Generated by All in One SEO Pro v4.9.10, this is an llms.txt file, used by LLMs to index the site. # Virtuous Software The Responsive Fundraising Platform ## Sitemaps - [XML Sitemap](https://virtuous.org/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Your Ultimate Guide to Donor Engagement Strategies](https://virtuous.org/blog/donor-engagement-strategies/) - Discover effective donor engagement strategies to boost your nonprofit's fundraising efforts and build lasting relationships with donors. - [Donor Retention: The Ultimate Guide for Nonprofits](https://virtuous.org/blog/donor-retention-the-ultimate-guide-for-nonprofits/) - Unlock higher donor retention rates with Responsive Fundraising. Learn how the right tools can deepen relationships and maximize your nonprofit's impact. - [[Podcast] Andrew Olsen on Building Donor Trust & Scaling Growth](https://virtuous.org/blog/andrew-olsen-cfre-on-building-donor-trust-scaling-growth/) - joins us to talk about the decreasing trust that Americans have in NGOs to "do what is right", what nonprofits should do to proactive build donor trust, and his suggestions on how a nonprofit's posture toward donors directly impacts their ability to... - [[Podcast] Casey Davis on Fundraising Partnerships](https://virtuous.org/blog/casey-davis-fundraising-partnerships/) - Casey Davis, the Executive Director at the Diabetes Research Connection, joins the Responsive Fundraising Podcast to discuss her experience leading a growing nonprofit through transition and trials. During our conversation we discuss Casey's "partner with" fundraising approach, the importance of having a holistic fundraising strategy, and why Casey is optimistic about the industry's future. - [13 Best Prospect Research Tools for Nonprofits in 2026](https://virtuous.org/blog/prospect-research-tools/) - Compare the 13 best prospect research tools for nonprofits in 2026, from AI-powered donor research to wealth screening, and find the right fit for your team. - [Introducing the Insights AI Research Agent: Deep Prospect Research, Now at Portfolio Scale](https://virtuous.org/blog/insights-ai-research-agent/) - Meet the Insights AI Research Agent, an AI prospect researcher built into Virtuous Insights that turns hours of donor research into a cited report in minutes. - [Virtuous Insights: Targeting Donors Most Likely to Give](https://virtuous.org/blog/virtuous-insights-targeting-donors-most-likely-to-give/) - Stop guessing who to target. Virtuous Insights blends giving, engagement, and wealth data into a 0–100 Likelihood Score for every contact. - [10 Best Donation Widgets for Nonprofits & How to Add Them](https://virtuous.org/blog/donation-widget/) - Looking for the best donation widget for your nonprofit website? Here are 10 worth adding, plus a guide to help you choose which ones fit your nonprofit. - [Suggested Donation Amount: 9 Best Guidelines + How to Use AI](https://virtuous.org/blog/ask-amounts/) - Discover 9 best guidelines for setting a suggested donation amount that converts, plus how AI-powered tools like Virtuous Insights model the right fundraising ask for every donor. - [New in Virtuous Raise: Widgets Are Here to Turn Every Page Into a Fundraising Opportunity](https://virtuous.org/blog/virtuous-raise-widgets/) - Virtuous Raise Widgets let you add donate buttons, thermometers, donor walls, and more to any page on your website. No developers needed. - [Giving USA 2024: The Annual Report on Philanthropy](https://virtuous.org/blog/giving-usa-2024/) - Check out key findings from the Giving USA 2024 annual report on philanthropy, including insights on individual giving and how giving compares to prior years. - [Giving USA 2026: How to Turn the Data Into Your Next Move](https://virtuous.org/blog/giving-usa-2026/) - Giving USA 2026 reports a record $617.2 billion in U.S. giving. Here's what the numbers, alongside the Virtuous Benchmark Report, reveal about donor depth. - [Annual Giving vs Major Gifts: Tips, Tools, & Best Practices](https://virtuous.org/blog/annual-giving-vs-major-gifts/) - Learn the key differences between annual giving and major gifts, plus best practices and AI tools to manage both fundraising strategies effectively. - [6 Creative Ways to Solicit In-Kind Donations for Nonprofits](https://virtuous.org/blog/in-kind-donations/) - Explore six creative ways to solicit in-kind donations, from skills banks to corporate giving challenges, and turn generous partners into lasting donors. - [Building Nonprofit Campaigns That Last Beyond the Goal](https://virtuous.org/blog/building-nonprofit-campaigns-that-last-beyond-the-goal/) - What makes a nonprofit campaign succeed long after the goal is met. Real lessons on donor fatigue, branding, retention, and where AI fits in fundraising. - [How Nonprofits Can Make the Most of Corporate Matching Gifts](https://virtuous.org/blog/make-the-most-of-corporate-matching-gift-programs/) - Wondering how your nonprofit or school can make the most of corporate matching gifts? This guide from our friends at Double the Donation shares top tips. - [Stop Guessing. Start Testing. Introducing A/B Testing in Virtuous Raise.](https://virtuous.org/blog/a-b-testing-virtuous-raise/) - A/B Testing is now built into Virtuous Raise. Test any donation page, optimize for top metrics, and promote winners with one click. No third-party tools. - [How to Build a Donation Page That Drives More Gifts](https://virtuous.org/blog/donation-page/) - Learn how to build a donation page that converts, from setup and branding to ask amounts, recurring giving, and checkout. See real donation page examples. - [AI for Nonprofits in 2026: 7 Best Tools & Practical Guidance](https://virtuous.org/blog/ai-for-nonprofits/) - Discover the best AI for nonprofits in 2026. From fundraising-specific platforms like Virtuous Momentum to grant writing and content tools. - [Why “Human in the Loop” Is No Longer Enough for Nonprofit AI](https://virtuous.org/blog/human-in-the-loop-is-not-enough-for-nonprofit-ai/) - As AI learns to act on its own, "human in the loop" no longer protects accountability. Nathan Chappell on why nonprofits must keep a human at the helm. - [Partner Announcement: Instrumentl Summer Launch](https://virtuous.org/blog/partner-announcement-instrumentl-summer-launch/) - Our partners at Instrumentl rebuilt prospecting around your strategy. Describe your program, refine in real time, and let the right opportunities find you. - [Building Sustained Giving Through Human Connection and Technology](https://virtuous.org/blog/building-sustained-giving-through-human-connection-and-technology/) - Build sustained giving through trust, reciprocity, and technology. Learn what makes monthly donors stay for decades. - [Turning Program Metrics Into Fundraising Fuel](https://virtuous.org/blog/turning-program-metrics-into-fundraising-fuel/) - Turn program metrics into fundraising fuel. Learn the four languages of donor communication and how to choose outcome over process measures. - [Building Diversified Revenue Streams for Nonprofit Growth with Audrey Cooper](https://virtuous.org/blog/building-diversified-revenue-streams-for-nonprofit-growth/) - Learn how to diversify nonprofit revenue with practical steps on mindset, unrestricted giving, fundraising sprints, and impact storytelling. - [Using Data Quality to Unlock AI's Potential in Fundraising](https://virtuous.org/blog/data-quality-and-ai-in-fundraising/) - Clean, connected donor data is what makes AI useful in fundraising. Here's how to start with one decision, fix two systems, and build from there. - [How To Adopt AI Without Destroying Your Culture](https://virtuous.org/blog/how-to-adopt-ai-without-destroying-your-culture/) - Most AI rollouts stall on culture. Get a simple readiness diagnostic and four steps to help your nonprofit team adopt AI without fear. - [Building a Better Way to Fundraise](https://virtuous.org/blog/building-a-better-way-to-fundraise/) - Donor retention keeps falling because giving has structurally changed. Learn how to extend major-gift treatment across your whole donor base. - [Building Product-Centered Donor Experiences](https://virtuous.org/blog/product-centered-donor-experiences/) - Learn how a product mindset, built on relevance and value, helps nonprofits create donor experiences people actually want to stay connected to. - [What Nobody Tells You About Being a Nonprofit DBA](https://virtuous.org/blog/what-nobody-tells-you-about-being-a-nonprofit-dba/) - The nonprofit DBA manages the data every donor relationship is built on. See what silently kills your data and how Virtuous CRM+ keeps accuracy sustainable. - [The Lapsed Donor Letter That's Killing Your Retention (And 5 Ways to Fix It)](https://virtuous.org/blog/lapsed-donor-letter/) - Lapsed donor letters that feel like bills destroy retention. Here are 5 ways to reframe them as relationship-deepening tools instead. - [5 Top Themes From the 2026 Rescue Mission Benchmark Report](https://virtuous.org/blog/how-to-use-the-2026-virtuous-rescue-mission-benchmark-report/) - Revenue is up. Donor volume isn't. See the 5 biggest themes from the 2026 Rescue Mission Benchmark Report from Masterworks and Virtuous. - [How AI Enhances Donation Forms: The Last Mile of Generosity](https://virtuous.org/blog/ai-and-donation-forms/) - The donation form is the most underrated moment in fundraising. See how AI is finally closing the gap between cultivation and the click to give. - [Virtuous Named to Inc.'s Best Workplaces for the Fourth Year in a Row](https://virtuous.org/blog/virtuous-named-to-inc-best-workplaces-fourth-year-in-a-row/) - Virtuous, the category-leading responsive fundraising platform for nonprofits, has been named to Inc.'s 2026 Best Workplaces list. - [How to Use The 2026 Virtuous Benchmark Report for Education Nonprofits](https://virtuous.org/blog/how-to-use-the-2026-virtuous-education-nonprofit-benchmark-report/) - Education leads on capacity but 1 in 7 first-time donors comes back. See the 5 biggest themes from the 2026 Education Nonprofit Benchmark Report. - [How to Use The 2026 Virtuous Benchmark Report for Human Services Nonprofits](https://virtuous.org/blog/how-to-use-the-2026-virtuous-human-services-nonprofit-benchmark-report/) - Human Services had a quietly strong year. See the 5 biggest themes from the 2026 Virtuous Human Services Nonprofit Benchmark Report. - [How to Use The 2026 Virtuous Benchmark Report for Healthcare Nonprofits](https://virtuous.org/blog/how-to-use-the-2026-virtuous-healthcare-nonprofit-benchmark-report/) - Healthcare donors give generously but rarely come back. See the 5 themes from the Virtuous 2026 Healthcare Nonprofit Benchmark Report and where to focus first. - [How to Use the 2026 Faith Nonprofit Benchmark Report](https://virtuous.org/blog/how-to-use-the-2026-virtuous-faith-nonprofit-benchmark-report/) - Faith retention leads every sector at 61.29%. See the 5 biggest themes from the 2026 Virtuous Faith-Based Nonprofit Benchmark Report. - [5 Ways the 2026 Nonprofit Benchmark Report Can Increase Fundraising Results](https://virtuous.org/blog/5-ways-the-2026-nonprofit-benchmark-report-can-increase-fundraising-results/) - The 2026 Virtuous Nonprofit Benchmark Report reveals what top-performing nonprofits do differently. Here are 5 ways to turn the data into fundraising results. - [How to Choose, Use, and Maintain Your Donor Management System in 2026](https://virtuous.org/blog/donor-management-system/) - Learn what a donor management system should do, how to choose the right one for your nonprofit, and how to keep your data clean and actionable in 2026. - [How to Use the 2026 Virtuous Nonprofit Benchmark Report to Gain Clarity and Grow Revenue](https://virtuous.org/blog/how-to-use-the-2026-virtuous-nonprofit-benchmark-report/) - TL;DR Donor Lifetime Value jumped nearly 18% year over year, one of the strongest signals in the entire 2026 Virtuous Benchmark Report. 3 out of 4 first-time donors never came back for a second gift, and conversion dropped again this year. Median gift size grew 20%, meaning everyday donors across the board are giving more - [5 New Donor Acquisition Strategies to Get More Donors Behind Your Cause](https://virtuous.org/blog/new-donor-acquisition-benchmark/) - The average donor acquisition rate is 32.06% in 2026. See benchmarks, what the data really means, and 5 strategies to acquire better donors. - [Donor Lifetime Value: The Most Accurate Way to Calculate](https://virtuous.org/blog/donor-lifetime-value-sustainable-growth/) - The average nonprofit donor lifetime value is $2,234 in 2026, up 18%. Learn the most accurate formula, 2026 benchmarks, and 4 ways to grow LTV. - [Donor Portfolio Balance: What is a Good Allocation?](https://virtuous.org/blog/portfolio-balance-in-fundraising-benchmark/) - Two-thirds of nonprofit revenue comes from major donors in 2026. See donor portfolio balance benchmarks and 3 strategies to build a more resilient donor base. - [How to Increase Recurring Giving Donations: 3 Best Strategies](https://virtuous.org/blog/recurring-giving/) - Recurring giving makes up 20.96% of nonprofit revenue on average in 2026. See benchmarks and 3 proven strategies to grow your monthly donor program. - [Donor Expansion: Top 3 Strategies to Grow Your Donor Base](https://virtuous.org/blog/how-to-grow-your-impact-with-donor-expansion/) - Donor expansion measures whether retained donors give more year over year. See 2026 benchmarks and three strategies to grow giving from your existing base. - [What is the Average Nonprofit Gift? And How to Grow It](https://virtuous.org/blog/understanding-the-power-of-average-gift-amount-in-fundraising/) - The average nonprofit gift is $136 in 2026. See benchmarks for average, median, and online gift amounts, plus strategies to grow all three. - [What is a Good Donor Retention Rate for 2026?](https://virtuous.org/blog/understanding-donor-retention/) - The sector average donor retention rate is 54.73% in 2026. See how your nonprofit compares, what top performers do differently, and how to improve. - [How to Build a Fundraising Dashboard Your Board Actually Trusts (In 6 Steps)](https://virtuous.org/blog/how-to-build-a-fundraising-dashboard/) - Learn how Agape International Missions built a board-ready fundraising dashboard in 6 steps using Virtuous Analytics and the Nonprofit Benchmark Report. - [How Nonprofits Can Use LinkedIn to Find and Cultivate New Donors](https://virtuous.org/blog/how-nonprofits-can-use-linkedin/) - Learn how nonprofits can use LinkedIn to find corporate partners, book donor calls, and unlock 5K-20K gifts with this practical playbook. - [Building a Healthy Nonprofit Organizational Culture That Reduces Burnout and Embraces Change](https://virtuous.org/blog/building-a-healthy-nonprofit-organizational-culture/) - Learn how to build a healthy nonprofit organizational culture that reduces burnout, retains staff, and navigates AI adoption with practical strategies. - [Building AI-Powered Major Gift Programs That Don't Lose the Human Touch](https://virtuous.org/blog/building-ai-powered-major-gift-programs/) - Learn how to use AI in major gift fundraising to cut admin work, deepen donor relationships, and keep the human connection at the center of your strategy. - [How to Build a Consecutive Giving Program That Strengthens Donor Loyalty](https://virtuous.org/blog/consecutive-giving-program/) - Learn how to launch a consecutive giving program that rewards donor loyalty, boosts retention, and strengthens long-term relationships at any budget. - [Building a Donor Strategy That Honors Every Gift](https://virtuous.org/blog/building-a-donor-strategy-that-honors-every-gift/) - Learn how to build a donor strategy that honors every gift (big or small!) with practical strategies for personalization, stewardship, and confident asks. - [Major Donor Fundraising: 6 Best Strategies & How to Use AI](https://virtuous.org/blog/major-donor-fundraising/) - Grow your major donor fundraising with AI-powered prospect research, predictive modeling, and personal outreach at scale. Six strategies to build your pipeline. - [Wealth Screening Software: 7 Best Tools for Nonprofits in 2026](https://virtuous.org/blog/wealth-screening-software/) - Discover the best wealth screening software for nonprofits in 2026. Compare top tools and learn how to identify major gift prospects in your donor file. - [9 AI Nonprofit Myths Debunked: How to Engage Donors With AI](https://virtuous.org/blog/ai-nonprofit-myths-debunked/) - Let's dispel myths about AI for nonprofits and instead reveal how it personalizes and enhances donor engagement for impactful fundraising. - [Simplifying Donation Reconciliation: How Heartburst’s GiftSync Helps Virtuous Users Save Time and Strengthen Donor Relationships](https://virtuous.org/blog/heartburst-and-virtuous/) - Tired of manual donation reconciliation? See how GiftSync by Heartburst connects Virtuous and your accounting system to save your team hours. - [10 Ways to Future-Proof Your Nonprofit Career: How to Stay Ahead in the Age of AI](https://virtuous.org/blog/10-ways-to-future-proof-your-nonprofit-career/) - Will your nonprofit role still exist in five years? Here are 10 honest, actionable ways to stay ahead and thrive in the age of AI. - [15 Best Donation Platforms for Nonprofits to Boost Your Fundraising in 2026](https://virtuous.org/blog/best-donation-platforms/) - Compare best donation platforms for nonprofits in 2026 and discover which online giving solution fits your fundraising strategy, data needs, and growth goals. - [Powerful Online Giving Platform That Integrates With Salesforce: Virtuous Raise](https://virtuous.org/blog/online-giving-platforms-that-integrate-with-salesforce/) - Looking for online giving platforms that integrate with Salesforce? See how the Virtuous Raise Salesforce integration syncs donors, gifts, and more. - [How to Build a Brand That Drives Long-Term Fundraising Growth](https://virtuous.org/blog/build-a-brand-that-drives-long-term-fundraising-growth/) - 6 steps to build a nonprofit brand strategy that grows your audience, earns leadership buy-in, and drives long-term fundraising revenue. - [Nonprofit Conferences 2026: Best 17 Events for Fundraisers This Year](https://virtuous.org/blog/nonprofit-conferences/) - Looking for the best nonprofit conferences in 2026? Here are 17 best nonprofit conferences to consider in 2026. Plus, where to register and what to expect. - [How to Transform Your Nonprofit With AI: 7 Patterns From the Top 7%](https://virtuous.org/blog/how-to-transform-your-nonprofit-with-ai/) - 92% of nonprofits use AI, but only 7% see real impact. Discover the 7 patterns that separate transformation from just doing the same things faster. - [What the 2026 Nonprofit AI Adoption Report Reveals About How Nonprofits Actually Use AI](https://virtuous.org/blog/what-the-2026-nonprofit-ai-adoption-report-reveals/) - 92% of nonprofits use AI but only 7% see real results. Nathan Chappell unpacks the gap and what fundraisers can do about it this week. - [What AI Actually Changes (and Doesn't Change) About Nonprofit Data](https://virtuous.org/blog/ai-and-nonprofit-data/) - AI can't fix bad data, but it can help fundraisers work smarter. Learn what AI actually changes about nonprofit data and how to evaluate tools that matter. - [2026 Nonprofit AI Adoption Report: What 346 Nonprofits Revealed About AI in Fundraising](https://virtuous.org/blog/2026-nonprofit-ai-adoption-report/) - Your team uses AI every day. So why isn’t it changing anything? Explore insights from the 2026 Nonprofit AI Adoption Report, and revolutionize your use of AI. - [How to Build Capital Campaigns Around Real Donor Conversations](https://virtuous.org/blog/build-capital-campaigns-around-real-donor-conversations/) - Most nonprofit campaigns fall short not because the vision was wrong, but because preparation was. Here are 7 principles that change that. - [5 New Virtuous Capabilities to Personalize Fundraising and Save Time](https://virtuous.org/blog/2-26-product-updates/) - These new Virtuous product updates help nonprofits personalize fundraising + reduce manual work...using automation and AI so you can focus on donor relationships. - [Turn Volunteer Hours into Dollars: Virtuous Volunteer + Double the Donation Integration](https://virtuous.org/blog/virtuous-volunteer-double-the-donation-integration/) - Turn volunteer hours into funding. Discover how the Virtuous + Double the Donation integration unlocks corporate volunteer grants automatically. - [Virtuous Expands User Summit: Respond '26 Now Welcomes the Entire Fundraising Community](https://virtuous.org/blog/respond-26/) - Respond '26 expands on everything that made Virtuous's User Summit successful, inviting the entire fundraising community into the conversation. - [N1 Philanthropy: The Case for Precision Giving in an Attention Economy](https://virtuous.org/blog/n1-philanthropy/) - N1 Philanthropy is when we treat each donor as their own data point. AI helps nonprofits respond to people as they are, not as categories assume them to be. - [Best CRM for Nonprofits in 2026: How to Choose the Right Platform for Your Organization](https://virtuous.org/blog/best-crm-for-nonprofits/) - There is no universal best CRM for nonprofits. But there is a best CRM for your nonprofit. This 2026 list will help you find your perfect match! - [Building Trust with Donors Through Better Impact Measurement with Sonja Schappert Howden](https://virtuous.org/blog/building-trust-with-donors-through-better-impact-measurement-with-sonja-schappert-howden/) - Learn how fundraisers can move beyond outputs and communicate real, donor-centered impact with Sonja Howden of Seed Impact on The Responsive Lab. - [Building a Relationship-First Fundraising Culture with Marc Stein](https://virtuous.org/blog/building-a-relationship-first-fundraising-culture-with-marc-stein/) - How smart digital engagement drives donor action, retention, and recurring giving. A practical conversation with Matt Lombardi. - [Digital Strategies to Drive Sustainable Fundraising Growth with Matt Lombardi](https://virtuous.org/blog/digital-strategies-to-drive-sustainable-fundraising-growth-with-matt-lombardi/) - How smart digital engagement drives donor action, retention, and recurring giving. A practical conversation with Matt Lombardi. - [Mid-Level Matters: Turning Overlooked Donors Into Loyal Supporters with Kel Haney](https://virtuous.org/blog/mid-level-matters-turning-overlooked-donors-into-loyal-supporters-with-kel-haney/) - Learn Kel Haney’s five-minute phone ask for mid-level donors and discover how real conversations can grow generosity for your nonprofit. - [Using Neuroscience to Strengthen Donor Relationships with Cherian Koshy](https://virtuous.org/blog/using-neuroscience-to-strengthen-donor-relationships-with-cherian-koshy/) - Explore the neuroscience of giving with Cherian Koshy, Scott Holthaus, and Carly Berna, and learn how to stop slowing generous brains down. - [How Arkansas Children’s Uses Virtuous and AI to Automate Donor Contact and Strengthen Donor and Patient Relationships](https://virtuous.org/blog/arkansas-childrens/) - Partnering with Virtuous, Arkansas Children’s blends automation and AI to scale outreach while preserving human connection needed for healthcare fundraising. - [Top 5 Questions Nonprofits Ask About How to Implement AI](https://virtuous.org/blog/top-5-questions-nonprofits-ask-about-how-to-implement-ai/) - After eight years working at the intersection of AI and generosity, I can always anticipate these five common questions from nonprofits about AI. - [4 Virtuous Product Updates to Power Your Year-End Giving](https://virtuous.org/blog/11-25-product-updates/) - This time of year, every donation counts and every hour matters. For fundraising leaders managing year-end campaigns, the pressure is real. Every minute spent on manual work is time not spent connecting with donors. That’s why we’ve spent the last quarter focused on what matters most to your team: Stability (like our platform performance upgrades - [Measuring What Matters: Turning Impact into Action for Growing Nonprofits with John Mark & Lauren Vanderpool](https://virtuous.org/blog/measuring-what-matters-turning-impact-into-action-for-growing-nonprofits/) - Learn how Lauren and John Mark Vanderpool help nonprofits turn real impact data into stories that deepen donor trust and grow generosity. - [Building a Healthy, Human-Centered Culture in Nonprofits with Ian Adair](https://virtuous.org/blog/building-a-healthy-human-centered-culture-in-nonprofits-with-ian-adair/) - Nonprofit leader Ian Adair shares ways to fight burnout, build healthy cultures, and lead with vulnerability so your team can thrive for the long haul. - [Relationship at Scale: Building Smarter, Sustainable Donor Stewardship with Rachel Bearbower](https://virtuous.org/blog/relationship-at-scale-building-smarter-sustainable-donor-stewardship-with-rachel-bearbower/) - Make stewardship fast and human. Rachel Bearbower shares a simple 100-day donor journey and automation tips with hosts Carly Berna and Scott Holthaus. - [What It Really Takes to Run a Multi-Year Fundraising Campaign with Will Smallwood](https://virtuous.org/blog/what-it-really-takes-to-run-a-multi-year-fundraising-campaign-with-will-smallwood/) - How Cedarville University raised $205M in its first capital campaign with storytelling. - [Faith-Based Nonprofits: Track the 7 Most Important Fundraising Shifts for 2026](https://virtuous.org/blog/faith-based-nonprofits/) - There are 7 important fundraising shifts for faith-based nonprofits to track for the upcoming year. Stay afloat in the age of AI, personalization, and... - [How to Keep Donors Engaged When the Economy Tightens with Aarika Riddle](https://virtuous.org/blog/how-to-keep-donors-engaged-when-the-economy-tightens-with-aarika-riddle/) - How to steward donors and lead through uncertainty with nonprofit leader Aarika Riddle. - [Virtuous Volunteer Day 2025: Putting Our Values Into Action](https://virtuous.org/blog/virtuous-volunteer-day-2025/) - Virtuous Volunteer Day is a day where every team member volunteers at a nonprofit of their choice in the spirit of collective generosity. - [AI Policy for Nonprofits: Do Nonprofits Need an AI Policy?](https://virtuous.org/blog/do-nonprofits-need-an-ai-policy/) - Is your nonprofit ready for AI? Learn how an AI policy for nonprofits ensures trust, transparency, and mission alignment while balancing innovation and ethics. - [Energized Fundraising: Happiness Habits for Long-Haul Success with Amy Eisenstein](https://virtuous.org/blog/energized-fundraising-happiness-habits-for-long-haul-success-with-amy-eisenstein/) - Learn how to launch and lead a successful capital campaign with Amy Eisenstein, plus tips for feasibility studies, stewardship, and staying energized. - [Human-First + AI Forward: The Ultimate AI Mindset For Nonprofits](https://virtuous.org/blog/human-first-ai-forward/) - Human-First + AI Forward is a rebalancing of values. It’s a philosophy that insists AI should be in service to people, not the other way around. - [The charity: water Experience Lab: Our Bet on In-Person, Immersive Storytelling with Viktoria Harrison](https://virtuous.org/blog/the-charity-water-experience-lab-our-bet-on-in-person-immersive-storytelling-with-viktoria-harrison/) - Charity: Water’s Victoria Harrison shares how immersive storytelling and a small-town lab sparked $2M in new giving. - [8 Helpful Giving Tuesday Email Examples to Inspire Your Campaign](https://virtuous.org/blog/giving-tuesday-email-examples/) - Starting a task is easier when you have clear examples and guidelines, so here are 8 Giving Tuesday email examples to help you feel inspired and confident. - [DAF Day: 7 Reasons Your Nonprofit Should Join the Movement](https://virtuous.org/blog/daf-day/) - DAF Day is a ready-made opportunity to activate your DAF donors, creating a unified moment of giving for those with donor-advised funds. - [Calling All Heroes: Bridging the Divide in Modern Fundraising with Tammy Zonker](https://virtuous.org/blog/calling-all-heroes-bridging-the-divide-in-modern-fundraising-with-tammy-zonker/) - Tammy Zonker explores human-centered fundraising, blending donor and community-centered approaches for greater impact. - [Top 3 Digital Marketing Mistakes You’re Probably Making and How to Fix Them with Chris Barlow, Brady Josephson, and Matt Scott](https://virtuous.org/blog/top-3-digital-marketing-mistakes-youre-probably-making-and-how-to-fix-them/) - Discover 3 nonprofit marketing mistakes and how to avoid them with Chris Barlow, Brady Josephson, and Matt Scott on The Responsive Lab. - [From Back Office to Bold Impact: 5 Ways Nonprofit Professionals Can Influence AI Adoption From Within](https://virtuous.org/blog/ai-adoption/) - The question is not whether AI will transform nonprofits. It’s whether those on the inside can influence adoption from within. - [Multiplication Mindset: How Responsive Fundraisers Build Movements with Becky Endicott & Jonathan McCoy](https://virtuous.org/blog/multiplication-mindset-how-responsive-fundraisers-build-movements/) - John and Becky share how to multiply your mission through community, joy, and activating your believers. A must-listen from the 2025 RNS. - [Starting a Planned Giving Program That Lasts with Russell James](https://virtuous.org/blog/starting-a-planned-giving-program-that-lasts-with-russell-james/) - Planned giving made simple. Fundraising expert Russell James shares smart, practical ways to start or grow a legacy giving program at your nonprofit. - [How to Manage Your Mid/Major Donor Portfolios for Real Results with Gail Perry, Missy Gale, and Andrew Olsen](https://virtuous.org/blog/how-to-manage-your-mid-major-donor-portfolios-for-real-results/) - Learn how to balance long-term relationship building with the realities of fiscal year deadlines, limited capacity, and changing donor behaviors. - [Breaking Down the 2025 Nonprofit Peer Report: Strategy, Systems, and Storytelling with Javan Van Gronigen](https://virtuous.org/blog/2025-nonprofit-peer-report-with-javan-van-gronigen/) - Why only 9% of nonprofits feel ready to execute digital strategy, and what to do next. Insights from Javan Van Gronigen and the 2025 Peer Report. - [AI Predictive Models, Generative Messaging, and Real-World AI Applications for Fundraisers with Nathan Chappell](https://virtuous.org/blog/ai-predictive-models-generative-messaging-and-real-world-ai-applications-for-fundraisers/) - Nonprofit AI strategy made simple. Nathan Chappell breaks down ethics, tools, trust, and innovation in this episode of The Responsive Lab. - [Technology and Nonprofits: 6 Tech Tools to Get Ahead](https://virtuous.org/blog/technology-and-nonprofits/) - Technology and nonprofits: Now that’s an interesting combination. Whether tech innovations make you feel scared or excited, these 6 tech tools will... - [How Data and Tech Can Deepen Donor Relationships at Scale with Stephen Boudreau & Erik Tomalis](https://virtuous.org/blog/how-data-and-tech-can-deepen-donor-relationships-at-scale/) - Learn how to turn nonprofit data into real fundraising decisions and scale relationships using AI in this episode with Stephen Boudreau and Erik Tomalis. - [The New Nonprofit Tech Toolkit: Preparing Your Organization for the Next 5 Years](https://virtuous.org/blog/new-nonprofit-tech-toolkit-preparing-your-organization-for-the-next-5-years/) - Microsoft’s Erin McHugh joins Virtuous to explore how nonprofits can prepare for the next 5 years of AI, data strategy, and digital transformation. - [Building a Renewed Narrative with Community (and Breaking Old Story Myths!)](https://virtuous.org/blog/building-a-renewed-narrative-with-community/) - Learn how nonprofits can co-create powerful mission narratives with community. This conversation redefines storytelling in fundraising. - [Don’t Lose the Donor: Keeping Fundraising Human in a Tech-Driven World with Sterrin Bird](https://virtuous.org/blog/dont-lose-the-donor-keeping-fundraising-human-in-a-tech-driven-world-with-sterrin-bird/) - Listen to Sterrin Bird on The Responsive Lab, on how nonprofits can use AI in fundraising without losing trust, empathy, or human connection. - [The Rise of the AI-First Nonprofit: 6 Powerful Principles](https://virtuous.org/blog/the-rise-of-the-ai-first-nonprofit/) - “How can AI help?” This is the question AI-first nonprofits are embracing. And the path to amplifying their mission has never been more open. - [How to Transform Data Into Strategic Decisions Using AI with Tim Paris & T. Clay Buck](https://virtuous.org/blog/how-to-transform-data-into-strategic-decisions-using-ai-with-tim-paris-t-clay-buck/) - How nonprofits can align AI with their mission and create more human-centered messaging, with tips from Matt Scott of CauseMic. - [Aligning AI with Mission: Human-Centered Messaging with Matt Scott](https://virtuous.org/blog/aligning-ai-with-mission-human-centered-messaging-with-matt-scott/) - How nonprofits can align AI with their mission and create more human-centered messaging, with tips from Matt Scott of CauseMic. - [A New Era of Generosity: How AI is Driving the Future of Responsive Fundraising](https://virtuous.org/blog/a-new-era-of-generosity-how-ai-is-driving-the-future-of-responsive-fundraising/) - As part of my work at Virtuous, I’ve had the opportunity to connect with hundreds of amazing nonprofit leaders. And every time I jump off of a Zoom call, I’m reminded of why I started Virtuous in the first place: to close the generosity gap by helping nonprofits build deeper, more personal relationships with every - [Virtuous Unveils Major AI Advancements to Help Nonprofits Personalize Fundraising at Scale](https://virtuous.org/blog/major-ai-advancements/) - Launch of Virtuous Insights, Acquisition of Momentum, and Upcoming Release of AI-Powered Search Sets New Standard for Responsive Fundraising MINNEAPOLIS, MN – August 20, 2025 — Today at the 2025 Virtuous User Summit in Minneapolis, Virtuous, the responsive fundraising platform powering today’s most innovative nonprofits, is unveiling a sweeping set of innovations that redefine how - [50 Fundraising Ideas for Nonprofit Organizations: Easy Planning Guide​](https://virtuous.org/blog/fundraising-ideas-for-nonprofit-organizations/) - Let’s explore 50 fundraising ideas for nonprofit organizations AND do a deep dive on the top 10 ideas. Covering all the details you actually need to pull this event off. - [Empathy-Driven Social Strategy for Nonprofits with Brynne Krispin](https://virtuous.org/blog/empathy-driven-social-strategy-for-nonprofits/) - Learn how to build real donor relationships through empathy-driven content strategy with Brynne Krispin on The Responsive Lab. - [Overcoming the Competition for Connection with Nathan Chappell](https://virtuous.org/blog/overcoming-the-competition-for-connection/) - Nonprofits aren’t competing for dollars, they’re competing for connection. Nathan Chappell shares how to build radical relationships that grow giving. - [Virtuous Acquires Momentum to Transform Major Donor Fundraising with AI](https://virtuous.org/blog/virtuous-acquires-momentum/) - Acquisition adds cutting-edge AI to Virtuous’ responsive fundraising platform to help nonprofits scale personalized donor engagement more efficiently than ever before - [Virtuous Ranks No. 1,290 on the 2025 Inc. 5000 List of America’s Fastest-Growing Private Companies](https://virtuous.org/blog/inc5000-2025/) - With Three-Year Revenue Growth of 339% Percent, This Marks Virtuous’ Fourth Year in a Row on the List PHOENIX, August 12, 2025 – Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping our future, today announced that Virtuous, the responsive fundraising platform powering today’s most innovative nonprofits, is No. 1,290 - [Connect What Matters: The New Virtuous + Omatic Integration](https://virtuous.org/blog/new-virtuous-omatic-integration/) - Simplify nonprofit data management with the Virtuous + Omatic integration. Connect systems, clean data, and focus on building donor relationships. - [Fixing What’s Broken in Nonprofit Email Marketing with Katelyn Baughan](https://virtuous.org/blog/fixing-whats-broken-nonprofit-email-marketing/) - Nonprofit email underperforming? Katelyn Baughan shares tips to boost retention, build welcome series, and automate for better donor engagement. - [A Simpler, Smarter, More Personal Virtuous](https://virtuous.org/blog/a-simpler-smarter-more-personal-virtuous/) - Now, every tool carries the Virtuous name—because every part of our platform is built with the same goal: to help you build better relationships and grow generosity at scale. - [Navigating Budget Cuts, Donor Shifts, and Uncertainty with Barbara O’Reilly](https://virtuous.org/blog/navigating-budget-cuts-donor-shifts-and-uncertainty/) - Get tactical tips to communicate clearly, retain donors over acquire, and forecast when the future feels uncertain— all in one powerful episode. - [7 Best Email Marketing Platforms for Nonprofits](https://virtuous.org/blog/best-email-marketing-platforms-for-nonprofits/) - When it comes to the best email marketing platforms for nonprofits, the search can feel overwhelming. So, let's make it easy and break this down. - [Designing & Scaling a Donor Retention Strategy In 2025 with Christine Robertson and John Mark Vanderpool](https://virtuous.org/blog/designing-scaling-donor-retention-strategy-in-2025/) - In this episode, you'll get practical strategies for increasing donor loyalty with better data, smarter segmentation, and personalized outreach. - [When Nonprofits Embrace AI: Extraordinary People, Extraordinary Tools](https://virtuous.org/blog/when-nonprofits-embrace-ai/) - What happens when extraordinary nonprofit leaders begin to wield extraordinary tools like AI? Generosity gets reimagined. - [Creating Memorable Experiences for Modern Donors with Brand Building with Brady Josephson](https://virtuous.org/blog/creating-memorable-experiences-for-modern-donors-with-brand-building/) - In this episode of The Responsive Lab, Brady Josephson makes the case for long-term brand marketing in a nonprofit world obsessed with short-term returns. - [Your Impact Is Why Donors Give—Let’s Make Sure They See It](https://virtuous.org/blog/your-impact-is-why-donors-give-lets-make-sure-they-see-it/) - Explore why traditional storytelling isn’t enough and how working with a nonprofit consultant can help you measure, communicate, and amplify your impact. - [Beyond the Ask: Why Donor Lifetime Value Should Shape Your Strategy with John Mark Vanderpool](https://virtuous.org/blog/why-donor-lifetime-value-should-shape-your-strategy/) - In this episode of The Responsive Lab, John Mark Vanderpool shares how understanding and leveraging donor LTV can completely shift your fundraising strategy. - [Leading Change with Empathy: The PAUSE Framework for Nonprofits with Heather Hiscox](https://virtuous.org/blog/leading-change-with-empathy-the-pause-framework-for-nonprofits-with-heather-hiscox/) - In this episode of The Responsive Lab, Heather Hiscox unpacks how nonprofits can lead organizational change with empathy, inclusion, and clarity. - [Virtuous and Verified First Unite to Help Nonprofits Onboard People Faster and Keep Communities Safe](https://virtuous.org/blog/virtuous-and-verified-first-unite-to-help-nonprofits-onboard-people-faster-and-keep-communities-safe/) - Virtuous and Verified First now work together to simplify background checks. Welcome staff and volunteers faster, stay compliant, and keep your mission moving without