Resources

Books & Guides

Your library for fundraising and marketing trends and best practices.

The Donor Journey

The donor journey is the path each person takes to evolve from a stranger to a recurring donor to your organization. It’s a complex web of personalized engagements and responses that are repeatable and scalable....

The Complete Nonprofit CRM Checklist

Choosing the right Nonprofit CRM and Donor Management Software is critical to growing a robust fundraising program. Modern donors expect more from your organization and the right CRM features can help you pro-actively build better...

Nonprofit Marketing Automation Checklist

Automation ensures you never miss an opportunity to connect with every donor. Your team can tell a single story to reach donors across all channels. Automate personalized direct mail, postcards, text messages, email, or receipts...

The Donor Journey Guidebook

Start creating donor personas and mapping your donor journeys with The Donor Journey Guidebook from Virtuous. These fillable templates will help you approach your communication planning in an organized and deliberate way, so that you...

Marketing Automation Playbook

Are you getting the most out of your automation? Marketing automation helps you connect with every supporter, sending the right messages to the right people at the right time. It makes multichannel, responsive donor communications...

The Complete Guide to Digital Fundraising

Digital fundraising has become the primary driver of new generosity over the last 15 years. Your digital strategy can be the difference between having a massive impact in the world, or slowly dying because you...

Responsive Fundraising: The Blueprint for Engaging Modern Donors

We are in the middle of a generosity crisis. No, people are not losing interest in giving. In fact, people are more aware than ever before of the causes that need attention. The problem is...

Pocket Guide to Responsive Fundraising

Responsive fundraising is most effective if everyone understands why it’s important and how it will elevate every aspect of your nonprofit. That’s why we put together The Pocket Guide to Responsive Fundraising. In our 100-page...

The Responsive Fundraising Toolkit

Transform Your Fundraising Success Donor-centric nonprofit teams know giving is deeply personal, and use responsive fundraising strategies to deliver personalized donor experiences and treat all their donors like major donors. The Responsive Fundraising Toolkit will...

Online Giving Playbook

Online giving is a critical part of your entire fundraising system. We know more donors giving more of their gifts online. But more importantly, nonprofits are using online giving behavior to create more personalized donor...

Donor Retention Playbook

As nonprofits look to grow, it is more critical than ever to understand the motivations of the modern donor and to build hyper-personalized relationships at scale. Retaining donors will require nonprofits to build deeper connections...

The Responsive Fundraising Playbook

In The Responsive Fundraising Blueprint, we outlined the framework leading nonprofits use to increase generosity from the modern donor. Using Listen, Connect, Suggest, and Learn strategies, responsive nonprofits are able to leverage personalization, automation, and...

Content Mapping for Nonprofits

Digital marketing can feel overwhelming. You have emails, landing pages, social media, “code” and everything in between. It’s hard to take a step back to get a handle on what you’re saying, where, and to...

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer