{"id":49988,"date":"2026-02-16T14:23:59","date_gmt":"2026-02-16T21:23:59","guid":{"rendered":"https:\/\/virtuous.org\/momentum\/?p=49988"},"modified":"2026-03-09T10:23:11","modified_gmt":"2026-03-09T17:23:11","slug":"personalize-major-gift-asks","status":"publish","type":"post","link":"https:\/\/virtuous.org\/momentum\/personalize-major-gift-asks\/","title":{"rendered":"How to Use Program Data to Personalize Major Gift Asks"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>TL;DR<\/strong><br><strong><br><\/strong>&#8211; Track real outcomes (job placements, long-term retention), not vanity metrics (resumes created).<br><br>&#8211; Use giving history and CRM segments to align your data with each donor&#8217;s values.<br><br>&#8211; Build custom pitch materials that pair impact stats with storytelling.<br><br>&#8211; Equip fundraisers with one-page data snapshots and gift-level projections for in-person meetings.<br><br>&#8211; Close the loop with regular outcome updates tied to each donor&#8217;s specific gifts.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Soliciting major gifts while maintaining relationships with dedicated supporters requires a deft hand able to balance the head and the heart. You must show both that your organization can accomplish great things with supporters\u2019 gifts and that you care about these supporters as individuals, not just sources of revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Program data can drive both of these objectives, revealing the real-world impact of&nbsp;major donors\u2019 gifts and demonstrating your commitment to their interests. This post explores how nonprofits can leverage program data to create more compelling, personalized major gift asks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understand what data matters most<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before you start building a donor pitch, it\u2019s important to identify which data points will actually strengthen your case. The most persuasive metrics are directly tied to mission outcomes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To narrow down what metrics your nonprofit should focus on, take these steps:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Define key outcomes.<\/strong>&nbsp;Every program your nonprofit runs should have a specific aim related to your overall mission. For example, let\u2019s say your nonprofit provides a job-readiness program to help people who were formerly incarcerated reacclimate to society. In this case, you might measure the average time to a first job and how long people stay in the same position.<\/li>\n\n\n\n<li><strong>Map how activities lead to impact.&nbsp;<\/strong>Measure your impact&nbsp;according to the target outcomes defined above. Use a visual framework, such as a logic model, which connects a program\u2019s inputs to its intended outcomes, to show how your organization achieves its mission-centric goals. Using the previous example, you might map how your program helps your beneficiaries find gainful employment, which reduces the risk of reoffenses and promotes stability.&nbsp;<\/li>\n\n\n\n<li><strong>Measure metrics that reflect long-term results.<\/strong>&nbsp;For example, tracking the number of resumes created in a job-readiness program is a vanity stat\u2014it shows activity, but not a real outcome. In contrast, measuring how many program participants secured full-time employment and remained employed after six months is a long-term impact metric that directly shows program effectiveness.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Prioritizing high-quality impact metrics shows your donors that you\u2019re not going to waste their time (or their money!). By focusing on the data that reflects real change, you\u2019ll instill donors with confidence in your programs and create a clearer case for major gift support.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Match donor values to program outcomes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One mistake nonprofits make far too often while&nbsp;cultivating major donors&nbsp;is focusing on their own goals at the expense of their major donors\u2019 interests. While not every expenditure can enthuse your donors, you should make it a priority to show donors that you\u2019re dedicated to the causes that they\u2019re most passionate about.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These alignment strategies will help you personalize appeals to donors\u2019 interests:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Review donor profiles and past giving notes.&nbsp;<\/strong>Use these resources to identify common motivators. Giving to specific campaigns or programs can reveal the causes that most excite your donors. Use&nbsp;AI analytics&nbsp;to speed up the process, analyzing vast amounts of data in record time to reveal donor interests.<\/li>\n\n\n\n<li><strong>Segment major donors using your CRM.