missing a beat. - [From Story to Strategy: Marketing That Drives Donor Action with Aidan Augustin](https://virtuous.org/blog/from-story-to-strategy-marketing-that-drives-donor-action-with-aidan-augustin/) - In this episode of The Responsive Lab, Aidan Augustin joins to unpack how to turn your story into a strategy that actually drives donor action. - [Human Services Fundraising in 2025: 3 Trends To Know](https://virtuous.org/blog/human-services-fundraising-in-2025-3-trends-to-know/) - Explore 3 key insights from the 2025 Human Services Benchmark Report to grow generosity and retain more donors. - [Turning Volunteers into Donors: 4 Strategies](https://virtuous.org/blog/turn-volunteers-into-donors-4-strategies/) - Your committed team of volunteers are some of your organization's greatest advocates and supporters. While they donate their time and skills to your cause, they can also make generous monetary donations as well. It's no surprise that volunteers can be turned into donors for your cause. However, it can be a balancing act to ensure - [4 Ways to Organize your Volunteer Opportunities ](https://virtuous.org/blog/4-ways-to-organize-your-volunteer-opportunities/) - How do you currently organize opportunities for your volunteers? Is it via a sign-up sheet at your front desk? Perhaps it’s a weekly or monthly email requesting volunteers for upcoming projects. Regardless of your method, organizing your volunteer opportunities is incredibly important. When engaging with your supporters, they should be able to find opportunities that - [Corporate Giving Intelligence: Unlock Hidden Revenue and Strengthen Donor Relationships](https://virtuous.org/blog/corporate-giving-intelligence-unlock-hidden-revenue-and-strengthen-donor-relationships/) - Unlock untapped revenue with corporate giving. Discover how to boost donor retention and matching gifts with smarter fundraising systems. - [Education Fundraising in 2025: 3 Key Metrics to Watch](https://virtuous.org/blog/education-fundraising-in-2025-3-key-metrics-to-watch/) - Discover 3 critical takeaways from the 2025 Education Nonprofit Benchmark Report to help grow giving and deepen donor engagement. - [AI for Nonprofits: 4 Easy Ways to Get Nonprofit Leaders Hooked on AI](https://virtuous.org/blog/4-easy-ways-to-get-nonprofit-leaders-hooked-on-ai/) - Struggling to get nonprofit leaders on board with AI? Discover 4 proven strategies to overcome tech skepticism and drive AI adoption at your organization. - [The 2025 Virtuous Benchmark Report: Insights and Actionable Strategies for Nonprofits](https://virtuous.org/blog/the-virtuous-benchmark-report/) - The 2025 Virtuous Benchmark Report offers valuable giving data from 570+ nonprofits; the report includes organizations from sectors such as Human Services, Education, Faith, and Healthcare. To provide the most relevant insights, this data has been analyzed both in aggregate and broken down by the revenue bands of the nonprofits included. All of the organizations The 2025 Virtuous Benchmark Report takes data from 570+ nonprofits across 7 metrics, so you can get an updated pulse on your nonprofit's health. - [Breaking Through Donor Fatigue with Beth Fisher](https://virtuous.org/blog/breaking-through-donor-fatigue-with-beth-fisher/) - In this episode of The Responsive Lab, Virtuous co-hosts Carly and Scott talk with Beth Fisher about overcoming donor fatigue. - [AI, Empathy, and the Human Side of Nonprofit Innovation with Tim Lockie](https://virtuous.org/blog/ai-empathy-and-the-human-side-of-nonprofit-innovation-with-tim-lockie/) - In this episode of The Responsive Lab, Carly and Scott sit down with Tim Lockie to dig into a bold truth: technology alone won’t save your nonprofit. - [The Mid-Level Multiplier Effect: How to Transform Your Major Gift Pipeline with Jeff Schreifels](https://virtuous.org/blog/the-mid-level-multiplier-effect-how-to-transform-your-major-gift-pipeline-with-jeff-schreifels/) - In this episode of The Responsive Lab, Jeff Schreifels joins us to explore the pivotal role mid-level giving plays in a healthy donor pipeline. - [Optimizing Donor Engagement for Faith-Based Nonprofits: Key Strategies for Growth](https://virtuous.org/blog/faith-based-nonprofits-webinar/) - Learn how to optimize donor engagement for faith-based nonprofits with these tips from the 2025 Virtuous Benchmark Report and webinar. - [2025 Healthcare Nonprofit Fundraising Benchmark Report Insights](https://virtuous.org/blog/2025-healthcare-nonprofit-fundraising-benchmark-report-insights/) - Explore 3 top takeaways from the 2025 Healthcare Nonprofit Benchmark Report to improve retention, grow monthly giving, and drive revenue. - [How AI is Transforming Fundraising and Donor Relationships with Gabe Cooper & Nathan Chappell](https://virtuous.org/blog/how-ai-is-transforming-fundraising-and-donor-relationships-with-gabe-cooper-nathan-chappell/) - In this episode of The Responsive Lab, we explore the intersection of AI and human empathy with two visionary leaders at Virtuous. - [2025 Faith-Based Nonprofit Fundraising Benchmark Report Insights](https://virtuous.org/blog/2025-faith-based-nonprofit-fundraising-benchmark-report-insights/) - Discover insights from the 2025 Faith Benchmark Report to grow giving, retain donors, and build responsive relationships in faith-based fundraising. - [Inside the 2025 Benchmark Report with Carly & Gabe](https://virtuous.org/blog/inside-the-2025-benchmark-report-with-carly-gabe/) - In this episode of The Responsive Lab, Scott talks with Carly Berna and Gabe Cooper about the key trends from the 2025 Virtuous Benchmark Report. - [Building Donor Relationships Through Thoughtful Data Practices with Christine Robertson](https://virtuous.org/blog/building-donor-relationships-through-thoughtful-data-practices-with-christine-robertson/) - In this episode of The Responsive Lab, Virtuous co-hosts Carly Berna and Scott Holthaus chat with Christine Robertson, Consulting Manager at NPact. - [What to Expect From Virtuous' 2025 Nonprofit Fundraising Benchmarks](https://virtuous.org/blog/what-to-expect-from-virtuous-2025-nonprofit-fundraising-benchmarks/) - Preview the 2025 Virtuous Nonprofit Fundraising Benchmarks. Discover key trends in donor retention, mid-level giving, and digital engagement. - [Nonprofit CRM Migration Guide: Conquer Frustration, Fuel Growth](https://virtuous.org/blog/nonprofit-crm-migration-guide-conquer-frustration-fuel-growth/) - Learn how nonprofits can thrive through a CRM transition with strategies for data migration, team buy-in, and choosing the right system. - [Introducing Nathan Chappell: Virtuous’ First Chief AI Officer](https://virtuous.org/blog/introducing-nathan-chappell-virtuous-first-chief-ai-officer/) - Nathan Chappell is a recognized leader in responsible AI and one of the foremost thinkers at the intersection of philanthropy and technology. Now, as the first-ever Chief AI Officer at Virtuous, Nathan joins a mission-driven team working to build responsive fundraising tools that increase generosity and deepen donor connection. We asked Nathan five questions about - [From Database to Donation Engine: How to Use Your Nonprofit CRM As a Fundraising Machine](https://virtuous.org/blog/from-database-to-donation-engine-how-to-use-your-nonprofit-crm-as-a-fundraising-machine/) - Discover how to turn your CRM into a donor engagement and revenue growth engine. Learn from industry expert Andrew Olsen in this actionable webinar recap. - [Old Ways Won’t Win New Donors: Exploring the Tactics + Tech to Thrive in a Digital-First World](https://virtuous.org/blog/old-ways-wont-win-new-donors-exploring-the-tactics-tech-to-thrive-in-a-digital-first-world/) - Learn how nonprofit organizations can thrive in a digital-first world by leveraging responsive fundraising technology to increase donor retention & engagement. - [Virtuous Welcomes Renowned Nonprofit Thought Leader, Technologist and Author Nathan Chappell as Chief AI Officer](https://virtuous.org/blog/virtuous-welcomes-renowned-nonprofit-thought-leader-technologist-and-author-nathan-chappell-as-chief-ai-officer/) - Virtuous Welcomes Renowned Nonprofit Thought Leader, Technologist and Author Nathan Chappell as Chief AI Officer - [The Formula for Fundraising Success with Diana Hoyt](https://virtuous.org/blog/the-formula-for-fundraising-success-with-diane-hoyt/) - In this episode of The Responsive Lab, Virtuous co-hosts Carly Berna and Scott Holthaus talk with Diana Hoyt, founder of Formula for Fundraising. - [What's Working in Fundraising at Rescue Missions: Trends and Takeaways from the 2025 Benchmark Report](https://virtuous.org/blog/whats-working-in-fundraising-at-rescue-missions-trends-and-takeaways-from-the-2025-benchmark-report/) - Donor files are shrinking but generosity is growing. Discover how responsive fundraising helps rescue missions grow giving in a changing landscape. - [How to Solve Healthcare Fundraising Needs with Virtuous: Can Your CRM Do This](https://virtuous.org/blog/how-to-solve-healthcare-fundraising-needs-with-virtuous-can-your-crm-do-this/) - Discover how Virtuous helps healthcare nonprofits solve donor engagement, data silos, and stewardship challenges with responsive fundraising. - [Simplifying Higher Ed Advancement Strategies with Virtuous: Can Your CRM Do This?](https://virtuous.org/blog/simplifying-higher-ed-advancement-strategies-with-virtuous-can-your-crm-do-this/) - Discover how Virtuous helps higher ed institutions streamline advancement, boost donor retention, and create personal connections that increase giving at scale. - [Building a Sustainable Giving Tech Stack](https://virtuous.org/blog/building-a-sustainable-giving-tech-stack/) - Dave Raley reveals how to build a thriving recurring giving program. You'll discover which tools matter most and how to scale donor impact for your nonprofit. - [Why Data is the Engine of Responsive Fundraising](https://virtuous.org/blog/why-data-is-the-engine-of-responsive-fundraising/) - Learn how nonprofits can use donor data to personalize outreach, boost engagement, and build stronger relationships—starting with what they already have. - [Why the Future Generation of Giving Is Brighter Than You Think](https://virtuous.org/blog/why-the-future-generation-of-giving-is-brighter-than-you-think/) - Millennials and Gen Z are reshaping philanthropy. Learn how data-driven, responsive fundraising is key to reaching the next generation of donors. - [Transforming Major Gifts Through the Collaborative Ask with Gail Perry](https://virtuous.org/blog/transforming-major-gifts-through-the-collaborative-ask-with-gail-perry/) - Fundraising expert Gail Perry shares major gifts strategies, crisis tips, and donor insights in this inspiring episode of The Responsive Lab. - [Can Your CRM Do This? How Virtuous Helps Faith-Based Nonprofits Build Lasting Donor Relationships](https://virtuous.org/blog/can-your-crm-do-this-how-virtuous-helps-faith-based-nonprofits-build-lasting-donor-relationships/) - Discover how Virtuous empowers faith-based nonprofits to overcome donor retention challenges and deepen donor relationships through personalized engagement. - [How to Turn Your Nonprofit CRM into a Fundraising Powerhouse](https://virtuous.org/blog/how-to-turn-your-nonprofit-crm-into-a-fundraising-powerhouse/) - Learn how to turn your nonprofit CRM into a fundraising powerhouse by driving donor engagement, automating outreach, and growing revenue. - [The Responsive Fundraising Playbook: How Nonprofits Can Fix Donor Attrition, Scale Donor Engagement, and Grow Giving](https://virtuous.org/blog/the-responsive-fundraising-playbook-how-nonprofits-can-fix-donor-attrition-scale-donor-engagement-and-grow-giving/) - Discover how responsive fundraising transforms donor retention and engagement for nonprofits. Learn key strategies from Virtuous and The Timothy Group. - [How to Write an Appeal Letter](https://virtuous.org/blog/appeal-letter/) - A well-crafted appeal letter can inspire action and deepen donor loyalty. Explore tips to elevate your next fundraising message. - [How to Create a Welcome Email for New Donors](https://virtuous.org/blog/welcome-email/) - Your donor welcome email is more than a thank-you. See how a well-crafted message can build trust, strengthen relationships, and encourage future giving. - [How to Increase Generosity With Fundraising CRM Software](https://virtuous.org/blog/fundraising-crm-software-2/) - Managing donor relationships shouldn’t be overwhelming. See how the right fundraising CRM software can automate tasks and strengthen supporter connections. - [The CRM Decision: When to Stay, When to Switch, and How to Get It Right](https://virtuous.org/blog/the-crm-decision-when-to-stay-when-to-switch-and-how-to-get-it-right/) - Learn when it’s time to change your nonprofit’s CRM, how to make the switch successfully, and why strategy—not just software—drives results. - [Why Nonprofits Need Marketing Automation](https://virtuous.org/blog/marketing-automation/) - Make every donor interaction count. See how marketing automation helps nonprofits personalize outreach, automate tasks, and drive greater generosity. - [Can You Transfer Recurring Giving When Switching Platforms? Here’s What You Need to Know](https://virtuous.org/blog/can-you-transfer-recurring-giving/) - Can you transfer recurring giving when switching platforms? Yes! Learn how token migration ensures a smooth transition without losing donor support. - [5 Years Since COVID: How Fundraising’s Changed and What It Means for You](https://virtuous.org/blog/5-years-since-covid-how-fundraisings-changed-and-what-it-means-for-you/) - Five years after COVID-19, fundraising has transformed with digital engagement, AI, and data-driven strategies. Discover key trends and get the FREE report! - [3 Ways to Improve Your Nonprofit’s Fundraising Results](https://virtuous.org/blog/3-ways-to-improve-your-nonprofits-fundraising-results/) - Discover three practical ways to improve your nonprofit’s fundraising results—without adding more campaigns to your calendar. Clean data, personal outreach, and optimized donation pages can make a big impact. - [Smarter Fundraising for Human Services: How to See Sustainable Growth with Better Systems and Technology](https://virtuous.org/blog/smarter-fundraising-for-human-services-how-to-see-sustainable-growth-with-better-systems-and-technology/) - Discover how human services organizations can achieve sustainable fundraising growth with better technology, automation, and donor engagement strategies. - [How to Measure and Improve Your Nonprofit's Conversion Rate](https://virtuous.org/blog/how-to-measure-and-improve-your-nonprofits-conversion-rate/) - Your conversion rate is more than a number. Learn how it reveals donor behavior, highlights missed opportunities, and helps you raise more with every visit. - [How to Listen to and Understand Your Donors with Chris Barlow](https://virtuous.org/blog/how-to-listen-to-and-understand-your-donors-with-chris-barlow/) - Learn how nonprofits can cut through digital noise with data-driven marketing, active listening, and smart donor engagement strategies with Chris Barlow. - [Why Virtuous Is the Best Nonprofit Donor Management Software: A Complete Guide](https://virtuous.org/blog/nonprofit-donor-management-software-2/) - Struggling to engage donors in meaningful ways? The right nonprofit donor management software can help you personalize outreach, boost retention, and drive generosity. - [How to Find the Best Nonprofit CRM for Your Organization and When to Switch ](https://virtuous.org/blog/best-nonprofit-crm/) - Simplify donor management with donor database software that automates tasks, personalizes outreach, and frees up time so you can focus on fundraising and donor relationships. - [Introducing the Virtuous Marketplace: A Generosity Ecosystem Built for Nonprofits](https://virtuous.org/blog/introducing-the-virtuous-marketplace/) - Discover the Virtuous Marketplace, a connected ecosystem designed for nonprofits to integrate the right tools, partners, and expertise. Eliminate tech barriers, save time, and make fundraising more effective with seamless integrations and strategic support. - [The Best Donor Database Software for Growing Nonprofits](https://virtuous.org/blog/best-donor-database-software/) - Struggling with donor management and fundraising growth? The best donor database software can streamline your efforts, automate tasks, and deepen donor relationships. - [Ask a Responsive Fundraiser with Floyd Jones](https://virtuous.org/blog/ask-a-responsive-fundraiser-with-floyd-jones/) - Learn Floyd Jones’ Four C’s of Community Building to turn one-time donors into lifelong supporters with engagement, fundraising, and data strategies. - [How to Use Donor Management Software for Nonprofits](https://virtuous.org/blog/donor-management-software-for-small-nonprofits/) - Discover why donor management software for small nonprofits is essential. Streamline operations, boost retention, and foster stronger connections with Virtuous. - [Unlocking the Future: Why Planned Giving is a Must for Nonprofits](https://virtuous.org/blog/why-planned-giving-is-a-must-for-nonprofits/) - Unlock the power of planned giving! Discover how LifeLegacy & Virtuous help nonprofits secure transformational gifts, integrate donor data, and drive impact. - [[Podcast] Beth Fisher On Nonprofit Leadership & Vulnerability](https://virtuous.org/blog/nonprofit-leadership-authenticity-strategies/) - Beth Fisher joined us to discuss the lessons nonprofits can glean from how for-profit businesses approach growth, the importance and primary characteristics of good leaders, and how vulnerability at work can help unlock your team's full potential. Following a career in the for-profit sector, Beth is currently the VP of Advancement & Communications at - [How to Ensure Clean Data and Seamless System Adoption with Virtuous: Can Your CRM Do This?](https://virtuous.org/blog/how-to-ensure-clean-data-and-seamless-system-adoption-with-virtuous-can-your-crm-do-this/) - Ensure clean data and seamless CRM adoption with Virtuous. Learn how a responsive fundraising platform can transform donor engagement and nonprofit success. - [The Future of Fundraising Acquisition with Brad Davies](https://virtuous.org/blog/the-future-of-fundraising-acquisition-with-brad-davies/) - In this episode of The Responsive Lab, Carly and Scott are joined by VP of Ministry Digital Growth at Salem Web Network, Brad Davies! - [Ask a Responsive Fundraiser with Chris Barlow](https://virtuous.org/blog/ask-a-responsive-fundraiser-with-chris-barlow/) - Chris Barlow shares how nonprofits can maximize Google Ad Grants, optimize donation pages, and attract new donors with smart digital marketing strategies. - [How to Build Better Reports and Track Fundraising Metrics for Nonprofit Success](https://virtuous.org/blog/how-to-build-better-reports-and-track-fundraising-metrics-for-nonprofit-success/) - Learn how to build better reports, track the right fundraising metrics, and clean donor data to optimize nonprofit fundraising success. - [More Than a Database: Transforming Healthcare Development with Your CRM in 2025](https://virtuous.org/blog/more-than-a-database-transforming-healthcare-development-with-your-crm-in-2025/) - Discover how a modern healthcare CRM enhances donor engagement, streamlines fundraising, and ensures HIPAA compliance for better fundraising success. - [How to Choose the Right Tech for Your Nonprofit with Matt Scott from CauseMic](https://virtuous.org/blog/how-to-choose-the-right-tech-for-your-nonprofit-with-matt-scott-from-causemic/) - In this episode of The Responsive Lab, Matt Scott from CauseMic joins us for an exciting discussion about the importance of technology in the nonprofit sector. - [Surviving A Tech Breakup: How to Successfully Navigate a CRM Change](https://virtuous.org/blog/surviving-a-tech-breakup-how-to-successfully-navigate-a-crm-change/) - Struggling with CRM frustrations? Learn when to switch, how to transition smoothly, and maximize donor engagement with a modern system built for growth. - [Why Virtuous Is the Best CRM Donor Management Software for Growing Impact](https://virtuous.org/blog/crm-donor-management/) - Discover how CRM donor management software can transform your nonprofit, providing a unified view of donor interactions and streamlining communication to build lasting relationships. - [Sustainable Giving Unlocked with Dave Raley](https://virtuous.org/blog/sustainable-giving-unlocked-with-dave-raley/) - In the new subscription economy that we live in, how do nonprofits create thriving recurring programs? Best-selling author, Dave Raley, has the answer. - [Winning Donor Acquisition: Strategies to Attract, Track, and Retain More Donors in 2025](https://virtuous.org/blog/winning-donor-acquisition-strategies-to-attract-track-and-retain-more-donors-in-2025/) - Boost donor engagement with digital-first strategies! Learn how to attract, track, and retain donors effectively with expert insights and proven tactics. - [Simplifying Data, Reporting, and Fund Management with Virtuous: Can Your CRM Do This?](https://virtuous.org/blog/simplifying-data-reporting-and-fund-management-with-virtuous-can-your-crm-do-this/) - Simplify donor management, improve reporting, and enhance donor engagement with Virtuous—an all-in-one responsive CRM designed for nonprofits. - [Cutting Through the Noise: How to Build Personalized Donor Journeys and Maximize Campaign ROI in 2025](https://virtuous.org/blog/cutting-through-the-noise-how-to-build-personalized-donor-journeys-and-maximize-campaign-roi-in-2025/) - Boost donor engagement and maximize ROI with data-driven, personalized donor journeys. Learn how nonprofits can cut through the noise and grow impact. - [Ask a Responsive Fundraiser with Tim Lockie](https://virtuous.org/blog/ask-a-responsive-fundraiser-with-tim-lockie/) - Learn how to turn data into impactful stories, align tech with team skills, and combat donor fatigue with AI in this insightful talk with Tim Lockie. - [The Responsive Lab Welcomes Scott Holthaus!](https://virtuous.org/blog/the-responsive-lab-welcomes-scott-holthaus/) - In this special episode of The Responsive Lab, we’re excited to welcome Scott Holthaus as your new co-host alongside Carly Berna! - [Future-Proofing Higher Ed Fundraising: How Responsive Fundraising Can Empower Sustained Growth in 2025 (and beyond)](https://virtuous.org/blog/future-proofing-higher-ed-fundraising-how-responsive-fundraising-can-empower-sustained-growth-in-2025-and-beyond/) - Discover how responsive fundraising helps higher ed institutions overcome challenges, engage donors & modernize systems for sustained growth in 2025 and beyond. - [Ask a Responsive Fundraiser with Michael Bittel](https://virtuous.org/blog/ask-a-responsive-fundraiser-michael-bittel/) - Fundraising expert Michael Bittel shares tips on donor recognition, data cleanup & estate planning. Watch now & join the conversation on LinkedIn! - [Ask a Responsive Fundraiser with Kyle Cartwright](https://virtuous.org/blog/ask-a-responsive-fundraiser-kyle-cartwright/) - Welcome back to Ask a Responsive Fundraiser! This week, we are thrilled to have Kyle Cartwright, the Interim Executive Director and Director of Development at Civic Nebraska, a nonprofit advancing voter rights, civic health, and youth leadership. He helps nonprofits, businesses, and donors build thriving communities through fundraising, philanthropy, and social impact strategies. A Nebraska - [What the Best Donor Management Solutions Can Do for Your Nonprofit](https://virtuous.org/blog/best-donor-management-solutions/) - Find the best donor management solutions for your nonprofit. Learn how top solutions enhance engagement, automate tasks, and improve fundraising success. - [Top 10 Fundraising Mistakes Nonprofits Make and How to Avoid Them](https://virtuous.org/blog/top-fundraising-mistakes-nonprofits-make/) - Discover the top 10 fundraising mistakes nonprofits make and how to avoid them. Build stronger donor relationships and amplify your mission's impact! - [Empowering Major Gift Teams to Raise More with Virtuous: Can Your CRM Do This?](https://virtuous.org/blog/empowering-major-gift-teams-to-raise-more-with-virtuous-can-your-crm-do-this/) - Virtuous helps major gift teams personalize donor engagement, automate fundraising, and increase retention. Break data silos & raise more with Virtuous today. - [How Virtuous Can Transform Marketing for Nonprofits: Can Your CRM Do This?](https://virtuous.org/blog/how-virtuous-can-transform-marketing-for-nonprofits/) - Boost donor engagement with Virtuous—personalized, data-driven, and built for nonprofits. Say goodbye to outdated systems. Try it today! - [Developing Your 2025 Grant Strategy: How to Win More & Save Time With AI](https://virtuous.org/blog/2025-grant-strategy/) - Develop your 2025 grant strategy with AI-driven strategies! Learn how Virtuous & Instrumentl streamline funding, automate tasks, and boost nonprofit success. - [Driving Healthcare Nonprofit Growth: Virtuous Benchmark Report Insights with Accordant & DonorSearch](https://virtuous.org/blog/driving-healthcare-nonprofit-growth-virtuous-benchmark-report-insights-with-accordant-donorsearch/) - Explore healthcare nonprofit growth insights with this webinar on nonprofit benchmarks. Discover data-driven tactics to boost donor engagement and ROI. - [The Secrets of AI: Creating a Culture of Curiosity](https://virtuous.org/blog/the-secrets-of-ai-creating-a-culture-of-curiosity/) - In this episode of The Responsive Lab, your Virtuous co-hosts, Carly Berna and Stephen Boudreau, bring in DonorSearch’s head of AI, Nathan Chappell, for an exciting conversation about AI and how it can fuel generosity in your organization. - [Ask a Responsive Fundraiser with Erica Waasdorp](https://virtuous.org/blog/ask-a-responsive-fundraiser-erica-waasdorp/) - Learn monthly giving tips from Erica Waasdorp in Ask a Responsive Fundraiser. Discover donor engagement strategies and CRM transition advice for nonprofits! - [How to Use AI in Nonprofit Work: Tips for Succes](https://virtuous.org/blog/how-to-use-ai-in-nonprofit-work/) - Discover how AI in nonprofit work can transform your organization! Learn how predictive and generative AI boosts donor engagement and more. - [Your Guide to Nonprofit Donor Management Software](https://virtuous.org/blog/nonprofit-donor-management-software/) - Discover the best nonprofit donor management software. Learn key features, benefits, and how the right CRM can boost fundraising success. - [Ask a Responsive Fundraiser with Carly Berna](https://virtuous.org/blog/ask-a-responsive-fundraiser-carly-berna/) - Explore fundraising metrics, brand refresh strategies, and ethical AI use in nonprofits with Carly Berna in this edition of Ask a Responsive Fundraiser. - [The Giving Experience Research Study with OneCause](https://virtuous.org/blog/the-giving-experience-research-study-with-onecause/) - In this episode of The Responsive Lab, your co-host, Carly Berna, is joined by fellow Virtuous colleague, Scott Holthaus, for a special audio-only edition featuring Virtuous partner, OneCause. - [We Are For Good’s Keys to Successful Nonprofits](https://virtuous.org/blog/we-are-for-goods-keys-to-successful-nonprofits/) - In this episode of The Responsive Lab, your Virtuous co-hosts, Stephen Boudreau and Carly Berna, are joined by Jon McCoy and Becky Endicott from the podcast, We Are For Good. - [Microsoft’s Lessons for Nonprofits with Erin McHugh Saif](https://virtuous.org/blog/microsofts-lessons-for-nonprofits-with-erin-mchugh-saif/) - In this episode of The Responsive Lab, your Virtuous co-hosts, Carly Berna and Stephen Boudreau, are joined by Microsoft’s Chief Product Officer and Tech for Social Impact Leadership Team member, Erin McHugh Saif. - [Ask a Responsive Fundraiser: Donor Relationships, Volunteer Programs, and More](https://virtuous.org/blog/ask-a-responsive-fundraiser-erik-tomalis/) - In this edition of Ask a Responsive Fundraiser, Erik Tomalis offers insights on strengthening donor relationships, developing volunteer programs, and more. - [The Future of Grantseeking: Using AI to Save Time and Win More Funding ](https://virtuous.org/blog/ai-in-grantseeking-instrumentl/) - Discover how to use AI in grantseeking with Instrumentl. Learn to save time, win more funding, and streamline your nonprofit's grant process. - [Looking Back: What Nonprofits Can Take Away from 2024 and Apply in 2025](https://virtuous.org/blog/what-nonprofits-can-take-away-from-2024/) - Learn what nonprofits can take away from 2024, including successes, challenges, and strategies for fundraising success as we look ahead to 2025. - [Year-End Roundup: A Comprehensive Guide to Maximizing Your Campaigns](https://virtuous.org/blog/a-comprehensive-guide-to-maximizing-your-campaigns/) - Maximize your year-end fundraising success with our comprehensive guide. Discover tips, strategies, and resources to optimize campaigns and start 2025 strong! - [Ask a Responsive Fundraiser with Karen Houghton: Financial Sustainability, Asset-Based Donations, and More](https://virtuous.org/blog/ask-a-responsive-fundraiser-karen-houghton/) - Discover smart nonprofit strategies with Karen Houghton, CEO of Infinite Giving. Learn about asset-based giving, stock donations, and financial sustainability. - [Ask a Responsive Fundraiser: Capital Campaigns, Feasibility Studies, and More](https://virtuous.org/blog/ask-a-responsive-fundraiser-amy-eisenstein/) - This week, Amy Eisenstein visits Ask a Responsive Fundraiser to talk about capital campaigns, feasibility studies, engaging your board, and more. - [How to Get Ahead with End-of-Year Receipting: Tips for Nonprofits](https://virtuous.org/blog/end-of-year-receipting/) - Streamline your nonprofit's end-of-year receipting with tips on timeliness, templates, and donor portals. Strengthen donor trust and ease tax season stress! - [6 Fundraising Metrics Nonprofits Should Be Monitoring](https://virtuous.org/blog/6-fundraising-metrics/) - Discover the critical fundraising metrics and KPIs to measure nonprofit success. Empower your team with key performance indicators to maximize donor engagement. - [5 AI Tools for Nonprofits to Help You Scale Fundraising](https://virtuous.org/blog/5-ai-tools-for-nonprofits/) - AI tools for nonprofits can transform how organizations engage with donors and manage their campaigns. Learn more - [Eliminate Data Uncertainty: Automate Accurate Updates with Virtuous](https://virtuous.org/blog/eliminate-data-uncertainty-automate-accurate-updates-with-virtuous/) - Data uncertainty got you down? Learn how Virtuous can help you automate accurate updates so you can be sure you have clean donor data. - [How Responsive Fundraising With Virtuous Drives Donor Engagement and Increased Generosity](https://virtuous.org/blog/responsive-fundraising-with-virtuous-donor-engagement-increased-generosity/) - Build meaningful donor connections with Virtuous’ responsive fundraising approach—ditch legacy systems to boost generosity and create impactful relationships. - [Why There’s Never a ‘Good Time’ for Digital Transformation: Overcoming Common Obstacles to CRM and Accounting ERP Changes](https://virtuous.org/blog/digital-transformation-overcoming-common-obstacles-to-crm-and-accounting-erp-changes/) - Digital transformation is daunting for a nonprofit. There is never a good time to do it. Learn how to overcome obstacles to CRM and accounting changes. - [Unlocking Efficiency with Modern Platforms: The Benefits of Switching to a Modern CRM (And Why Finance Should Be On Board)](https://virtuous.org/blog/unlocking-efficiency-with-modern-platforms/) - It can be challenging to switch to a modern nonprofit CRM. Learn how to unlock efficiency and get your finance team on board in this webinar from Virtuous. - [How to Save Your Year-End Fundraising Strategy: Proven Tips to Maximize Giving](https://virtuous.org/blog/year-end-fundraising-strategy/) - Finish 2024 strong! Learn how to save your year-end fundraising strategy with proven tips from Andrew Olsen and Virtuous to maximize giving. - [Why Nonprofits Should Change CRMs Now: Empower Your Mission with Modern Tools](https://virtuous.org/blog/why-nonprofits-should-change-crms-now/) - A subpar CRM can cost your nonprofit more than money. Learn why you should change CRMs now so you and your nonprofit can focus on more meaningful work. - [How to Sell Your CRM Conversion Internally: A Strategic Guide](https://virtuous.org/blog/how-to-sell-your-crm-conversion-internally/) - CRMs are important for a nonprofit to function well. But switching CRMs is tough. This guide will help you sell your nonprofit CRM conversion internally. - [Optimize Your GivingTuesday Success: How Nonprofits Can Leverage Marketing and Donation Platforms to Achieve Results](https://virtuous.org/blog/optimize-givingtuesday/) - Optimize your GivingTuesday success! Learn how nonprofits can leverage marketing strategies, secure donation platforms, and more for impactful results. - [Fundraising Trends & the Power of Leading Up with Trent Dunham](https://virtuous.org/blog/fundraising-trends-the-power-of-leading-up-with-trent-dunham/) - In this episode of The Responsive Lab, Stephen Boudreau and Carly Berna are joined by industry leader, Trent Dunham, for an exciting conversation about the world of modern fundraising and how to become effective leaders in an ever-changing nonprofit landscape. - [Breaking Down Silos: How to Boost Team Collaboration and Transparency with Virtuous](https://virtuous.org/blog/how-to-boost-team-collaboration-and-transparency-with-virtuous/) - Are your teams bogged down by silos? Check out this webinar to learn how to boost team collaboration and transparency with Virtuous. - [5 Automations to Convert Shelter Prospects into Donors](https://virtuous.org/blog/automations-to-convert-shelter-prospects-into-donors/) - Are you looking for more donor support for your animal shelter? Check out this webinar to learn five automation to convert shelter prospects into donors. - [Boosting End-of-Year Fundraising With Data & Multi-Channel Campaigns](https://virtuous.org/blog/boosting-end-of-year-fundraising/) - End-of-year fundraising is a stressful time for many nonprofits. Learn how to boost your end-of-year fundraising with data and multichannel campaigns. - [Overcoming Multi-System Chaos: Streamlining Nonprofit Workflows with Virtuous](https://virtuous.org/blog/streamlining-nonprofit-workflows-with-virtuous/) - We live in fast-paced world and nonprofits aren't immune. Learn how to overcome multi-system chaos by streamlining nonprofit workflows with Virtuous. - [Ask a Responsive Fundraiser: Retaining Younger Donors, Highlighting Missions, and More](https://virtuous.org/blog/ask-a-responsive-fundraiser-retaining-younger-donors-highlighting-missions-and-more/) - This week, we welcome Diana Hoyt to Ask a Responsive Fundraiser. She covers reaching out to younger donors, highlighting your mission, and more. - [Ask a Responsive Fundraiser: Social Strategy, Rebranding, and More with Catherine Alonzo](https://virtuous.org/blog/ask-a-responsive-fundraiser-catherine-alonzo/) - Catherine Alonzo joins Ask a Responsive Fundraiser to answer your questions about social strategy, rebranding, and storytelling. - [5 Essentials for Nonprofit Financial Success in 2025](https://virtuous.org/blog/essentials-for-nonprofit-financial-success/) - Discover five strategies for nonprofit financial success in 2025. Learn how to ensure sustainability and growth, from cash management to diversifying donations. - [Essential Nonprofit Software Solutions for Growth](https://virtuous.org/blog/nonprofit-software-solutions/) - Explore how nonprofit software solutions can revolutionize fundraising efforts, enhancing efficiency and donor engagement. - [How to Align a CRM Selection with Your Advancement Strategy](https://virtuous.org/blog/how-to-align-a-crm-selection-with-your-advancement-strategy/) - When switching CRMs, youneed to make sure the one you pick is right for your nonprofit. Learn how to align a CRM selection with your advancement strategy. - [Eliminate the Guesswork: Learn How to Drive Success with Accurate Data in Virtuous](https://virtuous.org/blog/drive-success-with-accurate-data-in-virtuous/) - Accurate data can be tricky, but it's key to driving success for your nonprofit. Learn how to eliminate the guesswork and obtain accurate data. - [Finding Time: How Automation in Virtuous Can Solve Your Nonprofit's Time Crunch](https://virtuous.org/blog/automation-in-virtuous/) - Learn how using automation in Virtuous can help your nonprofit employees reclaim their time and focus on meaningful work to advance the mission. - [Scale Donor Engagement: Personalize and Automate Your Outreach with Virtuous](https://virtuous.org/blog/scale-donor-engagement-virtuous/) - Today's world is filled with digital noise. To reach your donors, you need to get personal. Learn how to scale donor engagement through automation with Virtuous - [How to Align Stakeholders for a Seamless CRM Transition](https://virtuous.org/blog/how-to-align-stakeholders-for-a-seamless-crm-transition/) - Changing CRMs is a big undertaking and making sure your team is aligned is key. Learn how to align stakeholders for a seamless CRM transition here. - [Overcome Disconnected Systems: Unify Your Financial Data with Virtuous](https://virtuous.org/blog/unify-your-financial-data-with-virtuous/) - In today's world, donors expect personal connections with the causes they support. However, many nonprofits are stuck using outdated, disconnected systems that make achieving this difficult. These disjointed systems often lead to inefficiencies, data silos, and a lack of clarity, which hinder fundraising efforts. But there’s a solution that can help nonprofits like you regain control and efficiency, allowing you to focus on what matters most — advancing your mission. - [Elevating Human Services Nonprofits: The Virtuous Benchmark Report with Fundraise Up](https://virtuous.org/blog/elevating-human-services-nonprofits-benchmark-report/) - Human services nonprofits have unique needs to further their missions and support communities. Learn how to elevate your nonprofit with this webinar. - [Multichannel Fundraising for Nonprofits](https://virtuous.org/blog/multichannel-fundraising/) - Discover key strategies for multichannel fundraising, optimize campaigns, and engage donors effectively. Master your nonprofit's outreach today! - [Boosting Fundraising in Education Nonprofits: Insights from the 2024 Education Benchmark Report](https://virtuous.org/blog/boosting-fundraising-in-education-nonprofits/) - Dive into the Virtuous Benchmark Report for education nonprofits. Uncover key metrics, trends, and strategies to boost fundraising in education nonprofits. - [Could Your CRM Have Done More for You This Year?](https://virtuous.org/blog/could-your-crm-do-more-for-you/) - Discover how the right CRM can transform donor engagement, boost fundraising, and simplify nonprofit workflows. Don’t let your technology hold you back. - [15 Year-End Fundraising Strategies to Maximize 2024 Giving](https://virtuous.org/blog/year-end-fundraising-strategies/) - Is the end of the year creeping up on your nonprofit? Check out these 15 year-end fundraising strategies to help you finish 2024 strong. - [“What the Fundraising?” A Look at Mallory Erickson’s Latest Book](https://virtuous.org/blog/what-the-fundraising-a-look-at-mallory-ericksons-latest-book/) - In this episode of The Responsive Lab podcast, Carly Berna