{"id":21964,"date":"2022-03-01T15:44:17","date_gmt":"2022-03-01T15:44:17","guid":{"rendered":"https:\/\/virtuous.org\/raise\/2022\/03\/01\/using-paypal-to-increase-conversion-rates\/"},"modified":"2026-03-08T19:20:23","modified_gmt":"2026-03-09T02:20:23","slug":"using-paypal-to-increase-conversion-rates","status":"publish","type":"post","link":"https:\/\/virtuous.org\/raise\/using-paypal-to-increase-conversion-rates\/","title":{"rendered":"Using PayPal to Increase Conversion Rates"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\">There are many options and integrations you can leverage to boost your online fundraising with Virtuous Raise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, not every nonprofit needs to use all of Virtuous Raise&#8217;s features to be successful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, I would discourage anyone from simply turning on features without also tracking if there are impacts (both positive and negative) on giving.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, there <em>are<\/em> a few core functionalities I think every nonprofit should at least consider.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Virtuous Raise PayPal integration is one of those \u201cmust-consider\u201d features.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So if you haven\u2019t discovered our PayPal integration yet, then read this post and see how you can increase conversion rates simply by turning on this powerful feature!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why use the PayPal integration?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Your donors recognize and trust the PayPal brand.<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"944\" height=\"565\" src=\"https:\/\/virtuous.org\/raise\/wp-content\/uploads\/sites\/7\/2024\/06\/Donate_PP_Venmo_CC_rectangle-1.png\" alt=\"PayPal\" class=\"wp-image-22104\" style=\"width:521px;height:auto\" srcset=\"https:\/\/virtuous.org\/raise\/wp-content\/uploads\/sites\/7\/2024\/06\/Donate_PP_Venmo_CC_rectangle-1.png 944w, https:\/\/virtuous.org\/raise\/wp-content\/uploads\/sites\/7\/2024\/06\/Donate_PP_Venmo_CC_rectangle-1-300x180.png 300w, https:\/\/virtuous.org\/raise\/wp-content\/uploads\/sites\/7\/2024\/06\/Donate_PP_Venmo_CC_rectangle-1-768x460.png 768w\" sizes=\"(max-width: 944px) 100vw, 944px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Donors have been seeing the PayPal brand online since 1998, well before the financial tech&nbsp;world exploded in the 2000\u2019s.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most online shoppers \u2014 <a href=\"https:\/\/www.businessofapps.com\/data\/paypal-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">87.5%<\/a> to be exact \u2014 have used PayPal, with at least 80 million of them taking advantage of PayPal\u2019s One Touch feature.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a good bet that many of your donors have used or are currently using PayPal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PayPal\u2019s high brand recognition brings a strong degree of brand trust.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.&nbsp; PayPal is secure.<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"509\" height=\"1024\" src=\"https:\/\/virtuous.org\/raise\/wp-content\/uploads\/2022\/03\/US_UK_Checkout_PP_PL_Venmo_CC-2-509x1024.png\" alt=\"PayPal\" class=\"wp-image-22106\" style=\"width:247px;height:auto\" srcset=\"https:\/\/virtuous.org\/raise\/wp-content\/uploads\/sites\/7\/2022\/03\/US_UK_Checkout_PP_PL_Venmo_CC-2-509x1024.png 509w, https:\/\/virtuous.org\/raise\/wp-content\/uploads\/sites\/7\/2022\/03\/US_UK_Checkout_PP_PL_Venmo_CC-2-149x300.png 149w, https:\/\/virtuous.org\/raise\/wp-content\/uploads\/sites\/7\/2022\/03\/US_UK_Checkout_PP_PL_Venmo_CC-2.png 640w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As one of the earliest online payment methods, PayPal is well-known for its security.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PayPal provides secure donation processing in several ways\u2026&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PayPal <a href=\"https:\/\/www.investopedia.com\/articles\/personal-finance\/011215\/which-safer-paypal-or-credit-card.asp\" target=\"_blank\" rel=\"noreferrer noopener\">encrypts the data<\/a> being sent and received with every transaction. This means the donor\u2019s financial information isn\u2019t accessible even to the nonprofit it\u2019s sent to.