<\/strong>&nbsp;Grouping your donors by cause area or project preference can help you send personalized communications that reflect donor priorities.&nbsp;<\/li>\n\n\n\n<li><strong>Attach donation amounts to specific outcomes.<\/strong>&nbsp;Using previous bookkeeping data, give prospective major donors insight into your nonprofit\u2019s exact financial needs. For example, a $2,500 donation could fund an after-school tutoring program for a semester or provide veterinary care to injured dogs in an animal shelter.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Making a clear connection between donor priorities and the specific, measurable outcomes of your programs shows major donors that you honor their investment in your organization.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create customized, data-informed materials<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve matched the right data to the right donors, use it to create standout pitch materials. Individualized pitches that clearly communicate both the story and the numbers behind your work are that much more compelling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a few ways to make your appeals go beyond generic outreach:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create visuals<\/strong>&nbsp;like charts or infographics that show outcomes. Use clear, simple designs that communicate key results at a glance.&nbsp;<\/li>\n\n\n\n<li><strong>Personalize summaries<\/strong>&nbsp;based on a donor\u2019s past contributions, including specific references to the outcomes their gifts have helped fund. When donors see that your organization remembers and celebrates their history with your nonprofit, it strengthens their connection to your organization.<\/li>\n\n\n\n<li><strong>Pair impact data with nonprofit storytelling&nbsp;<\/strong>for maximum effect. Your donors probably won\u2019t remember the exact figures you share with them. What they&nbsp;<em>will&nbsp;<\/em>remember is the way your communications made them feel. Stories speak to our humanity and stick with us in the long term, so use storytelling to bring your numbers to life.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Thoughtful packaging of your program data helps your nonprofit speak directly to each donor\u2019s values and past support. When donors see themselves reflected in your data, they\u2019re more likely to envision their future role in driving impactful change with your organization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use data to support in-person conversations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Face-to-face meetings are a crucial piece of your major donor cultivation strategy. Elevate your conversations using data to reinforce your message and&nbsp;earn donors&#8217; trust. Here are some ways to make sure you\u2019re making the most of your time when you meet with donors:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Equip fundraisers<\/strong>&nbsp;with one-page data snapshots or visual handouts from your impact reports. Make sure that your fundraisers are well-versed in the standout statistics from your report and that they can answer questions about your methodology.<\/li>\n\n\n\n<li><strong>Share projections<\/strong>&nbsp;based on various gift levels. Be specific about your organization\u2019s vision and how a major contribution could get you closer to it.&nbsp;UpMetrics\u2019 guide to impact reporting&nbsp;suggests that you use your data as a springboard to imagine what your future could look like and to call your supporters to action. In this case, you\u2019ll make sure donors know that your nonprofit is effective and efficient and that you\u2019ve considered how their personal donation will impact your efforts.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Meeting with individual donors is your organization\u2019s best chance to build trust and to show each donor that you value their specific contributions. When you share your existing program data and map out how donors\u2019 gifts could shape your nonprofit\u2019s future, you make full use of your data to convince and connect with donors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Build feedback loops to strengthen future asks<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Major donor cultivation is an ongoing cycle, not a one-time process. Solidify your partnership with your major donors by continuously using your data to build long-term trust and loyalty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Send regular updates&nbsp;<\/strong>that show the specific outcomes funded by the donor\u2019s gift. When possible, include visuals, anecdotes, and compelling metrics to further personalize the message. This approach goes far beyond the simple thank-you message to revolutionize your&nbsp;stewardship&nbsp;efforts, showing your everyday appreciation for your donors\u2019 generosity.<\/li>\n\n\n\n<li><strong>Track the resonance of data points<\/strong>&nbsp;by looking at which data stories led to successful asks. Replicate these materials and use the information to guide your future data collection efforts.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u200d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your organization\u2019s ability to anticipate and respond to your major donors\u2019 interests plays a massive role in the success of your fundraising asks. Paying attention to what donors respond to and having consistent communication makes them feel you prioritize their experience and value their individuality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Main Takeaways<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Program data is a powerful tool for personalizing major gift asks. Selecting the right metrics that align with donor values and communicating results clearly shows donors that they can trust you with their gifts and that you see them as a core part of your organization. Start building your data strategy today to elevate your major gift program and create deeper, more rewarding donor relationships.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What&#8217;s the difference between a vanity metric and an impact metric?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A vanity metric measures activity (like resumes created), while an impact metric measures real outcomes (like participants who secured and kept a job after six months).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do I figure out which causes my major donors care about most?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Review their giving history, past campaign participation, and donor profile notes, then segment them by cause area in your CRM.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What should I bring to an in-person meeting with a major donor?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A one-page data snapshot with key outcomes, plus projections showing what different gift levels could accomplish.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do I make data feel personal instead of generic?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tie your numbers back to the specific donor&#8217;s past contributions, and pair the data with real stories from the people your programs have served.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why is storytelling important if I already have strong data?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Donors remember how your message made them feel more than the exact figures. Stories make your data stick and create an emotional connection.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How often should I update major donors on the impact of their gifts?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Regularly. Send outcome updates with visuals and anecdotes that show exactly what their gift funded, not just a generic thank-you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What&#8217;s a logic model and why does it matter for fundraising?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s a visual framework that maps your program&#8217;s inputs to its outcomes, making it easy to show donors exactly how their gift leads to real-world results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TL;DR&#8211; Track real outcomes (job placements, long-term retention), not vanity metrics (resumes created). &#8211; Use giving history and CRM segments to align your data with each donor&#8217;s values. &#8211; Build [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":50010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[776],"tags":[],"types":[542],"ppma_author":[607],"class_list":["post-49988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","types-blogs","author-virtuousteam"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Soliciting major gifts while maintaining relationships with dedicated supporters requires a deft hand able to balance the head and the heart. You must show both that your organization can accomplish great things with supporters\u2019 gifts and that you care about these supporters as individuals, not just sources of revenue. \u200d Program data can drive both\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Virtuous Team\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/virtuous.org\/momentum\/personalize-major-gift-asks\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Momentum - The Responsive Fundraising Platform\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Use Program Data to Personalize Major Gift Asks - Momentum\" \/>\n\t\t<meta property=\"og:description\" content=\"Soliciting major gifts while maintaining relationships with dedicated supporters requires a deft hand able to balance the head and the heart. You must show both that your organization can accomplish great things with supporters\u2019 gifts and that you care about these supporters as individuals, not just sources of revenue. \u200d Program data can drive