and Stephen Boudreau are joined by executive coach, fundraising consultant, and host of the podcast, What the Fundraising, Mallory Erickson, for an exciting conversation about the evolution of fundraising – plus, a sneak peak of Mallory’s new book, What The Fundraising? - [Ask a Responsive Fundraiser: Planned Giving Edition](https://virtuous.org/blog/ask-a-responsive-fundraiser-planned-giving/) - Do you have burning questions about planned giving? Check out this edition of Ask a Responsive Fundraiser where Brantley Boyett offers advice on planned giving. - [How to Strengthen Donor Relationships: Leveraging Technology for Long-Term Support](https://virtuous.org/blog/how-to-strengthen-donor-relationships/) - Nonprofits need to prioritize donor relationships to ensure success. Maureen Wallbeoff answers how to strengthen donor relationships by leveraging technology - [A Successful 2025 Starts Now: Why End-of-Year Tech Evaluation is a Critical Part of Your Nonprofit’s Annual Planning](https://virtuous.org/blog/end-of-year-tech-evaluation-is-a-critical-part-of-annual-planning/) - As 2024 winds down, nonprofits are busy with two main activities: executing their end-of-year giving campaigns and planning for the new year. A thoughtful annual planning process is a major step toward achieving your organization's objectives, particularly when it includes goal-setting, budgeting, and technology evaluation. Nonprofits who want to thrive in 2025 need systems that - [Ask a Responsive Fundraiser: Crowdfunding, Donor Acknowledgements, and More](https://virtuous.org/blog/ask-a-responsive-fundraiser-crowdfunding-and-more/) - Erik Tomalis, chief evangelist at Virtuous, explores crowdfunding, donor acknowledgment, and direct mail campaigns. Read on to gain actionable insights. - [Master Year-End Giving: How to Elevate Your Campaign with Paid Media & Strategic Planning](https://virtuous.org/blog/master-year-end-giving/) - December is the biggest time of year for donations. Is your nonprofit ready for year-end giving? Learn how to master year-end giving and elevate your campaign. - [Donor Segmentation Best Practices: A Game-Changer for Nonprofit Fundraising](https://virtuous.org/blog/donor-segmentation-best-practices/) - Discover donor segmentation best practices to boost nonprofit fundraising. Learn how to tailor communications and campaigns effectively. - [Master the Donor Lifecycle: Key Stages & Strategies for Success](https://virtuous.org/blog/donor-lifecycle/) - Master the donor lifecycle with our comprehensive guide. Learn key stages, best practices, and strategies to enhance donor engagement and boost donor retention. - [5 Takeaways from the 2024 Virtuous Nonprofit Benchmark Report](https://virtuous.org/blog/2024-virtuous-nonprofit-benchmark-report-takeaways/) - Check out five key takeaways from the 2024 Virtuous Nonprofit Benchmark Report, including portfolio balance, recurring giving, and more. - [3 Ways to Overcome Declining Fundraising Trends for Nonprofits](https://virtuous.org/blog/declining-fundraising-trends/) - Nonprofits have been facing declining fundraising trends for a while now. Check out these three tips for nonprofits to overcome declining fundraising trends. - [Ask a Responsive Fundraiser: Video Content, Donor Follow-Up, and More](https://virtuous.org/blog/ask-a-responsive-fundraiser-video-content-and-more/) - In this edition of Ask a Responsive Fundraiser, Nicholas Kristock tackles questions about incorporating video into nonprofit content, donor follow-up, and more. - [Virtuous + Dataro: How to Make AI Work for Your Nonprofit](https://virtuous.org/blog/virtuous-dataro-integration/) - AI can be a helpful tool for nonprofits. Learn how the Virtuous + Dataro integration can help your nonprofit save time so you can focus on meaningful work. - [Scaling Your Nonprofit with Taylor Shanklin](https://virtuous.org/blog/scaling-your-nonprofit-with-taylor-shanklin/) - In this episode of The Responsive Lab, Carly Berna and Stephen Boudreau team up with nonprofit expert Taylor Shanklin for a lively deep dive into the art of scaling a nonprofit organization. - [How to Make Every Donor Feel Like a Major Donor with Andrew Olsen](https://virtuous.org/blog/how-to-make-every-donor-feel-like-a-major-donor-with-andrew-olsen/) - In this episode of The Responsive Lab, Stephen Boudreau and Carly Berna are joined by Executive Vice President at DickersonBakker, Andrew Olsen, for a discussion about nonprofit fundraising and how to give donors a better giving experience. - [Ask a Responsive Fundraiser: Website Redesigns, Content, and More](https://virtuous.org/blog/ask-a-responsive-fundraiser-website-redesigns-and-more/) - In this edition of Ask a Responsive Fundraiser, Mark Becker of Cathexis Partners tackles questions about content, website redesigns, and more. - [Ask a Responsive Fundraiser: Stagnating Fundraising Stats, Donor Portfolios, and More](https://virtuous.org/blog/ask-a-responsive-fundraiser-stagnating-fundraising-stats-and-more/) - Explore tips, insights, and best practices for responsive fundraising in this expert-led blog, helping nonprofits overcome challenges and grow on a budget. - [Ask a Responsive Fundraiser: Campaign Councils, Strategic Planning, and More](https://virtuous.org/blog/ask-a-responsive-fundraiser-campaign-councils-and-more/) - This week, Sterrin Bird discusses campaign councils, feasibility studies, and strategic planning. Plus, for the first, an Ask a Responsive Fundraiser video. - [The Resource You Need to Switch CRMs](https://virtuous.org/blog/the-resource-you-need-to-switch-crms/) - Wouldn't it be nice if there was something to help you through the CRM change process? Now there is! Check out our new guide and why it's a must for nonprofits. - [The Psychology of Giving: Lessons for Fundraisers](https://virtuous.org/blog/the-psychology-of-giving/) - As a fundraiser, do you truly understand why your donors give to your organization? In this episode of The Responsive Weekly, Angel Aloma of Aloma Fundraising Strategies joined Erik Tomalis and Stephen Boudreau to share his expertise about the psychology of giving and what that means for fundraising. Watch the full recording of their conversation - [Proven Responsive Year-End Fundraising Strategies](https://virtuous.org/blog/proven-responsive-year-end-fundraising-strategies/) - Learn how you can organize and mobilize your communities and re-activate donor generosity during the year-end fundraising season. - [How Marketing Automation Accelerates Philanthropic Impact](https://virtuous.org/blog/how-marketing-automation-accelerates-philanthropic-impact-with-abigayle-tobia/) - Tune into this episode to learn how Verland utilized marketing automation to increase giving by 345%. - [Donor engagement insights: Top 3 from Giving USA 2023](https://virtuous.org/blog/practical-donor-engagement-insights-top-3-takeaways-from-the-giving-usa-report-2023/) - Read about the practical donor engagement insights learned from the Giving USA 2023 Report. - [Nonprofit Efficiency Unleashed: Best Practices for Team and Tech Integration](https://virtuous.org/blog/nonprofit-efficiency/) - Discover how to overcome common roadblocks and enhance nonprofit efficiency with expert insights from Double the Donation and Virtuous. - [Future Trends in AI Fundraising: What Nonprofits Need to Know](https://virtuous.org/blog/ai-fundraising/) - Explore AI fundraising to boost donor engagement and campaign efficiency for your nonprofit. Learn innovative strategies for successful fundraising. - [6 Ways to Adapt to New Standards in Modern Fundraising](https://virtuous.org/blog/modern-fundraising/) - Modern fundraising has moved past one-to-all appeals; we are now responsible for meeting evolving donor expectations. Learn how to adapt to modern fundraising. - [Ask a Responsive Fundraiser: Faith-Based Nonprofit Edition](https://virtuous.org/blog/ask-a-responsive-fundraiser-faith-based-nonprofit/) - Our latest Ask a Responsive Fundraiser directly addresses the faith vertical. But these insights are not just for faith-based nonprofits—read on to learn more! - [Virtuous’ First-Ever Benchmark Report with CEO Gabe Cooper](https://virtuous.org/blog/virtuous-first-ever-benchmark-report-with-ceo-gabe-cooper/) - In this episode of The Responsive Lab, Stephen and Carly are joined by Virtuous’ very own CEO, Gabe Cooper, for a talk about Virtuous’ first-ever Benchmark Report! Gabe begins by diving into not only the what, but the why behind benchmark reports, revealing how valuable they are in understanding your nonprofit organization, as well as your donor relationships. - [5 Ways You Can Level Up Your Donor Experience](https://virtuous.org/blog/level-up-your-donor-experience/) - If you’re looking to enhance your donor engagement and ensure lasting relationships, here are five effective ways to level up your donor experience. - [How Virtuous Can Help Eliminate Chaos and Frustration in Major Donor Management](https://virtuous.org/blog/how-virtuous-can-help-eliminate-chaos-and-frustration-in-major-donor-management/) - Major donor management is an important part of nonprofit operations, but it can often create frustration and chaos. Learn how to tame it with Virtuous. - [The Perfect Timeline for Migrating to a New CRM](https://virtuous.org/blog/timeline-migrating-to-a-new-crm/) - Migrating to a new CRM is a huge undertaking. Discover the perfect timeline for migrating to a new CRM that will set you up for success. - [Turning Fans into Donors: Making the Nonprofit Connection with Justin McCord](https://virtuous.org/blog/turning-fans-into-donors-making-the-nonprofit-connection-with-justin-mccord/) - In this episode, your Virtuous co-hosts, Stephen Boudreau and Carly Berna, bring in special guest, Justin McCord of RKD Group. Justin is an industry-leading marketer, with more than a decade of guiding commercial and nonprofit organizations to success. In this episode, your co-hosts, Carly Berna and Stephen Boudreau, are joined by nonprofit fundraising expert Dana Snyder to talk about the dos and don'ts of achieving a healthy monthly donor program. - [Dana Snyder’s Guide to Expanding Your Monthly Donor Program](https://virtuous.org/blog/dana-snyders-guide-to-expanding-your-monthly-donor-program/) - Welcome to Episode 1 of The Responsive Lab, the podcast where innovation and impact converge to transform the nonprofit world! In this episode, your co-hosts, Carly Berna and Stephen Boudreau, are joined by nonprofit fundraising expert Dana Snyder to talk about the dos and don'ts of achieving a healthy monthly donor program. - [Strengthening Donor Loyalty: Rethinking Engagement, Experience, and the Myth of Donor Fatigue](https://virtuous.org/blog/strengthening-donor-loyalty/) - Rethink donor engagement to boost donor loyalty. Shift from transactions to meaningful connections, gratitude, and showing impact. Read on to learn more. - [Your Guide to Successful Nonprofit CRM Implementation](https://virtuous.org/blog/crm-implementation/) - You've selected a nonprofit CRM, but aren't sure where to start. Learn how to successfully execute a CRM implementation with this guide. - [3 Steps for a Nonprofit CRM Implementation](https://virtuous.org/blog/nonprofit-crm-implementation-steps/) - Discover key strategies for successful Nonprofit CRM Implementation with our expert guide and tips. - [Virtuous Releases Nonprofit Fundraising Benchmark Report: The 7 Metrics that Drive Nonprofit Resiliency and Growth](https://virtuous.org/blog/virtuous-releases-nonprofit-fundraising-benchmark-report/) - Virtuous released its nonprofit fundraising benchmark report, providing insights into 7 KPIs that drive sustainability and growth in nonprofit organizations. - [5 Ways Your Current CRM May be Costing You Too Much Money](https://virtuous.org/blog/five-ways-your-nonprofit-crm-is-costing-you-too-much-money/) - Discover five ways your nonprofit CRM might be incurring excessive costs and learn strategies to optimize your CRM investment for better results. - [Virtuous Once Again Named a Leader in the G2 Fall 2024 Grid Report](https://virtuous.org/blog/virtuous-g2-fall-2024-grid-report/) - Virtuous was once again named a leader in the G2 Fall 2024 Grid Report, including a badge for “Users Most Likely to Recommend." - [Amplifying Impact: Insights from Rescue Mission Fundraising Trends](https://virtuous.org/blog/rescue-mission-fundraising-trends/) - Read about the latest benchmark study for rescue mission organizations in collaboration with Masterworks and Virtuous. - [Navigating Operational Challenges in Boys & Girls Clubs with Virtuous](https://virtuous.org/blog/boys-and-girls-clubs-virtuous/) - Discover how Virtuous can transform Boys & Girls Clubs by streamlining operations, enhancing personalization, and boosting donor engagement. - [Unlock Success: Donor Segmentation Essentials](https://virtuous.org/blog/donor-segmentation/) - Responsive donor segmentation can help you unlock behavioral insights that deepen engagement with donors. Read on to learn how to leverage these insights. - [Virtuous Announces Integration with Instrumentl to Help Nonprofits Discover, Research, and Track Grants at Scale](https://virtuous.org/blog/instrumentl-integration/) - Virtuous announces integration with Instrumentl allowing nonprofits to effortlessly bring grant prospecting, tracking, and management to one place. - [3 Ways to Use Multichannel Engagement to Retain Donors](https://virtuous.org/blog/multichannel-engagement/) - With a multichannel engagement approach, you can reach donors in their preferred channels, connect more deeply with them, and retain their support over time. - [How to Create Responsive Donor Journeys With Your CRM](https://virtuous.org/blog/donor-journeys/) - By leveraging your CRM to create responsive donor journeys, you are nurturing relationships that are likely to result in long-term engagement and support. - [Increase Supporter Generosity with Video Messages](https://virtuous.org/blog/viewspark-integration/) - Learn how to increase supporter generosity with the Virtuous + ViewSpark integration. Take your donor engagement to the next level with video messages and more. - [Virtuous Continues Strong Growth and Momentum in Q1 2024](https://virtuous.org/blog/virtuous-continues-strong-growth/) - Software company reports record-breaking results as demand for modern solutions in the nonprofit sector increases. - [Fundraising Campaigns: 6 Dynamic Elements to Unlock Support](https://virtuous.org/blog/fundraising-campaigns/) - Dynamic fundraising campaigns resonate with donors on a deeper level, unlocking long-term support and generosity. - [Beyond One-Time Gifts: The Dynamic Donor Journey to Advocacy](https://virtuous.org/blog/donor-journey/) - Discover how dynamic donor journeys can turn casual supporters into lifelong advocates. - [Technology for Nonprofits: A Guide to Creating More Time in Your Busy Schedule](https://virtuous.org/blog/technology-for-nonprofits/) - Explore how technology for nonprofits can streamline tasks, boost donor retention, and increase efficiency. - [Harnessing AI in Fundraising to Create Responsive Donor Experiences](https://virtuous.org/blog/ai-in-fundraising/) - AI in fundraising can be used to create responsive donor experiences at scale. Here's how. - [How to Retain Donors By Adding AI to Your Workflows](https://virtuous.org/blog/how-to-retain-donors/) - Giving is down, so how to retain donors? With AI, you can build a retention workflow at scale. - [Donor Segmentation for Planned Giving: 4 Data-Backed Tips](https://virtuous.org/blog/planned-giving/) - Donor segmentation for planned giving is essential for developing thriving, effective programs. Take a look at the data to learn more and refine your strategy. - [A Beginner's Guide To Nonprofit Grant Management](https://virtuous.org/blog/grant-management/) - Learn the essentials of grant management for nonprofits, from finding opportunities to managing funds, in our beginner's guide from our partner, Instrumentl. - [Navigating a CRM Transition: How to Successfully Change Your Nonprofit CRM](https://virtuous.org/blog/crm-transition/) - Discover expert insights and practical advice for a successful nonprofit CRM transition, featuring tips from NPact and Virtuous on planning and implementation. - [Virtuous and Rooted Software Achieve 100 Successful Customer Migrations](https://virtuous.org/blog/virtuous-and-rooted-software/) - Virtuous and Rooted Software celebrate their one hundredth customer migration to Virtuous CRM! - [Agile for Nonprofits: Boosting Efficiency and Impact](https://virtuous.org/blog/agile-for-nonprofits/) - Agile methodologies have transformed tech and business sectors. But is Agile for nonprofits? Learn how it can benefit your organization. - [Virtuous Named to Inc.'s List of Best Workplaces for 2024](https://virtuous.org/blog/virtuous-named-to-incs-best-workplaces-2024/) - Virtuous, a leader in the nonprofit CRM space, was named to Inc.'s list of best places to work in 2024, for the second year in a row. - [The Responsive Nonprofit: Practices that Drive Nonprofit Innovation](https://virtuous.org/blog/drive-nonprofit-innovation/) - Learn to drive nonprofit innovation from Gabe Cooper, Virtuous CEO and author of The Responsive Nonprofit, including embracing change and human-centered design. - [Virtuous Once Again Named a Leader in the G2 Summer Grid Report for 2024](https://virtuous.org/blog/g2-summer-grid-report-2024/) - G2 has once again recognized Virtuous as a category leader in its Summer 2024 Grid Report. This report is determined by input from actual product users. - [How to Navigate the Changing Landscape of Nonprofits and For-Profit Companies](https://virtuous.org/blog/how-to-navigate-the-changing-landscape-of-nonprofits/) - Learn how to navigate the changing landscape of nonprofits and take some tips from the for-profit sector with this Virtuous webinar. - [Harnessing the Power of Monthly Giving Programs: Insights from a Nonprofit Expert](https://virtuous.org/blog/monthly-giving-programs/) - Monthly giving programs can offer nonprofits the stability they need with regular donations. Learn how to set up a successful monthly giving program - [How Virtuous Helps Canadian Nonprofits Comply with CRA Gift Guidelines](https://virtuous.org/blog/cra-gift-guidelines/) - Learn how Virtuous can help Canadian nonprofits comply with CRA gift guidelines, from receipt management to international payment processing. - [Virtuous Experiences Strong Growth in Q2 2024](https://virtuous.org/blog/virtuous-strong-growth-q2-2024/) - Virtuous' momentum continues with another quarter of rapid growth and expansion as nonprofit demand for modern fundraising solutions increases. - [Data Quality: Why It Matters and What to Do About It](https://virtuous.org/blog/data-quality-why-it-matters/) - Data quality is essential for every business, but nonprofits especially. You need clean data to ensure your outreach is personal to ensure donor retention. - [A Letter to Fundraisers, From a Former Fundraiser on Switching CRMs](https://virtuous.org/blog/a-letter-to-fundraisers/) - Have you thought about switching CRMs, but it seems like too much work? Carly Berna shares her experience of switching CRMs during her fundraising days. - [5 Ways to Survive a CRM Breakup](https://virtuous.org/blog/survive-a-crm-breakup/) - Switching CRMs is a complex process with many moving parts, but it is worth it. Check out these 5 tips to help your nonprofit's CRM breakup go smoothly. - [Ask a Responsive Fundraiser: The Benefits of Automation, Changing CRMs, and More](https://virtuous.org/blog/ask-a-responsive-fundraiser-benefits-of-automation/) - To kick off our advice column, "Ask a Responsive Fundraiser," we focus on automation, switching CRMs, and data health. Check back each week for new advice! - [Data Quality ROI: How to Convince Leadership It Matters](https://virtuous.org/blog/data-quality-roi/) - Data quality ROI is not something to overlook. Quality data can increase your fundraising, leading to better results for the nonprofit. Learn why it matters - [How to Break Down Data Silos with Virtuous CRM](https://virtuous.org/blog/break-down-data-silos/) - When nonprofits break down data silos with Virtuous, they improve donor engagement and drive sustainable growth. Learn more with this webinar from Virtuous. - [Maximize Fundraising: How to Determine the Right Donation Ask Amounts](https://virtuous.org/blog/donation-ask-amounts/) - How can you tell if you're displaying the right donation ask amounts? Find out how meaningful asks can boost your conversion rate and fundraising numbers. - [Ask a Responsive Fundraiser: Tracking Campaigns, Change Management, and More](https://virtuous.org/blog/ask-a-responsive-fundraiser-tracking-campaigns/) - Welcome back to Ask a Responsive Fundraiser! This week, Eric Wagstaff, Manager of Customer Implementation at Virtuous, and Rachel Specht, Manager of Customer Training at Virtuous, will answer your questions about switching CRMs and campaign management. If you missed last week’s Ask a Responsive Fundraiser launch, read it here, and don’t forget to send us - [5 Crucial Fundraising KPIs Every Nonprofit Needs](https://virtuous.org/blog/fundraising-kpis-every-nonprofit-needs/) - The importance of measuring data cannot be overstated. Check out five crucial fundraising KPIs every nonprofit needs to track and learn how to calculate them. - [How Digital Marketing for Nonprofits Can Amplify Your Impact](https://virtuous.org/blog/digital-marketing/) - It's essential to recognize that effective digital marketing is key to spreading awareness, attracting supporters, and advancing the cause. - [Plan Ahead: 6 Questions to Ask to Get Year-End Fundraising on Track](https://virtuous.org/blog/plan-ahead-year-end-fundraising/) - It's never too early to start planning year-end fundraising. Check out 6 questions to ask yourself as you prepare to get your year-end fundraising on track. - [Virtuous Named to the Inc. 5000 for the Third Year in a Row](https://virtuous.org/blog/virtuous-named-to-the-inc-5000-third-year-in-a-row/) - With a three-year revenue growth of over 525%, Virtuous ranks No. 916 among America’s fastest-growing private companies on the Inc. 5000. - [Ask a Responsive Fundraiser featuring T. Clay Buck](https://virtuous.org/blog/ask-a-responsive-fundraiser-t-clay-buck/) - This week, we have T. Clay Buck answering your questions about data and donor-advised funds. Check out what he has to say about data hygiene and more! - [How to Build a Breakthrough Recurring Giving Program](https://virtuous.org/blog/building-recurring-giving-program/) - Having a recurring giving program is simply good for the long-term health of your nonprofit. Here's how to harness the power of storytelling and branding. - [AI Adoption in Nonprofits: Insights from the Latest Survey](https://virtuous.org/blog/ai-adoption-in-nonprofits-survey/) - AI presents many challenges, including security concerns and a lack of resources. This survey from Virtuous and Microsoft looks at AI adoption in nonprofits. - [Embracing Uncertainty: A Pathway to Fundraiser Growth](https://virtuous.org/blog/fundraiser-growth/) - Are you ready to challenge the status quo, achieve fundraiser growth, and make a meaningful global impact? Check out this blog and video to learn more. - [Ask a Responsive Fundraiser: How to Say Thanks, Generational Gaps, and More](https://virtuous.org/blog/ask-a-responsive-fundraiser-how-to-say-thanks-and-more/) - Get your questions answered with Ask a Responsive Fundraiser. This week we cover thank yous, generation gaps in giving, and how to push through red tape. - [Maximize Online Giving With RaiseDonors and Virtuous BI](https://virtuous.org/blog/maximize-online-giving-raisedonors-virtuous-bi/) - Do you know how to maximize online giving for your nonprofit? Learn how RaiseDonors and Virtuous BI can help with online giving. - [Ask a Responsive Fundraiser: Website Optimization, Email Open Rates, and More](https://virtuous.org/blog/ask-a-responsive-fundraiser-website-optimization-email-open-rates-and-more/) - This week's Ask a Responsive Fundraiser features Matt Hussey of Generosity X. He's answering questions about engagement, including email opens and A/B testing. - [Ask a Responsive Fundraiser: Building Corporate Sponsorships, Authentic Connections, and More](https://virtuous.org/blog/ask-a-responsive-fundraiser-building-corporate-sponsorships-and-more/) - Welcome back to Ask a Responsive Fundraiser, where we tackle some of the most pressing questions nonprofit organizations face in their quest to make a difference. This week, we welcome Mike Esposito, Director of Growth and Strategy at Hudson Ferris. Whether you're looking to boost your fundraising efforts, connect more authentically with your donors, or - [Ask a Responsive Fundraiser: Leadership Changes, Planned Giving, and More](https://virtuous.org/blog/ask-a-responsive-fundraiser-leadership-changes-and-more/) - This week, Katy Beth Cassell of Orr Group, answers questions about leadership changes, using AI, and planned giving strategy. \ - [Ask a Responsive Fundraiser: How to Grow on a Budget, Giving Tuesday, and More](https://virtuous.org/blog/ask-a-responsive-fundraiser-how-to-grow-on-a-budget/) - This week, we welcome John Mark Vanderpool to Ask a Responsive Fundraiser. He'll discuss Giving Tuesday, the volunteer-to-donor pipeline, and more. - [The Power of a Successful CRM Conversion: Real-Life Lessons from Nonprofits](https://virtuous.org/blog/successful-crm-conversions/) - A successful CRM conversion can bring big results for a nonprofit. Check how RMHC in Omaha and Arkansas Children's moved their missions forward with Virtuous. - [Virtuous Secures $100M Funding Round Led by Susquehanna Growth Equity (SGE)](https://virtuous.org/blog/virtuous-susquehanna-growth-equity/) - Virtuous announced a minority growth investment through a funding round led by Susquehanna Growth Equity (SGE), an entrepreneur-centric growth equity firm. - [What Our New Funding and New Partner Mean for Virtuous](https://virtuous.org/blog/what-new-funding-and-new-partner-mean-for-virtuous/) - Virtuous received series C funding led by Susquehanna Growth Equity. Read on to hear Virtuous CEO Gabe Cooper thoughts on the funding and for the future. - [Welcome to the Responsive Lab!](https://virtuous.org/blog/welcome-to-the-responsive-lab/) - Listen to the first episode of 'The Responsive Lab'—a podcast uncovering how nonprofits use tech to deepen donor engagement and amplify their impact. Tune in now! - [5 Tips to Unlock Larger Donations From Major Donors](https://virtuous.org/blog/5-tips-for-unlocking-larger-donations-from-your-major-donors/) - Major donors play a critical role in fundraising. In this blog, we'll explore 5 key tips that can help nonprofits unlock larger donations from major donors. - [Your Guide for Stock Gifts to Nonprofits](https://virtuous.org/blog/how-to-leverage-stock-gifts/) - Stock gifts are becoming ever more important for nonprofits. A key part of Responsive Fundraising is enabling your donors to give in the ways they want to give, which means that part of being responsive is ensuring that you are equipped to leverage stock gifts. In this episode of The Responsive Weekly, Kelly Cristaldi and - [The Responsive Nonprofit: A New Book by Gabe Cooper, CEO of Virtuous ](https://virtuous.org/blog/the-responsive-nonprofit-a-new-book-by-gabe-cooper-ceo-of-virtuous/) - Gabe Cooper’s second book aims to help transform nonprofit organizations to drive greater innovation and impact. - [Unveiling the Psychology Behind Fundraising Strategies for Rare Disease Nonprofits](https://virtuous.org/blog/rare-disease-nonprofits/) - Explore key fundraising strategies for Rare Disease Nonprofits, focusing on donor psychology and engagement. - [Optimizing Nonprofit Data: Proven Methods for Keeping It Clean](https://virtuous.org/blog/nonprofit-data/) - Discover 4 key steps to maintain clean nonprofit data, ensuring optimized campaigns and programs for your organization's success. - [Your Fundraising Revenue Secret Weapon: Generosity Operations](https://virtuous.org/blog/fundraising-revenue/) - GenOps is essentially RevOps for fundraising revenue. Get to know GenOps and how your nonprofit can get started setting up this team with your organization. - [How Virtuous Provides Donor Data Security Best Practices to Customers](https://virtuous.org/blog/donor-data-security-best-practices-virtuous/) - Discover the top 5 ways to proactively protect donor data and enhance security, no matter what CRM solution you use. Read our essential guide. - [Data Integration: 5 Reasons Systems Need to Work Together](https://virtuous.org/blog/data-integration/) - Data integration ensures everyone is working off the same data, reducing errors. Find out why nonprofits are opting for a responsive CRM like Virtuous. - [How Understanding Data Can Maximize Average Donor Retention Rate](https://virtuous.org/blog/average-donor-retention/) - As donor churn and acquisition costs increase, here's how leveraging your donor relationships and insights can help you boost average donor retention. - [So You Want to be a Data-Driven Organization](https://virtuous.org/blog/so-you-want-to-be-data-driven/) - Nonprofits have different needs for data analysis, but one thing is the same: they understand the importance of being a data-driven organization. - [Boost Your Donor Retention Strategy: 5 Reports You Need](https://virtuous.org/blog/boost-your-donor-retention-strategy-5-reports-you-need/) - How can your nonprofit build a better donor retention strategy? Leverage these five reports and make data-informed decisions on how to retain donors. - [How to boost your average donor retention rate](https://virtuous.org/blog/average-donor-retention-rate/) - Explore why the average donor retention rate matters and how it can significantly impact your nonprofit's success. - [5 Fundraising Email Templates for Your Next Appeal](https://virtuous.org/blog/5-fundraising-email-templates/) - Elevate your donor relationships with our 5 fundraising email templates. Designed for giving situations, each appeal feels personalized and urgent. - [The 8 Reasons Why Nonprofits Measure Impact](https://virtuous.org/blog/the-8-reasons-why-nonprofits-measure-impact/) - John Mark Vanderpool, Co-Founder of Social Impact Solutions, shares his expertise and 8 reasons why nonprofits should measure impact. - [Boost Donor Retention Rate with a Strong Value Proposition](https://virtuous.org/blog/boost-donor-retention-rate-with-a-strong-value-proposition/) - Donor retention rate is a major indicator of success, yet nonprofits struggle to connect with donors. How can nonprofits overcome this challenge? Read it here. - [Virtuous Tops G2 Spring 2024 Report](https://virtuous.org/blog/g2-spring-2024/) - Virtuous, the category-leading Responsive Fundraising software provider, proudly announces its recognition in the G2 Spring 2024 Grid Report. - [Unlock Giving Tuesday: Double Your Impact](https://virtuous.org/blog/giving-tuesday-fundraising-strategies-matching-gifts/) - As Giving Tuesday approaches, nonprofits everywhere are getting ready to make the most of the international day of charitable giving. What is Giving Tuesday? Giving Tuesday occurs the first Tuesday following Thanksgiving. It’s a day of giving at the beginning of the holiday season, where individuals across the globe give to charities all over. Obviously, - [4 Fundraising Strategies to Grow Individual Giving](https://virtuous.org/blog/fundraising-strategies/) - Individual giving makes up 64% of overall contributions in the US. Learn how to engage these donors by transitioning to more responsive fundraising strategies. - [The Responsive Guide to Year-End Fundraising](https://virtuous.org/blog/the-responsive-fundraisers-guide-to-year-end/) - The end of the year is a busy time for nonprofits. Approximately 30% of giving occurs in December. October through December is the most influential giving season. So how can nonprofits make the most of their year-end fundraising and build momentum and supporter relationships not just for one campaign, but into the year to come - [10 Posts To Boost Your Year-End Fundraising](https://virtuous.org/blog/year-end-fundraising-tips/) - As you start your fundraising marathon, check out these posts for ideas, inspiration, and information to carry you all the way through year end. - [A Donor Acquisition Strategy for Healthcare Organizations](https://virtuous.org/blog/donor-acquisition-strategy/) - A donor acquisition strategy is fundamental for healthcare nonprofits. Learn attract new donors with a responsive approach to fundraising. - [How to Improve Donor Stewardship: 5 Practices to Try ](https://virtuous.org/blog/how-to-improve-donor-stewardship-5-practices-to-try/) - Donor stewardship lays the foundation for an effective retention plan. Use these five tactics to strengthen relationships and unlock greater giving. - [CRM for Nonprofits: What Should You Look For?](https://virtuous.org/blog/crm-for-nonprofits/) - Discover the crucial features and considerations for selecting the right CRM for nonprofits to enhance donor engagement and fundraising. - [How to Design a Nonprofit Fundraising Plan](https://virtuous.org/blog/fundraising-plan/) - Design an effective nonprofit fundraising plan. Learn to set clear goals, strategies, and measure progress for your mission. - [The Ultimate Guide to Responsive Moves Management](https://virtuous.org/blog/moves-management/) - Learn how to make moves management part of your modern, responsive nonprofit strategy with this comprehensive guide from Virtuous. - [4 Ways a Responsive Nonprofit CRM Improves Data Health](https://virtuous.org/blog/responsive-nonprofit-crm/) - Explore how a Responsive Nonprofit CRM can solve data challenges and boost donor relations effectively. - [How to Prevent Donor Churn: 6 Tips for Talking to Donors](https://virtuous.org/blog/donor-churn/) - Donor churn is a growing issue for many nonprofits that slows growth. Learn how to prevent donor churn with these 6 practical tips. - [Subscription philanthropy: avoid these mistakes](https://virtuous.org/blog/subscription-philanthropy-dont-make-these-mistakes-in-donor-cultivation/) - Maximize your nonprofit's impact with Subscription Philanthropy. Learn the distinct value proposition for recurring donations and grow your funding - [How to Retain Donors: 6 Powerful Tactics](https://virtuous.org/blog/better-donor-retention-strategies/) - Learn how to retain donors and have better communication with your supporters with these 6 effective tactics. - [The 3 Recurring Donation Automation Workflows Every Nonprofit Needs](https://virtuous.org/blog/automation-workflows/) - It's no secret personalized fundraising helps but it’s hard to build relationships at once. Learn how to scale personalized outreach with automation! - [4 Tips to Elevate Your Donor Stewardship Strategy](https://virtuous.org/blog/donor-stewardship-strategy/) - Your donor stewardship strategy is your roadmap to establishing meaningful donor relationships. Take your connections to the next level with these 4 stewardship tips. - [Automated welcome emails: a win for new donors](https://virtuous.org/blog/automated-welcome-emails-a-win-for-new-donors/) - Explore how automated welcome emails can significantly boost donor engagement and retention for nonprofits, enhancing fundraising strategies. - [Virtuous Automation: A Game-Changer for Growth](https://virtuous.org/blog/virtuous-automation/) - Discover how Virtuous Automation enhances nonprofit growth with personalized engagement and real-time data insights. - [Fundraising Strategies: The Essential Year-End Guide](https://virtuous.org/blog/6-steps-to-building-powerful-year-end-fundraising-strategies/) - The busiest time of the year is upon us. Take your year-end fundraising strategies to the next level by following this step-by-step marketing guide. - [How to Reactivate and Energize Lapsed Donors](https://virtuous.org/blog/lapsed-donors/) - Explore innovative ways to re-engage lapsed donors and boost your nonprofit's effectiveness. Dive into responsive fundraising solutions now. - [How to Grow Monthly Giving with Responsive Fundraising](https://virtuous.org/blog/monthly-giving/) - Discover the transformative power of monthly giving in nonprofit success. Learn strategies to maximize impact and sustain your mission. - [Virtuous Brings on Jeff Perkins as Chief Marketing Officer](https://virtuous.org/blog/virtuous-jeff-perkins-cmo/) - Virtuous adds experienced marketing executive, Jeff Perkins, to help accelerate growth, innovation, and expansion as chief marketing officer. - [How Responsive Fundraising Improves Your Dependency Quotient](https://virtuous.org/blog/responsive-fundraising-improves-dependency-quotient/) - Understanding the dependency quotient is important for nonprofits. Learn how responsive fundraising improves your dependency quotient and drive donor loyalty. - [How Asking Questions Ignites Data-Driven Decisions](https://virtuous.org/blog/data-analysis-or-how-i-learned-to-stop-worrying-and-love-asking-questions/) - Embracing data analysis can be daunting, but it yields results. Learn how to ask the right questions to make data-driven decisions for your nonprofit. - [How to Align Fundraising CRM Software with Your Goals](https://virtuous.org/blog/fundraising-crm-software/) - Understanding your fundraising CRM software needs is key. Learn to choose the right CRM by aligning it with your organizational goals. - [7 Ways to Fix User Adoption for Nonprofits](https://virtuous.org/blog/7-ways-to-fix-user-adoption-for-nonprofits/) - User adoption is a constant challenge. Tech is an incredible tool but only works well if you use it. Learn 7 tips on how to fix user adoption at your nonprofit. - [Event Fundraising: The Ultimate Handbook for Nonprofits](https://virtuous.org/blog/event-fundraising/) - Event fundraising is a crucial aspect of nonprofit fundraising. Learn how strategy, participation, and sharing about the event can increase its success. - [How to Boost Fundraising with Texting](https://virtuous.org/blog/nonprofit-texting-year-end/) - Learn how to boost fundraising with texting to enhance your year-end fundraising efforts. Connect with your donors in a more personal and effective way. - [Social Media for Nonprofits: 5 Tips You Need to Know](https://virtuous.org/blog/top-5-social-media-tips-every-non-profit-should-know/) - Social media is constantly changing and your nonprofit must follow suit. Check out these tips on social media for nonprofits to get you started - [5 Ways Donor Management Boosts Peer-to-peer Fundraising](https://virtuous.org/blog/5-reasons-donor-management-is-vital-to-scaling-your-peer-to-peer-efforts/) - Donor management is essential to successful peer-to-peer fundraising for nonprofit organizations. Learn how to manage donor data and more to drive success. - [How to Engage and Retain Donors in the Modern World](https://virtuous.org/blog/engaging-and-retaining-donors-in-the-modern-world/) - In a world filled with distractions, breaking through the noise is harder than ever before. Learn how to engage and retain donors in the modern world. - [Your CRM Growth Partner: 6 Nonprofit Marketing Automation Tips](https://virtuous.org/blog/marketing-automation-for-nonprofits/) - Looking to optimize your marketing efforts? Check out these valuable nonprofit marketing automation tips to increase efficiency and impact. - [Top Strategies for Donor Retention: