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Donor Signals

Understand your donors with wealth and engagement insights.

Discover each donor’s wealth and demographic profile. Follow their digital engagement. Suggest the best next step to increase giving.

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Benefits of Donor Signals

Drive next steps with each donor with 3rd party data and behavior.

See intelligent suggestions for the next best action based on each donor’s gift history, social media profiles, wealth data, web visits, email engagement, demographic data, volunteerism, and more—then automate outreach based on key signals.

Popular Features

See clearly through the clutter.

Leverage the demographic, wealth data,  social insights, and more to drive stronger donor connections and increase giving. This data can be used for major gift teams, as well as direct response fundraising so you have the insights to treat every donor like a major donor.

Popular Features

  • Financial & Relational Scores
  • Actionable Data Insights
  • Social Integration
  • Pre-Lapse Predictors
  • Robust Queries
  • Data-Rich Map View

Take the guesswork out of gift asks.

Easily identify your best prospects and likely giving behavior using predictive analytics and scoring. Leverage giving patterns or donor interests to segment donors for personalized campaigns.

Popular Features

  • Personalized Gift Asks
  • Lead Scoring
  • Smart Gift Arrays
  • Best Next Call Reports
  • Relationship Tracking
  • Predictive Analytics

Real Results

The market-leader in understanding donors and growing giving.

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G2 Summer 2024 Award
G2 Summer 2024 Award
G2 Summer 2024 Award
G2 Award for Virtuous
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"Virtuous automation allows us to respond to donors quicker than ever before, bringing another level of relationship with our donors.”
Paul S.VP of Development
“Virtuous is an easy choice because it's user friendly and has robust integrations that minimize manual data entry between systems.”
Troy W.
"We have loved the ease of use of Virtuous. We can communicate with donors based on their giving and preferences."
Meghan M.Senior Manager of Philanthropy Operations
"Virtuous allows our team to look in one spot for shared information on donors and supporters who are close to our mission."
Nydia S.Community Partnerships Coordinator
"Virtuous ties together different systems and is our main repository for donor data. It is the data silo killer for our organization."
Brad D.

Resources

CTA Offer - Responsive Maturity Model
"Virtuous is designed for today's high touch fundraiser who works to build relationships across multiple channels and understands that networks are as important as gifts."
Otto Monroy
Otto MonroyCOO, Logos Academy
“ By using a platform like Virtuous we can easily stay in regular communication with our donors—whether that's a phone call, letter, or email.” 
Samantha Mellon
Samantha MellonDirector of Development, A Kid's Place Tampa Bay
“We’re currently at 345% year-over-year raised. We would not have been positioned to have those donor conversations without Virtuous.”
Abigayle Tobia
Abigayle TobiaVP of Philanthropy, Verland
“Virtuous is custom-designed for the needs of fundraisers. It’s the most donor-centered software I have ever used.”
Jamie Trussell
Jamie TrussellVP of Development, Adult & Teen Challenge USA
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Customer Stories

Expect more

Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create responsive experiences that build trust and grow impact.

Nonprofit CRM

Everything you need to build better relationships and increase impact with confidence.

Marketing & Email

Send comprehensive, omni-channel campaigns to activate donors and increase engagement.

Events

Produce virtual, hybrid, or in-person events that are personalized and raise more.

Volunteer Mobilization

Recruit and mobilize volunteers to fill mission-critical needs without the back-office headache.

Automation

Design personalized donor journeys, plus automate back-office processes and task management.

Signals

Actionable insights to help retain donors and extend engagement.

Online Giving

Design effective online giving experiences that celebrate the impact of each donation.

Business Intelligence

Enterprise-grade business intelligence and analytics to improve decision-making.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

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“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer
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