtuous Gift Ask Pipeline

See the data you need to build lasting donor relationships.

Stop piecing together disparate software and wrangling data. Get instant access to the actionable insights you need to create personal connections at scale and grow giving.

Popular Features

  • 360 Degree Donor Views
  • Major Gift Pipeline & Forecasting
  • Complex Gift Management
  • Robust Receipting
  • Integrated Volunteer Data
  • Automated Moves Management
  • Flexible Dashboards & Reporting
  • Email Integration
  • Intuitive Householding
  • Impact & Project Tracking

Increase productivity with a platform designed to save time and accelerate results.

Stop bouncing from platform to platform and wasting time on menial tasks. With Virtuous, you can complete all your essential tasks, automate manual work, get all of your data in one place, and see the ROI of your fundraising efforts.

Popular Features

  • Automated Tasks & Calls
  • Data Hygiene & Data Appends
  • Intuitive Data Import Tools
  • Automatic Data Updates
  • Process Workflow Automation
  • Role-Specific Data Views
  • Dynamic Segmentation
  • 40+ Integrations

Drive real-time next steps with each donor informed by data and behavior.

See intelligent suggestions for the next best action based on each donor’s gift history, social media profiles, wealth data, web visits, email engagement, demographic data, volunteerism, and more—then automate outreach based on key signals.

Popular Features

Real Results

Arkansas Children’s Paves the Way to a More Efficient, Data-Driven Future with Virtuous

With easy access to 360-degree data, Arkansas Children’s increases donor loyalty and engagement while boosting productivity and collaboration across fundraising teams.

Read More

Key Features

Responsive Donor Management

Personalize engagement without piecing together data. Best-in-class CRM functionality tailored for nonprofit teams with enterprise-grade flexibility.

Major Donor & Pipeline Management

Track major donor portfolios and empower individual fundraisers to take advantage of every opportunity. Accelerate moves management with an intuitive Gift Ask pipeline, then accurately forecast gift fulfillment.

Flexible Gift Management

Easily manage Grants, Soft Credits, Corporate Giving, Recurring Gifts, and Pledges—and create segmented acknowledgments and receipts based on the preference of each donor.

Custom Field & Objects

Tailor your Virtuous experience to your organization’s unique needs with custom data objects and custom fields.

Flexible Reporting & Queries

Easily access all of your data with our robust query builder. Create custom reports, share KPIs with your team, see donors on a map, or discover deep data insights with Virtuous BI.

Project Tracking

Close the loop with with donors using project-level impact tracking tied to each gift, then sync gifts directly to your fund accounting system based on each donor's intent.

"Virtuous helps its users to create responsive and personalized experience for donors of all sizes. I have tried almost all of the CRMs and can confidently say that Virtuous is the best of the pack.”
Nicholas Kristock
Executive Director
Logo - Fleece & Thank You

The recognized leader in
nonprofit fundraising software

g2-user-love
G2 Summer 2024 Award
G2 Summer 2024 Award
G2 Summer 2024 Award
G2 Award for Virtuous
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"Virtuous automation allows us to respond to donors quicker than ever before, bringing another level of relationship with our donors.”
Paul S.VP of Development
“Virtuous is an easy choice because it's user friendly and has robust integrations that minimize manual data entry between systems.”
Troy W.
"We have loved the ease of use of Virtuous. We can communicate with donors based on their giving and preferences."
Meghan M.Senior Manager of Philanthropy Operations
"Virtuous allows our team to look in one spot for shared information on donors and supporters who are close to our mission."
Nydia S.Community Partnerships Coordinator
"Virtuous ties together different systems and is our main repository for donor data. It is the data silo killer for our organization."
Brad D.

Future Proof

Enterprise Ready

  • Microsoft Tier 1 Partner
  • Customizable Fields & Objects
  • Leading Encryption & Security
  • Open API
  • 40+ Integrations
  • HIPAA Compliant
  • SSO
Learn More
Built for Scale & Security

Virtuous offers a modern scalable and secure platform built for the complex needs of growing nonprofits.

Resources

CTA Offer - Responsive Maturity Model

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Nonprofit CRM

Everything you need to build better relationships and increase impact with confidence.

Marketing & Email

Send comprehensive, omni-channel campaigns to activate donors and increase engagement.

Events

Produce virtual, hybrid, or in-person events that are personalized and raise more.

Volunteer Mobilization

Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.

Automation

Design personalized donor journeys, plus automate back-office processes and task management.

Signals

Actionable insights to help retain donors and extend engagement.

Online Giving

Design effective online giving experiences that celebrate the impact of each donation.

Business Intelligence

Enterprise-grade business intelligence and analytics to improve decision-making.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer
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