A 5-Step Guide to Keep Donors Giving](https://virtuous.org/blog/5-donor-retention-strategies-that-actually-fuel-nonprofit-growth/) - Unlock success with donor retention strategies. Learn to nurture existing donors, combat attrition, and drive nonprofit growth. - [Craft Compelling Narratives: Ethical Nonprofit Storytelling](https://virtuous.org/blog/ethical-nonprofit-storytelling/) - Delve into the power of ethical nonprofit storytelling to inspire donors and supporters. Craft compelling narratives that drive donations and create change. - [Discover the Core Practices of Innovation in 'The Responsive Nonprofit'](https://virtuous.org/blog/the-responsive-nonprofit/) - Announcing 'The Responsive Nonprofit'—learn eight core practices to transform nonprofit innovation and drive impact. Get your copy today! - [How to Turn Donor Data Into Fundraising Growth](https://virtuous.org/blog/donor-data/) - Unlock donor potential and increase giving with key insights on leveraging donor data effectively in your strategies. - [Nonprofit Database Management: 7 Tips for Clean Donor Data](https://virtuous.org/blog/nonprofit-database-management-tips/) - Learn best practices for nonprofit database management to keep your donor data clean and improve fundraising efforts for your nonprofit organization. - [Empowering International Mission Relief Efforts](https://virtuous.org/blog/international-mission-relief/) - Discover how responsive fundraising transforms International Mission Relief, enhancing donor engagement and global reach. - [Virtuous BI Unleashes the Power of Data for Nonprofit Impact](https://virtuous.org/blog/virtuous-bi/) - Introducing Virtuous BI: the enterprise-grade business intelligence and analytics solution that helps nonprofits make, more informed better decisions - [Unlock Growth with Fundraising Automation](https://virtuous.org/blog/fundraising-automation/) - Embrace fundraising automation to enhance donor relations and streamline operations for impactful nonprofit growth. - [Get Rid of Data Silos, Unlock Fundraising Potential](https://virtuous.org/blog/data-silos/) - Reach your fundraising potential by uncovering the detrimental effects of data silos and learning how to integrate people, systems, and data. - [The New RaiseDonors Improves the Online Giving Experience to Drive Increased Giving to Nonprofits](https://virtuous.org/blog/raisedonors/) - Virtuous unveils new version of RaiseDonors, enabling fundraisers to improve conversions, drive higher average gifts, and increase recurring gifts. - [Nonprofit Alternatives for Google Optimize](https://virtuous.org/blog/nonprofit-alternatives-for-google-optimize/) - Google announced that it plans to sunset Google Optimize in September 2023, meaning nonprofits must start looking for an alternative solution now. As a nonprofit organization, your website plays a vital role in your ability to raise awareness, engage donors, and ultimately achieve your mission. Without Google Optimize, nonprofits must look at alternative solutions to - [4 Metrics Nonprofits Must Track (But Probably Aren't)](https://virtuous.org/blog/four-metrics-every-nonprofit-should-track-but-probably-isnt/) - Unveil four crucial but often overlooked metrics to track in your nonprofit for enhanced strategy and impact. - [Virtuous Automation in Action: Personal Connections at Scale](https://virtuous.org/blog/virtuous-automation-in-action/) - Discover how Virtuous Automation enables personalized, scalable communication with donors, fostering deeper connections and responsive fundraising. - [[Podcast] Dan Reed (Part II) on How To Inspire Generosity At Scale](https://virtuous.org/blog/dan-reed-part-ii-on-how-to-inspire-generosity-at-scale/) - Dan Reed shares scalable strategies to inspire generosity, offering insights for nonprofits to amplify their impact and reach. - [Data Security for Nonprofits: Choosing a CRM You Can Trust](https://virtuous.org/blog/data-security-for-nonprofits/) - Discover how a responsive CRM bolsters Data Security for Nonprofits, ensuring donor data protection and trust. - [[Podcast] Dawn Crawford On How To Connect Donors With Your Cause](https://virtuous.org/blog/dawn-crawford-on-nonprofit-communications-how-to-connect-donors-with-your-cause/) - Dawn Crawford shares essential nonprofit communication tactics to effectively connect donors with your cause, strengthening relationships. - [Donor Loyalty: 5 Proven Strategies For Healthcare Organizations](https://virtuous.org/blog/donor-loyalty/) - With donors coming from different walks for life, here's how healthcare nonprofits can personalize the donor experience and foster long-term donor loyalty. - [Donor Relations: The Key to Lifetime Giving](https://virtuous.org/blog/donor-relations/) - Explore key donor relations strategies to boost lifetime giving with practical tips and insights. Ideal for nonprofits seeking to deepen donor engagement. - [How Donor Engagement Boosts Matching Gift Fundraising](https://virtuous.org/blog/engagement-for-matching-gift-fundraising/) - Maximize your matching gift fundraising with strategic donor engagement, amplifying your nonprofit's revenue potential and impact. - [How Event Analytics Improve Your Virtual Auction](https://virtuous.org/blog/event-analytics/) - Learn how event analytics can enhance your virtual auction's success by improving engagement, bidding strategies, and overall donor experience. - [[Podcast] Javan Van Gronigen On Using Story To Deepen Donor Relationships](https://virtuous.org/blog/javan-van-gronigen-on-using-story-to-deepen-donor-relationships/) - Javan Van Gronigen shares insights on utilizing storytelling to strengthen donor relationships and foster deeper connections in the nonprofit sector. - [[Podcast] Julia Campbell On How Nonprofits Should Maximize Social Media](https://virtuous.org/blog/julia-campbell-on-how-nonprofits-should-maximize-social-media/) - Julia Campbell provides expert advice on maximizing social media to enhance nonprofit visibility, engagement, and fundraising. - [Leading Nonprofits Use Corporate Matching to Increase Revenue](https://virtuous.org/blog/leading-nonprofits-use-corporate-matching-to-increase-revenue/) - Discover how leading nonprofits leverage corporate matching programs to significantly boost their revenue and donor impact. - [We’re All In This Together: A Guide for Nonprofit Communication](https://virtuous.org/blog/nonprofit-communication/) - Discover key strategies for nonprofit communication, enhancing donor engagement, and optimizing outreach in this essential guide. - [9 Awesome Nonprofit CRM Features that will Strengthen Donor Relationships](https://virtuous.org/blog/nonprofit-crm-features/) - Explore the top nonprofit CRM features that enhance donor connections. Dive into 9 essentials that bridge your mission to supporters. - [How Nonprofit CRM Software Unites Teams and Breaks Down Silos](https://virtuous.org/blog/nonprofit-crm-software/) - Discover how nonprofit CRM software enhances team collaboration, breaks down silos, and elevates fundraising efforts in our latest article. - [Nonprofit Cybersecurity: 4 Signs of a Trusted CRM Partner](https://virtuous.org/blog/nonprofit-cybersecurity/) - Explore essential Nonprofit Cybersecurity tips to protect donor data with the right CRM solutions. Safeguard sensitive information now. - [[Podcast] JB Stark on Resiliency and Growth at The Trevor Project](https://virtuous.org/blog/podcast-jb-stark/) - JB Stark discusses resilience and growth at The Trevor Project, offering insights for thriving in nonprofit work amidst challenges. - [Virtuous acquires RaiseDonors to boost nonprofit generosity](https://virtuous.org/blog/raisedonors-joins-virtuous/) - Virtuous enhances nonprofit fundraising by acquiring RaiseDonors, offering advanced tools for greater donor generosity and engagement. - [Reimagine Support and Productivity with Virtuous’ Ticket Center](https://virtuous.org/blog/reimagine-support-and-productivity-with-virtuous-ticket-center/) - Announcing the new Virtuous Ticket Center that will allow organizations to view open tickets, statuses, and create new tickets! - [How Responsive Fundraisers Serve Donor Happiness and Humanity](https://virtuous.org/blog/responsive-fundraisers-serve-donors-happiness-humanity/) - Learn how responsive fundraisers enhance donor happiness and humanity, creating lasting connections and impact. - [How Responsive Fundraising Helps Turn Customers into Long-Term Donors](https://virtuous.org/blog/responsive-fundraising-strategies-to-convert-customers/) - Discover key strategies for turning customers into loyal donors using responsive fundraising techniques for lasting engagement and support. - [[Podcast] Sarah Landman on Personalized Donor Stewardship](https://virtuous.org/blog/sarah-landman-on-personalized-donor-stewardship/) - Sarah Landman joins the Responsive Fundraising podcast to discuss personalized donor stewardship. - [[Podcast] Sarah Olivieri On How to Thrive Through Change](https://virtuous.org/blog/sarah-olivieri-on-vulnerability-process-to-thrive-through-change/) - Sarah Olivieri shares insights on embracing vulnerability and effective processes to navigate and thrive through change in the nonprofit sector. - [Optimize Your Nonprofit Marketing Budget](https://virtuous.org/blog/nonprofit-marketing-budget/) - Learn how to strategically manage your nonprofit marketing budget to maximize impact and engagement in an evolving digital landscape. - [4 Truths You Need to Know About Donor Retention Strategies](https://virtuous.org/blog/donor-retention-strategies/) - Uncover key insights from survey results on donor retention strategies to enhance engagement and supporter loyalty in your nonprofit. - [The Ultimate Donor Relations Strategy to Increase Member Retention](https://virtuous.org/blog/member-retention/) - Enhance member retention with the ultimate donor relations strategy. Learn how to build lasting connections and foster loyalty among your supporters. - [How to Use Donor Data to Improve Generosity and Engagement](https://virtuous.org/blog/use-donor-data-increase-giving/) - Maximize generosity and engagement using donor data. Uncover strategies for leveraging insights to enhance your nonprofit's fundraising efforts. - [G2 Fall Report: Virtuous Momentum Leader in Nonprofit CRM](https://virtuous.org/blog/virtuous-awarded-in-g2-crowd-fall-2022-report/) - Discover how Virtuous CRM's recognition as a leader in G2's Fall 2022 report underscores its impact in revolutionizing nonprofit fundraising. - [Virtuous Web Listener: Boost revenue with tracking pixels](https://virtuous.org/blog/virtuous-tracking-pixel-for-nonprofit-fundraising/) - Learn how tracking pixels enhance nonprofit fundraising by optimizing donor engagement and campaign effectiveness with actionable insights. - [Compassion Fatigue: How Can Storytelling Prevent It](https://virtuous.org/blog/compassion-fatigue/) - Discover strategies to tackle compassion fatigue, ensuring the well-being of those dedicated to helping others. - [CRM Analytics: Nonprofit Data Reports to Fuel Your Fundraising](https://virtuous.org/blog/crm-analytics/) - Explore how CRM analytics can transform your nonprofit's fundraising strategy with actionable insights and tailored reports. - [Arkansas Children's Selects Virtuous As Their Nonprofit CRM Partner](https://virtuous.org/blog/arkansas-childrens-foundation-partners-with-virtuous/) - Virtuous announces a multi-year agreement with Arkansas Children’s Foundation to provide its fundraising, donor management, and grateful family solution. - [[Podcast] Chad Williams On Personalized Donor Engagement](https://virtuous.org/blog/chad-williams-ceo-of-fiveq-on-personalized-donor-engagement/) - Chad Williams, CEO of Five Q, offers strategies for nonprofits to personalize donor relationships and fundraising efforts. - [The Evolving Landscape Of Community Giving with Jeff Conn of NPact](https://virtuous.org/blog/community-giving/) - How can the growth of donor-advised funds enhance community giving, creating more personal donor experiences and highlighting their impact? - [6 Fundraising Strategies To Help You Grow](https://virtuous.org/blog/2021-fundraising-strategies/) - 2020 has been a year of massive change for nonprofits. From entire teams going remote overnight, to a chaotic election season, to a civil rights movement driving systemic change, to the devastating impact of COVID-19, everything has changed. Here's what we can glean from the events of 2020 and how fundraisers should pivot to maximize - [Unlock Nonprofit Growth with CRM Automation](https://virtuous.org/blog/crm-automation/) - Uncover how CRM automation can revolutionize donor engagement and operational efficiency in nonprofits for lasting impact. - [Beyond Donate: CTAs That Make Nonprofit Websites Effective](https://virtuous.org/blog/nonprofit-websites-elements-conversion-buttons/) - Discover key strategies for enhancing nonprofit websites with effective CTAs. Boost engagement and impact with our expert tips. - [[Podcast] Adam Walker on Great Nonprofit Websites](https://virtuous.org/blog/podcast-adam-walker-what-makes-a-great-nonprofit-website/) - Most nonprofit organizations understand that a website is a key communication tool that helps them state their mission, share their successes, and keep their donors up to date. A nonprofit website is also a central tool for growing the donor base. That’s why it’s not enough to just check the box: “Yeah, we have a - [[Podcast] Stephen Boudreau on Website Optimization](https://virtuous.org/blog/nonprofit-website-performance-podcast/) - Stephen Boudreau is the co-founder of Ascendio and RaiseDonors, but he is also an incredible leader and creative thinker. He’s spent years helping nonprofits leverage their websites and other technology to get out of survival mode and start to grow in meaningful ways. Here are the top takeaways from our conversation with Stephen. Nonprofits feel - [How to Build a Responsive Volunteer-to-Donor Journey](https://virtuous.org/blog/how-to-build-a-responsive-volunteer-to-donor-journey/) - How does your nonprofit follow up with first-time volunteers or someone veteran volunteers? Learn why a volunteer-to-donor journey is critical for any cause. - [Do you want better relationships with your givers?](https://virtuous.org/blog/do-you-want-better-relationships-with-your-givers/) - Does this quote make you cringe when you consider what your donors might think about their relationship with your organization? Well, if the only time they hear from you is to discuss that next gift, I'm pretty sure, on some level, this is how they feel, and the result is mounting levels of donor fatigue. Now, this - [Why Data Is Critical to Your Nonprofit](https://virtuous.org/blog/adapt-or-die-why-data-is-mission-critical-to-your-nonprofit/) - Big data is being used to supercharge some of the world’s most high-performing organizations. Google, Toyota, and many top-performing nonprofits use data analytics to grow sales, reduce costs, increase giving, and drive results. And companies like Peter Thiel's Palantir are now leveraging big data to provide innovative, data-driven solutions to the world’s toughest problems. Making - [6 KPIs for Nonprofits to Track in Their Next Campaign](https://virtuous.org/blog/kpis-for-nonprofits/) - Explore essential KPIs for nonprofits and how they drive fundraising success. Learn to harness data for impactful, responsive strategies. - [Empowering Nonprofits: The Data Hygiene Way](https://virtuous.org/blog/data-hygiene/) - Learn how implementing data hygiene practices can revolutionize your nonprofit's fundraising and marketing efforts, ensuring accuracy and efficiency. - [4 Creative Ways to Thank Donors on Their Anniversary](https://virtuous.org/blog/creative-ways-to-thank-donors/) - When we talk about growing your nonprofit, we often talk about donor relationships. The truth is, they are simply relationships. It is a connection that you build, over time, with people who not only care about the same mission you do, but are also deeply invested in your success. They are so invested, in fact, - [A Holistic Approach To Digital Donor Relations](https://virtuous.org/blog/always-on-a-holistic-approach-to-digital-donor-relations/) - Discover the marketing automation “always on” framework that can transform your digital donor relations all year long. - [AI for Nonprofits: Enhance Your Major Gifts Strategy](https://virtuous.org/blog/ai-for-major-gifts-strategy/) - Ready to cut through the buzz and clutter? AI is helping nonprofits of all sizes sharpen their major gifts strategy. Learn more with this crash course. - [Overcome Inertia With Responsive Fundraising](https://virtuous.org/blog/adopt-responsive-fundraising-strategies-for-overcoming-inertia/) - Discover how responsive fundraising strategies can effectively overcome inertia, enhancing donor engagement and impact. - [5 Ways Your UX Can Grow Recurring Donations](https://virtuous.org/blog/5-ways-to-grow-recurring-donations-by-optimizing-your-ux/) - Your online user experience could be preventing recurring donations. Learn how to improve your recurring donor UX and unlock generosity at scale. - [How nonprofits can listen strategically to their donors](https://virtuous.org/blog/donor-surveys-and-interviews/) - Learn to make the most of virtual conferences with three key strategies, enhancing engagement and achieving better results in nonprofit settings. - [Virtuous Acquires Volunteer Management Platform, VOMO](https://virtuous.org/blog/virtuous-acquires-volunteer-management-platform-vomo/) - Virtuous Expands How They Help Nonprofits Grow By Acquiring VOMO, the Innovative Volunteer Management Platform - [Virtuous Announces Integration with AskGenius®](https://virtuous.org/blog/virtuous-announces-integration-with-askgenius/) - Virtuous and AskGenius® team up to help nonprofits raise more money through personalized fundraising appeals. - [Virtuous Announces Integration with OneCause](https://virtuous.org/blog/virtuous-announces-integration-with-onecause/) - Boost fundraiser success with the Virtuous + OneCause Integration: Unify data, convert first-time guests to loyal donors, and personalize donation asks with event insights. - [Virtuous Announces Integration with DonorSee Rise](https://virtuous.org/blog/virtuous-announces-integration-with-donorsee-rise/) - Elevate your nonprofit's donor engagement and increase donations effortlessly with Virtuous and DonorSee's seamless integration. - [Virtuous and Gail Perry Bring Expertise to Nonprofits](https://virtuous.org/blog/gail-perry-group-partnership/) - Learn how Virtuous and Gail Perry Group's partnership brings expert fundraising advice to nonprofits, enhancing strategies and donor relationships. - [Barbara O'Reilly On Thriving Through Uncertainty](https://virtuous.org/blog/fundraising-strategies-during-covid-19/) - Barbara O’Reilly, CFRE, joined us to talk about the challenges facing nonprofit leaders today and what we should be focused on, how we must balance empathy and urgency in our messaging, and her approach to navigating through each stage of a crisis: the response (our current phase), recovery, and resilience building. Barbara brings more than - [5 Steps for After Your Online Auction Ends](https://virtuous.org/blog/close-auction-wih-donor-follow-up/) - Maximize donor engagement after your online auction with these 5 essential follow-up steps. - [5 Responsive Nonprofit Values To Grow Your Impact](https://virtuous.org/blog/5-responsive-nonprofit-values-your-organization-needs/) - Discover the 5 key values every responsive nonprofit needs to thrive and make a lasting impact in this insightful article. - [5 Tips For Responsive Nonprofits in Times of Change](https://virtuous.org/blog/5-important-reminders-nonprofits-need-now/) - Explore how responsive fundraising helps nonprofits remain agile in a rapidly evolving landscape. - [Fundraising Tools You Should be Using to Increase Revenue](https://virtuous.org/blog/fundraising-tools-you-should-be-using-to-increase-revenue/) - Fundraising comes with a lot of uncertainty in the nonprofit world. Often, it's hard to know where to start. Getting started is only half the battle—it can be even more challenging to increase the revenue that you’re receiving. What you might not know is that several fundraising tools exist that can help to maximize your - [GivingTuesday Email Templates](https://virtuous.org/blog/givingtuesday-email-templates/) - Maximize the effectiveness of GivingTuesday campaigns with ready-to-use email templates, designed to enhance engagement and increase donations for nonprofits. - [Outlook for Year-End Fundraising from Gail Perry](https://virtuous.org/blog/year-end-fundraising-from-gail-perry/) - Gain insights from Gail Perry on year-end fundraising, including strategies and perspectives to enhance your nonprofit's efforts during this crucial period. - [Better Engage Donors Using Personalized Video Campaigns](https://virtuous.org/blog/personalized-video-campaigns/) - Boost your nonprofit's impact with personalized video campaigns, engaging donors in a meaningful way to enhance relationships and support. - [Top Tips for Galas in 2022](https://virtuous.org/blog/fundraising-galas-2022/) - Are you planning a fundraising gala? Fundraising galas are a classic event that are part of the fundraising calendar for many nonprofits. But how should we approach them in 2022? With ever-changing pandemic precautions, changing donor expectations, and new trends in events, what makes a good gala? Last week on The Responsive Weekly, Will McCrory - [Crafting Nonprofit Marketing with Donor Signals](https://virtuous.org/blog/create-nonprofit-content-marketing-strategies-using-donor-signals/) - Nonprofit content marketing is a powerful way to find new potential donors and bring them closer to your cause. It gives you the freedom to frame your cause in ways that will drive people to take action. But, only if you do it right. Many nonprofits use content marketing simply to tell the same story. - [[Podcast] Beth Guckenberger: Mastering Fundraising with the Art of Storytelling](https://virtuous.org/blog/podcast-beth-guckenberger-fundraising-and-nonprofit-storytelling/) - Storytelling is a major part of how brands connect with their audiences, but nonprofit storytelling is unique. It can be a major challenge to do it well so that you do more than just grow your donor base. We spoke with Beth Guckenberger who has been using storytelling to build relationships with her donors - [[Podcast] John Lyon on Mobilizing Donors for Global Emergency Response Efforts](https://virtuous.org/blog/podcast-john-lyon-mobilizing-donors-for-global-emergency-response-efforts/) - We may never know when disaster will strike. However, with the right team and proper planning, your nonprofit can make a huge impact in disaster relief. We learn how to put those plans and processes in place to mobilize donors immediately on this week’s episode of The Modern Nonprofit Fundraiser podcast. Our guest is - [[Podcast] Justin Ellis from Thompson On Transformational Giving](https://virtuous.org/blog/justin-ellis-from-thompson-on-transformational-giving/) - joins and takes us into the trenches and see how a successful VP of Development approaches their work amidst uncertain times. We discuss the importance of development staff being data-driven decision makers, the difference between transactional and... - [[Podcast] Matt Mundt from CURE International On How To Bridge the Giver & Good Gap](https://virtuous.org/blog/matt-mundt-from-cure-international-on-how-to-bridge-the-giver-good-gap/) - joins to share how CURE bridges the giver and good gap by integrating story into every donor touchpoint. We discuss the balance of empathy and explanation during the current crisis moment, how donor experience is the key differentiator in today's... - [[Podcast] Rubin Singh On Nonprofit CRM Adoption Planning & Essential Practices](https://virtuous.org/blog/4-strategies-for-choosing-nonprofit-technology/) - Rubin Singh, the CEO & Founder of OneTenth Consulting, joined us to discuss the obstacles nonprofit leaders need to navigate as they adopt new technology, common mistakes that drive many nonprofit CRM implementations to fall flat, and the needs related to people and process that must be central to your platform adoption plan. Rubin is - [[Podcast] Hilary Noon, EVP at Pursuant, on The Value of Donor Loyalty](https://virtuous.org/blog/donor-loyalty-strategies-with-hilary-noon/) - On this episode, Hilary Noon joined us to talk about the first-ever Donor Loyalty Benchmark Study, why donor loyalty is a metric fundraisers should be pursuing and a few practical insights nonprofits can use to cultivate donor loyalty. Hilary has committed her entire working life to serve with and on behalf of nonprofits. She - [[Podcast] Justin Ellis from Thompson On Transformational Giving](https://virtuous.org/blog/data-driven-nonprofit-in-uncertainty/) - On this episode, Justin Ellis took us into the trenches to see how a successful VP of Development approaches their work amidst uncertain times. We discussed the importance of development staff being data-driven decision-makers, the difference between transactional and transformational, and how to transform asks into investment invitations. Justin, the VP of Development at - [[Podcast] Ryan Brown on Full Heart Donor Development](https://virtuous.org/blog/ryan-brown-stock-broker-turned-fundraiser-on-full-heart-donor-development/) - , stock broker turned nonprofit development professional, joins to share how Food for the Hungry cultivates lasting donor relationships. We discuss the power of "full heart" donor development, the need to continually pivot to stay relevant, and why... - [[Podcast] Kelsie Smith On Using Collaboration To Grow Your Nonprofit's Impact](https://virtuous.org/blog/kelsie-smith-on-using-collaboration-to-grow-your-nonprofits-impact/) - joins to share the inside view on the opportunities nonprofits have access to through collaboration with community foundations, corporations, other nonprofits, and local community philanthropists. We discuss what modern philanthropists are looking... - [[Podcast] 3 Best Practices for Fundraising with T. Clay Buck](https://virtuous.org/blog/3-best-practices-for-fundraising-in-2020-with-t-clay-buck/) - On this episode, T. Clay Buck, recovering actor and reluctant data geek, joined us to discuss what fundraising leaders should be focused on as we wade into this year and beyond. He is the Founder and Principal of Tactical Fundraising Solutions a fundraising consultancy that helps fundraisers and nonprofits raise money more effectively through - [One Simple Tip to Increase Donations and Improve Donor Retention](https://virtuous.org/blog/how-to-increase-donations-and-retention/) - Nonprofits face a unique challenge: understanding exactly who their target audience is. In an industry like retail, for example, a main driver for a product purchase is a need. That for-profit company isn’t consumed by how to link their customer’s money to a cause. Things are much more complicated at a nonprofit. You have to - [4 Strategies for Growing Your P2P Fundraising Campaigns](https://virtuous.org/blog/p2p-fundraising-strategies-for-growth/) - Peer-to-peer fundraising helps your nonprofit reach new donors, engage your current supporters and increase giving without a substantial lift from your employees. It activates donors and brings them closer to the work you’re doing. But, without a plan for how to identify the right donors for your P2P fundraising campaigns and how to recruit them, - [The 3 Things Donors Want To See In Your Investment Program](https://virtuous.org/blog/endowment-investment-program/) - Understand the three essential elements donors seek in your nonprofit's investment program, crucial for building trust and ensuring transparency. - [3 Ways To Start Optimizing Your Donation Page](https://virtuous.org/blog/3-ways-to-optimize-your-giving-pages/) - Discover three effective ways to optimize your nonprofit's giving pages, enhancing user experience and increasing donation effectiveness. - [3 Ways To Get More Out Of Virtual Conferences](https://virtuous.org/blog/3-ways-to-get-more-out-of-virtual-conferences/) - Enhance virtual conference outcomes with three proven strategies for better engagement, learning, and networking in the nonprofit sector. - [Top Takeaways from the Responsive Nonprofit Summit](https://virtuous.org/blog/rns-takeaways-2022/) - What did we learn at the 2022 Responsive Nonprofit Summit? The Responsive Nonprofit Summit was a great two days of learning. This week on The Responsive Weekly, Stephen Boudreau, Bryan Funk, and attendee Natalie Monroe joined me to talk about their top learnings. Our Top Responsive Nonprofit Summit Takeaways: The Quick Summary Watch the Full - [Automating Donor Cultivation](https://virtuous.org/blog/automating-donor-cultivation/) - Delve into the advantages of automating donor engagement, enhancing efficiency, and personalization in nonprofit donor relations. - [Nonprofit Social Media Tips with Dana Snyder](https://virtuous.org/blog/nonprofit-social-media-tips/) - Maximize your nonprofit's social media impact with strategic tips for engaging effectively with your audience. - [Creating Your Nonprofit's Case for Support](https://virtuous.org/blog/the-case-for-support/) - Craft a compelling case for support for your nonprofit, focusing on effective storytelling and clear communication of your organization's impact and needs. - [Attracting Corporate Partners for Your Nonprofit](https://virtuous.org/blog/attracting-corporate-partners/) - Learn effective strategies for attracting corporate partners to your nonprofit, building relationships that enhance mission impact. - [Preparing for Ethical Storytelling](https://virtuous.org/blog/ethical-storytelling/) - Discover how ethical storytelling is fostering deeper connections with audiences and promoting authentic engagement. - [Fireside Chat: Fundraising Research Review](https://virtuous.org/blog/fundraising-research-review/) - Explore the latest research offering valuable insights for nonprofits to refine their strategies and better engage with donors. - [Diving Deeper on A/B Testing](https://virtuous.org/blog/diving-deeper-on-a-b-testing/) - Delve into the nuances of A/B testing for nonprofits to enhance communication strategies and donor engagement. - [Getting Started with Nonprofit Auctions](https://virtuous.org/blog/getting-started-with-nonprofit-auctions/) - Gain insights on launching successful nonprofit auctions to boost fundraising efforts and donor engagement. - [How to Increase Volunteer Participation](https://virtuous.org/blog/how-to-increase-volunteer-participation/) - Unlock volunteer participation and engagement in your nonprofit with effective strategies and the use of marketing automation tools, enhancing your mission impact. - [Community-Led Donor Growth](https://virtuous.org/blog/community-led-donor-growth/) - Learn how community-led approaches can significantly enhance donor growth in nonprofit organizations, fostering stronger relationships and sustained support. - [Optimizing Your Nonprofit Donation Page](https://virtuous.org/blog/optimizing-nonprofit-donation-pages/) - Optimize your nonprofit's donation page to boost fundraising success with strategic design and user-friendly features, ensuring an effective donor experience. - [Data Entry is Not Data Management](https://virtuous.org/blog/data-entry-is-not-data-management/) - Discover strategies for effective data handling to enhance donor engagement and organizational efficiency. - [Is Crypto the Key to Your Next Generation of Donors?](https://virtuous.org/blog/crypto-donations/) - Explore the potential of cryptocurrency donations as a means to engage a new generation of donors. - [3 Things for Nonprofits to Focus on Now](https://virtuous.org/blog/3-things-to-focus-on/) - Discover three essential areas nonprofits should focus on for enhanced engagement and fundraising effectiveness, tailored to current trends and donor needs. - [How To Involve Your Board In Year-End Fundraising](https://virtuous.org/blog/board-year-end-fundraising/) - Enhance your year-end fundraising with practical tips on engaging your board effectively, unlocking new opportunities for success and donor engagement. - [Tips For Responsive Year-End Fundraising](https://virtuous.org/blog/tips-for-responsive-year-end-fundraising/) - Maximize your year-end fundraising impact with responsive strategies that adapt to donor behaviors and preferences, ensuring a successful campaign. - [3 Kinds Of Signals Donors Are Sending You](https://virtuous.org/blog/3-kinds-of-signals-donors-send/) - Explore the three critical signals donors convey, vital for enhancing fundraising and engagement strategies in nonprofit organizations. - [5 Reasons Segmentation Doubles Campaign Revenue](https://virtuous.org/blog/5-reasons-why-segmenting-your-audience-will-double-your-campaign-revenue/) - Learn 5 compelling reasons why donor segmentation is essential to doubling your campaign revenue. - [3 Easy Automation Workflows for Nonprofits](https://virtuous.org/blog/3-easy-automation-workflows-for-nonprofits/) - Discover 3 simple yet effective automation workflows to boost efficiency and impact in nonprofits. - [A Guide for Selecting New Nonprofit Software](https://virtuous.org/blog/nonprofit-software/) - Discover key strategies for selecting the ideal nonprofit software to boost donor engagement and streamline operations in our comprehensive guide. - [How to Optimize Your Nonprofit Data Ecosystem](https://virtuous.org/blog/how-to-optimize-your-nonprofit-data-ecosystem/) - Optimizing your nonprofit data ecosystem is the next step that truly powers your CRM. Learn the steps you need to take to uplevel your CRM today. - [Manage Your Donor Database Migration in 5 Steps](https://virtuous.org/blog/donor-database-migration-best-practices/) - Here’s a fun thing you can do the next time you attend a fundraising conference. Force any nonprofit database admin break into a cold sweat with just three words. What three words, you ask? “Donor database migration.” Yes, a lot of people will tell you horror stories about their experiences with moving to a new - [Content Marketing Tips for Nonprofits](https://virtuous.org/blog/content-marketing-tips-nonprofits-bottom-funnel/) - Discover essential content marketing strategies for nonprofits, focusing on bottom-funnel tactics to enhance donor engagement and support growth. - [4 Antidotes to Data Apathy](https://virtuous.org/blog/5-antidotes-data-apathy/) - Discover key strategies to overcome data apathy in nonprofits, enhancing engagement and donor relationships. - [Holiday Charity Auctions: 6 Item Ideas to Excite Donors](https://virtuous.org/blog/charity-auction-strategies-to-excite-donors/) - Explore effective charity auction strategies to engage and excite donors, enhancing your fundraising efforts. - [Online Auction Checklist: Beginning to End Coverage](https://virtuous.org/blog/online-auction-checklist/) - Discover key strategies for successful online auctions with our comprehensive checklist, from planning to execution. - [4 Actions Responsive Nonprofits Take to Ensure Growth](https://virtuous.org/blog/4-actions-responsive-nonprofits-are-taking-to-ensure-growth/) - Barbara O’Reilly was recently featured on our Responsive Fundraising Podcast, where she discussed the three stages that follow an unexpected world event. First is the response phase, where we each find a way to contain the negative impact of the change. Next, comes the recovery phase, in which we all work together to find a - [Proven Fundraising Ideas to Boost Revenue](https://virtuous.org/blog/proven-fundraising-ideas-to-boost-revenue/) - Explore innovative fundraising ideas for impactful financial growth this year. - [3 Critical Elements of Responsive Fundraising](https://virtuous.org/blog/3-critical-elements-of-responsive-fundraising/) - Discover the three pivotal elements of responsive fundraising to enhance donor engagement and maximize impact. - [Responsive Fundraising: The Nonprofit Growth Trend You Can’t Afford to Ignore](https://virtuous.org/blog/the-nonprofit-growth-trend-you-cant-afford-to-ignore/) - Discover how responsive fundraising revolutionizes donor engagement and boosts nonprofit success. - [Nonprofit Growth Begins with Giving to Your Donors](https://virtuous.org/blog/nonprofit-growth-strategies-generosity/) - Explore effective strategies for nonprofit growth by focusing on donor generosity in this insightful article. - [How to Revolutionize Your Nonprofit Virtual Events](https://virtuous.org/blog/virtual-events/) - Unlock the secrets to successful nonprofit virtual events, as demonstrated by Community Boost's impressive engagement strategies. - [Time Management For Fundraisers: A 5-Day Framework](https://virtuous.org/blog/time-management-for-fundraisers/) - Do your weeks feel out of control? Fundraisers are busy, especially at year-end. How can you keep on top of your priorities, get things done, and continue to build relationships with your supporters? Check out this session from Patrick Kirby of Do Good Better Consulting to learn a 5-Day framework you can use every week - [Multi-Channel Donor Cultivation and Communication](https://virtuous.org/blog/multi-channel-donor-communication/) - If you want to connect with your donors, build deeper relationships, and create a community of enthusiastic fans of your nonprofit, you have to reach out. Most of the time, your donors won’t come looking for you. It’s not because they don’t care about your cause, it’s because they’re busy and distracted. Between work, family, - [Beginners Guide to Local SEO for Nonprofits](https://virtuous.org/blog/beginners-guide-local-seo-nonprofits/) - Billions, yes billions, of searches are performed each and every month just on Google alone! More searches are conducted on mobile devices than on desktop, as of 2015. Today we search for just about anything, from health related questions like “is my toothache cancer” to product searches like “where to find hot pink fuzzy slippers”. - [10 Tips for Attending Conferences](https://virtuous.org/blog/10-tips-attending-conferences/) - You're attending a conference! You're all registered and excited for a day full of learning, networking, and of course...great swag. If you're a regular conference attendee, than I'm sure you have plenty of tried and true strategies for getting the most out of your experience. But if you're new or a little rusty we've got - [11 Things to Do After a Conference](https://virtuous.org/blog/11-things-conference/) - You made it through the conference! Time to unpack, relax, and play with all your new swag, but it’s also time to continue to make the most of your conference experience. Here is our list of things to do after a conference to preserve that post-conference glow and keep the momentum going long after the - [[Podcast] Trent Dunham on Misconceptions nonprofits have about fundraising](https://virtuous.org/blog/podcast-trent-dunham-dunham-company/) - Closing the Impact Gap of Nonprofits There are countless nonprofits around the world that aren’t reaching their full potential, with a gap widening between what their impact is and what it could be. Trent Dunham believes these organizations are often weighed down by misconceptions about the fundraising process, including donors’ giving habits. As president - [[Podcast] Justin Narducci on How to SimplifyYour Workflow