{"id":51121,"date":"2026-03-16T05:34:19","date_gmt":"2026-03-16T12:34:19","guid":{"rendered":"https:\/\/virtuous.org\/momentum\/?post_type=glossary&#038;p=51121"},"modified":"2026-03-16T05:44:07","modified_gmt":"2026-03-16T12:44:07","slug":"benchmarking","status":"publish","type":"glossary","link":"https:\/\/virtuous.org\/momentum\/glossary\/benchmarking\/","title":{"rendered":"Benchmarking"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Definition<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An affinity group is a collection of individuals who share a common interest or goal, particularly in the context of a nonprofit organization. These groups can be formed based on shared experiences, demographics, professional backgrounds, or personal passions tied to the nonprofit\u2019s mission. Affinity groups often serve as a platform for engagement, support, and fundraising activities within a nonprofit. They help mobilize resources, generate new ideas, and cultivate donor relationships by providing a community for like-minded supporters. Through activities such as networking events, volunteer opportunities, and fundraising campaigns, affinity groups can enhance the overall mission and effectiveness of the nonprofit. Creating affinity groups can strengthen donor loyalty and encourage deeper involvement in the organization\u2019s work, making them a valuable asset for many nonprofits.<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false,"content-type":"","om_disable_all_campaigns":false},"first-letter-glossary":[817],"glossary-topic":[820],"class_list":["post-51121","glossary","type-glossary","status-publish","hentry","first-letter-glossary-b","glossary-topic-donor-relations-and-recognition"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Definition An affinity group is a collection of individuals who share a common interest or goal, particularly in the context of a nonprofit organization. These groups can be formed based on shared experiences, demographics, professional backgrounds, or personal passions tied to the nonprofit\u2019s mission. 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