{"id":49352,"date":"2026-02-16T11:40:45","date_gmt":"2026-02-16T18:40:45","guid":{"rendered":"https:\/\/virtuous.org\/momentum\/?post_type=case-studies&#038;p=49352"},"modified":"2026-02-19T07:02:32","modified_gmt":"2026-02-19T14:02:32","slug":"house-of-ruth","status":"publish","type":"case-studies","link":"https:\/\/virtuous.org\/raise\/case-studies\/house-of-ruth\/","title":{"rendered":"How House of Ruth Reengaged 56 Lapsed Donors and Raised $390,000 in 3 Months Using Virtuous Momentum"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Top Challenges<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>20% unexpected drop<\/strong> in annual donations<br><\/li>\n\n\n\n<li>Difficulty identifying <strong>which donors to re-engage<\/strong><br><\/li>\n\n\n\n<li><strong>Limited time<\/strong> for highly personalized donor communication<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Virtuous Momentum Difference<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Surfaced donor recommendation<\/strong>s to guide strategic outreach<br><\/li>\n\n\n\n<li>Equipped the team to <strong>send personalized notes<\/strong> that prompted immediate donor responses<br><\/li>\n\n\n\n<li>Delivered <strong>AI-powered insights <\/strong>that helped reengage lapsed donors and spur renewed giving<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reversing a Sudden 20% Giving Decline<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As Chief Development Officer at House of Ruth, Elizabeth Kiker<strong> <\/strong>faced a challenging end to 2022: <strong>annual donations had dropped by 20%,<\/strong> threatening critical housing and supportive services for women, children, and families in crisis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To respond quickly and effectively, Elizabeth needed a clearer way to identify which donors to contact and which conversations would have the most impact. &nbsp;Elizabeth developed a clear plan for outreach and executed that plan using <strong>Virtuous Momentum<\/strong>, the AI Agent built for fundraising.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Daily Plan for Donor Outreach\u2026Without the Guessing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">House of Ruth used Virtuous Momentum\u2019s smart outreach suggestions, which gave Elizabeth and her team a daily list of donors to call or email. These recommendations highlighted:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Donors most likely to re-engage<br><\/li>\n\n\n\n<li><a href=\"https:\/\/virtuous.org\/resource\/lapsed-donor-reactivation-playbook\/\" target=\"_blank\" rel=\"noopener\" title=\"Lapsed Donor Reactivation Playbook\">Lapsed supporters<\/a> showing interest<br><\/li>\n\n\n\n<li>Individuals who would benefit from more personal, relationship-building outreach<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This meant Elizabeth\u2019s team no longer had to rely on intuition alone; Virtuous Momentum surfaced data-driven outreach priorities that told them exactly where to focus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Personalized Notes That Sparked Immediate Giving<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With Virtuous Momentum\u2019s personalized <a href=\"https:\/\/virtuous.org\/blog\/best-email-marketing-platforms-for-nonprofits\/\" target=\"_blank\" rel=\"noopener\" title=\"Best Email Marketing Platforms for Nonprofits\">email<\/a> drafting capabilities, Elizabeth sent tailored outreach that resonated deeply with donors.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elizabeth never had to start from scratch since Virtuous Momentum learns your own writing voice and caters the writing to your style. At the same time, she maintained full control by reviewing and approving every message.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In one instance, a donor responded immediately with a $3,000 gift and a personal message of thanks.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cAnother $3,000! She just called and gave her credit card and specifically thanked us for the personalized note \u2026 You guys are amazing! We can\u2019t stop pinching ourselves that this is happening.\u201d<\/p><cite>\u2014 Elizabeth Kiker, CDO, House of Ruth<\/cite><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Manually sending a high volume of personalized emails simply wasn\u2019t feasible before. With scalable support in place, the team saw a clear lift in results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Three-Month Turnaround Backed by Data<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Three months after refining their outreach, Elizabeth and her team had clear data showing their efforts were paying off.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>$390,000 raised<\/strong> through targeted outreach<br><\/li>\n\n\n\n<li><strong>7% increase in individual giving<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>56 reengaged lapsed donors<\/strong>, contributing <strong>$183,000<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>135 new donations<\/strong> from supporters reached through personalized communication<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This turnaround helped stabilize giving and ultimately support their mission.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Strengthening a Mission Centered on Healing and Hope<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">House of Ruth\u2019s mission is rooted in supporting women, children, and families through trauma, abuse, and houselessness. By using Virtuous Momentum to guide intentional, personalized outreach, Elizabeth and her team preserved the human connection at the heart of their work while accelerating results when they needed them most.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Help Your Fundraisers Build More Meaningful Donor Relationships<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A 20% giving decline became a $390,000 comeback when House of Ruth gained clarity on who to reach and when. See how Virtuous Momentum can unlock the same focus for your organization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/virtuous.org\/demo-momentum\" target=\"_blank\" rel=\"noopener\" title=\"Virtuous Momentum Demo\"><strong>\u2192 Schedule a Demo of Virtuous Momentum<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>House of Ruth used personalized outreach, guided by AI-powered donor recommendations, to reverse a 20% decline in giving and strengthen donor 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