to Focus On Accomplishments](https://virtuous.org/blog/podcast-justin-narducci-nonprofit-strategies/) - The best part of hosting this podcast is that it’s one more way we can empower nonprofits to do more good. This episode is a prime example of the powerful ways we can all grow when we share knowledge about everything from nonprofit strategies to self-care techniques. Our guest, Justin Narducci, is the CEO - [[Podcast] Larry Johnson, Author, Fundraising Coach and Founder of The 8 Principles](https://virtuous.org/blog/larry-johnson-talks-donor-relations/) - This episode of The Modern Nonprofit Fundraiser features Larry Johnson, founder of Eight Principles of Sustainable Fundraising. Larry offers insights about donor relations, how to transform your relationship with money and so much more. The best part comes at the end, when he tells a story of a big gift donor who changed the - [[Podcast] Francis Tao on Investing in the Right Tools for Nonprofits](https://virtuous.org/blog/tools-for-nonprofits-with-francis-tao/) - On this episode of The Modern Nonprofit Fundraiser podcast, we feature Francis Tao, founder of SAWA. We were excited to talk to Francis about his passion for improving processes to make all nonprofits more efficient. He was able to identify a major pain point for nonprofits and develop a tool that helps in a - [[Podcast] Nate Hughes on Turning Donors into Partners through Intentional Relationships](https://virtuous.org/blog/nate-hughes-podcast-donor-relations/) - Today on The Modern Nonprofit Fundraiser podcast, we’re talking to Nate Hughes, VP of Partnerships at 1Mission. When we heard about Nate’s title, and his philosophy on donor relationships, we knew we had to sit him down to explain his approach to fundraising. The conversation did not disappoint. Learn how Nate, and the entire - [[Podcast] Steve Cook, President of Equitas](https://virtuous.org/blog/podcast-steve-cook-president-equitas/) - Harnessing Education to Empower Children in Malawi This week, Steve Cook, and host Gabe Cooper on The Modern Nonprofit Fundraiser podcast. Steve is the president of Equitas, a nonprofit that provides opportunities through education for orphans and vulnerable children in developing countries. In this episode, they discuss the startling statistic that motivated Steve to - [[Podcast] Jon Burgess on Celebrating Failure and Innovation in Nonprofits](https://virtuous.org/blog/innovative-nonprofits-fail-jon-burgess-podcast/) - We’re featuring Jon Burgess on The Modern Nonprofit Fundraiser podcast. Jon has worked as a JAG in the Air Force, an Air Force lawyer and a marketing professional at Apple during some of the most important years of the company. Now, he’s using his knowledge as the Chief Publishing Officer at David C. Cook. - [[Podcast] Josh Tijerina, Digital Advocacy Guru and Co-Founder of Halcyon](https://virtuous.org/blog/josh-tijerina-digital-advocacy-guru-and-co-founder-of-halcyon/) - The Modern Nonprofit Fundraiser Podcast is dedica… - [[Podcast] Nicole Johansson and Sheryl Root from OneHope](https://virtuous.org/blog/podcast-nicole-johansson-and-sheryl-root-onehope/) - Developing a Culture of Giving at OneHope Today’s nonprofits set audacious goals to make the world a better place. That certainly is the case for OneHope, an organization that works with churches, ministries, local governments, and schools to present the Gospel’s message to children. The nonprofit has its sights set high, planning to reach - [[Podcast] Emily Lesko on Using Data to Unlock Great Giving Experiences](https://virtuous.org/blog/podcast-emily-lesko-vp-of-digital-business-solutions-at-idonate/) - Using Data to Unlock Great Giving Experiences Check out the teaser video and scroll to the bottom for the full episode. This week, Emily Lesko, VP of Digital Business Solutions at iDonate, joined host Gabe Cooper on The Modern Nonprofit Fundraiser podcast to discuss how to create an unforgettable donor experience. In this episode, - [[Podcast] Brad Davies on Utilizing Tech to Improve Fundraising Strategies](https://virtuous.org/blog/podcast-brad-davies-utilizing-technology-to-improve-fundraising-strategies/) - Utilizing Technology to Improve Fundraising Strategies This week, Brad Davies, Fundraiser in Chief at Hatch Fundraising, joined Virtuous CEO Gabe Cooper on The Modern Nonprofit Fundraiser Podcast to discuss his experiences as a nonprofit executive, fundraising consultant and technology aficionado. They also discuss common challenges nonprofit fundraisers face and how technology can help overcome - [[Podcast] Ryan Corry on Authentic Donor Relations](https://virtuous.org/blog/authentic-donor-relations-ryan-corry-podcast/) - The newest episode of The Modern Nonprofit Fundraiser Podcast features Ryan Corry, Director of Development at St. Vincent de Paul. Ryan offers personal stories and specific examples of what inspires generosity in all donors: your own generosity. He talks about building authentic donor relations and how to create a vision for the future of - [[Podcast] Carly Berna on Raising Awareness via Broadcast](https://virtuous.org/blog/podcast-carly-berna-raising-awareness-through-broadcast-and-beyond/) - This week’s episode of The Modern Nonprofit Fundraiser Podcast is about the art of nonprofit marketing. Host Gabe Cooper welcomes Carly Berna, the Director of Marketing at Jewish Voice, a faith-based organization that provides humanitarian aid and medical care to impoverished Jewish communities and their neighbors in Africa, Asia and Israel. Gabe and Carly discuss - [[Podcast] Dave Raley on Creating Experiences That Inspire Generosity](https://virtuous.org/blog/podcast-dave-raley-of-masterworks-creating-experiences-that-inspire-generosity/) - The Modern Nonprofit Podcast - Creating experiences that inspire generosity Dave Raley is the EVP of Analytics, Innovation & Strategy at Masterworks, a full-service marketing agency committed to helping nonprofits inspire new levels of generosity. At Masterworks, Dave leads one of the industry’s strongest teams in analytics, media, and strategy – and the industry’s only - [[Podcast] Kendra Jefferys on Fostering a Culture of Continuous Improvement](https://virtuous.org/blog/podcast-kendra-jeffreys-fostering-a-culture-of-innovation-continuous-improvement/) - Kendra Jeffreys is the Sr. Director of US Operations at Mission to the World. This week, Kendra joined the podcast to discuss innovation, change management, and fostering a culture of continuous improvement at nonprofits. I always say this to my team: 'Start at the end first. I want know your desired future state. Where do - [[Podcast] Heather Hiscox: Challenging Nonprofit Leaders to Think Differently About Innovation](https://virtuous.org/blog/podcast-heather-hiscox-challenging-nonprofit-leaders-to-think-differently-about-innovation/) - In this episode, Gabe Cooper talks to Heather Hiscox - Co-founder and Co-director at Moves the Needle - about innovation and challenging how nonprofits think about growth, risk and continuous improvement. - [[Podcast] Taylor Shanklin Reveals Nonprofit Growth Strategies You Need to Know](https://virtuous.org/blog/nonprofit-growth-strategies-taylor-shanklin-podcast/) - On the newest episode of The Modern Nonprofit Fundraiser Podcast, we feature Taylor Shanklin, the V.P. of Marketing at Pursuant. Taylor offers practical advice for nonprofits who want to use the same growth hacking strategies that make startups successful. She provides tips for successful growth, how to grow a stronger team at your nonprofit - [[Podcast] Brady Josephson from Next After](https://virtuous.org/blog/brady-josephson-from-next-after/) - We talk to Brady Josephson of Next After about his experience helping nonprofits grow and improve donor relationships. - [[Podcast] Carter Crockett, Entrepreneur and Scholar Talks Winning vs. Flourishing](https://virtuous.org/blog/nonprofit-growth-podcast-carter-crockett/) - Carter Crockett is an entrepreneur and a scholar who uses teachings from ancient philosophers to foster nonprofit growth. He works with startups and nonprofits to help people scale through storytelling, culture building and marketing strategies. He's a fractional CEO, or CMO, and kind of a marketing genius. He also has an interesting background as - [[Podcast] Mark Santiago on Facebook Advertising for Nonprofits](https://virtuous.org/blog/facebook-advertising-for-nonprofits/) - We had the pleasure of speaking to Mark Santiago, entrepreneur and founder of Converge Digital, about Facebook advertising for nonprofits. He explained the best advertising strategies for your organization, how to leverage micro-conversions to improve generosity, and the importance of donor funnels. Key Takeaways Here are some of the key takeaways from Mark’s episode. - [[Podcast] Dan Reed (Part I) on the True Purpose of a Fundraiser](https://virtuous.org/blog/dan-reed-part-i-on-the-true-purpose-of-a-fundraiser/) - Dan Reed, the CEO and Founder of join us to talk about growing generosity and vocational conviction. He also shares what he believes the true purpose of a fundraising professional is, and a few tips on how to evolve your posture toward your... - [[Podcast] Brian Sooy On How To Craft Your Nonprofit's Story](https://virtuous.org/blog/brian-sooy-on-how-to-craft-your-nonprofits-story/) - Brian Sooy, the president of , joins us to talk about uncovering and clarifying your nonprofit's story, the art of focus, and why supporter-centered storytelling is a must. Brian is the author of “,” the top-rated book that helps mission-driven... - [[Podcast] Greg Warner, CEO of MarketSmart on What Donors Really Want](https://virtuous.org/blog/greg-warner-ceo-of-marketsmart-shares-what-donors-really-want/) - Greg Warner, the CEO of , to talk about his personal experience as a disgruntled donor, what today's donor really wants from nonprofits, and he's seen nonprofits tap to build authentic relationships with their donors. ----- Learn more about the tools... - [[Podcast] Gabe Cooper on Responsive Fundraising](https://virtuous.org/blog/gabe-cooper-on-responsive-fundraising/) - We’re changing things. We’re creating a space where ideas and people focused on fundraising for our world’s most important causes can collide. Why? The world your nonprofit is fundraising in has changed. This has shifted what today’s donor... - [[Podcast] Shannon McCracken, CEO at The Nonprofit Alliance, On Fundraising In Challenging Times](https://virtuous.org/blog/increase-donor-trust-with-strategies-from-the-nonprofit-alliance/) - Shannon McCracken joined us to talk about the current fundraising landscape, why trust and relevancy our essential now more than ever, and her take on what nonprofit leaders should focus on amidst times of crisis and uncertainty. Shannon is the CEO of The Nonprofit Alliance, and lead the association through rapid growth since its - [[Podcast] *Special Release* Responsive Fundraising: The Donor-Centric Framework](https://virtuous.org/blog/special-release-responsive-fundraising-the-donor-centric-framework/) - On this episode, we're joined by Gabe Cooper and Mckenna Bailey to discuss their new book Gabe Cooper is the Founder and CEO of , a software platform helping nonprofits grow giving. Gabe has a true passion for creating market-defining software and... - [[Podcast] Oli Bridge On Using Personalized Video To Grow Donor Relationships](https://virtuous.org/blog/oli-bridge-on-using-personalized-video-to-grow-donor-relationships/) - joins us to talk about the power of personalization, and how nonprofits are using personalized video to close the gap between givers and the good and increase giving. Oli heads up ’s marketing team. He has worked in SaaS for the last 12 years... - [[Podcast] Martin Leifield On What Makes A Tremendous Fundraiser](https://virtuous.org/blog/martin-leifield-on-what-makes-a-tremendous-fundraiser/) - joins us to share his insights and experience, while also highlighting the characteristics of an effective fundraiser and the GCC methodology that helps you cultivate deeper donor relationships. Martin would sit in his car rehearsing his ask with... - [[Podcast] Sophie W. Penney, Ph.D. On Nonprofit Leadership](https://virtuous.org/blog/sophie-w-penney-ph-d-on-nonprofit-leadership/) - Sophie W. Penney, Ph.D. joins us to talk about the challenges facing nonprofit leaders today, why fundraisers should adopt a teacher's mindset, and a framework to identify and isolate challenges to ensure you navigate them well. Sophie is the Director... - [[Podcast] Matt Mundt from CURE International On How To Bridge the Giver & Good Gap](https://virtuous.org/blog/nonprofit-storytelling-to-drive-donations/) - Matt Mundt joined us to share how CURE International bridges the gap between givers and the good that gets done by integrating story into every donor touchpoint. Matt serves as the Senior Director of Marketing for CURE International. In this role, he collaborates daily with his team to come up with the most creative - [[Podcast] Tony Smercina and Travis DeRamcy on Annual Fund & Major Donor Development](https://virtuous.org/blog/the-partnership-between-annual-fund-major-donor-development/) - Two experienced development leaders from join to share strategies to deepen donor relationships and unpack the needed partnership required between annual fund and major gift development teams. , the AVP of Development, and Travis DeRamcy, the... - [[Podcast] 3 Ways to Build Donor Trust at Your Nonprofit with Andrew Olsen](https://virtuous.org/blog/build-donor-trust-strategies-podcast/) - Andrew Olsen joined us to talk about the decreasing trust that Americans have in NGOs to "do what is right", what nonprofits should do to proactive build donor trust, and his suggestions on how a nonprofit's posture toward donors directly impacts their ability to deliver on the mission. Andrew is a #1 Best Selling - [[Podcast] MaryEllen Dickey, CFRE, On Balancing Donor Acquisition & Retention](https://virtuous.org/blog/maryellen-dickey-cfre-on-balancing-donor-acquisition-retention/) - , CFRE, joins the Responsive Fundraising Podcast to share what she's learned by leading donor development teams for the last two decades across social service, education, and healthcare nonprofits. We also discuss the balance between donor retention... - [[Podcast] M. Gale & Associates On The Power of Listening To Fuel Fundraising Results](https://virtuous.org/blog/m-gale-associates-on-the-power-of-listening-to-fuel-fundraising-results/) - and join the to discuss the unique challenges nonprofit teams must overcome in 2020, the importance of listening to fuel fundraising activities, and how organizations must pivot plans and shift strategies to increase impact. is a fundraising... - [[Podcast] Dan Reed On Crafting Effective Digital Fundraising Campaigns](https://virtuous.org/blog/dan-reed-on-crafting-effective-digital-fundraising-campaigns/) - Dan Reed joins the Responsive Fundraising Podcast to share his first-hand experience scaling digital fundraising campaigns. During the conversation we discuss why digital fundraising is the future of fundraising, what makes monthly giving programs... - [[Podcast] Jake Smith (Blood:Water Mission) On Leading With Courage](https://virtuous.org/blog/jake-smith-bloodwater-mission-on-leading-with-courage/) - , the Executive Director of Blood:Water, joins the Responsive Fundraising Podcast to discuss his path to leading his organization through uncertain times, the importance of history and rediscovering old truths with new value, and how a focus on people... - [[Podcast] Catherine Moore On Effective Nonprofit Change Management](https://virtuous.org/blog/catherine-moore-on-effective-nonprofit-change-management/) - joins the Responsive Fundraising Podcast to talk about change management and its importance as nonprofits navigate constant change. During the conversation we discuss the balance between people, processes, and platforms during systems change and the... - [[Podcast] Vance Roush On Cultivating A Spirit of Generosity](https://virtuous.org/blog/vance-roush-on-cultivating-a-spirit-of-generosity/) - Vance Roush joins the Responsive Fundraising Podcast to share how our relationship with money impacts the way we fundraise, the importance of taking a holistic approach to donor development, and how you build a community of generosity through your... - [[Podcast] Sherry Quam Taylor On Fully Funding Your Mission](https://virtuous.org/blog/sherry-quam-taylor-on-fully-funding-your-mission/) - joins the Responsive Fundraising Podcast to share her philosophy for helping nonprofits get fully funded. Sherry teaches nonprofit leaders how to pivot from a heavy dependence on program, government, and event gifts and into securing... - [[Podcast] Steven Aguiar On Growth Marketing for Nonprofits](https://virtuous.org/blog/steven-aguiar-on-growth-marketing-for-nonprofits/) - Steven Aguiar joins The Responsive Fundraising podcast to discuss how nonprofits can grow their donor base through digital acquisition and paid campaigns. During the conversation we discuss essential elements of digital marketing campaigns and why a... - [[Podcast] Lindsay Voltz On Stewarding Today's Donor Well](https://virtuous.org/blog/lindsay-voltz-on-stewarding-todays-donor-well/) - Lindsay Voltz, the Sr. Director of Major Gifts at the Diabetes Research Institute Foundation (DRIF), joins The Responsive Fundraising Podcast to discuss donor stewardship strategies and what today's donor is looking for from fundraisers. During the... - [[Podcast] David J. O'Brien and Matthew D. Craig on Building Smart Nonprofits](https://virtuous.org/blog/building-smart-nonprofits-with-david-j-obrien-and-matthew-d-craig/) - David J. O'Brien and Matthew D. Craig join The Responsive Fundraising Podcast to discuss the insights from their new book . During the conversation we dig into alternative funding models, how to move beyond golf tournaments, galas, and... - [[Podcast] Bridget Jones and Kelly Hayman on Fundraising With Purpose, Not Parties](https://virtuous.org/blog/bridget-jones-kelly-hayman-on-fundraising-with-purpose-not-parties/) - Bridget Jones and Kelly Hayman join The Responsive Fundraising Podcast to share how they help transform the Boys & Girls Club of the Tennessee Valley fundraising programs in light of tremendous challenges brought on by the COVID-19 pandemic.... - [[Podcast] Gordon Pont On Building A Remarkable Nonprofit Brand](https://virtuous.org/blog/gordon-pont-on-building-a-remarkable-nonprofit-brand/) - , the Partner and Strategy Director at Collab Agency in Australia, joins the Responsive Fundraising Podcast to talk about brand and marketing strategy, and the necessity to stand for something to ensure you stand out from the crowd. During our... - [[Podcast] Cameron Ripley On Nonprofit Marketing](https://virtuous.org/blog/cameron-ripley-community-boost-nonprofit-marketing/) - Cameron Ripley joins the Responsive Fundraising podcast to discuss the latest trends in nonprofit marketing. During our conversation we discuss the lessons learned from hundreds of nonprofit marketing campaigns in 2020, the essentials of successful, digital-first fundraising plans, and what organizations must double down on as they plan their go-forward digital strategies. Cameron is the - [[Podcast] Brian Numainville on Organizational Insights for 2021](https://virtuous.org/blog/podcast-brian-numainville/) - Brian Numainville, consultant, speaker, and author joins the Responsive Fundraising podcast to discuss his observations from 2020, where nonprofits might be missing opportunities, and his future outlook. Nonprofit Surveys: Your Nonprofit Needs to Ask Questions An accomplished consultant and the president of NUMINSIGHTS LLC, as well as a principal with Retail Feedback Group, Brian - [[Podcast] Chris Hammond and Jen Linck on Nonprofit Marketing Plans](https://virtuous.org/blog/chris-hammond-jen-linck-cgc/) - Chris Hammond and Jen Linck of CGC joined The Responsive Fundraising Podcast to get deep into the practical details, steps, and strategies of crafting an effective nonprofit marketing plan. Chris Hammond founded CGC in order to simplify the giving process between nonprofits and corporations. He developed this unique concept as a result of his - [[Podcast] Stacy LeBaron on Podcasting and Pivoting](https://virtuous.org/blog/podcast-stacy-lebaron/) - Stacy LeBaron joins The Responsive Fundraising Podcast to talk about delivering animal welfare services during times of crisis and the power of pivoting. Stacy has been involved in animal welfare for over 20 years. She is the host and founder of Community Cats Podcast, a 5 day a week podcast show where she interviews - [[Podcast] Dana Snyder on Digital Strategy](https://virtuous.org/blog/dana-snyder-on-digital-strategy/) - Dana Snyder of Positive Equation joins the Responsive Fundraising Podcast to discuss social media and digital strategy for nonprofits. During our conversation we covered the dance marathons that first sparked her interest in college, how to make your mission stand out in the busy online landscape, and how to connect more deeply with your - [The Girl Scouts Guide to Donor Engagement Success](https://virtuous.org/blog/girl-scouts-philanthropy-roundtable/) - Gain insights from the Girl Scout Philanthropy Roundtable on enhancing donor relations through personalized, impactful strategies. - [How Rescue Missions Are Listening to Their Donors and Growing Giving](https://virtuous.org/blog/rescue-mission-grow-giving/) - Discover how rescue missions are growing their donations by listening to and engaging with donors more effectively. - [Animal Welfare Nonprofit Roundtable: Connect to the Heart of Every Donor](https://virtuous.org/blog/animal-welfare-nonprofit-roundtable-connect-to-the-heart-of-every-donor/) - Discover how to enhance impact and generosity in animal welfare by resonating with every donor, volunteer, and supporter. - [How to Ask for Donations Online: 6 Best Strategies](https://virtuous.org/blog/making-the-perfect-online-ask-to-your-donors-6-best-strategies/) - How to ask for donations online has become a crucial skill in today's digital age. In the pre-digital age, everyone asked the same way: with either a letter or in person. However, the internet has changed everything. Online donors now represent a significant and growing segment of a nonprofit's fundraising strategy. Technology has introduced new - [Nonprofit brand advocacy: Turning Fans into Fundraisers](https://virtuous.org/blog/nonprofit-brand-advocacy/) - Maximize nonprofit fundraising by turning fans into advocates through effective brand advocacy strategies. - [Are Lapsed Donors Trapped in Your Nonprofit CRM?](https://virtuous.org/blog/lapsed-donors-trapped-nonprofit-crm/) - Explore strategies to re-engage lapsed donors trapped in your nonprofit CRM and maintain a robust supporter base. - [Prioritize Generosity with Your Nonprofit CRM](https://virtuous.org/blog/nonprofit-crm-focus-generosity/) - What do you think about when you hear the phrase, “closing the deal?” How do you feel? Most people start to see images of awkward asks gone wrong. Feelings of rejection and missed opportunities can make you feel immediately uncomfortable. What about when you hear the term “growing generosity?” Your feelings are different, almost instantly, - [3 Ways to Use Email to Increase Donations and Urgency](https://virtuous.org/blog/3-ways-to-use-email-to-increase-donations-and-urgency/) - Email is critical element for any nonprofit hoping to scale the mid- and lower-tier donor programs. In fact, recent studies on nonprofit marketing will tell you that email has become the number one driver of donations for most nonprofits. A great email program can be the difference between thriving and dying – and we’re seeing that - [3 Donor Acquisition Tactics to Try Today](https://virtuous.org/blog/new-donor-acquisition-tactics/) - Acquiring and retaining donors is the lifeblood of any nonprofit organization. Accomplishing important charitable work requires predictable, sustainable revenue from a faithful group of supporters. For the past 8 years, I’ve spent most of my time writing and thinking specifically about donor retention. Though donor acquisition is important, I believe that the biggest problem in - [5 Steps to Personalize Your Donor Communication](https://virtuous.org/blog/5-steps-to-personalize-your-donor-communication/) - Most of the nonprofits we work with understand the importance of personalizing their donor communications. Donors are people, and they want to be treated like people… not just names in a database. We all give to nonprofits for incredibly personal reasons. Often, our favorite cause has impacted our lives, our family, or our community very - [Enhance Donor Stewardship with Personalized Video Messaging](https://virtuous.org/blog/personalized-video-messaging/) - As a fundraiser, you know that personalization is the key to donor engagement and stewardship. Personalized video messages are a great way to add a human touch to your donor outreach and enhance donor stewardship. However, with the growing number of donors and the limited time and resources available, it can be challenging to create - [Why Identity-Based Fundraising Matters](https://virtuous.org/blog/identity-based-fundraising/) - If there is one thing you should focus on this year, it’s identity-based fundraising. While this may not be at the top of your fundraising list, I am willing to bet it will be the thing that prepares your fundraising rocketship for takeoff not only this year, but into the stratosphere of years to come. - [After Giving Tuesday: To Year-End And Beyond](https://virtuous.org/blog/beyond-giving-tuesday-year-end-tips/) - You've wrapped Giving Tuesday, now what? Giving Tuesday is the global day of giving, kicking off the giving season. This week on The Responsive Weekly, Katie Golland of Classy joined us to share top tips for transitioning into your year-end campaign. Watch the Full Recording Here Top Takeaways Giving Tuesday brings in new donors, make - [How Often Should You Thank Recurring Donors?](https://virtuous.org/blog/how-often-should-you-thank-recurring-donors/) - In general, it goes without saying that you should be sure to thank donors to your cause. Without their donations, your organization wouldn’t be able to perform its good work. Your donors believe in what you do enough to commit their financial resources to help you succeed. Pretty clearly, a thank you is in order - [Crafting a fundraising script for greater impact](https://virtuous.org/blog/crafting-a-powerful-fundraising-script-empowering-generosity-for-greater-impact/) - Fundraising calls may be a nonprofit’s least favorite task. Learn how an effective fundraising script can help you generate more generosity from your donors. - [How Nonprofits Comply With Mastercard](https://virtuous.org/blog/mastercard-changes-for-nonprofits/) - Mastercard is implementing new rules and regulations for all organizations, including nonprofits, that accept and process transactions via Mastercard. As of October 2022, these rules and regulations were marked as optional for most nonprofits. However, implementing these recommendations is highly recommended because they still provide great benefits for your nonprofit and your donors. Read on - [Making the Most of Donor Advised Funds](https://virtuous.org/blog/making-the-most-of-donor-advised-funds-in-peer-to-peer-fundraising/) - Did you know that Donor Advised Funds, when coupled with P2P, can net larger gifts in fundraising strategies? Learn how your nonprofit can raise more with DAFs. - [The untapped nonprofit strategy you might have missed](https://virtuous.org/blog/nonprofit-development-strategy-radical-candor/) - “Stay in touch.” “Center the donor in your storytelling.” “Show impact.” Do you use any of these as your nonprofit development strategy? Of course, you do. And so does everyone else. These are helpful strategies, but they aren’t going to make you stand out to your donors. Best practices aren’t exactly unique. As organizations struggle - [Tune Into Donor Signals](https://virtuous.org/blog/donor-signals/) - Do you feel like your donors are a mystery? Are you unsure about what motivates them and unclear on how to inspire them? Do you find yourself guessing about what signals they are giving you and throwing ideas at the wall to see what sticks? There’s good news! Through donor signals, your donors are already - [A Guide to Volunteer Management Tools](https://virtuous.org/blog/volunteer-management-tools/) - Approximately 25% of the adult population in the United States volunteers, which means effective volunteer management is increasingly important for nonprofits. In fact, when you look at younger generations, that number jumps up to around 64%. Volunteering is on the rise, and nonprofits need to be prepared to welcome the next generation of generous volunteers. - [The Best Data to Collect for Matching Gift Fundraising](https://virtuous.org/blog/the-best-data-to-collect-for-matching-gift-fundraising/) - This guest post was provided by Double the Donation Effective matching gift strategies can help your nonprofit secure additional fundraising revenue, increase donor engagement, and build mutually beneficial relationships with charitably-minded businesses. However, not many organizations are making the most of these powerful corporate giving opportunities. If you’re looking to level up your team’s matching - [7 Ways to Explain the Importance of a Nonprofit CRM](https://virtuous.org/blog/prove-nonprofit-crm-value/) - A sophisticated nonprofit CRM can be pricey. Especially if you’re looking for a tool to optimize your organization, you should be prepared to make an investment. People understand this, but when the time comes to choose, there are usually two reactions from decision-makers. The first group says, “Think about the benefits!” The second group thinks, - [Monthly Giving Programs: Good for You & Your Givers](https://virtuous.org/blog/monthly-giving-programs-good-for-you-your-givers/) - Tithing. Allowance. Netflix. All examples of regular payments we make that are often done on a monthly basis. We give to churches, our children and pay bills monthly so it only makes sense that we would do our philanthropy in the same way. And while the concept of monthly giving has been prevalent in fundraising - [Get Your Nonprofit Board to Commit to Fundraising](https://virtuous.org/blog/nonprofit-board-member-fundraising/) - It’s always interesting to ask a development manager or executive director, “How’s your board at fundraising?” Because they almost all make the same sound: “MEH.” What’s the deal? Board members are some of the most generous, dedicated volunteers your organization has. They personally take fiduciary responsibility for your organization—practically the definition of a vested interest - [Monthly giving programs: Build sustainable funding](https://virtuous.org/blog/monthly-giving-program/) - Whenever nonprofit professionals talk about fundraising and communications, it doesn’t take long for one organization to come up as a shining example. Since its founding, the clean water nonprofit has drawn attention and admiration for their innovative approach to fundraising. We were very pleased to welcome co-creator Vik Harrison to the Responsive Nonprofit Summit, where - [3 Responsive Strategies for Direct Mail Fundraising](https://virtuous.org/blog/direct-mail-fundraising/) - “Nobody wants direct mail fundraising letters!” Have you heard that one? There’s a general perception that direct mail fundraising is out of date, or not necessary now that we have inexpensive, effective email. But as most fundraisers will tell you, direct mail still works. Data does not back up the assumption that “direct mail is - [Generosity Reimagined with Dr. Bertrhude Albert](https://virtuous.org/blog/generosity-reimagined-with-dr-bertrhude-albert/) - Tune into the latest episode on the Responsive Nonprofit Podcast as Dr. Bertrhude Albert shares a vision for generosity reimagined! - [Finish the Year Strong: 5 Last-Minute Tips for Donor Retention](https://virtuous.org/blog/finish-the-year-strong-5-last-minute-tips-for-donor-retention/) - Learn the top 5 tips for donor retention that can help you grow generosity during your year-end fundraising campaign—even if you are just now getting started. - [How to clean up your CRM data](https://virtuous.org/blog/clean-up-your-crm-data/) - Is your Nonprofit CRM full of messy donor data? If you work at a busy nonprofit, your days are stacked just trying to keep up with delivering programs and communicating with donors. Staying on top of your data likely comes last on your to-do list—if it even makes the list. Add in employee turnover, and - [The Ultimate Guide To Nonprofit Marketing Automation](https://virtuous.org/blog/the-ultimate-guide-to-nonprofit-marketing-automation/) - This guide to nonprofit marketing automation will walk you through how powerful automation can help you generate more generosity while reducing manual work. - [5 Elements Your Nonprofit Email Welcome Series Needs](https://virtuous.org/blog/5-elements-nonprofit-email-welcome-series/) - When a new person joins your nonprofit’s email list, it’s a cause for celebration. Your marketing efforts are working! People are interested in your organization! But before you put on your party hat, take a minute to think: What exactly happens when someone joins your nonprofit’s email list? Do they get folded into your existing communication - [The Top 12 Fundraising Quotes of the Responsive Nonprofit Summit](https://virtuous.org/blog/the-top-12-fundraising-quotes-of-the-responsive-nonprofit-summit/) - When you put more than 40 nonprofit and thought leaders in a (virtual) room, chances are, they’re going to say some memorable and game-changing things. That was definitely the case at Virtuous’ April 2021 Responsive Nonprofit Summit. The Top 12 Fundraising Quotes of the Summit 12. Taylor Shanklin on Minimizing to Maximize Taylor Shanklin, CEO - [What Giving USA 2023 Tells Us About Nonprofit Data](https://virtuous.org/blog/what-giving-usa-2023-tells-us-about-nonprofit-data/) - Learn about The Giving USA 2023 report highlights including several key points and trends from the past year in philanthropy. - [How to Increase Major Gifts Through Stock Gifts](https://virtuous.org/blog/how-to-increase-major-gifts-through-stock-gifts/) - Unlock the potential of stock gifts for nonprofits! Learn the benefits, practical steps, and boost your fundraising strategy with this guide! - [Virtuous Joins The Giving Institute](https://virtuous.org/blog/virtuous-joins-the-giving-institute/) - It’s been an amazing six months of growth at Virtuous. Our team continues to grow. We've added unprecedented features to our product suite. And most recently, we are proud to announce that we have joined The Giving Institute as their newest member. For those who might not be familiar, The Giving Institute is counted among - [Why Powerful Tools Are Important to Your Nonprofit](https://virtuous.org/blog/powerful-nonprofit-resources-change-processes/) - The word “Powerful” is one of the more popular words in the software lexicon. It sounds impressive, and it gets people excited because they want to know that their software is going to do something great for them. Unfortunately, it’s also hard to quantify, which leaves some people unclear. How can you know what kind - [Donor Development Strategies: Questions to Ask Yourself When Things are in Flux](https://virtuous.org/blog/donor-development-strategies-questions-to-ask-yourself-when-things-are-in-flux/) - This post originally appeared in 2020. It was updated for relevance in 2022. Think about your donor development strategies from the beginning of 2020. Do you see any major issues compared to what you know now? In 2020, a lot of nonprofit folks had to completely throw out all their plans and fly by the - [3 Ways To Learn From “No”: Optimizing Fundraising Strategies that Don’t Work](https://virtuous.org/blog/fundraising-strategies-after-donor-says-no/) - You did it. You made a big, brave ask to a major donor and...they passed. They weren’t interested. Ouch. Sorry. But take heart! There is life after “no,” and all is not lost. In fact, you can use “no” to improve and optimize your fundraising strategies. What Can You Learn From “No”? It may feel - [3 Critical Stakeholders in Responsive Fundraising](https://virtuous.org/blog/3-responsive-fundraising-stakeholders/) - Being the first in your organization to believe in responsive fundraising is exciting. You see the value in treating every donor like a major donor and the power of personalization. You’re raring to get your CRM and marketing automation in place so that you can grow your giving by engaging donors in their own unique - [How Testing Drives Nonprofit Email Engagement](https://virtuous.org/blog/how-a-b-testing-drives-email-engagement/) - A successful nonprofit email has many parts. It has a subject line that draws attention, a message that sparks passion, a layout that’s easy to navigate, and a suggestion/call to action that inspires. At each of these points, you make choices: What subject line will you use? What message will you share? What suggestion will - [Mobilize Movements for Lasting Change](https://virtuous.org/blog/mobilize-movements/) - Across the world, nonprofits are tackling major problems and working toward big visions. They’re on the frontlines of change that is urgently needed right now. The work they do every day is essential, and it doesn’t stop, even when things get tough. If, like many nonprofits, your organization has ambitious goals to make major changes - [5 Nonprofit Strategies for an Uncertain Future](https://virtuous.org/blog/nonprofit-strategies/) - 2020 was a challenging year for nonprofits, to say the least. Still, some organizations continue to thrive in the face of all the uncertainty. How are they doing it? What are they planning to do next? That’s what we asked five nonprofit leaders at the Responsive Nonprofit Summit. Working across cause sectors and leading a - [Why America Gives Report](https://virtuous.org/blog/why-america-gives-report/) - Thriving nonprofits that see donors that are activated, impassioned, and determined to give back. We learned this and more in on why America gives in the latest episode for the Responsive Nonprofit Podcast. Listen to our latest conversation with Michelle Boggs, Executive Nonprofit Industry Advisor at Classy, as she deep dives into all the findings within - [Boosting Donor Retention via Virtual Events](https://virtuous.org/blog/how-to-increase-your-donor-retention-rates-with-virtual-events/) - The State of Donor Retention It’s no secret that the landscape of online fundraising has shifted dramatically post-pandemic, yet one challenge remains the same—donor retention. While online fundraising as a whole grew by 10% in 2020—donor retention rates saw one of the largest declines in recent years, dropping to a record low of 43%. That - [Jumpstarts Your Online Fundraising Ideas](https://virtuous.org/blog/how-the-octopus-theory-of-fundraising-jumpstarts-your-online-fundraising-ideas/) - The internet has thousands of articles listing “online fundraising campaigns,” and every one of those campaign ideas is obsolete. They’re as fresh today as an article on “how to use your phone to make a phone call.” If that’s all you’re doing with your phone, you’re missing out big time. The online fundraising ideas in - [Responsive