both\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/virtuous.org\/momentum\/personalize-major-gift-asks\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/virtuous.org\/momentum\/wp-content\/uploads\/sites\/3\/2020\/11\/Virtuous-Logo.svg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/virtuous.org\/momentum\/wp-content\/uploads\/sites\/3\/2020\/11\/Virtuous-Logo.svg\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-02-16T21:23:59+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-03-09T17:23:11+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Use Program Data to Personalize Major Gift Asks - Momentum\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Soliciting major gifts while maintaining relationships with dedicated supporters requires a deft hand able to balance the head and the heart. You must show both that your organization can accomplish great things with supporters\u2019 gifts and that you care about these supporters as individuals, not just sources of revenue. \u200d Program data can drive both\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/virtuous.org\/momentum\/wp-content\/uploads\/sites\/3\/2020\/11\/Virtuous-Logo.svg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/personalize-major-gift-asks\\\/#blogposting\",\"name\":\"How to Use Program Data to Personalize Major Gift Asks - Momentum\",\"headline\":\"How to Use Program Data to Personalize Major Gift Asks\",\"author\":{\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/author\\\/virtuousteam\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/02\\\/How-to-Use-Program-Data-to-Personalize-Major-Gift-Asks.png\",\"width\":1200,\"height\":628,\"caption\":\"How to Use Program Data to Personalize Major Gift Asks\"},\"datePublished\":\"2026-02-16T14:23:59-07:00\",\"dateModified\":\"2026-03-09T10:23:11-07:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/personalize-major-gift-asks\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/personalize-major-gift-asks\\\/#webpage\"},\"articleSection\":\"AI, Blogs, Virtuous Team\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/personalize-major-gift-asks\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/virtuous.org\\\/momentum\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/category\\\/ai\\\/#listItem\",\"name\":\"AI\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/category\\\/ai\\\/#listItem\",\"position\":2,\"name\":\"AI\",\"item\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/category\\\/ai\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/personalize-major-gift-asks\\\/#listItem\",\"name\":\"How to Use Program Data to Personalize Major Gift Asks\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/personalize-major-gift-asks\\\/#listItem\",\"position\":3,\"name\":\"How to Use Program Data to Personalize Major Gift Asks\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/category\\\/ai\\\/#listItem\",\"name\":\"AI\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/#organization\",\"name\":\"Momentum\",\"description\":\"The Responsive Fundraising Platform\",\"url\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/11\\\/Virtuous-Logo.svg\",\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/personalize-major-gift-asks\\\/#organizationLogo\",\"width\":372,\"height\":66,\"caption\":\"Virtuous-Logo\"},\"image\":{\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/personalize-major-gift-asks\\\/#organizationLogo\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/author\\\/virtuousteam\\\/#author\",\"url\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/author\\\/virtuousteam\\\/\",\"name\":\"Virtuous Team\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/01\\\/virtuous-logo-glyph.png\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/personalize-major-gift-asks\\\/#webpage\",\"url\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/personalize-major-gift-asks\\\/\",\"name\":\"How to Use Program Data to Personalize Major Gift Asks - Momentum\",\"description\":\"Soliciting major gifts while maintaining relationships with dedicated supporters requires a deft hand able to balance the head and the heart. You must show both that your organization can accomplish great things with supporters\\u2019 gifts and that you care about these supporters as individuals, not just sources of revenue. \\u200d Program data can drive both\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/personalize-major-gift-asks\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/author\\\/virtuousteam\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/author\\\/virtuousteam\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/02\\\/How-to-Use-Program-Data-to-Personalize-Major-Gift-Asks.png\",\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/personalize-major-gift-asks\\\/#mainImage\",\"width\":1200,\"height\":628,\"caption\":\"How to Use Program Data to Personalize Major Gift Asks\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/personalize-major-gift-asks\\\/#mainImage\"},\"datePublished\":\"2026-02-16T14:23:59-07:00\",\"dateModified\":\"2026-03-09T10:23:11-07:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/#website\",\"url\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/\",\"name\":\"Momentum\",\"description\":\"The Responsive Fundraising Platform\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/virtuous.org\\\/momentum\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Use Program Data to Personalize Major Gift Asks - Momentum<\/title>\n\n","aioseo_head_json":{"title":"How to Use Program Data to Personalize Major Gift Asks - Momentum","description":"Soliciting major gifts while maintaining relationships with dedicated supporters requires a deft hand able to balance the head and the heart. You must show both that your organization can accomplish great things with supporters\u2019 gifts and that you care about these supporters as individuals, not just sources of revenue. \u200d Program data can drive both","canonical_url":"https:\/\/virtuous.org\/momentum\/personalize-major-gift-asks\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/virtuous.org\/momentum\/personalize-major-gift-asks\/#blogposting","name":"How to Use Program Data to Personalize Major Gift Asks - Momentum","headline":"How to Use Program Data to Personalize Major Gift Asks","author":{"@id":"https:\/\/virtuous.org\/momentum\/author\/virtuousteam\/#author"},"publisher":{"@id":"https:\/\/virtuous.org\/momentum\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/virtuous.org\/momentum\/wp-content\/uploads\/sites\/3\/2026\/02\/How-to-Use-Program-Data-to-Personalize-Major-Gift-Asks.png","width":1200,"height":628,"caption":"How to Use Program Data to Personalize Major Gift Asks"},"datePublished":"2026-02-16T14:23:59-07:00","dateModified":"2026-03-09T10:23:11-07:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/virtuous.org\/momentum\/personalize-major-gift-asks\/#webpage"},"isPartOf":{"@id":"https:\/\/virtuous.org\/momentum\/personalize-major-gift-asks\/#webpage"},"articleSection":"AI, Blogs, Virtuous Team"},{"@type":"BreadcrumbList","@id":"https:\/\/virtuous.org\/momentum\/personalize-major-gift-asks\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/virtuous.org\/momentum#listItem","position":1,"name":"Home","item":"https:\/\/virtuous.org\/momentum","nextItem":{"@type":"ListItem","@id":"https:\/\/virtuous.org\/momentum\/category\/ai\/#listItem","name":"AI"}},{"@type":"ListItem","@id":"https:\/\/virtuous.org\/momentum\/category\/ai\/#listItem","position":2,"name":"AI","item":"https:\/\/virtuous.org\/momentum\/category\/ai\/","nextItem":{"@type":"ListItem","@id":"https:\/\/virtuous.org\/momentum\/personalize-major-gift-asks\/#listItem","name":"How to Use Program Data to Personalize Major Gift Asks"},"previousItem":{"@type":"ListItem","@id":"https:\/\/virtuous.org\/momentum#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/virtuous.org\/momentum\/personalize-major-gift-asks\/#listItem","position":3,"name":"How to Use Program Data to Personalize Major Gift Asks","previousItem":{"@type":"ListItem","@id":"https:\/\/virtuous.org\/momentum\/category\/ai\/#listItem","name":"AI"}}]},{"@type":"Organization","@id":"https:\/\/virtuous.org\/momentum\/#organization","name":"Momentum","description":"The Responsive Fundraising Platform","url":"https:\/\/virtuous.org\/momentum\/","logo":{"@type":"ImageObject","url":"https:\/\/virtuous.org\/momentum\/wp-content\/uploads\/sites\/3\/2020\/11\/Virtuous-Logo.svg","@id":"https:\/\/virtuous.org\/momentum\/personalize-major-gift-asks\/#organizationLogo","width":372,"height":66,"caption":"Virtuous-Logo"},"image":{"@id":"https:\/\/virtuous.org\/momentum\/personalize-major-gift-asks\/#organizationLogo"}},{"@type":"Person","@id":"https:\/\/virtuous.org\/momentum\/author\/virtuousteam\/#author","url":"https:\/\/virtuous.org\/momentum\/author\/virtuousteam\/","name":"Virtuous Team","image":{"@type":"ImageObject","url":"https:\/\/virtuous.org\/momentum\/wp-content\/uploads\/sites\/3\/2024\/01\/virtuous-logo-glyph.png"}},{"@type":"WebPage","@id":"https:\/\/virtuous.org\/momentum\/personalize-major-gift-asks\/#webpage","url":"https:\/\/virtuous.org\/momentum\/personalize-major-gift-asks\/","name":"How to Use Program Data to Personalize Major Gift Asks - Momentum","description":"Soliciting major gifts while maintaining relationships with dedicated supporters requires a deft hand able to balance the head and the heart. You must show both that your organization can accomplish great things with supporters\u2019 gifts and that you care about these supporters as individuals, not just sources of revenue. \u200d Program data can drive both","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/virtuous.org\/momentum\/#website"},"breadcrumb":{"@id":"https:\/\/virtuous.org\/momentum\/personalize-major-gift-asks\/#breadcrumblist"},"author":{"@id":"https:\/\/virtuous.org\/momentum\/author\/virtuousteam\/#author"},"creator":{"@id":"https:\/\/virtuous.org\/momentum\/author\/virtuousteam\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/virtuous.org\/momentum\/wp-content\/uploads\/sites\/3\/2026\/02\/How-to-Use-Program-Data-to-Personalize-Major-Gift-Asks.png","@id":"https:\/\/virtuous.org\/momentum\/personalize-major-gift-asks\/#mainImage","width":1200,"height":628,"caption":"How to Use Program Data to Personalize Major Gift Asks"},"primaryImageOfPage":{"@id":"https:\/\/virtuous.org\/momentum\/personalize-major-gift-asks\/#mainImage"},"datePublished":"2026-02-16T14:23:59-07:00","dateModified":"2026-03-09T10:23:11-07:00"},{"@type":"WebSite","@id":"https:\/\/virtuous.org\/momentum\/#website","url":"https:\/\/virtuous.org\/momentum\/","name":"Momentum","description":"The Responsive Fundraising Platform","inLanguage":"en-US","publisher":{"@id":"https:\/\/virtuous.org\/momentum\/#organization"}}]},"og:locale":"en_US","og:site_name":"Momentum - The Responsive Fundraising Platform","og:type":"article","og:title":"How to Use Program Data to Personalize Major Gift Asks - Momentum","og:description":"Soliciting major gifts while maintaining relationships with dedicated supporters requires a deft hand able to balance the head and the heart. You must show both that your organization can accomplish great things with supporters\u2019 gifts and that you care about these supporters as individuals, not just sources of revenue. \u200d Program data can drive both","og:url":"https:\/\/virtuous.org\/momentum\/personalize-major-gift-asks\/","og:image":"https:\/\/virtuous.org\/momentum\/wp-content\/uploads\/sites\/3\/2020\/11\/Virtuous-Logo.svg","og:image:secure_url":"https:\/\/virtuous.org\/momentum\/wp-content\/uploads\/sites\/3\/2020\/11\/Virtuous-Logo.svg","article:published_time":"2026-02-16T21:23:59+00:00","article:modified_time":"2026-03-09T17:23:11+00:00","twitter:card":"summary_large_image","twitter:title":"How to Use Program Data to Personalize Major Gift Asks - Momentum","twitter:description":"Soliciting major gifts while maintaining relationships with dedicated supporters requires a deft hand able to balance the head and the heart. You must show both that your organization can accomplish great things with supporters\u2019 gifts and that you care about these supporters as individuals, not just sources of revenue. \u200d Program data can drive both","twitter:image":"https:\/\/virtuous.org\/momentum\/wp-content\/uploads\/sites\/3\/2020\/11\/Virtuous-Logo.svg"},"aioseo_meta_data":{"post_id":"49988","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":true,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-03-09 17:24:26","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-02-16 21:04:01","updated":"2026-03-09 17:36:50","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/virtuous.org\/momentum\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/virtuous.org\/momentum\/category\/ai\/\" title=\"AI\">AI<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Use Program Data to Personalize Major Gift Asks\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/virtuous.org\/momentum"},{"label":"AI","link":"https:\/\/virtuous.org\/momentum\/category\/ai\/"},{"label":"How to Use Program Data to Personalize Major Gift Asks","link":"https:\/\/virtuous.org\/momentum\/personalize-major-gift-asks\/"}],"authors":[{"term_id":607,"user_id":35,"is_guest":0,"slug":"virtuousteam","display_name":"Virtuous Team","avatar_url":{"url":"https:\/\/virtuous.org\/momentum\/wp-content\/uploads\/sites\/3\/2024\/01\/virtuous-logo-glyph.png","url2x":"https:\/\/virtuous.org\/momentum\/wp-content\/uploads\/sites\/3\/2024\/01\/virtuous-logo-glyph.png"},"author_category":"","user_url":"","companywebsite":"","last_name":"Team","job_title":"","first_name":"Virtuous","linkedin":"","description":""}],"_links":{"self":[{"href":"https:\/\/virtuous.org\/momentum\/wp-json\/wp\/v2\/posts\/49988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/virtuous.org\/momentum\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/virtuous.org\/momentum\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/virtuous.org\/momentum\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/virtuous.org\/momentum\/wp-json\/wp\/v2\/comments?post=49988"}],"version-history":[{"count":3,"href":"https:\/\/virtuous.org\/momentum\/wp-json\/wp\/v2\/posts\/49988\/revisions"}],"predecessor-version":[{"id":50114,"href":"https:\/\/virtuous.org\/momentum\/wp-json\/wp\/v2\/posts\/49988\/revisions\/50114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/virtuous.org\/momentum\/wp-json\/wp\/v2\/media\/50010"}],"wp:attachment":[{"href":"https:\/\/virtuous.org\/momentum\/wp-json\/wp\/v2\/media?parent=49988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/virtuous.org\/momentum\/wp-json\/wp\/v2\/categories?post=49988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/virtuous.org\/momentum\/wp-json\/wp\/v2\/tags?post=49988"},{"taxonomy":"types","embeddable":true,"href":"https:\/\/virtuous.org\/momentum\/wp-json\/wp\/v2\/types?post=49988"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/virtuous.org\/momentum\/wp-json\/wp\/v2\/ppma_author?post=49988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}