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PayPal users can enable a <a href=\"https:\/\/www.investopedia.com\/articles\/personal-finance\/011215\/which-safer-paypal-or-credit-card.asp\" target=\"_blank\" rel=\"noreferrer noopener\">second authorization<\/a> feature making every transaction doubly secure.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PayPal does not require their users to pay any unauthorized purchases or donations from their accounts <a href=\"https:\/\/www.investopedia.com\/articles\/personal-finance\/011215\/which-safer-paypal-or-credit-card.asp\" target=\"_blank\" rel=\"noreferrer noopener\">if it is reported<\/a> within 60 days.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PayPal will only work with <a href=\"https:\/\/www.paypal.com\/us\/smarthelp\/article\/how-can-i-get-my-nonprofit-set-up-with-paypal-to-accept-donations-faq1068\" target=\"_blank\" rel=\"noreferrer noopener\">verified 501(c)3<\/a> charities.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PayPal <a href=\"https:\/\/givebutter.com\/blog\/paypal-donate-button-pros-and-cons\" target=\"_blank\" rel=\"noreferrer noopener\">inspects donations<\/a> for fraud.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">While there is a certain level of trust that comes through the high brand recognition, PayPal\u2019s security features are industry-leading.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. First-time donor conversion rates have been known to increase simply by having the PayPal badge on the giving page.<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ok, this is admittedly anecdotal\u2026 but among those we work within the online giving space, we\u2019ve repeatedly heard reports that online giving rates increase on donation pages that simply feature the PayPal badge.<\/p>\n\n\n\n<div style=\"width:100%;height:0;padding-bottom:100%;position:relative\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s right!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It seems that\u2014when paired with traditional options like credit card and ACH\u2014simply having <em>the option<\/em> of giving via PayPal can help boost conversion rates.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PayPal is known for security and confidence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So by integrating PayPal with your giving page, you can show your donors that PayPal has qualified you as a trustworthy organization, much like a <a href=\"https:\/\/www.guidestar.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Guidestar<\/a> badge or <a href=\"https:\/\/www.charitynavigator.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Charity Navigator<\/a> badge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if your donors don\u2019t use the PayPal option to facilitate their gift, the fact that you\u2019ve been vetted by PayPal seems to make a significant difference in the number of gifts given on the page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And for me, that is the top reason you should consider turning on the PayPal integration option on your Virtuous Raise&#8217;s giving page!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Test PayPal\u2019s impact on your conversions by <a href=\"https:\/\/help.raisedonors.com\/hc\/en-us\/articles\/360060342291-How-Do-I-Add-PayPal-as-a-Payment-Gateway-\" target=\"_blank\" rel=\"noreferrer noopener\">adding PayPal as a payment gateway<\/a> in Virtuous Raise software and <a href=\"https:\/\/help.raisedonors.com\/hc\/en-us\/articles\/360060352931\" target=\"_blank\" rel=\"noreferrer noopener\">add it to your donation forms<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more help with digital giving options, <a href=\"https:\/\/virtuous.org\/raise\/demo\/\" target=\"_blank\" rel=\"noopener\" title=\"\">contact us today<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many options and integrations you can leverage to boost your online fundraising with Virtuous Raise. Of course, not every nonprofit needs to use all of Virtuous Raise&#8217;s features [&hellip;]<\/p>\n","protected":false},"author":118,"featured_media":21965,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[819],"tags":[],"types":[],"ppma_author":[816],"class_list":["post-21964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-payments","author-stephen-boudreauvirtuous-org"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"There are many options and integrations you can leverage to boost your online fundraising with Virtuous Raise. Of course, not every nonprofit needs to use all of Virtuous Raise&#039;s features to be successful. 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