Fundraising Tools: A Year in Review 2022](https://virtuous.org/blog/responsive-fundraising-tools-a-year-in-review-2022/) - It's hard to believe that another year is coming to a close - it feels like yesterday that we were recapping our 2021 innovations on The Responsive Weekly! This year was no exception for the platform milestones and innovations created for fundraisers so you can create a more responsive experience for your supporters. From updating - [The Five Attributes of Flourishing Nonprofits](https://virtuous.org/blog/the-five-attributes-of-flourishing-nonprofits/) - Have you ever encountered a nonprofit organization that just wowed you? An organization that effectively pursued its mission and grew its fundraising, while rallying a community of passionate supporters? A modern nonprofit that experimented and innovated, and was clearly getting good results? The first thing I ask when I encounter a nonprofit like that is, - [It's More Than A Technology Decision](https://virtuous.org/blog/its-more-than-a-technology-decision/) - How do you navigate selecting a future CRM? Your donors are living in an ever-changing world, and so is your nonprofit. Organizations must adapt and innovate into the future to grow giving. These conversations often revolve exclusively around technology needs. What can a system do? How does a platform work? What kind of technology do - [Mobilize Volunteers with Marketing Automation](https://virtuous.org/blog/mobilize-volunteers-with-marketing-automation/) - Nonprofit marketing automation has revolutionized how organizations are able to mobilize volunteers—providing new and innovative ways to engage and activate supporters. With automation, nonprofits can implement responsive principles to engage specific groups of volunteers with tailored messaging, making it easier to engage volunteers with specific skills or interests. How to use donor signals to target - [Nonprofit Tech Ecosystem Mapping](https://virtuous.org/blog/technology-ecosystem-mapping/) - If you’re thinking about making a technology change or even simply want to use your existing technology better, there’s one thing you need to do before you take action. Is it starting your nonprofit software research? No, not yet. Is it scheduling product demos? Hold on just a second. Before you can dive into the - [Predictive Analytics for Nonprofits](https://virtuous.org/blog/predictive-analytics-for-nonprofits/) - The decision to give is a much different one than choosing a product or service to buy. In many ways, it’s much more personal and nuanced. Whether a donor is giving time, money or other goods, each decision is driven by a unique set of priorities. They are willing to give without expecting anything in - [How New Systems Scale Nonprofit Impact](https://virtuous.org/blog/nonprofit-change-management/) - Whether it’s overhauling your database, starting a new process to onboard volunteers, or adopting a responsive fundraising approach, making changes at your nonprofit can be exciting. It can also be really, really difficult. We tackled nonprofit change management at the Responsive Nonprofit Summit, with the help of four experts who lead nonprofits through change processes - [Breaking Down Silos for Better Collaboration](https://virtuous.org/blog/fundraising-finance/) - How do fundraising and finance work together at your organization? Is your process streamlined and efficient? Can you collaborate easily? Or are your teams trapped in silos, working independently of each other, each with your own information? If your development and finance teams are spending a ton of time going back and forth trying to - [How Corporate Matching Gift Programs Double the Impact](https://virtuous.org/blog/doubling-impact-how-matching-gifts-make-a-difference/) - Does your team have a strategy in place for maximizing corporate matching gifts? If not, you’re likely missing out on a ton of revenue available to nonprofits like yours. When you make a point to pursue this funding source, however, you can do a lot to increase your organization’s overall impact. In partnership with Double - [5 Tips For Better Change Management ](https://virtuous.org/blog/5-tips-for-better-change-management/) - A lot of nonprofit folks are hesitant to change technology, but it’s not for the reasons you think. It’s not because they love their current systems. It’s not because they don’t need the features and benefits of modern technology. It’s not even because of budgets or skeptical boards or leadership. It’s because they’re haunted by - [Nonprofits: A/B Testing in Digital Marketing](https://virtuous.org/blog/what-is-a-b-testing-digital-marketing-best-practices/) - We know that digital marketing best practices for nonprofits can be even more complicated to implement than their for-profit counterparts. The standards evolve every year. It takes tremendous resources to understand the changes. Not to mention, you also need support from the larger organization to make any necessary changes. Plus, find space in the budget - [Optimize Your Year-End Online Fundraising](https://virtuous.org/blog/year-end-online-fundraising-optimization/) - Year-end giving is right around the corner, are you prepared? The final months of the year are a crucial time for nonprofits to raise funds, and the popularity of online giving continues to grow. We asked the Co-Founders of RaiseDonors, Stephen Boudreau and Chris Mechsner, to give us their top tips for making the most - [Developing a Donor Recognition Policy](https://virtuous.org/blog/developing-a-donor-recognition-policy/) - You may be familiar with the various documents required to launch a program. These documents include the Case for Support, a Gift Acceptance Policy, and a Donor Recognition Policy. But fundraisers shouldn’t be the only ones intimately familiar with these documents. It’s incredibly important that your board members are involved in the creation and acceptance - [Why Corporate Gift Matching Matters to Your Donors](https://virtuous.org/blog/corporate-gift-matching/) - This post was contributed by Double the Donation. Double the Donation helps nonprofits and educational institutions increase fundraising from corporate matching gift and employee volunteer grant programs. If your organization has already incorporated corporate matching gifts into its fundraising strategy, you probably are familiar with the bolstering effect it can have on your revenue and - [Your Guide to Donor Segmentation](https://virtuous.org/blog/4-ways-segment-givers/) - The power of personalization for nonprofits cannot be overstated. Personalization provides donors with a unique experience of your nonprofit, based on their interests, behaviors and needs. With the right strategies, personalization can help increase generosity in donors, both in single donations and in lifetime donations. It can also help improve donor relationships by making each - [3 Tips for More Responsive Donor Relationships](https://virtuous.org/blog/3-tips-for-more-responsive-donor-relationships/) - There are so many reasons to build better relationships with your donors. Reasons like: Reversing the truly discouraging rates of donor retention we see across the sector Honoring generosity at every level Creating long-term impact for your cause and for your donors themselves It’s way more fun than sticking to one-off transactions But how do - [Start Mobilizing Donors and Volunteers](https://virtuous.org/blog/3-mobilization-gaps/) - Do you have enough money and people to power your mission? It takes resources to change the world, but many nonprofits struggle to attract and retain those resources, both dollars and volunteers. Why is this? It’s not because people aren’t generous. We see generosity in action all the time. During the early days of the - [3 Essential Emails To Send For Giving Tuesday](https://virtuous.org/blog/3-giving-tuesday-emails/) - For most nonprofits, email is a major part of Giving Tuesday. If your inbox gets as crowded as mine does this time of year, you may think that the global day of giving could basically be called, “the global day of nonprofits sending emails.” At this point, you may have an established routine for Giving - [How to Strengthen Donor Engagement: 4 Techniques](https://virtuous.org/blog/donor-retention-engagement-strategies/) - Harness donor data to understand motivations & boost engagement. Many nonprofits lag in digital innovation, but leveraging data can guide & enhance strategies. - [The Power of Donor Stories](https://virtuous.org/blog/the-power-of-donor-stories/) - Stories play an incredible role throughout our lives. We use storytelling to preserve our history, teach us right and wrong, help us explain complex topics, and inspire action. In fundraising, we are constantly looking to create content and appeals our donors and prospects will identify with. Donor stories are a great way to use storytelling - [Nonprofit content marketing: storytelling vs. messaging](https://virtuous.org/blog/content-marketing-nonprofits-storytelling/) - To connect to donors of today, your nonprofit must provide value. Before you can expect recurring, ever-growing generosity from your donor base, you must be generous with information, opportunity and connection. The easiest and most effective way to accomplish all of that is to use content marketing for your nonprofit. A robust content marketing program - [How to build an effective donor communications strategy](https://virtuous.org/blog/effective-donor-communications-strategy-without-phones/) - Confession: I love calling donors on the phone. Let’s be clear: I’m not signing up to work in telefundraising. What I like are the calls that are about building donor relationships: the thank you calls, the “can I get your advice?” calls, and the “I’d like to invite you to an event” calls. It has - [Hit year-end goals: Beyond nonprofit content marketing](https://virtuous.org/blog/nonprofit-content-marketing-tips/) - You’ve got to be a great improviser to work in the nonprofit sector. When your job is to find creative solutions for huge problems, that kind of thinking “on the fly” is a must. But I don’t think we should improvise when it comes to our year-end fundraising content. You know what I mean – - [Nonprofits: Use Responsive Marketing on Social Media](https://virtuous.org/blog/responsive-automation-plays-nonprofits-can-use-to-drive-generosity-on-social-media/) - The success of marketing automation and responsive fundraising relies on the constant collection of donor data. It’s important to pull from website behavior and email engagements. However, to get a full picture of your donor, you need to pull from social media, too. We put together a list of a few use cases for marketing - [Personalizing Pledge Cards: Ultimate Guide + Checklist](https://virtuous.org/blog/the-ultimate-guide-to-personalizing-pledge-cards-free-checklist/) - Ensure every donor feels special with personalized appeals. Boost average gifts with tailored pledges. Get a free checklist! - [Virtuous & Classy announce improved integration](https://virtuous.org/blog/virtuous-and-classy-integration/) - Phoenix, Arizona (December 2022) - Virtuous, an industry leader in nonprofit CRM, announced in December a new and improved integration with Classy to better integrate donor data and provide a holistic, complete picture for fundraisers. The integration solution allows for all new contact data in Virtuous to be sent automatically to Classy. Now fundraisers can - [G2 Winter Report: Virtuous Leader in Nonprofit CRM](https://virtuous.org/blog/virtuous-awarded-momentum-leader-g2-crowds-winter-2022-report/) - Virtuous has been recognized as a Leader in Nonprofit CRM by G2 Crowd, as announced in the Winter 2022 G2 Report. This award marks the 10th consecutive reporting quarter that Virtuous’ received the Leader title as well as other notable titles. You can read on for the top highlights! Virtuous' Ranking in G2 Crowd's Winter - [Virtuous: launching events to elevate nonprofits](https://virtuous.org/blog/virtuous-expands-how-they-help-nonprofits-grow-by-launching-events/) - Phoenix, Arizona (June 14, 2022) - Virtuous, the world’s fastest-growing nonprofit CRM and responsive fundraising platform, today introduced Events, an event registration and ticketing platform designed for nonprofits to more efficiently create and manage virtual, hybrid, or in-person events of all sizes for a better supporter experience. Events will give organizations freedom and flexibility in - [Scaling Donor Relationships At Any Size](https://virtuous.org/blog/scaling-donor-relationships-at-any-nonprofit/) - One constant you’ll find across every organization, no matter what kind, is the problem of scale. The habits and the processes that helped you, in the beginning, are suddenly making challenges worse. New challenges you couldn’t anticipate start popping up, demanding action. It’s a cycle that can be as exciting as it is frustrating. One - [Unlock Higher Conversions: 7 Nonprofit Email Secrets](https://virtuous.org/blog/unlock-higher-conversions-7-nonprofit-email-secrets/) - Nonprofit email marketing is an incredible tool. It’s a direct line to your most engaged donors and a reliable way to deliver your important messages. Unfortunately, it’s also difficult to execute perfectly. Nonprofits are sending more emails now than any time before, but we’re seeing a decline in individual donations. People aren’t motivated by the - [How to Close the Gap on Donor Retention](https://virtuous.org/blog/close-the-gap-on-donor-retention/) - In the midst of the global pandemic and social and economic crises in 2020, what unfolded was an unprecedented level of generosity. Donors showed up to support and protect the causes and movements close to their hearts that were in need of funding throughout such uncertain times. Last week, nonprofit leaders gathered together to discuss - [How to Grow a Nonprofit Organization in 3 Steps](https://virtuous.org/blog/how-to-grow-a-nonprofit-organization-in-3-steps/) - Do you want to grow your nonprofit, but aren’t sure how? Are you finding that your traditional fundraising strategies aren’t delivering like they used to? It’s not just you! The world has changed, and donor expectations, habits and trends have changed with it. This doesn’t mean that nonprofits are doomed. It just means that you’ll - [The Responsive Weekly Recap: Donation Pages with Stephen Boudreau](https://virtuous.org/blog/the-responsive-weekly-recap-donation-pages/) - The Responsive Weekly is a space where responsive nonprofit leaders can debate, discuss and brainstorm the most pressing topics. Each week, we curate a list of conversations, reports, podcasts, and more to deliver directly to your inbox. Then, we spend 30 minutes meeting together over Zoom to discuss each topic, present new ideas, and provide - [7 Signs Your Nonprofit is Ready for Automation Software](https://virtuous.org/blog/7-signs-your-nonprofit-is-ready-for-automation-software/) - When nonprofits talk about growth, they’re usually tracking donors and their behavior. They want to see more donors giving more money, more frequently. But growth can also refer to resources — more time for your team to come up with new ideas or fundraising tactics. For that kind of growth, you need the right tools. - [Virtuous Named to Inc 5000 for 2nd Year in a Row](https://virtuous.org/blog/virtuous-named-to-inc-5000-for-2nd-year-in-a-row/) - Virtuous, the fastest-growing nonprofit CRM and category-leading responsive fundraising platform, has been named to the 2023 Inc 5000 list - [How to Boost Your Donor Prospect Growth](https://virtuous.org/blog/from-supporter-to-donor-prospect-the-journey-to-the-ask/) - Transforming a supporter into a donor prospect takes work and impeccable timing. Learn how the journey works and what you can do to secure more donations. - [Automation: The Key to Boosting Matching Gift Revenue](https://virtuous.org/blog/automation-the-key-to-boosting-matching-gift-revenue/) - In the nonprofit world, every dollar counts. What if you could turn every dollar into two? With matching gifts, you can. Matching gifts are donations given by a company to the same nonprofit their employee donated to. Thousands of companies around the world happily match their employee's donations. It shows support and helps make the world - [How To Measure Email Fundraising Campaigns](https://virtuous.org/blog/measure-email-fundraising-campaigns-google-analytics/) - Are you in the same boat as so many nonprofits? Struggling to measure the performance of email fundraising campaigns? You can see all of your email metrics like opens and clicks in a colorful report displayed in your email tool, but you have a hard time figuring out how many donors and contributions were generated - [4 Marketing Automation Workflows That Drive Generosity](https://virtuous.org/blog/4-marketing-automation-workflows-drive-generosity/) - In my line of work I spend most of my time thinking about the intersection of fundraising and technology. I’m constantly looking for new technologies capable of helping charities inspire generosity. And, in my opinion, Marketing Automation is the most powerful (and underutilized) new fundraising technology available on the market today. Marketing automation is simply - [How to Effectively Use Nonprofit Emails](https://virtuous.org/blog/nonprofit-emails-are-often-ineffective-but-you-can-fix-this/) - In the world of nonprofits where time and resources are slim, email marketing can sound like an answer to a prayer. All you need to do in order to reach volunteers, nurture donors and increase giving is to spend a few minutes crafting the perfect email! Well, not exactly. At this point, email inboxes are - [4 New Nonprofit Fundraising Techniques](https://virtuous.org/blog/4-new-nonprofit-fundraising-techniques/) - The fundraising landscape has changed significantly in the past ten years, and nonprofits have to adapt to succeed. Trying new fundraising techniques can help your organization grow and meet donors’ rising expectations. But where should you start? What’s Changed In Nonprofit Fundraising? Donors, nonprofit professionals, and technology have all shifted, making new kinds of fundraising - [5 Reasons to Empower Donors](https://virtuous.org/blog/donor-managed-relationships/) - The success of your fundraising efforts is due, in no small part, to your focus on donor relations. People need to care about your mission and believe in your process before they give any money. For your marketing and development teams, that means understanding your donors more and more every day. So your team adopts - [Nonprofit Marketing Automation: Tools to Scale Success](https://virtuous.org/blog/nonprofit-marketing-automation-tools-to-scale-success-not-robots-taking-over/) - What do you think of when you hear the phrase “marketing automation”? Factory lines, pushing out a product? Mass emails, devoid of the personal touch? A bunch of robots, slowly taking over your nonprofit? How about greater personalization, high-touch donor journeys, and better engagement with your supporters, on and offline? Fundraising and marketing automation is - [Inc. Names Virtuous One of America’s Best Workplaces](https://virtuous.org/blog/inc-names-virtuous-one-of-americas-best-workplaces/) - Virtuous, the fastest growing nonprofit CRM and category-leading responsive fundraising platform, has been named to Inc.’s list of America’s Best Workplaces—a select list recognizing exceptional workplaces and company cultures, whether operating in a physical or virtual environment. - [What to Do When Your Technology Changes](https://virtuous.org/blog/sunsets-and-acquisitions/) - It starts with an email. Or a press release. Or a post on a forum. However you find out, the news is big: The software you rely on to fundraise is going away. Um…what? Maybe the company announces your product will be sunsetted–no longer developed, updated, or supported by the company that provides it. Buy - [6 Hybrid Auction Best Practices for Better Auctions](https://virtuous.org/blog/6-hybrid-auction-best-practices-for-better-auctions/) - Nonprofit hybrid auctions can be a great fundraising tool. Check out hybrid auction best practices to help make your auction a success. - [How Donor Journey Maps Improve Responsive Fundraising](https://virtuous.org/blog/donor-journey-map-improves-responsive-fundraising/) - In responsive fundraising, donor journey maps play a pivotal role—focusing on tailoring experiences to each donor's unique journey. This customized approach leads to enhanced engagement and greater fundraising efficiency. Adapting to the individual preferences and history of each donor—nonprofits can forge stronger, more meaningful, more responsive relationships with their supporters. All of your donors are - [5 Reasons Why Texting Complements Email](https://virtuous.org/blog/texting-for-nonprofits-5-reasons-why-texting-perfectly-complements-email/) - Email is still one of the top sources of online donations. But did you know that email drives a much lower percentage of nonprofit online revenue than six years ago? For example, in 2017, 28% of nonprofit online revenue came from email. Since then, email has driven between 15% to 19% of nonprofit online revenue - [How nonprofit storytelling grows donor relationships](https://virtuous.org/blog/nonprofit-storytelling-grows-donor-relationships/) - Have you ever heard this old nonprofit chestnut? “It’s not about you, it’s about the mission!” Nonprofit staff, especially fundraising folks, aren’t usually encouraged to draw attention to themselves. Common wisdom tells us to focus on the organization’s impact and tell the inspiring stories of the people and causes we serve. This is good advice, - [When to Utilize Technology for Offline Giving](https://virtuous.org/blog/when-to-utilize-technology-for-offline-giving/) - Discover how technology can simplify offline giving for donors who prefer checks. Enhance your donor experience while streamlining gift processing. Learn more! - [5 Essential Responsive Nonprofit Characteristics](https://virtuous.org/blog/5-essential-responsive-nonprofit-characteristics/) - 5 Essential Responsive Nonprofit Characteristics Although nonprofits are all working towards unique goals, there are some common traits that exists among most of them. A belief in the possibilities of the future, for example, is something you’ll find in organizations and the individuals that make up the organization. While most nonprofit characteristics are general, there - [Copywriting Tips For Year-End And Beyond](https://virtuous.org/blog/fundraising-copywriting-tips/) - How do you inspire your supporters to give? From Giving Tuesday to the end of the year, you'll be communicating with your supporters a lot. How can you make sure your messaging is compelling and inspiring? Check out our session with Otis Fulton, Ph.D, from Turnkey Watch the Full Recording Here Top Takeaways Use "you" - [Make a Donor Journey Map](https://virtuous.org/blog/make-a-donor-journey-map/) - Making a donor journey map can help you visualize the path you want supporters to take toward their next act of generosity. It can help you unify your team as you plan connections and suggestions for your supporters. Best of all, creating your map doesn’t require advanced cartography skills. You really only need three key - [How Nonprofit Operations Teams Are Merging to Reach the Modern Donor](https://virtuous.org/blog/nonprofit-operations-merging-for-donor-relationships/) - New expectations from modern donors changed more than fundraising strategies. In some cases, entire nonprofit operations teams and cultures evolved to meet the demands. These responsive nonprofits smartly identified that silos were hindering their growth, rather than serving it. Not all organizations have made the shift, however. Many continue to repeat the same tactics, hoping to eventually - [Nonprofit Marketing Isn’t A Bad Thing](https://virtuous.org/blog/nonprofit-marketing-isnt-a-bad-thing/) - Does the word “marketing” make you nervous? When you think about marketing your nonprofit organization, do you feel unqualified or unsure of what you’re supposed to be doing? Does the whole thing feel a little...icky? If so, you may be thinking about nonprofit marketing all wrong. Marketing your nonprofit isn’t about “selling” your organization, or - [Empathy: The Key To Responsive Fundraising](https://virtuous.org/blog/responsive-fundraising-starts-with-empathy/) - All giving is personal. Whether the donation amount is $100 or $1 million, that person is giving as much as they can in that moment to help affect change in the world. Donors should not be punished with lackluster relationships simply because they don’t have the resources to give more. Up until now, it’s been - [Why Marketing Automation for Nonprofits Matters to New Donors](https://virtuous.org/blog/marketing-automation-for-nonprofits-matters-to-donors/) - When we talk about marketing automation for nonprofits, it’s easy to see what the organization gets out of it. Better communication with less tedium, more meaningful donor engagements, and increased giving. But we also talk about leading nonprofits shifting their engagement strategies to be more donor-centric. So how does nonprofit marketing automation fit in to - [Virtuous Chooses Double the Donation for Matching Gifts](https://virtuous.org/blog/virtuous-chooses-double-the-donation-for-matching-gifts/) - Phoenix, AZ (November 19, 2018) — Virtuous Software is thrilled to announce a new partnership with Double the Donation, the industry-leading provider of matching gift search tools for nonprofits. Together, Virtuous and Double the Donation are providing a seamless integration of matching gift information and automated outreach for nonprofit organizations. By offering matching gift tools, - [What Market Volatility Means to Your Donors](https://virtuous.org/blog/market-volatility-means-donors/) - Any time the stock market gets rattled, the phrase “Market Volatility” gets bandied around in radio shows, news articles, podcasts, and (yes, this is one of them) blog posts. The phrase sounds intimidating enough on its own, not to mention when it’s paired with other market fears. While the term refers primarily to fluctuating price - [Modern Donor Stewardship Requires More Listening](https://virtuous.org/blog/modern-donor-stewardship-needs-listening/) - Modern donor stewardship looks completely different than anything we’ve seen in the past. We’re not talking about smartphones and email. Those are technology trends your organization has already adapted to. We’re talking about something bigger, but much more subtle. In the last few years, we’ve seen what is possible in terms of understanding what your - [Is It Time to Replace Your Nonprofit CRM?](https://virtuous.org/blog/time-to-replace-your-nonprofit-crm/) - “I hate moving so much, I am never doing it again!” That is what my mother said in 1989, when she moved into the house she still lives in today. She put down her last box and decided she was there to stay. (I think it was moving the piano that really sealed the deal.) - [How to Tell Nonprofit Impact Stories (and Where)](https://virtuous.org/blog/nonprofit-impact-stories/) - How do you inspire generosity, demonstrate the difference your donors make, and showcase your nonprofit’s work? Tell a story. Storytelling engages the mind and the heart. Research shows that storytelling can impact our brain chemistry, help us learn, and encourage us to care about strangers. Since motivating people to care about strangers is one of - [Identity, Belongingness, and the Forgotten Foundations of Fundraising](https://virtuous.org/blog/identity-belongingness-and-the-forgotten-foundations-of-fundraising/) - Looking for better donor engagement? It's time to rethink conventional wisdom. In this webinar, we're joined by American Philanthropic principal partner and author of "The Forgotten Foundations of Fundraising," Jeremy Beer. The event is especially intended for development professionals with any level of experience in fundraising. Beer will discuss the key concepts to keep in - [Looking Back on a Year Like No Other](https://virtuous.org/blog/looking-back-on-a-year-like-no-other-a-letter-from-gail-perry/) - Reflect on a unique year with Gail Perry's insights, exploring lessons learned and strategies for nonprofit success in challenging times. - [Promoting Corporate Philanthropy During Critical Times](https://virtuous.org/blog/promoting-corporate-philanthropy-during-critical-times/) - So far, this year is shaping up to be quite an unpredictable one, with economic strain affecting every industry across the board. However, nonprofit organizations may be hit harder than most. After all, nonprofits rely on generous donations from their supporters to fund daily operations and mission-based projects. In a time like this, many nonprofits - [Marketing Automation Tips for Better Fundraising](https://virtuous.org/blog/nonprofit-marketing-automation-responsive-fundraising/) - Uncover marketing automation tips to boost your nonprofit's fundraising efforts and build stronger donor relationships. - [It's Time We Had the Talk About Data Hygiene](https://virtuous.org/blog/its-time-we-had-the-talk-about-data-hygiene/) - Have you heard? Data science is sexy. No, really! Harvard Business Review called Data Science “the sexiest job of the 21st century.” Now, when thinking about data scientists, most people are probably envisioning this: Or maybe this: Heck, maybe you’re into the classics: But the truth is, while data science may be sexy, it — ## Pages - [Best Nonprofit CRM, Online Giving, Fundraising and AI tools to grow giving](https://virtuous.org/) - Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create more responsive donor experiences and grow giving. - [Product Insights](https://virtuous.org/software/insights/) - Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create more responsive donor experiences and grow giving. - [Demo Request Form: Paid Ads](https://virtuous.org/demo-request-form-paid-ads-2/) - Have questions about Virtuous? 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Fill out the form to request your personalized demo with our sales team. - [What is Responsive Fundraising?](https://virtuous.org/responsive-fundraising/) - Responsive fundraising helps nonprofits grow giving by creating personal connections with donors at scale. - [See How Your Org Measures Up Results Simple](https://virtuous.org/nonprofit-healthcheck-submission-old/) - Have questions about Virtuous, or ready to see our platform in action? Fill out the form to request your personalized demo with our sales team. - [Payments Migration](https://virtuous.org/payments-migration/) - Take personalized fundraising to the next level when you switch to the new RaiseDonors - [On-Demand Webinars](https://virtuous.org/resources/on-demand/) - On-Demand Webinars Industry insights, best practice advice, live training, and product demos. Upcoming Webinars Upcoming Webinars On-Demand Webinars On-Demand Webinars The virtual learning experience for forward-thinking nonprofits. The Responsive Nonprofit Summit is a virtual experience that brings together forward-thinking nonprofit leaders for two days of informative sessions and hands-on workshops. Learn More Learn More VirtuousWebinars - [Pricing OLD](https://virtuous.org/pricing-older/) - Explore responsive pricing tailored to your nonprofit’s needs. Learn about flexible plans designed to grow donor engagement and maximize your impact. - [Best Nonprofit CRM for Responsive Fundraising OLD HOMEPAGE](https://virtuous.org/home/) - Virtuous gives you the nonprofit CRM, fundraising, volunteer, and marketing tools you need to create more responsive donor experiences and grow giving. - [Virtuous Resources](https://virtuous.org/company/resources-page/) - See how Virtuous can help your nonprofit organization thrive with Responsive Fundraising. ​ - [Virtuous Legal - GDPR Compliance](https://virtuous.org/software/gdpr-compliance/) - At Virtuous, we share our users' concerns about the privacy of personal information collected on the internet. - [Virtuous Benchmark Report 2025](https://virtuous.org/benchmarkreport/) - Explore key insights from the 2025 Virtuous Benchmark Report to help your nonprofit grow, improve donor engagement, and drive lasting impact. - [RNS - Request a Demo of Virtuous](https://virtuous.org/schedule-a-demo-rns/) - Have questions about Virtuous, or ready to see our platform in action? Fill out the form to request your personalized demo with our sales team. - [Speaker Page - Gabe Cooper](https://virtuous.org/speaker-page-gabe-cooper/) - Discover seamless online giving solutions with Virtuous Software. Maximize donations and engage donors effectively. Take your fundraising to the next level. - [Speaker Page - Nathan Chappell](https://virtuous.org/speaker-page-nathan-chappell/) - Discover seamless online giving solutions with Virtuous Software. Maximize donations and engage donors effectively. Take your fundraising to the next level. - [Privacy Policy](https://virtuous.org/company/privacy/) - Learn how Virtuous collects, uses, and protects your personal data. Review our privacy practices, cookie usage, and your data rights. - [Virtuous Raise Giving](https://virtuous.org/virtuous-raise-giving/) - Give to an amazing cause - [Virtuous Legal Home](https://virtuous.org/company/virtuous-legal-documents-new/) - Whether you are a customer, prospect, or user of one of our websites and products, we aim to make it easy to find and understand all things legal at Virtuous. - [Speaker Page - Jason VanLue](https://virtuous.org/speaker-page-jason-vanlue/) - Discover seamless online giving solutions with Virtuous Software. Maximize donations and engage donors effectively. Take your fundraising to the next level. - [Speaker Page - Kayla Schneider](https://virtuous.org/speaker-page-kayla-schneider/) - Discover seamless online giving solutions with Virtuous Software. Maximize donations and engage donors effectively. Take your fundraising to the next level. - [Virtuous Legal - Legacy Docs](https://virtuous.org/company/legacylegaldocs/) - You might have a subscription attached to some legacy legal docs. You can find them below. - [Contact](https://virtuous.org/contact/) - Get in touch with Virtuous. Reach out with your questions, request a demo, or learn how our tools can help your nonprofit grow donor relationships. - [Virtuous Partner Program](https://virtuous.org/partner-program/) - Join the Virtuous Partner Program to access exclusive resources, tools, and opportunities that help you grow and support nonprofits effectively. - [Responsive Lab Podcast](https://virtuous.org/responsive/podcast/) - The Responsive Lab explores how tech reshapes nonprofit-donor engagement, simplifying workflows, boosting teams, and keeping donors engaged. - [The Responsive Nonprofit by Gabe Cooper - Giveaway](https://virtuous.org/bookgiveaway/) - Discover how to innovate and increase impact with 'The Responsive Nonprofit' by Gabe Cooper. Transform your approach to fundraising and operations. - [Virtuous: Built on Microsoft Azure](https://virtuous.org/lp/virtuous-and-microsoft/) - Virtuous CRM, marketing automation, and analytics solutions are designed to help nonprofit teams build a more personal donor relationships and increase giving.​ - [Virtuous Customer Referral Program](https://virtuous.org/lp/customer-referral-program/) - What is the Virtuous Referral Program? Selecting a nonprofit CRM can be challenging—but hearing from a trusted peer about their experiences makes the decision easier.By referring Virtuous to peers in your network, you’ll be eligible to receive a $250 gift card!*After you refer a fundraising peer to Virtuous, our team will email them within 48 - [News](https://virtuous.org/company/news/) - Virtuous Newsroom The latest news from the leader in responsive fundraising software for nonprofits. July 21, 2026 Introducing the Insights AI Research Agent: Deep Prospect Research, Now at Portfolio Scale TL;DR: When Prospect Research Eats Your Week Gift officers and prospect research teams routinely spend 2 to 4 hours per donor compiling a research briefing - [Thought Leaders](https://virtuous.org/thought-leaders/) - Virtuous partners with some of the top fundraisers, nonprofit marketers and tech gurus to provide actionable insights and advice to our community. - [Responsive Nonprofit Roadshow: Houston](https://virtuous.org/houstonroadshow/) - Join the Virtuous Roadshow to learn strategies for proactive donor engagement and hear insights from nonprofit leaders on boosting retention and growth. - [Virtuous Resource Center](https://virtuous.org/resources/resource-center/) - Access expert guides, webinars, and resources tailored to help nonprofits maximize growth, engagement, and donor impact all in one place. - [Customer Success](https://virtuous.org/software/customer-success/) - Experience unmatched customer success with Virtuous. Our dedicated team is here to support your nonprofit every step of the way. - [Nonprofit CRM & Donor Management Platform](https://virtuous.org/software/nonprofit-crm/) - Empower your nonprofit with Virtuous' responsive nonprofit CRM. Maximize donor engagement and impact. Discover the power of personalized CRM today. - [Partner Expert Hour](https://virtuous.org/partner-expert-hour/) - Join us each month,for our Virtuous Expert Hour. Each month, we'll dive into a specific part of the Virtuous platform and answer your questions. - [Virtuous BI](https://virtuous.org/software/virtuous-bi/) - Virtuous BI harnesses the power of data to accelerate impact, offering a suite of features that enable nonprofits to make data-informed decisions. - [DonorPerfect Alternative](https://virtuous.org/compare/donorperfect-alternative/) - Discover why Virtuous is the superior DonorPerfect alternative for nonprofits. Virtuous offers a robust CRM with features that DonorPerfect can't compete with. - [Compare](https://virtuous.org/compare/) - Compare Virtuous to top CRMs and see how its powerful, customer-centered tools can elevate your nonprofit's impact and streamline your operations. - [Onboarding and Migration](https://virtuous.org/software/onboarding-and-migration/) - Seamless onboarding and data migration with Virtuous. Our team ensures a smooth transition so you can focus on growing your nonprofit's impact. - [Donor Signals](https://virtuous.org/software/donor-signals/) - Virtuous uses data to reveal donor behavior insights, helping nonprofits personalize engagement and boost fundraising efforts. - [Online Giving Solutions](https://virtuous.org/software/online-giving/) - Discover seamless online giving solutions with Virtuous Software. Maximize donations and engage donors effectively. Take your fundraising to the next level. - [Become a Virtuous Thought Leader](https://virtuous.org/become-a-thought-leader/) - The Virtuous Thought Leader Network offers a platform to amplify your expertise, inspire nonprofits, and drive global generosity. - [Nonprofit CRM for Ministries](https://virtuous.org/solutions/virtuous-for-ministries/) - Unlock the power of relationships with Virtuous, the intuitive ministry CRM. Enhance donor engagement and foster lasting connections! - [Virtuous for Arts & Cultural](https://virtuous.org/solutions/virtuous-for-arts-cultural/) - Engage donors and grow your arts organization with Virtuous. Manage supporters, personalize outreach, and cultivate lifelong patrons with ease. - [Virtuous for Healthcare](https://virtuous.org/solutions/virtuous-for-healthcare/) - Enhance donor relationships with Virtuous, a Healthcare CRM designed for meaningful connections. Elevate fundraising with personalized & responsive strategies! - [Virtuous for Animal Welfare](https://virtuous.org/solutions/virtuous-for-animal-welfare/) - Grow your animal welfare mission with Virtuous. Engage donors personally, manage multichannel campaigns, and track donor passions for scalable impact. - [Nonprofit CRM for Higher Education](https://virtuous.org/solutions/virtuous-for-higher-education/) - Empower your institution with Virtuous, a user-friendly Higher Education CRM turning alumni into major donors through personalized outreach and automation. - [Nonprofit CRM for Human Services](https://virtuous.org/solutions/virtuous-for-human-services/) - Maximize generosity and build lasting relationships with Virtuous, the leading nonprofit CRM for human services. Personalize your outreach and boost engagement! - [Salesforce NPSP Alternative](https://virtuous.org/compare/salesforce-alternative/) - Discover how Virtuous offers a powerful alternative to Salesforce NPSP, with flexible CRM features tailored for nonprofit growth and donor engagement. - [Discover Virtuous in 2025](https://virtuous.org/eoy-2024/) - Responsive fundraising helps nonprofits grow giving by creating personal connections with donors at scale. - [Partner Content Demo Request Form](https://virtuous.org/demo-partner-content/) - Have questions about Virtuous? Fill out the form to request your personalized demo with our sales team. - [Bloomerang Alternative](https://virtuous.org/compare/bloomerang-alternative/) - Discover why Virtuous is the superior Bloomerang alternative for nonprofits. Virtuous offers a robust CRM with features that Bloomerang can't compete with. - [Blackbaud Raiser's Edge Alternative](https://virtuous.org/compare/blackbaud-raisers-edge-alternative/) - Discover why Virtuous is the smarter Blackbaud Raiser's Edge alternative. Boost donor fundraising and save time with powerful CRM tools for nonprofits. - [Virtuous Overview](https://virtuous.org/overview/) - [Is Your Nonprofit Ready for the Future?](https://virtuous.org/quiz/) - Responsive fundraising helps nonprofits grow giving by creating personal connections with donors at scale. - [Responsive Nonprofit Roadshow: Dallas](https://virtuous.org/dallasroadshow/) - Join the Virtuous Roadshow to learn strategies for proactive donor engagement and hear insights from nonprofit leaders on boosting retention and growth. - [Responsive Nonprofit Roadshow: Atlanta](https://virtuous.org/atlantaroadshow/) - Join the Virtuous Roadshow to learn strategies for proactive donor engagement and hear insights from nonprofit leaders on boosting retention and growth. - [Mallory Erickson Book Giveaway](https://virtuous.org/malloryerickson/) - Want to learn how to break free from self-doubt and finally take bold action toward your goals? We’re giving away a free copy of Mallory Erickson’s book to help you do just that! - [Watch: Responsive Nonprofit Summit 2024](https://virtuous.org/rns-2025/watch/) - Watch the replay of every session from Responsive Nonprofit Summit 2024. - [Sign Up for the Virtuous Blog and Newsletter](https://virtuous.org/newsletter/) - Subscribe to the Virtuous newsletter for insights and tips on growing your nonprofit, deepening donor relationships, and driving impactful results. - [The Responsive Lab » Nonprofit CRM Checklist](https://virtuous.org/crmchecklist/) - Get the ultimate CRM checklist to help your nonprofit choose the right CRM for boosting donor engagement, fundraising, and overall growth. - [Virtuous Partners](https://virtuous.org/partners/) - Partners help deliver the power of Virtuous. ​ - [Virtuous Announces Integration with AskGenius® to Increase Generosity](https://virtuous.org/lp/virtuous-announces-integration-with-askgenius/) - AskGenius integration can help nonprofits can set personalized amounts for thousands of donors at once based on history, wealth research, and behavioral science. - [Optimize Your Donation Page](https://virtuous.org/resources/online-giving-breakdown/) - The Online Giving Breakdown offers live donation page reviews for nonprofit leaders who want to grow online giving. - [Responsive Fundraising Maturity Model](https://virtuous.org/model/) - Unlock donor potential with the Responsive Maturity Model. Transform fundraising with personalized connections, data health, and AI insights. - [Virtuous vs. Blackbaud Starter Pack](https://virtuous.org/lp/virtuous-vs-blackbaud-starter-pack/) - Compare Virtuous with Blackbaud and discover how our platform can transform your nonprofit with personalized donor experiences and improved fundraising. - [Dynamic Campaigns Starter Pack](https://virtuous.org/lp/dynamic/) - Unlock tailored donor journeys with the Dynamic Campaigns Starter Pack, designed to boost engagement and drive fundraising success. - [System Status](https://virtuous.org/system-status/) - Check the real-time status of Virtuous platforms. View system uptime, incident history, and updates for CRM, APIs, and donor portals. - [Integrations](https://virtuous.org/integrations/) - Seamlessly connect Virtuous to your favorite tools with dozens of native integrations, automations, and an open API to streamline your nonprofit operations. - [Feature: Social Insights](https://virtuous.org/software/social-insights/) - Leverage social data to personalize donor engagement. Track donor interests, behaviors, and affiliations with Virtuous Social Insights for smarter outreach. - [Feature: Nonprofit SMS](https://virtuous.org/software/sms/) - Engage donors instantly with personalized SMS messages. Boost donations, mobilize supporters, and drive immediate action with Virtuous SMS automation. - [Feature: Letters on Demand](https://virtuous.org/software/letters-on-demand/) - Automate personalized thank-you letters with Virtuous Letters on Demand. Save time, engage donors, and strengthen relationships with every communication. - [Virtuous Responsive Platform](https://virtuous.org/software/virtuous-responsive-platform/) - The Responsive Fundraising Platform Transform givers into lifelong supporters Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all of your donors personally, no matter their gift size. It streamlines your team’s work, eliminates tedious back-office tasks, and focuses on the relationships and connections that matter most. See - [Request a Demo of Virtuous BI](https://virtuous.org/request-a-demo-of-virtuous-bi/) - Get a Personalized Demo of Virtuous BI See how Virtuous BI can turn your data into actionable insights to grow your impact. - [The Responsive Lab » Schedule a Demo](https://virtuous.org/learnmore/) - Have questions about Virtuous, or ready to see our platform in action? Fill out the form to request your personalized demo with our sales team. - [The Responsive Nonprofit by Gabe Cooper](https://virtuous.org/book/) - Discover how to innovate and increase impact with 'The Responsive Nonprofit' by Gabe Cooper. Transform your approach to fundraising and operations. - [Transform Relief Donors into Lifelong Supporters​](https://virtuous.org/lp/international-mission-relief/) - Learn how Virtuous can help transform relief donors into lifelong supporters of your international nonprofit. - [Virtuous Announces Integration with Instrumentl](https://virtuous.org/lp/virtuous-announces-integration-with-instrumentl/) - Boost fundraising success by discovering and research grants in Instrumentl that can be seamlessly tracked in Virtuous. - [Boys & Girls Clubs](https://virtuous.org/lp/boys-and-girls-clubs/) - Learn how Virtuous can help transform donors into lifelong supporters of your Boys & Girls Clubs. - [Virtuous BI Unleashes the Power of Data for Nonprofit Impact](https://virtuous.org/lp/virtuous-bi/) - Introducing Virtuous BI: the enterprise-grade business intelligence and analytics solution that helps nonprofits make, more informed better decisions - [Virtuous Announces Integration with OneCause](https://virtuous.org/lp/virtuous-announces-integration-with-onecause/) - Boost fundraiser success with Virtuous + OneCause Integration: Unify data, convert first-time guests to loyal donors, and personalize asks with event insights. - [Virtuous for Marketing Teams](https://virtuous.org/solutions/virtuous-for-marketing-teams/) - Integrated, Leading Edge Marketing Tools Virtuous for Marketing & Communication Teams Elevate your donors’ experience with beautiful, data-driven outreach. Create personal connections with your contacts on every channel and grow your giving. More than 10,000 fundraisers trust Virtuous to grow generosity "After our first automated email campaign, we reactivated 26 new donors. That was just - [Virtuous for Development & Fundraising Teams](https://virtuous.org/solutions/virtuous-for-development-fundraising-teams/) - Tailored for Fundraisers Virtuous for Major Gift and Fundraising Teams. Empower your development team with the data & insights they need to build relationships and grow giving. Improve the donor experience with data-driven journeys tailored to each supporter. More than 10,000 fundraisers trust Virtuous to grow generosity "More people can do more in Virtuous than - [Virtuous for Event Fundraising Teams](https://virtuous.org/solutions/virtuous-for-event-fundraising-teams/) - Virtuous for Event Teams Event Registration, Sponsorship & Ticketing that Drive Generosity From golf tournaments to galas, nonprofit event teams trust Virtuous integrated events More than 10,000 fundraisers trust Virtuous to grow generosity Registration and Ticketing Build beautiful and flexible event registration experiences fully integrated with your CRM Launch custom event registration pages, sponsorships and - [Virtuous Announces Integration with DonorSee](https://virtuous.org/lp/virtuous-announces-integration-with-donorsee/) - Elevate your nonprofit's donor engagement and increase donations effortlessly with Virtuous and DonorSee's seamless integration. - [Become a Virtuous Partner](https://virtuous.org/become-a-virtuous-partner/) - We commit to helping our partners reach their goals and exceed expectations with our products. We look forward to working with you! - [Schedule a Demo » Virtuous Volunteer](https://virtuous.org/volunteer-demo/) - Explore what's possible with Virtuous. Have questions about Virtuous, or ready to see our platform in action? Fill out the form to request your personalized demo with our sales team. Learn how Virtuous can help you: Boost Retention 12% increase in donor retention Grow Revenue 10% increase in average gift Save Time 20% decrease in - [Donor Health Scorecard](https://virtuous.org/donor-health-scorecard/) - Upload anonymous giving data for a personalized Donor Health Scorecard. Visualize current donor metrics and discover growth opportunities. - [The Responsive Weekly Archive](https://virtuous.org/responsive/weekly/) - Browse the full archive of episodes from The Responsive Weekly from Virtuous Software. - [Virtuous Acquires Volunteer Management Platform, VOMO](https://virtuous.org/lp/virtuous-acquires-vomo/) - Virtuous Acquires Volunteer Management Platform, VOMO Virtuous is a single issue company: We’re missioned to move the needle on global generosity by helping nonprofits better connect with and inspire their givers.Today, we’re excited to share that we’re taking another step forward on this mission, and have acquired VOMO, an award-winning volunteer mobilization platform designed to - [Virtuous for Volunteer Teams](https://virtuous.org/solutions/virtuous-for-volunteer-teams/) - For Your Team Virtuous for Volunteer Teams. Say goodbye to paper forms and spreadsheets. Create transformative and responsive volunteer experiences – all while eliminating frustrating processes for your team. More than 10,000 fundraisers trust Virtuous to grow generosity Volunteer Management Streamline your processes—without the back office headaches. Dismantle outdated systems that inhibit your ability to - [Nonprofit Payment Processing](https://virtuous.org/software/nonprofit-payment-processing/) - Payment Processing Take control over gift processing and reconciliation. Process credit cards, ACH, and other popular payment types. Streamline gift entry, integrate with check scanning solutions, and map directly to your accounting system—without switching systems. Management & Reconciliation Dismantle silos between fundraising and finance. Payments instantly integrates with Virtuous CRM, making reconciliation reports simple, easy, - [2023 Inc. Best Workplaces](https://virtuous.org/2023-inc-best-workplaces/) - Established Excellence (5-14 yrs in biz) Medium-Large Employer (100-499 employees) Southwest Region (AZ, NM, OK, TX) - [Responsive Fundraising Starter Pack](https://virtuous.org/lp/responsive-fundraising-starter-pack/) - Ready to be more responsive? Download the Responsive Fundraising Starter Pack Responsive Fundraising Playbook Donor Journey Book 6 Steps To Create A Donor Journey Download the Starter Pack Now Grow generosity with Virtuous Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their - [Responsive Fundraising Webinars](https://virtuous.org/resources/virtuous-on-demand-webinars/) - On-Demand Webinars Conversations at the intersection of responsive fundraising and technology. Virtuous On-Demand webinars feature our experts and partners discussing responsive fundraising and nonprofit technology to help you grow. Watch On Demand Watch On Demand ## Events - [Build On Brand Giving Pages in Seconds: Introducing the Raise AI Page Builder](https://virtuous.org/event/introducing-the-raise-ai-page-builder/) - The Raise AI Page Builder is almost here, and this webinar is a look at what it does and how to use it. You describe the page you need, and it builds a finished, on-brand version you can review and publish, no design background required. Join Jason VanLue, VP of Product, and Kayla Schneider, Director - [Giving USA 2026 Deep Dive: Explore the Data and What It Means for Your Fundraising](https://virtuous.org/event/giving-usa-2026-deep-dive/) - The Giving USA data comes out every summer, and almost every year, the number goes up. That headline can be deceiving. A bigger total doesn't mean a healthier donor file. What matters is who's giving, to which causes, and how fast, and that's what decides whether your fundraising gets easier or harder from here. Join - [Inside the 2026 Rescue Mission Benchmark Report](https://virtuous.org/event/inside-the-2026-rescue-mission-benchmark-report/) - For the third year, Masterworks and Virtuous dug into the data from 199 missions to deliver the annual Rescue Mission Benchmark Report. This live session will examine those benchmarks and help show where you measure up, where the opportunities are, and what you can do about it. The short version: revenue is holding, but it's - [Where to Start with AI in Fundraising With Nathan Chappell](https://virtuous.org/event/where-to-start-with-ai-in-fundraising-with-nathan-chappell/) - Most fundraisers we talk to are more AI overwhelmed than AI skeptics. There's endless opportunity in front of them, but not a clear path to walk down. Nathan Chappell, Chief AI Officer at Virtuous, has trained thousands of fundraisers on AI and in this 45-minute live conversation, he'll walk through what to actually do first - [Why Your Recurring Giving Program Isn't Growing (and How to Fix It): A Live Conversation & AMA with Dave Raley](https://virtuous.org/event/why-your-recurring-giving-program-isnt-growing-and-how-to-fix-it/) - Recurring giving has never been more accessible, so why do so many programs still stall out? Dave Raley, author of The Rise of Sustainable Giving, is joining us for a 52-minute live conversation & AMA (ask me anything) on what's actually working right now. Bring your questions and walk away with answers you can use - [AI Donor Outreach in Practice: Draft Better Emails, Know Who to Contact, and Never Miss a Step](https://virtuous.org/event/ai-donor-outreach-in-practice/) - Most fundraisers are managing portfolios bigger than they can personally touch. The donors who get a real email from you stick around. The rest get a generic appeal a few times a year, and a lot of them quietly lapse. AI is starting to change what's possible. In 45 minutes, Griff Bohm and Scott Holthaus - [2026 Virtuous Nonprofit Fundraising Benchmark Report: The Data, the Gaps, and Your Next Move](https://virtuous.org/event/2026-virtuous-nonprofit-fundraising-benchmark-report-webinar/) - The nonprofit sector is growing deeper, not wider. Fewer new donors are sticking around. But the ones who do? They're giving more, engaging more, and they're worth significantly more over time. Join Virtuous' Founder & CEO Gabe Cooper and Fundraiser in Residence Carly Berna as they walk through the 2026 Nonprofit Fundraising Benchmark Report and - [How A Fundraiser and DBA Can Use AI In Today's Nonprofit](https://virtuous.org/event/how-a-fundraiser-and-dba-can-use-ai-in-todays-nonprofit/) - Join Kayla Schneider, DBA in Residence at Virtuous, and Carly Berna, Fundraiser in Residence at Virtuous, for a practical conversation about how AI can actually support nonprofit work today. Drawing from their experience as a database administrator and a fundraising leader, they’ll explore how they would use AI if they were still in those roles - [Virtuous Product Pulse: Automation, AI Innovation, and Platform Upgrades](https://virtuous.org/event/virtuous-platform-pulse-vol-1/) - Join the Virtuous product team for a focused update on how the Virtuous platform is getting stronger, faster, and more capable. This session walks through recent product enhancements, new AI-powered features, and the foundational work happening behind the scenes to improve performance and reliability. You’ll get a clear view of where the platform is today, - [How to Build on Year-End Momentum and Turn December Gifts into Long-Term Support](https://virtuous.org/event/how-to-build-on-year-end-momentum-and-turn-december-gifts-into-long-term-support/) - This live webinar explores how nonprofits can build on year-end momentum and turn December giving into long-term donor support, with practical insights from Courtney Krus of Amplify Fundraising and Mark Hagelman of NOBTS. In this session, you’ll explore: The Post-Year-End RealityWhy January is where many donor relationships quietly stall, and how treating year-end as a - [Last Minute Tips to Maximize End-of-Year Giving](https://virtuous.org/event/last-minute-tips-to-maximize-end-of-year-giving/) - Year-end giving is a critical moment, and the margin for missed opportunities is razor-thin. Our friends Nathan Hill (VP of Training at Avid), Danna Arnold (SVP of Strategic Services at Digizent) and Aaron Sandoval (Chief Creative Officer at Digizent) are joining us for a live session to share last-minute ideas to help your year-end campaign - [What the Best Nonprofits Learned Using AI in 2025 (and What You Can Steal for 2026)](https://virtuous.org/event/what-the-best-nonprofits-learned-using-ai-in-2025-and-what-you-can-steal-for-2026/) - Fundraising changed a lot in 2025, and AI has been a major part of the conversation. In this live session, you’ll hear how the most effective nonprofits used AI in 2025 and how you can use it in 2026 to help you understand donor intent with more clarity, respond faster to real signals, and reclaim - [The State of Recurring Giving and How to Fuel Growth in 2026](https://virtuous.org/event/the-state-of-recurring-giving-and-how-to-fuel-growth-in-2026/) - 2026 will be the year recurring giving separates the nonprofits that grow from those that stall. Donors are demanding clarity, convenience, and personal connection. Yet most organizations still make it too hard to give, and even harder to stay. Join Ben Smithee, Chief Relationship Officer at NextAfter, and the Virtuous team for a data-driven session - [How BBBS Dane County Deepened Donor Connection and Reclaimed $40K with AI in Virtuous Momentum](https://virtuous.org/event/how-to-scale-major-gifts-with-automation-ai-using-virtuous-momentum/) - Join this live walkthrough of Virtuous Momentum, where you’ll see how automation and AI make it possible to deliver authentic, one-to-one outreach faster and at scale. You’ll see how Megan Hanson, Donor Relations Manager at Big Brothers Big Sisters of Dane County, uses Virtuous Momentum for: Segmentation: Organizing donors into targeted, actionable groups Knowing Where - [Why Fundraisers Are Moving from Raiser’s Edge to Virtuous](https://virtuous.org/event/why-fundraisers-are-moving-from-raisers-edge-to-virtuous/) - For too long, fundraisers have had to work around their technology instead of working with it. Legacy tools like Raiser’s Edge were built for a different era, when data lived in silos, automation was an afterthought, and personalization meant a mail merge. This webinar invites fundraisers to imagine what’s possible when their CRM actually helps - [How to Confidently Transition Your Nonprofit CRM (And Come Out Thriving)](https://virtuous.org/event/how-to-confidently-transition-your-nonprofit-crm/) - Changing your CRM can feel overwhelming. But staying stuck in a system that slows down your team and limits your fundraising is even riskier. In this webinar with our friends at Microsoft, you’ll get a step-by-step roadmap for leading a successful CRM transition, without losing momentum or donor trust. Whether you're starting the process or - [The Online Giving Page Breakdown](https://virtuous.org/event/online-giving-page-breakdown/) - Is your donation page helping or hurting your fundraising goals? Join us for an interactive webinar where our experts will audit real nonprofit giving pages live and offer practical, research-backed ideas to strengthen your digital donor experience. This is your chance to see what works (and what doesn’t) when it comes to driving generosity online. - [Manual to Magical: 5 AI Fundraising Strategies for MGOs in Virtuous Momentum](https://virtuous.org/event/5-ai-fundraising-strategies-in-virtuous-momentum/) - Major gift officers and mid-level fundraisers face a big problem: goals are increasing, inboxes are overflowing and tasks are piling up. Meanwhile, the number of hours in the day stays the same and time for the best part of the job (building strong, lasting relationships) dwindles. But what if every major gift officer had some - [Executing Your Year‑End Campaign in Virtuous [PAID WORKSHOP]](https://virtuous.org/event/executing-your-yearend-campaign-in-virtuous/) - You’ve got the year-end strategy. Now it’s time to put it into action using Virtuous. This 2-hour customer workshop will walk you through how to build and execute your year-end campaign inside Virtuous. From donor segmentation to donation forms and follow-up, you’ll learn how to turn your plan into a fully operational campaign that drives - [Standing Out on Giving Tuesday: How to Leverage Stories, Strategies, and Tools to Drive Generosity](https://virtuous.org/event/standing-out-on-giving-tuesday/) - Giving Tuesday is one of the biggest moments on the nonprofit calendar, but with thousands of organizations competing for attention, it's easy for your message to get lost. The real challenge? Standing out in a crowded inbox and creating a donor experience that lasts beyond just one day. In this 60-minute webinar with our friends - [How to Have Your Best Year-End Yet: Strategies to Drive Generosity Before December 31](https://virtuous.org/event/drive-generosity-before-december-31/) - The final months of the year are your biggest opportunity to grow giving, but only if you have a smart, intentional plan. In this 60-minute session, guests Andrew Olsen and Beth Fisher will walk you through proven strategies to maximize your end-of-year impact. You’ll learn how to: Craft an end-of-year plan that aligns your themes, - [Measuring and Communicating Your Impact: How Data and Storytelling Drive Fundraising Success [Live Webinar]](https://virtuous.org/event/measuring-and-communicating-your-impact/) - The ability to measure and clearly communicate your impact is one of the most powerful drivers of donor trust and fundraising growth. Yet many nonprofits struggle to find the right balance between proof and emotion in their storytelling. In this 60-minute webinar, we’ll be joined by Lauren and John Mark Vanderpool to explore how organizations - [The Future of Responsive Fundraising and Artificial Intelligence: How Virtuous AI is Built to Put Fundraisers First](https://virtuous.org/event/the-future-of-responsive-fundraising-and-artificial-intelligence/) - For too long, innovation has passed nonprofits by—forcing fundraisers to work harder just to keep up. At Virtuous, we’re working to change that. We’re not repeating the old story—we’re rewriting it - and it starts with Virtuous AI. We believe technology should make nonprofits more responsive and the work of users more rewarding. That’s why - [Converting Alumni into Sustainable Donors: Strategic Technology for Higher Education Advancement [Live Workshop]](https://virtuous.org/event/converting-alumni-engagement-into-sustainable-giving/) - The Alumni Challenge Every Institution Faces Your alumni database represents your institution's greatest philanthropic asset—thousands of graduates with proven institutional affinity, established careers, and deep emotional connections to your campus. Yet most advancement teams struggle to convert alumni engagement into consistent giving patterns. The gap between alumni participation and alumni giving continues to widen. Alumni - [5 Essentials for AI Success: What Today’s Fundraising Teams Need to Know (and Do) to Thrive [Live Webinar]](https://virtuous.org/event/5-essentials-for-ai-success/) - Start Smart With AI in Fundraising AI is already changing how fundraising teams work. But many nonprofit leaders are still unsure where to begin. This webinar is built for fundraisers, development staff, and executive directors who want to learn what matters most when it comes to using AI the right way in their nonprofit. Webinar - [Human-First Fundraising for Human Services Nonprofits: Building Donor Relationships & Retention at Scale with Tech [Live Workshop]](https://virtuous.org/event/strengthening-donor-relationships-amp-retention-with-the-right-technology/) - When Heart Meets Strategy Human services organizations exist where community needs meet open hearts and hands. Your mission draws passionate supporters who care deeply about impact. Yet most teams struggle to convert this connection into sustainable, long-term donor relationships. The missing piece is often the right cultivation strategy paired with the right tools. A Technology-Enabled - [Mission-Driven Stewardship: Building Sustainable Support for Faith-Based Organizations with Strategic Technology [Live Workshop]](https://virtuous.org/event/maximizing-generosity-through-strategic-technology-for-faith-based-nonprofits/) - When Faith Meets Strategic Advancement Faith-based organizations carry a sacred calling to serve others and live out their values through meaningful action. Yet many organizations and ministries struggle to translate this calling their supporters feel into consistent, growing financial stewardship that sustains long-term impact. The missing piece is often the right stewardship strategy paired with - [Education Fundraising Benchmarks 2025: Insights from Virtuous & The Phoenix Philanthropy Group](https://virtuous.org/event/higher-ed-fundraising-benchmarks-2025/) - Education nonprofits are navigating a complex landscape marked by financial uncertainty, declining enrollment, and evolving donor behaviors. Traditional fundraising strategies no longer yield the same results, leaving you struggling to meet your philanthropic goals. The challenges are complex: donor retention rates are stagnating, average online gift sizes are decreasing, and major gift contributions are becoming - [From One-Time Grateful Patients to Recurring Donors: Solving Healthcare Fundraising Challenges with Technology [Live Workshop]](https://virtuous.org/event/solving-healthcare-fundraisings-toughest-challenges-with-technology/) - When Systems Enable Strategy Healthcare organizations operate in a perfect storm of opportunity and complexity. Grateful patients provide natural donor affinity. Physicians offer influential networks. Community trust runs deep. Yet most development teams struggle to convert these organizational assets into sustainable philanthropic relationships. The missing piece is often the right strategy paired with the right - [Healthcare Nonprofit Benchmarks 2025: Insights from Virtuous & Allegiance Group + Pursuant](https://virtuous.org/event/healthcare-nonprofit-benchmarks-2025/) - Healthcare nonprofits are facing various challenges, from confronting rising operational costs to evolving donor expectations, as well as the need to demonstrate tangible impact in an increasingly digital landscape. Economic uncertainties further complicate forecasting and budgeting, making it challenging to sustain and grow donor support. Traditional fundraising approaches are no longer cutting it. Many healthcare - [Human Services Fundraising Benchmarks 2025: Insights from Virtuous & GoFundMe Pro](https://virtuous.org/event/human-services-fundraising-benchmarks-2025/) - Human services organizations have been facing an increasing demand for services. But in the face of increased need for services, many organizations grapple with stagnant donor retention, unpredictable gift sizes, and the complexities of building a sustainable fundraising model. Traditional fundraising methods often fall short in today’s digital age. Without a natural donor pipeline, human - [2025 Virtuous Nonprofit Fundraising Benchmark Report: Trends, Insights & What to Do Next](https://virtuous.org/event/2025-virtuous-nonprofit-fundraising-benchmark/) - Learn key insights from the 2025 Nonprofit Fundraising Benchmark Report. Discover actionable strategies for donor retention, gift growth, and sustainable fundraising success. - [Faith Fundraising Benchmarks 2025: Insights from Virtuous & Masterworks](https://virtuous.org/event/faith-fundraising-benchmarks-2025/) - Faith-based nonprofits are at a crossroads. While donors remain deeply committed to giving as an expression of their beliefs, evolving donor behaviors and economic uncertainties present new challenges. Traditional fundraising methods no longer suffice, making it critical to adapt and innovate. Despite the motivations driving donations, it doesn’t always guarantee donor retention. Without intentional engagement - [The Acquisition Crisis: How Fundraising Economics Are Forcing a New Nonprofit Playbook](https://virtuous.org/event/the-acquisition-crisis/) - Pouring resources into donor acquisition without a return is a failing plan. Yet, so many nonprofits find themselves in this scenario. Fundraising costs are rising. Long-term value is shrinking. The old growth playbook is no longer working. In this strategic webinar, we're partnering with the team at TrueSense Marketing to unpack the real economics behind - [Thriving Through Change: The Nonprofit’s Blueprint for CRM Transition Success](https://virtuous.org/event/thriving-through-change/) - Is your nonprofit considering a CRM transition? Or struggling with a CRM that's more roadblock than resource? You're standing at a critical crossroads. The hard truth: most CRM transitions struggle not because the technology failed, but because the strategy, planning, and people elements were overlooked. Join us and our friends at NPact, for this practical - [What’s Working in Fundraising at Rescue Missions: Trends and Takeaways from the 2025 Benchmark Report](https://virtuous.org/event/inside-the-2024-rescue-mission-benchmark-report/) - Donor behavior is shifting. Acquisition costs are climbing. Retention is dropping. Yet revenue is holding steady…for some. So what’s really happening across rescue missions? And how can your team respond? Join Virtuous and Masterworks for a data-driven look at the fundraising trends shaping the rescue mission space today. We’ll unpack the findings from the 2025 - [From Database to Donation Engine: How to Use Your Nonprofit CRM As a Fundraising Machine](https://virtuous.org/event/from-database-to-donation-engine/) - Join fundraising expert Andrew Olsen for a conversation about what really matters when evaluating a CRM. - [5 Years Since COVID: How Fundraising’s Changed and What It Means For You](https://virtuous.org/event/5-years-since-covid-how-fundraisings-changed/) - Fundraising isn’t what it used to be. COVID reshaped donor behavior, accelerated digital giving, and forced nonprofits to rethink engagement. Some sectors saw donor growth, while others struggled to recover. The old playbook no longer applies. In this panel discussion, experts from Allegiance Group Pursuant, Dunham and Company, RKD Group, and 5by5 Agency will join - [Can Your CRM Do This? How Virtuous Helps Faith-Based Nonprofits Build Lasting Donor Relationships](https://virtuous.org/event/can-your-crm-do-this-faith/) - Ministries and faith-based nonprofits often are juggling multiple projects, designated gifts, and volunteers who aren’t always donors. It can be difficult to determine how donations fund donations specific missionaries and donors who purchase premiums rarely convert into long-term supporters. On top of that, donor churn is high, and manual processes make it difficult to scale - [The Responsive Fundraising Playbook: How Nonprofits Can Fix Donor Attrition, Scale Donor Engagement, and Grow Giving](https://virtuous.org/event/the-responsive-fundraising-playbook-how-nonprofits-can-fix-donor-attrition-scale-donor-engagement-and-grow-giving/) - Fundraising has never been more challenging. Donors expect personal experiences, but many fundraising teams are stuck with outdated systems & strategies that make meaningful relationships nearly impossible. Siloed data, one-way communication, and manual reporting slow teams down while donor retention rates continue to decline. Meanwhile, fundraisers are being asked to do more with less. In - [Smarter Fundraising for Human Services: How to See Sustainable Growth with Better Systems and Technology](https://virtuous.org/event/smarter-fundraising-for-human-services/) - Fundraising in the Human Services space brings unique hurdles—limited visibility into donors, time-draining manual processes, outdated technology, and high donor turnover. Sound familiar? These challenges make it increasingly difficult to build lasting donor relationships and maximize giving. In this webinar with our friends at TrueSense, we’ll break down the most common fundraising roadblocks and show - [Old Ways Won’t Win New Donors: Exploring the Tactics + Tech to Thrive in a Digital-First World](https://virtuous.org/event/old-ways-wont-win-new-donors/) - Nonprofit marketing has changed, but teams are still stuck with outdated tools and processes that completely miss the way donors engage today. Mass emails, one-size-fits-all campaigns, and siloed data build barriers instead of building relationships. In this webinar with Heller Consulting, we’ll break down what’s holding (most) nonprofits back and examine the tactics and tech - [The CRM Decision: When to Stay, When to Switch, and How to Get It Right](https://virtuous.org/event/the-crm-decision/) - For many nonprofits, the CRM that once supported their fundraising efforts has become a roadblock. Siloed data, clunky processes, and a lack of visibility into donor engagement make it harder to build meaningful donor connections. But deciding whether to change platforms is a major decision, and the process can feel overwhelming. How do you know - [How to Solve Healthcare Fundraising Needs with Virtuous: Can Your CRM Do This?](https://virtuous.org/event/can-your-crm-do-this-healthcare/) - Healthcare nonprofits face unique challenges when it comes to fundraising. From managing grateful patient programs to integrating wealth data and implementing a planned giving program, reaching the right donors at the right time is critical—but not always easy. If you’re struggling to convert non-donors to supporters, having difficulty leveraging wealth data for smarter fundraising, or - [Simplifying Higher Ed Advancement Strategies with Virtuous: Can Your CRM Do This?](https://virtuous.org/event/can-your-crm-do-this-higher-ed/) - Higher education institutions face unique challenges—a limited supporter pool, internal competition for funding, and shifting enrollment trends. To thrive, your team needs smarter engagement strategies and connected technology solutions that break down silos and maximize donor impact. Are these challenges holding your institution back? Struggling with disconnected donor data? Your tech ecosystem may be working - [More Than a Database: Transforming Healthcare Development with Your CRM in 2025](https://virtuous.org/event/more-than-a-database/) - A CRM should do more than store donor data—it should help you grow giving, improve outreach, and build stronger donor relationships. Yet many in healthcare development struggle with systems that weren’t built for the complexities of hospital foundations, healthcare nonprofits, and donor development teams. In 2025, healthcare development success depends on a CRM that fuels - [How to Ensure Clean Data and Seamless System Adoption with Virtuous: Can Your CRM Do This?](https://virtuous.org/event/can-your-crm-do-this-dba/) - Struggling with siloed systems and bad data? Join our webinar for nonprofit DBAs and see how Virtuous automates tasks and boosts data health. Sign up now! - [Surviving A Tech Breakup: How to Navigate Changing Your CRM and Come Out Thriving](https://virtuous.org/event/how-to-navigate-changing-your-crm-and-come-out-thriving/) - For many nonprofit fundraisers, the relationship with their CRM feels more frustrating than fruitful. Outdated systems, clunky workflows, and limited donor insights leave your team working harder while falling short of fundraising potential. Making a change sounds appealing, but the reality is daunting. If this sounds familiar, you’re not alone. By embracing modern tools that - [Simplifying Data, Reporting, and Fund Management with Virtuous: Can Your CRM Do This?](https://virtuous.org/event/can-your-crm-do-this-finance/) - Are you tired of financial reporting challenges slowing you down? Do you have insufficient data, mismatched accounting systems, incomplete reporting, and security risks? Or, maybe you’re juggling multiple platforms or reconciling online giving records? Discover how Virtuous can transform your financial reporting process. What You’ll Learn: Streamline Fund and Campaign Management: Keep all your financial - [Cutting Through the Noise: How to Build Personalized Donor Journeys and Maximize Campaign ROI in 2025](https://virtuous.org/event/how-to-build-personalized-donor-journeys-and-maximize-campaign-roi/) - Nonprofits often struggle to stand out in a crowded digital landscape, relying on outdated strategies that fail to engage donors and drive meaningful growth. Without personalized approaches, organizations risk losing supporters and missing opportunities to build lasting relationships. In this webinar, you’ll discover real-world strategies to grow your audience, track donor behavior, and deliver hyper-personalized - [Empowering Major Gift Teams to Raise More with Virtuous: Can Your CRM Do This?](https://virtuous.org/event/can-your-crm-do-this-development/) - Can