{"id":49368,"date":"2026-02-16T11:40:03","date_gmt":"2026-02-16T18:40:03","guid":{"rendered":"https:\/\/virtuous.org\/momentum\/?post_type=case-studies&#038;p=49368"},"modified":"2026-02-16T11:40:06","modified_gmt":"2026-02-16T18:40:06","slug":"radford-university","status":"publish","type":"case-studies","link":"https:\/\/virtuous.org\/momentum\/case-studies\/radford-university\/","title":{"rendered":"How Radford University Cut Giving Day Outreach From 12 Hours to 2 With the Help of Virtuous Momentum"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cThe overall impact that <strong>[Virtuous] Momentum <\/strong>has had on my job has been\u2026just astronomical\u2026<strong>truly job changing.<\/strong>\u201d<\/p><cite>\u2014 Mercedes Loescher, Digital Experience Coordinator, Radford University<\/cite><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Top Challenges Before Virtuous<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 Managing an <strong>800+ young alumni portfolio <\/strong>without losing personal connection<br>\u2192 Tracking key moments with <strong>Excel and Outlook<\/strong><br>\u2192 Spending <strong>12 hours just sending Giving Day emails<\/strong><br>\u2192 <strong>Unable to personaliz<\/strong>e at scale<br>\u2192 <strong>Missed or delayed follow-ups<\/strong> during peak moments<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What They Accomplished (With Help From Virtuous)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 Delivered <strong>personal outreach at scale to 800+ young alumni<\/strong><br>\u2192 <strong>Automated<\/strong> birthdays, first gifts, and milestones<br>\u2192 Cut Giving Day outreach <strong>from 12 hours to 2<\/strong> while sending 2,700 emails<br>\u2192 Scaled true personalization, <strong>driving 2,700 actions and 24 gifts<\/strong><br>\u2192 Ensured <strong>timely follow-up<\/strong> that unlocked first-time donors and life updates<\/p>\n\n\n\n<script src=\"https:\/\/fast.wistia.com\/player.js\" async><\/script><script src=\"https:\/\/fast.wistia.com\/embed\/0bzzh7ycvn.js\" async type=\"module\"><\/script><style>wistia-player[media-id='0bzzh7ycvn']:not(:defined) { background: center \/ contain no-repeat url('https:\/\/fast.wistia.com\/embed\/medias\/0bzzh7ycvn\/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }<\/style> <wistia-player media-id=\"0bzzh7ycvn\" aspect=\"1.7777777777777777\"><\/wistia-player>\n\n\n\n<h2 class=\"wp-block-heading\">Managing 800+ Young Alumni With Consistent, Personal Outreach<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mercedes stepped into a brand-new role, managing 800+ young alumni. Her job demanded personal outreach, but her portfolio size consistently held her back.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using Virtuous Momentum\u2019s AI email drafts (<em>never sent without human approval)<\/em>, Mercedes now <strong>personally reaches out to all 800+ of her constituents <\/strong>for every:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 Birthday<br>\u2192 First gift<br>\u2192 Anniversary<br>\u2192 Event attendance<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, she manages personalized:\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 Monthly donor stewardship follow-ups<br>\u2192 Update requests and thank-yous<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><br><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cThere was just <strong>no realistic way I could keep track<\/strong> of everyone&#8217;s birthday, giving anniversary, and key moments using Excel and Outlook.\u201d<\/p><cite>\u2014 Mercedes Loescher, Digital Experience Coordinator, Radford University<\/cite><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Highlander Giving Day Success: Sending 2,700 Emails in 2 Hours<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Highlander Giving Day is Radford University\u2019s annual, 33-hour fundraising campaign. Before <a href=\"https:\/\/www.virtuous.org\/momentum\/\">Virtuous Momentum<\/a>, Giving Day required weeks of preparation and over a full day of manual sending.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Time Radford University Won Back (With the Help of Virtuous Momentum):<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 Previous process: <strong>12 hours <\/strong>(full day plus additional time)<br>\u2192 With Virtuous Momentum: <strong>2 hours tota<\/strong>l (to send 2,700 emails)<br>\u2192 Reduced full Giving Day workload from <strong>30\u201340 hours to 10 hours<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201c[Virtuous Momentum] has <strong>made it possible for me to treat people like people<\/strong> instead of just names on lists.\u201d<\/p><cite>\u2014 Mercedes Loescher, Digital Experience Coordinator, Radford University<\/cite><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With their Giving Day powered by Virtuous Momentum, Mercedes:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 Sent emails to <strong>800+ young alumni<\/strong><br>\u2192 Completed <strong>2,700 total actions<\/strong><br>\u2192 Raised $<strong>1,000+<\/strong> (even with it being her first time asking her portfolio to give directly)<br>\u2192 Generated <strong>24 gifts<\/strong> from 15 donors, up from 4 donors the year prior<br>\u2192 Included<strong> 3 first-time donors<\/strong><br>\u2192 Saw an <strong>average gift of $42<\/strong>, aligned with benchmarks<br>\u2192 Recorded <strong>46 link clicks,<\/strong> resulting in 24 gifts<br>\u2192 Received nearly<strong> 500 life updates<\/strong> from alumni<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the \u201csend all\u201d feature, Mercedes was able to personally reach hundreds at once. Plus, the AI safeguards within Virtuous Momentum caught preferred-name and formatting issues before sending.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cI&#8217;m <strong>no longer spending Giving Day managing logistics<\/strong>. I&#8217;m spending it watching the engagement.\u201d<\/p><cite>\u2014 Mercedes Loescher, Digital Experience Coordinator, Radford University<\/cite><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">When Time Is Reclaimed, Relationships Thrive<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Radford University set out to build real relationships with young alumni, not just run campaigns more efficiently. In fact, through her regular, personal outreach, Mercedes has established <strong>consistent relationships with 10 of their alumni.<\/strong>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cHaving a large portfolio doesn&#8217;t actually make things less personal. It can make them <strong>more personal.<\/strong>\u201d<\/p><cite>\u2014 Mercedes Loescher, Digital Experience Coordinator, Radford University<\/cite><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With Virtuous Momentum, gift officers can:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 See <strong>exactly who to contact each day,<\/strong> prioritized by urgency and opportunity<br>\u2192<strong> Surface key moments<\/strong> like birthdays, first gifts, and Giving Day windows automatically<br>\u2192 <strong>Draft outreach<\/strong> in your own voice, faster<br>\u2192 Send at scale with <strong>built-in safeguards <\/strong>that protect trust<br>\u2192 Turn time saved into stronger engagement and <strong>relationship-building<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re ready to move faster without losing the human touch, see <a href=\"https:\/\/www.virtuous.org\/momentum\/\" target=\"_blank\" rel=\"noopener\" title=\"Virtuous Momentum\"><strong>Virtuous Momentum<\/strong><\/a> in action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 <a href=\"https:\/\/virtuous.org\/demo-momentum\/\" target=\"_blank\" rel=\"noopener\" title=\"Virtuous Momentum Demo\"><strong>Get a Demo of Virtuous Momentum<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Radford University scaled personal engagement across an 800+ young alumni portfolio, cutting Giving Day outreach from 12 hours to 2 while driving 2,700 actions, 24 gifts, and first-time giving\u2026all with the help of Virtuous 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18:41:32","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-02-16 17:58:38","updated":"2026-08-15 18:41:32","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/virtuous.org\/momentum\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/virtuous.org\/momentum\/case-studies\/\" title=\"Case Studies\">Case Studies<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/virtuous.org\/momentum\/category\/responsive-fundraising\/\" title=\"Responsive Fundraising\">Responsive 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