{"id":21707,"date":"2018-10-07T02:45:29","date_gmt":"2018-10-07T02:45:29","guid":{"rendered":"https:\/\/virtuous.org\/raise\/2018\/10\/07\/five-steps-to-immediately-transform-your-online-fundraising\/"},"modified":"2018-10-07T02:45:29","modified_gmt":"2018-10-07T02:45:29","slug":"five-steps-to-immediately-transform-your-online-fundraising","status":"publish","type":"post","link":"https:\/\/virtuous.org\/raise\/five-steps-to-immediately-transform-your-online-fundraising\/","title":{"rendered":"Five Steps to Immediately Transform Your Online Fundraising"},"content":{"rendered":"
<\/div>

Even if your online fundraising efforts are going great, there is always room for improvement! It’s time to smooth out the friction and make it easier for people to donate to your cause. Here are five steps that can bring incredible transformation to your donation experience.<\/p>\n

Step 1: Identify your donation page\u2019s primary goal.<\/h3>\n

Is your goal providing a giving experience that maximizes the number of gifts at the highest amount? Is your goal making sure everyone creates an account with your system? Is it making sure the donor enters the correct solicitor code so you can properly attribute the gift in your database?<\/p>\n

The bottom line is that you need to clearly articulate your goal. Without a goal, you can\u2019t determine what\u2019s helping and what\u2019s hurting your fundraising efforts.<\/p>\n

Step 2: You can\u2019t fix what you can\u2019t measure.<\/h3>\n

This one is easy and free — get Google Analytics integrated with your ecommerce system.<\/p>\n