Nonprofit CRM

Data insights to help you grow giving.

Streamline donor management and provide valuable, data-rich insights so your teams can focus on what matters.

Donor Management

See the data you need to build lasting donor relationships.

Build better relationships with personalized cultivation plans for every donor. Stop piecing together disparate data and wrangling spreadsheets. Get instant access to the actionable insights you need on one customizable dashboard.

“Virtuous is custom designed for the needs of fundraisers. It’s the most donor-centered software I’ve ever used.”

Jamie Trussell

Chief Development Officer

Gift & Pipeline Management

Increase productivity with a platform designed to be your growth partner.

Stop bouncing from platform to platform trying to get a complete look at your donor engagement and gift history. Complete all your essential tasks, manage gift pipelines, nurture your donor relationships at scale, and see the ROI of your efforts all in Virtuous.

“Virtuous is the perfect tool for us. Making this change to our nonprofit CRM enabled us to connect with givers in new and meaningful ways and have a greater impact on the community.”

John Barnett

Chief Development Officer

Fundraising Insights

Get real-time suggestions informed by data and donor behavior.

Know who to contact and what to talk about in a single donor view. See intelligent suggestions for the next best action based on the donor’s gift history, social network behaviors, wealth data, demographic data and more.


“Virtuous is powerful yet simple. It is designed as a capable partner for today’s high touch fundraiser who works to build relationships across multiple channels and understands that networks are as important as gifts.”

Otto Monroy

Chief Operating Officer

Project Tracking

Close the loop and celebrate program impact.

Tie your donations back to specific projects and follow up with donors using project-level impact notes. Then map the project gifts directly to your fund accounting system.

“Virtuous is the best nonprofit CRM I’ve ever used!”

Gregg Mitchell

Chief Development Officer


See the full picture with a
click of a button.

Make smarter, more efficient decisions with intuitive reporting that tracks key metrics, streamlines administrative processes, and increases your team’s data intelligence.


“Virtuous is an integral part of our organization. It plays a critical role in identifying key partners and donors and helps drive engagement and financial support.”

Steve Verleye

Executive Director

Nonprofit CRM Checklist

The comprehensive guide to maximize your donor software.

Understand, analyze, and identify your ideal CRM.

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer