{"id":21699,"date":"2018-09-22T18:50:34","date_gmt":"2018-09-22T18:50:34","guid":{"rendered":"https:\/\/virtuous.org\/raise\/2018\/09\/22\/how-can-i-increase-online-fundraising-revenue\/"},"modified":"2018-09-22T18:50:34","modified_gmt":"2018-09-22T18:50:34","slug":"how-can-i-increase-online-fundraising-revenue","status":"publish","type":"post","link":"https:\/\/virtuous.org\/raise\/how-can-i-increase-online-fundraising-revenue\/","title":{"rendered":"How can I increase my online fundraising revenue?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Fortunately, our friends at <a href=\"https:\/\/nextafter.com\">NextAfter<\/a> have invested their professional lives into unloading the answer.<\/p>\n<p>Allow me to introduce you to the Flux Capacitor of Online Revenue Maximization (FCORM).<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4819\" src=\"\/raise\/wp-content\/uploads\/2017\/07\/fcorm-white-300x222.png\" alt=\"\" width=\"399\" height=\"295\" srcset=\"https:\/\/virtuous.org\/raise\/wp-content\/uploads\/sites\/7\/2017\/07\/fcorm-white-300x222.png 300w, https:\/\/virtuous.org\/raise\/wp-content\/uploads\/sites\/7\/2017\/07\/fcorm-white.png 746w\" sizes=\"(max-width: 399px) 100vw, 399px\" \/><\/p>\n<p>The recipe for online revenue has only three essential ingredients:<\/p>\n<ul>\n<li>Web site traffic<\/li>\n<li>Donation conversion rate<\/li>\n<li>Average gift size<\/li>\n<\/ul>\n<p>Each ingredient directly impacts revenue. When managed correctly, small incremental improvements for each can significantly impact the bottom line.<\/p>\n<p>The real power of the FCORM comes when you positively impact all three metrics. In fact, if you increase web traffic, average gift, and conversion rate by 25%, your revenue doubles.<\/p>\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"table-responsive\">\n<table class=\"table table-bordered table-hover\">\n<thead>\n<tr>\n<th><\/th>\n<th style=\"border-right: 1px solid #000\">Baseline<\/th>\n<th style=\"background: #4E9DB1;color: #fff\">+25%<br \/>\nConversion<\/th>\n<th style=\"background: #BF4B3F;color: #fff\">+25% in<br \/>\nTraffic &amp; Conversion<\/th>\n<th style=\"background: #95C74A;color: #fff\">+25%<br \/>\nAll Three<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<th style=\"border-top: 2px solid #000\"><strong>Traffic<\/strong><\/th>\n<td class=\"text-center\" style=\"border-right: 1px solid #000;border-top: 2px solid #000\">100,000<\/td>\n<td class=\"text-center\" style=\"background: #4E9DB1;color: #fff;border-top: 2px solid #000\">100,000<\/td>\n<td class=\"text-center\" style=\"background: #BF4B3F;color: #fff;border-top: 2px solid #000\"><strong>125,000<\/strong> <i class=\"fa fa-arrow-up\" aria-hidden=\"true\"><\/i><\/td>\n<td class=\"text-center\" style=\"background: #95C74A;color: #fff;border-top: 2px solid #000\"><strong>125,000<\/strong> <i class=\"fa fa-arrow-up\" aria-hidden=\"true\"><\/i><\/td>\n<\/tr>\n<tr>\n<th><strong>Conversion<\/strong><\/th>\n<td class=\"text-center\" style=\"border-right: 1px solid #000\">2.0%<\/td>\n<td class=\"text-center\" style=\"background: #4E9DB1;color: #fff\"><strong>2.5%<\/strong> <i class=\"fa fa-arrow-up\" aria-hidden=\"true\"><\/i><\/td>\n<td class=\"text-center\" style=\"background: #BF4B3F;color: #fff\"><strong>2.5%<\/strong> <i class=\"fa fa-arrow-up\" aria-hidden=\"true\"><\/i><\/td>\n<td class=\"text-center\" style=\"background: #95C74A;color: #fff\"><strong>2.5%<\/strong> <i class=\"fa fa-arrow-up\" aria-hidden=\"true\"><\/i><\/td>\n<\/tr>\n<tr>\n<th><strong>Average Gift<\/strong><\/th>\n<td class=\"text-center\" style=\"border-right: 1px solid #000\">$70.00<\/td>\n<td class=\"text-center\" style=\"background: #4E9DB1;color: #fff\">$70.00<\/td>\n<td class=\"text-center\" style=\"background: #BF4B3F;color: #fff\">$70.00<\/td>\n<td class=\"text-center\" style=\"background: #95C74A;color: #fff\"><strong>$87.50<\/strong> <i class=\"fa fa-arrow-up\" aria-hidden=\"true\"><\/i><\/td>\n<\/tr>\n<tr>\n<th style=\"border-top: 2px solid #000\"><strong>Revenue<\/strong><\/th>\n<td class=\"text-center\" style=\"border-top: 2px solid #000;border-right: 1px solid #000\">$140,000.00<\/td>\n<td class=\"text-center\" style=\"border-top: 2px solid #000;background: #4E9DB1;color: #fff\"><strong>$175,000.00<\/strong> <i class=\"fa fa-arrow-up\" aria-hidden=\"true\"><\/i><\/td>\n<td class=\"text-center\" style=\"border-top: 2px solid #000;background: #BF4B3F;color: #fff\"><strong>$218,750.00<\/strong> <i class=\"fa fa-arrow-up\" aria-hidden=\"true\"><\/i><\/td>\n<td class=\"text-center\" style=\"border-top: 2px solid #000;background: #95C74A;color: #fff\"><strong>$273,437.50<\/strong> <i class=\"fa fa-arrow-up\" aria-hidden=\"true\"><\/i><\/td>\n<\/tr>\n<tr>\n<th><strong>% Change<\/strong><\/th>\n<td class=\"text-center\" style=\"border-right: 1px solid #000\">0%<\/td>\n<td class=\"text-center\" style=\"background: #4E9DB1;color: #fff\"><strong>+25%<\/strong> <i class=\"fa fa-arrow-up\" aria-hidden=\"true\"><\/i><\/td>\n<td class=\"text-center\" style=\"background: #BF4B3F;color: #fff\"><strong>+56%<\/strong> <i class=\"fa fa-arrow-up\" aria-hidden=\"true\"><\/i><\/td>\n<td class=\"text-center\" style=\"background: #95C74A;color: #fff\"><strong>+95%<\/strong> <i class=\"fa fa-arrow-up\" aria-hidden=\"true\"><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><!--end of .table-responsive--><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>This type of impact is absolutely possible. But the first step is knowing where you\u2019ve been, so you can plan where you want to go.<\/p>\n<p>So start measuring. Start experimenting. Start growing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fortunately, our friends at NextAfter have invested their professional lives into unloading the answer. Allow me to introduce you to the Flux Capacitor of Online Revenue Maximization (FCORM). The recipe [&hellip;]<\/p>\n","protected":false},"author":118,"featured_media":21700,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[818],"tags":[],"types":[],"ppma_author":[816],"class_list":["post-21699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-donation-page-optimization","author-stephen-boudreauvirtuous-org"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Fortunately, our friends at NextAfter have invested their professional lives into unloading the answer. Allow me to introduce you to the Flux Capacitor of Online Revenue Maximization (FCORM). 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Allow me to introduce you to the Flux Capacitor of Online Revenue Maximization (FCORM). The recipe for online revenue has only three essential ingredients: Web site traffic Donation conversion rate Average gift size Each ingredient directly impacts revenue. When managed correctly,","og:url":"https:\/\/virtuous.org\/raise\/how-can-i-increase-online-fundraising-revenue\/","og:image":"https:\/\/virtuous.org\/raise\/wp-content\/uploads\/sites\/7\/2026\/02\/Logo-1.svg","og:image:secure_url":"https:\/\/virtuous.org\/raise\/wp-content\/uploads\/sites\/7\/2026\/02\/Logo-1.svg","article:published_time":"2018-09-22T18:50:34+00:00","article:modified_time":"2018-09-22T18:50:34+00:00","twitter:card":"summary_large_image","twitter:title":"How can I increase my online fundraising revenue? - Raise","twitter:description":"Fortunately, our friends at NextAfter have invested their professional lives into unloading the answer. Allow me to introduce you to the Flux Capacitor of Online Revenue Maximization (FCORM). The recipe for online revenue has only three essential ingredients: Web site traffic Donation conversion rate Average gift size Each ingredient directly impacts revenue. When managed correctly,","twitter:image":"https:\/\/virtuous.org\/raise\/wp-content\/uploads\/sites\/7\/2026\/02\/Logo-1.svg"},"aioseo_meta_data":{"post_id":"21699","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":true,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-03-03 17:46:05","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2026-03-03 16:15:37","updated":"2026-03-03 18:06:46"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/virtuous.org\/raise\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/virtuous.org\/raise\/category\/donation-page-optimization\/\" title=\"Donation Page Optimization\">Donation Page Optimization<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow can I increase my online fundraising revenue?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/virtuous.org\/raise"},{"label":"Donation Page Optimization","link":"https:\/\/virtuous.org\/raise\/category\/donation-page-optimization\/"},{"label":"How can I increase my online fundraising revenue?","link":"https:\/\/virtuous.org\/raise\/how-can-i-increase-online-fundraising-revenue\/"}],"authors":[{"term_id":816,"user_id":118,"is_guest":0,"slug":"stephen-boudreauvirtuous-org","display_name":"Stephen Boudreau","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/6d515b47cb7f945ec0dcc1cbe691592e265930154f092bc1439197e007564db0?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":"","9":"","10":""}],"_links":{"self":[{"href":"https:\/\/virtuous.org\/raise\/wp-json\/wp\/v2\/posts\/21699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/virtuous.org\/raise\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/virtuous.org\/raise\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/virtuous.org\/raise\/wp-json\/wp\/v2\/users\/118"}],"replies":[{"embeddable":true,"href":"https:\/\/virtuous.org\/raise\/wp-json\/wp\/v2\/comments?post=21699"}],"version-history":[{"count":0,"href":"https:\/\/virtuous.org\/raise\/wp-json\/wp\/v2\/posts\/21699\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/virtuous.org\/raise\/wp-json\/wp\/v2\/media\/21700"}],"wp:attachment":[{"href":"https:\/\/virtuous.org\/raise\/wp-json\/wp\/v2\/media?parent=21699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/virtuous.org\/raise\/wp-json\/wp\/v2\/categories?post=21699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/virtuous.org\/raise\/wp-json\/wp\/v2\/tags?post=21699"},{"taxonomy":"types","embeddable":true,"href":"https:\/\/virtuous.org\/raise\/wp-json\/wp\/v2\/types?post=21699"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/virtuous.org\/raise\/wp-json\/wp\/v2\/ppma_author?post=21699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}