your CRM support a unified fundraising effort within your major donor team? Data silos and outdated technology can stall your nonprofit's growth, especially for development staff managing donor caseloads. To succeed in today’s competitive nonprofit landscape, you need more than just a CRM—you need a system designed for fundraising and development teams. Learn how - [Future-Proofing Higher Ed Fundraising: How Responsive Fundraising Can Empower Sustained Growth in 2025 (and beyond)](https://virtuous.org/event/future-proofing-higher-ed-fundraising/) - Higher ed fundraising is evolving and the question many are asking is, how do we keep up? The answer often includes using modern strategies paired with modern tools. Imagine a tool that connects data from multiple places into one seamless system—empowering you to deliver personalized donor journeys, automate key workflows, and provide actionable insights at - [Developing Your 2025 Grant Strategy: How to Win More & Save Time With AI](https://virtuous.org/event/developing-your-2025-grant-strategy/) - 2025 is in full swing—is your grant program keeping up with the momentum? The good news is, you don’t have to tackle it alone. In this workshop, we’ll explore how smart use of AI can streamline every stage of your grant journey, from identifying high-ROI opportunities to crafting compelling proposals and delivering impactful reports. Transform - [Winning Donor Acquisition: Strategies to Attract, Track, and Retain More Donors in 2025](https://virtuous.org/event/winning-donor-acquisition/) - Donor acquisition in 2025 isn’t just about getting clicks—it’s about building meaningful connections that last. Successful nonprofits know how to combine paid media campaigns with smart CRM strategies to attract the right donors, track results, and nurture long-term relationships. In this webinar, we’ll break down the full donor acquisition lifecycle—from launching high-performing paid media campaigns - [How Virtuous Can Transform Marketing for Nonprofits: Can Your CRM Do This?](https://virtuous.org/event/can-your-crm-do-this-marketing/) - Are you a CMO struggling with inefficiencies that stop collaboration between your marketing and fundraising teams? Learn how Virtuous can help! - [How to Save Your Year-End Fundraising Strategy: Proven Tips to Maximize Giving in the Last 21 Days of 2024](https://virtuous.org/event/how-to-save-your-year-end-fundraising-strategy/) - Are you ready to tackle the most critical fundraising stretch of the year? With nearly half of annual donations often arriving in December, every missed opportunity can mean falling short of your goals. There’s still time to turn things around, but the clock is ticking. This webinar will equip you with actionable strategies you still - [Break Free from Bottlenecks: Empower Your Team with Data Using Virtuous](https://virtuous.org/event/pain-points-empower-team-data/) - Is your organization too reliant on one person for critical data insights? It’s time to break free from bottlenecks and empower your entire team with the tools they need to make informed, data-driven decisions. Join us for this engaging webinar, where we’ll show you how Virtuous can transform your data access and simplify insights for - [Boosting End-of-Year Fundraising With Data & Multi-Channel Campaigns](https://virtuous.org/event/boosting-end-of-year-fundraising-with-data-multi-channel-campaigns/) - Join us for a webinar with our friends from Revunami on how to leverage data and multi-channel strategies to maximize your end-of-year fundraising efforts. Learn actionable insights to engage donors, optimize campaigns, and drive results during the busiest giving season. Key Takeaways: How to set data-driven, realistic EOY fundraising goals. Best practices for engaging donors - [Empowering Education Nonprofits: An In-Depth Look at the Virtuous Benchmark Report with SJ Consulting](https://virtuous.org/event/virtuous-benchmark-report-education/) - Join us for an in-depth webinar as we unpack the key insights for education nonprofits from the Virtuous Benchmark Report with SJ Consulting. - [Unlocking Efficiency with Modern Platforms: The Benefits of Switching to a Modern CRM (and why finance should be onboard)](https://virtuous.org/event/benefits-of-switching-to-a-modern-crm-and-why-finance-should-be-onboard/) - Is your nonprofit stuck with an outdated CRM? Now is the perfect time to make the switch to a modern system. This webinar will explore how upgrading your CRM can drive efficiency across your entire organization, especially for your finance department. Learn how better data accuracy, seamless integration with accounting systems, and automated workflows can - [Why There's Never a 'Good Time' for Digital Transformation: Overcoming Common Objections To CRM and Accounting ERP Changes](https://virtuous.org/event/overcoming-common-objections-to-crm-and-accounting-erp-changes/) - Are you hesitant about transitioning your nonprofit’s CRM or ERP system? Many organizations face common fears—disruption to operations, high costs, and staff pushback. However, staying with outdated tools can lead to missed opportunities and inefficiencies. This webinar will break down the barriers to change, offering actionable insights on how to overcome objections, minimize disruption, and - [5 Automations to Convert Shelter Prospects into Donors](https://virtuous.org/event/automations-to-convert-shelter-prospects-into-donors/) - Join us for a webinar where we’ll share five key automations in Virtuous that can help you turn animal shelter prospects into dedicated donors. - [Driving Healthcare Nonprofit Growth: Virtuous Benchmark Report Insights with Accordant & DonorSearch](https://virtuous.org/event/virtuous-benchmark-report-healthcare/) - Join us for an in-depth webinar as we discuss the key insights from the Virtuous Benchmark Report and reveal how healthcare nonprofits can leverage data to drive fundraising success. Co-hosted by Accordant and DonorSearch, this session will provide actionable strategies to help you optimize donor retention, gift amounts, and more Key Takeaways: Which metrics healthcare - [How Responsive Fundraising With Virtuous Drives Donor Engagement and Increased Generosity](https://virtuous.org/event/virtuous-responsive-fundraising/) - Join us for a webinar on how Responsive Fundraising with Virtuous drives donor engagement and increases generosity. - [Elevating Human Services Nonprofits: Virtuous Benchmark Report with Fundraise Up](https://virtuous.org/event/virtuous-benchmark-report-human-services/) - This benchmark report webinar provides insights for human services nonprofits. Fundraise Up partners with Virtuous to discuss the findings. - [Leveraging Marketing and Donation Platforms to Achieve Results this GivingTuesday](https://virtuous.org/event/givingtuesday-webinar/) - Join us for an insightful webinar as we discuss strategies to get results this GivingTuesday. Co-hosted by the Orr Group, this webinar will cover why GivingTuesday is so crucial for nonprofits and how organizations can maximize the day's visibility. Key Takeaways: The impact GivingTuesday has on the nonprofit sector How to create a strategic plan - [Faith-Based Fundraising Trends: A Deep Dive into the Virtuous Benchmark Report with RKD](https://virtuous.org/event/virtuous-benchmark-report-faith/) - In the world of faith-based nonprofits, giving is not just a transaction—it’s a personal journey deeply connected to beliefs, values, and community. Join us as we explore the 2024 Virtuous Faith-Based Benchmark Report and gain insights into how faith-based nonprofits compare to their peers and where growth opportunities lie. Save Your Seat! - [2024 Virtuous Nonprofit Fundraising Benchmark Report Webinar](https://virtuous.org/event/virtuous-benchmark-report-webinar/) - Join us for an exclusive webinar hosted by Gabe Cooper and Carly Berna, as they dive deep into the 2024 Virtuous Nonprofit Fundraising Benchmark Report—an in-depth analysis of giving data from 370 mid-sized U.S.-based nonprofits. What You’ll Learn in This Webinar Gabe and Carly will explore the why, who, and what behind the Virtuous Benchmark - [Scale Donor Engagement: Personalize and Automate Your Outreach with Virtuous](https://virtuous.org/event/pain-points-scale-donor-engagement/) - Are you struggling to connect with donors on a large scale while maintaining a personal touch? Learn how to scale donor engagement with Virtuous. - [Breaking Down Silos: Boost Team Collaboration and Transparency with Virtuous](https://virtuous.org/event/pain-points-data-silos/) - Is your team struggling with siloed information? Learn how Virtuous can help you eliminate silos to boost team collaboration and transparency in this webinar. - [Overcoming Multi-System Chaos: Streamlining Nonprofit Workflows with Virtuous](https://virtuous.org/event/pain-points-multi-system-chaos/) - Are you ready to transform your donor engagement and fundraising strategies? Learn how streamlining nonprofit workflows with Virtuous can help your nonprofit. - [How to Align a CRM Selection with Your Advancement Strategy](https://virtuous.org/event/align-crm-selection-advancement-strategy/) - Selecting and implementing a new CRM is a big deal for a nonprofit. It requires time, money, and a commitment from multiple stakeholders. You can build a smooth transition plan with clear goals by aligning your CRM selection with your advancement strategy. And if you don’t have an advancement strategy? Well, now is the time - [Finding Time: How Automation in Virtuous Can Solve Your Nonprofit's Time Crunch](https://virtuous.org/event/pain-points-save-time-automation/) - Balancing limited time with big goals is a constant challenge in the nonprofit world. Learn how Virtuous can help your nonprofit save time with automation. - [Overcome Disconnected Systems: Unify Your Financial Data with Virtuous](https://virtuous.org/event/pain-points-financial-data/) - Are your nonprofit’s finances scattered across multiple systems, creating confusion? Join our webinar to learn how to unify your financial data with Virtuous. - [Eliminate Decision-Making Guesswork: Drive Success with Accurate Data in Virtuous](https://virtuous.org/event/pain-points-accurate-data/) - Are you struggling to make informed decisions for your nonprofit due to inaccurate or incomplete data? Join this Virtuous webinar to get accurate data. - [How to Migrate to a Better CRM: Your Timeline for Success](https://virtuous.org/event/how-to-migrate-to-a-better-crm/) - Learn how to migrate CRMs with a timeline that will keep everything in order. Join CauseMic and Virtuous for this webinar and start planning your switch. - [How to Align Stakeholders for a Seamless CRM Transition](https://virtuous.org/event/how-to-align-stakeholders-crm-transition/) - Switching CRMs is an all-hands-on-deck project. You must ensure you have multiple departments' buy-in to make it happen. Learn essential strategies for involving key players in your CRM implementation's evaluation and planning stages. This webinar will highlight why and how to engage stakeholders early to ensure alignment with the CRM system and your nonprofit’s needs. - [How Virtuous Can Help Eliminate Chaos and Frustration in Major Donor Management](https://virtuous.org/event/pain-points-major-donors-management/) - Managing major donors can often feel like juggling too many balls at once—keeping track of relationships, staying on top of ask pipelines, and managing your portfolio can quickly become overwhelming. But it doesn’t have to be that way. Say goodbye to the stress and uncertainty that often accompanies major donor management. Join Erik Tomalis and - [5 Tactics to Level Up Your Donor Experience with Virtuous](https://virtuous.org/event/level-up-donor-experience/) - In this Virtuous webinar, learn five actionable tactics to level up your donor experience. Product expert Ben Harney will explain everything you need to know. ## Resources - [2026 Rescue Mission Benchmark Report](https://virtuous.org/resource/rescue-mission-benchmark-report/) - This report pulls from giving data across 199 rescue missions from 2021 through 2025. It covers second-gift conversion, recurring participation, retention by donor tenure, revenue per donor, and reactivation, with a separate benchmark for organizations with 10,000+ active donors. Key Findings Revenue is up. Donor files are not. General donor revenue has grown to ~117% - [Benchmark Scorecard](https://virtuous.org/resource/benchmark-scorecard/) - Your Benchmark Scorecard pulls your actual data and compares it against the nonprofits that look most like you, so the numbers actually mean something. What you get: Your key metrics in one clear snapshot. Retention, recurring giving, gift frequency, portfolio balance, and more, all in one place. Side-by-side comparison to similar organizations. See how you - [The 2026 Virtuous Benchmark Report for Human Services Nonprofits](https://virtuous.org/resource/2026-humanservices-nbr/) - Summary Built on giving data from 215 human services nonprofits, the 2026 Virtuous Benchmark Report for Human Services Nonprofits covers 12 total metrics and shows you how human services fundraising is performing right now. Find your numbers, see what's moving in the right direction, and walk away with a clear plan for making this year's - [The 2026 Virtuous Benchmark Report for Healthcare Nonprofits](https://virtuous.org/resource/2026-healthcare-nbr/) - Built on giving data from 99 healthcare nonprofits across the US, the 2026 Virtuous Benchmark Report for Healthcare Nonprofits covers 12 total metrics and shows you how healthcare fundraising is performing right now. Find your numbers, see where donor relationships are breaking down, and walk away with a clearer plan for building long-term support. What - [The 2026 Virtuous Benchmark Report for Education Nonprofits](https://virtuous.org/resource/2026-education-nbr/) - Summary Built on giving data from 70 institutions, the 2026 Virtuous Benchmark Report for Education Nonprofits covers 12 total metrics and shows you how education fundraising is performing right now. Find your numbers, see what's driving them, and walk away with a clear plan for building continuity underneath the capital work that's already producing results. - [2026 Nonprofit Benchmark Report](https://virtuous.org/resource/nonprofit-benchmark-report-2026/) - Built on giving data from 771 US nonprofits, the 2026 Benchmark Report covers 7 core metrics (12 total with sub-metrics). Find your nonprofit's story in the numbers, and walk away with clear next steps, so you spot the gaps before they cost you. Key Findings +18% Donor Lifetime Value Growth Small improvements across retention, frequency, - [The 2026 Virtuous Benchmark Report for Faith-Based Nonprofits](https://virtuous.org/resource/2026-virtuous-faithbased-nbr/) - Summary Built on giving data from 173 faith-based organizations, the 2026 Virtuous Benchmark Report for Faith-Based Nonprofits covers 12 total metrics and shows you how faith-based giving is performing right now. Find your numbers, see what's driving them, and walk away with a clear plan for the year ahead. What You'll Take Away Know What - [The 2026 Nonprofit AI Adoption Report](https://virtuous.org/resource/the-2026-nonprofit-ai-adoption-report-download/) - Your team uses AI every day. So why isn't it changing anything? 92% of nonprofits have adopted AI. Only 7% say it's actually expanded what their team can accomplish. The rest are stuck on the efficiency plateau: faster drafts, quicker emails, same results. The 2026 Nonprofit AI Adoption Report, a benchmark study of 346 organizations, - [From AI Rookie to Power User](https://virtuous.org/resource/from-ai-rookie-to-power-user/) - A practical 30-day field guide built for nonprofit professionals who want to move from AI-curious to genuinely capable—without needing technical skills. Learn the core mindset shifts, speed hacks, and prompting recipes that turn everyday work into an iterative partnership with AI. Key bullets Adopt the AI mindset: Stop treating AI like search and start using - [Nonprofit CRM Checklist](https://virtuous.org/resource/nonprofit-crm-checklist/) - Use our Nonprofit CRM Checklist to find the best software for your organization. Identify key features to grow donor relationships and increase fundraising. - [The Responsive Fundraising Playbook](https://virtuous.org/resource/responsive-fundraising-playbook/) - Implement responsive fundraising with 28 actionable strategies. Learn how to engage donors with personalized, data-driven tactics that boost generosity. - [The GivingTuesday Playbook](https://virtuous.org/resource/the-givingtuesday-playbook/) - The GivingTuesday Playbook from Virtuous provides nonprofits with: Background & Momentum: An overview of GivingTuesday’s history, global reach, and impact on generosity. Step-by-Step Timeline: A 60-day countdown plan to craft messaging, segment audiences, and prepare communications. Audience Segmentation: Practical strategies to engage recurring givers, lapsed donors, and first-time prospects. Campaign Tools: Guidance on creating optimized - [The End-of-Year Giving Playbook for Every Giving Level](https://virtuous.org/resource/the-end-of-year-giving-playbook-for-every-giving-level/) - Unlock the secrets to your most successful fundraising season yet with The End-of-Year Giving Playbook. Packed with donor insights and actionable strategies, this guide shows you how to craft compelling appeals, leverage multichannel campaigns, and turn year-end generosity into long-term impact. Whether you’re engaging general donors, mid-level supporters, or major givers, you’ll find step-by-step tactics - [Lapsed Donor Reactivation Playbook](https://virtuous.org/resource/lapsed-donor-reactivation-playbook/) - Every nonprofit faces the challenge of lapsed donors—supporters who once gave generously but have since gone quiet. With nearly 50% of donors lapsing each year, reactivation isn’t just about recovering lost revenue; it’s about rebuilding relationships, restoring trust, and reigniting generosity. This playbook equips your team with practical, data-driven strategies to: Understand why donors stop - [Mid-Level Donor Program Playbook](https://virtuous.org/resource/mid-level-donor-program-playbook/) - Mid-level donors may represent only 1–5% of your supporter base, but they often contribute up to half of total revenue. Too often, these generous and loyal givers fall into the gap between mass appeals and major gift cultivation—leaving untapped opportunities for growth. The Mid-Level Donor Program Playbook provides nonprofit leaders with a practical, proven framework - [Planned Giving Playbook](https://virtuous.org/resource/planned-giving-playbook/) - Planned giving is one of the most powerful—but often overlooked—fundraising strategies available to nonprofits. This playbook shows you how to launch and grow a successful program that deepens donor relationships and secures your organization’s long-term stability. Inside, you’ll find: Practical frameworks to set goals, identify prospects, and build donor personas Engagement strategies to educate and - [Recurring Giving Playbook](https://virtuous.org/resource/recurring-giving-playbook/) - In today’s competitive fundraising landscape, one-time gifts and major donations aren’t enough to guarantee long-term stability. That’s why recurring giving programs have become essential for nonprofits that want to thrive. Recurring donors not only give four times longer than one-time donors but also deliver predictable revenue, deeper engagement, and stronger lifetime value. The Recurring Giving - [The Responsive Fundraising Playbook](https://virtuous.org/resource/rf-playbook/) - Implement responsive fundraising with 28 actionable strategies. Learn how to engage donors with personalized, data-driven tactics that boost generosity. - [5 Essentials for AI Success: The Nonprofit AI Field Guide](https://virtuous.org/resource/5-essentials-for-ai-success-the-nonprofit-ai-field-guide/) - 5 Essentials for AI Success: The Nonprofit AI Field Guide” is a practical and optimistic roadmap for nonprofit leaders looking to harness the power of artificial intelligence with clarity, responsibility, and impact. - [How Ready Is Your Nonprofit for AI?](https://virtuous.org/resource/how-ready-is-your-nonprofit-for-ai/) - Looking to harness the power of artificial intelligence with clarity, responsibility, and impact? Authored by Nathan Chappell of Virtuous Software, this guide breaks down seven essential pillars nonprofits must address to adopt AI effectively: Define a Mission-Driven Strategy – Ensures AI efforts are rooted in your organization’s goals and purpose, so every initiative advances your - [Donor Stewardship Playbook](https://virtuous.org/resource/donor-stewardship-playbook/) - The Donor Stewardship Playbook is your roadmap to cultivating deeper donor relationships that drive long-term giving and sustainable growth. Packed with actionable strategies, it guides nonprofits through every phase of the stewardship journey—from personalized thank-yous and impact storytelling to donor segmentation, celebration, and feedback loops. By combining timeless relationship-building practices with the power of automation, - [New Donor Welcome Series Playbook](https://virtuous.org/resource/new-donor-welcome-series-playbook/) - The New Donor Welcome Series Playbook is your roadmap to turning first-time donors into lifelong supporters. With donor retention rates at an industry low, this resource empowers nonprofits to close the communication gap with a strategic, multi-touch welcome series that delivers genuine gratitude, impact-driven storytelling, and meaningful engagement opportunities. Inside, you'll find expert guidance on - [Nonprofit AI](https://virtuous.org/resource/nonprofit-ai/) - This guide explores practical strategies for leveraging AI responsibly, enhancing fundraising, streamlining operations, and driving meaningful social impact in an increasingly digital world. - [The Generosity Crisis](https://virtuous.org/resource/the-generosity-crisis/) - Charitable giving is in free fall. Trust in social institutions is eroding. And the very organizations dedicated to healing, educating, and uplifting humanity are at risk of collapse. The Generosity Crisis is a wake-up call—and a roadmap. In this bold and deeply researched book, authors Nathan Chappell, Brian Crimmins, and Michael Ashley explore the alarming - [50 Best AI Tools for Nonprofit Success](https://virtuous.org/resource/50-best-ai-tools-for-nonprofit-success/) - This curated guide presents the 50 Best AI Tools tailored to empower nonprofit organizations in enhancing their mission-driven work. - [5 Years Since COVID: How Fundraising Has Changed—And What It Means for You](https://virtuous.org/resource/5-years-since-covid/) - The world of nonprofit fundraising has undergone a dramatic transformation since the COVID-19 pandemic. Donor behavior has shifted, digital giving has surged, and organizations are being pushed to do more with fewer resources. How can fundraisers adapt and thrive in this new landscape? - [Your Quick Guide to Switching CRMs for Faith-based Nonprofits](https://virtuous.org/resource/your-quick-guide-to-switching-crms-for-faith-based-nonprofits/) - Switching CRMs? Get our guide to simplify the process and ensure a smooth transition for your Faith-based nonprofit's data and donor management. - [Your Quick Guide to Switching CRMs for Healthcare Organizations](https://virtuous.org/resource/your-quick-guide-to-switching-crms-for-healthcare-organizations/) - Switching CRMs? Get our guide to simplify the process and ensure a smooth transition for your Healthcare organization’s data and donor management. - [Your Quick Guide to Switching CRMs for Human Services Fundraisers](https://virtuous.org/resource/your-quick-guide-to-switching-crms-for-human-services-fundraisers/) - Switching CRMs? Get our guide to simplify the process and ensure a smooth transition for your Human Services fundraising data and donor management. - [Your Quick Guide to Switching CRMs for Higher Education Fundraisers](https://virtuous.org/resource/higher-education-crm-checklist/) - Switching CRMs? Get our guide to simplify the process and ensure a smooth transition for your Higher Education Fundraising data and donor management. - [CRM Conversion Playbook](https://virtuous.org/resource/crm-conversion-playbook/) - This comprehensive guide takes you step-by-step through the process, ensuring your organization streamlines operations, enhances donor engagement, and achieves its mission more efficiently. - [Dynamic Campaigns Starter Pack](https://virtuous.org/resource/dynamic-campaigns-starter-pack/) - Unlock tailored donor journeys with the Dynamic Campaigns Starter Pack, designed to boost engagement and drive fundraising success. - [Donor Retention Playbook](https://virtuous.org/resource/donor-retention-playbook/) - Learn donor retention strategies to build lasting relationships and boost giving. Get the playbook to unlock personalized tactics for nonprofit success. - [Your Quick Guide to Switching CRMs](https://virtuous.org/resource/crm-switch/) - Switching CRMs? Get our guide to simplify the process and ensure a smooth transition for your nonprofit’s data and donor management. - [The Donor Journey Guidebook](https://virtuous.org/resource/the-donor-journey-guidebook/) - Start mapping personalized donor journeys with our guidebook. Learn how to build deeper connections and increase engagement at every stage of the donor journey. - [Online Giving Playbook](https://virtuous.org/resource/online-giving-playbook/) - Unlock strategies for boosting online donations. Learn how to optimize your nonprofit's giving experience and increase donor conversion rates. - [Marketing Automation Playbook](https://virtuous.org/resource/marketing-automation-playbook/) - Learn how to scale your nonprofit's marketing efforts with automation. Discover actionable tips to personalize donor engagement and optimize your impact. - [Donor Engagement Matrix](https://virtuous.org/resource/donor-engagement-matrix/) - Use the Donor Engagement Matrix to identify top prospects and boost donor retention with personalized strategies based on recency, frequency, and giving. - [Content Mapping for Nonprofits](https://virtuous.org/resource/content-mapping-for-nonprofits/) - Organize your nonprofit's content strategy with our Content Mapping Guide. Learn how to create personalized donor journeys that drive engagement and generosity. - [Responsive Fundraising by Gabe Cooper](https://virtuous.org/resource/responsive-fundraising-by-gabe-cooper/) - Learn how the Responsive Framework empowers you to take the personalized, connection-building practices typically reserved for major donors and scale them to work for all donors. - [The Donor Journey](https://virtuous.org/resource/the-donor-journey/) - Unlock the secrets to a successful donor journey. This ebook provides a step-by-step guide, mapping techniques, and insights for nonprofit engagement. ## Case Studies - [How Oasis for Orphans Grew End-of-Year Giving 62%+ Using Virtuous CRM+](https://virtuous.org/case-studies/oasis-for-orphans/) - See how Oasis for Orphans used Virtuous to automate donor data, double peer-to-peer revenue, and grow end-of-year giving over 62%. Read the full story. - [How Jewish Federation of Greater Dallas Raised $4M+ Using Virtuous Raise](https://virtuous.org/case-studies/jewish-federation-of-greater-dallas/) - From zero online giving infrastructure to $4M+ raised online, powered by a platform flexible enough to meet any moment. - [UMOM New Day Centers](https://virtuous.org/case-studies/umom-new-day-centers/) - Learn how UMOM New Day Centers leverages automation to connect their back-office activities and grow their mission's impact. - [How Akin Unified Two Databases and Built a Donor Journey That Scales With Virtuous CRM+](https://virtuous.org/case-studies/akin/) - See how Akin completed two CRM migrations, unified donor databases, and built automated workflows with Virtuous CRM+ to strengthen funder relationships. - [How Northern Nevada HOPES Raised $36 Million in Two Years With Virtuous CRM+](https://virtuous.org/case-studies/northern-nevada-hopes/) - Learn how Northern Nevada HOPES used Virtuous CRM+ gift ask pipeline and moves management to raise $36 million in two years for a capital campaign. - [Logos Academy](https://virtuous.org/case-studies/logos-academy/) - Learn how Virtuous provided Logos with a cloud-based platform that made key fundraising data available anywhere, anytime. - [After 20,000 New Donors Overwhelmed Their CRM, Food Bank of Iowa Boosted Gift Processing 7x With Virtuous CRM+](https://virtuous.org/case-studies/food-bank-of-iowa/) - Food Bank of Iowa used Virtuous CRM+ to cut gift processing from 8 hours to 3, improve donor segmentation, and deliver real-time dashboards for leadership. - [How SPCA Tampa Bay Unified Donor Data and Grew Recurring Giving With Virtuous CRM+](https://virtuous.org/case-studies/spca-tampa-bay/) - See how SPCA Tampa Bay used Virtuous CRM+ to centralize donor records, automate stewardship workflows, and strengthen recurring giving with Virtuous Raise. - [How Heartbeat International Reduced Reporting Time From 5 Hours to 10 Minutes With Virtuous Analytics](https://virtuous.org/case-studies/heartbeat-international/) - Heartbeat International cut reporting time from 5 hours to 10 minutes with Virtuous Analytics. See how they gained real-time insights for their board. - [How Alive Reclaimed 8–12 Hours a Week to Deliver Personalized, Timely Support for Donors at Scale](https://virtuous.org/case-studies/alive/) - Alive saves 8–12 hours a week and uses Virtuous to automate key workflows, unify data, and give their care teams more capacity to support grieving families with timely, compassionate attention. - [How Radford University Cut Giving Day Outreach From 12 Hours to 2 With the Help of Virtuous Momentum](https://virtuous.org/case-studies/radford-university/) - Radford University cut Giving Day outreach from 12 hours to 2 with Virtuous Momentum. See how they scaled personal engagement across 800+ young alumni. - [Ronald McDonald House Charities in Omaha](https://virtuous.org/case-studies/rmhc-in-omaha/) - Seeking a more cost-effective and mission-focused solution, RMHC in Omaha transitioned to Virtuous, leaving behind its costly and inefficient nonprofit CRM. - [Arkansas Children's](https://virtuous.org/case-studies/arkansas-childrens/) - With easy access to data, Arkansas Children’s increased donor loyalty and engagement while boosting productivity after switching to Virtuous. - [How Solo Parent Grew Giving by 50% Using Virtuous](https://virtuous.org/case-studies/solo-parent/) - Solo Parent turned spreadsheets and scattered donor data into a unified system for clean data, personal communication, and measurable growth, including doubling first-to-second gift retention and saving up to 30 hours a month with automation. - [One for Israel](https://virtuous.org/case-studies/one-for-israel/) - Learn how One for Israel left Blackbaud Raiser's Edge for a more donor-centric nonprofit CRM solution. - [Zoweh](https://virtuous.org/case-studies/zoweh/) - See why Zoweh chose Virtuous to build supporter relationships and grow fundraising at scale. - [How Agape International Missions Grew Board Confidence and Organizational Health With Virtuous Analytics](https://virtuous.org/case-studies/agape-international-missions/) - Pairing Virtuous Analytics with insights from the 2025 Virtuous Benchmark Report, Agape International Missions (AIM) turned one-off spreadsheets and pie charts into real-time, custom executive dashboards. The result was clear: data-driven decisions and renewed confidence from AIM’s board in the organization’s overall health. - [How The Life You Can Save Raised $75,000 in Five Months Using Virtuous Momentum](https://virtuous.org/case-studies/the-life-you-can-save/) - A first-time major gifts officer used personalized outreach and intelligent suggestions through Virtuous Momentum to revive dormant donor relationships and raise $75,000 in his first five months. - [Ditching 40 Years of Disconnected Data: How the Foundation Fighting Blindness Modernized Reporting to Unite Teams and Drive Donor Relationships](https://virtuous.org/case-studies/foundation-fighting-blindness/) - Using an up-to-date reporting system with Virtuous Analytics, the Foundation Fighting Blindness builds custom dashboards and reports to keep everyone informed…from board members, executive leadership, and internal managers, all the way to donors! - [The Reporting Overhaul That Unlocked Collaboration at Bible League International](https://virtuous.org/case-studies/bible-league-international/) - Bible League International knew they needed better tools…but didn’t realize how transformative easy, accessible reporting would be for cross-team collaboration. - [How MSU Denver 2X-Personalized Donor Outreach Using Virtuous Momentum](https://virtuous.org/case-studies/how-msu-denver-2x-personalized-donor-outreach-using-virtuous-momentum/) - With Virtuous Momentum’s AI-powered, personalized outreach, MSU Denver expanded outreach from birthday notes to impact updates…while still preserving authentic, one-to-one connection. - [How United Way of Central IL Recovered $15K in 60 Days With Virtuous](https://virtuous.org/case-studies/united-way-of-central-illinois/) - United Way of Central Illinois reclaimed 15-20 hours a week, recovered lost revenue from lapsed donors, and cleaned up their database, fueling more focused, effective fundraising. - [Mel Trotter Ministries](https://virtuous.org/case-studies/mel-trotter-ministries/) - Mel Trotter Ministries left behind two decades of inefficiencies to adopt Virtuous and immediately saw results. - [Downline Ministries](https://virtuous.org/case-studies/downline-ministries/) - Watch Their Testimonial - [Skookum Kids](https://virtuous.org/case-studies/skookum-kids/) - Learn how Skookum Kids leveraged Virtuous and integrations to deepen supporter relationships and grow generosity. - [The Exodus Road](https://virtuous.org/case-studies/exodus-road/) - Learn how Exodus Road keeps information updated and supporters informed with Virtuous and Mailchimp. - [Hustle Phoenix](https://virtuous.org/case-studies/hustle-phoenix/) - Learn how Hustle Phoenix gains fundraising visibility and clarity to empower their mission. - [OneHope](https://virtuous.org/case-studies/onehope/) - OneHope left behind a large, legacy donor management system that stifled growth and donor generosity. - [Louisville Rescue Mission](https://virtuous.org/case-studies/louisville-rescue-mission/) - Discover how the Louisville Rescue Mission enhances their fundraising efforts, providing transparency and insight to strengthen their cause. - [Adult and Teen Challenge](https://virtuous.org/case-studies/adult-teen-challenge/) - Discover how Adult and Teen leverages Virtuous to enhance their fundraising efforts, achieving greater visibility and clarity to support their mission. - [Muttville Senior Dog Rescue](https://virtuous.org/case-studies/muttville-senior-dog-rescue/) - The Challenge Inflexible Legacy Systems The majority of revenue for Muttville Senior Dog Rescue is heavily reliant upon individual donors. Their legacy CRM was not user-friendly, helpful, or scalable. Muttville is a rapidly growing organization that needed a CRM that could grow with them. Not only was the previous legacy system expensive, but only two - [Heidi's Village](https://virtuous.org/case-studies/heidis-village/) - Heidi's Village gained 350+ donors in their first year by personalizing communications. - [YWAM Orlando](https://virtuous.org/case-studies/ywam-orlando/) - Learn how YWAM Orlando uses Virtuous to personalize relationships with 10,000 supporters. - [Morgan Autism Center](https://virtuous.org/case-studies/morgan-autism-center/) - How Morgan Autism Center simplified their internal systems for more efficient fundraising. - [The Freedom Story](https://virtuous.org/case-studies/the-freedom-story/) - See how Freedom Story cut their admin time in half and grew generosity. - [Made to Flourish](https://virtuous.org/case-studies/made-to-flourish/) - See how Made to Flourish scaled their supporter's generosity with personalized engagement. - [Catholic Extension](https://virtuous.org/case-studies/catholic-extension/) - How migration from Blackbaud Raiser's Edge to Virtuous increased their fundraising efficiency - [Customer Story with Rainforest Foundation US](https://virtuous.org/case-studies/rainforest-foundation-us/) - The Challenge Clunky Systems Before switching to Virtuous, Rainforest Foundation US (RFUS) used a combination of Network for Good and Giftworks for fundraising. They ran their donation pages and campaigns through Network for Good and used Giftworks for their CRM. Instead of helping, the CRM made things more difficult. “Half of the things were not - [The Lutheran Home Association](https://virtuous.org/case-studies/the-lutheran-home-association/) - How The Lutheran Home Association chose Virtuous to increase efficiency and connect with donors - [International Mission Board](https://virtuous.org/case-studies/international-mission-board/) - How IMB uses Virtuous to gain insights into donor data and streamline their processes - [Saving Moses](https://virtuous.org/case-studies/saving-moses/) - How Saving Moses uses Virtuous and Marketing Support Network to gain insights into donor data and scale their operations - [WAGGGS: Efficient fundraising with trusted data](https://virtuous.org/case-studies/world-association-girl-guides-girl-scouts/) - How WAGGGS can fundraise in new ways more efficiently and with confidence in their data in partnership with Virtuous. - [Denton Freedom House](https://virtuous.org/case-studies/denton-freedom-house/) - How Denton Freedom House has clearer data visibility and directly develops stronger donor relationships at scale. - [Providence Network](https://virtuous.org/case-studies/providence-network/) - How Providence Network has achieved ambitious fundraising goals and creates stronger donor retention - [A Kid's Place Tampa Bay](https://virtuous.org/case-studies/a-kids-place-tampa-bay/) - A Kid's Place Tampa Bay scales their personalized marketing efforts by 30% to build stronger donor relationships. - [Fleece & Thank You](https://virtuous.org/case-studies/fleece-and-thank-you/) - The Fleece & Thank You Story In early 2015, Nicholas Kristock moved 10,000 miles away to Australia to pursue a career in soccer. While living there, he began to use his free time to volunteer for charities supporting children in the hospital. He was working daily with kids going through hospital treatments, and inspiration to - [John 3:16 Mission](https://virtuous.org/case-studies/john-316-mission/) - Learn how John 3:16 Mission utilizes Virtuous to gain insights and create personalized donor journeys. - [African Bible Colleges](https://virtuous.org/case-studies/african-bible-colleges/) - Learn how African Bible Colleges raised $6.1 million leveraging Virtuous' suite of responsive fundraising tools. - [Jewish Social Service Agency](https://virtuous.org/case-studies/jewish-social-service-agency/) - Learn how JSSA consolidated critical donor data into one, holistic system to empower their mission - [Arizona's Children Association](https://virtuous.org/case-studies/arizonas-children-association/) - Learn how Arizona's Children Association reduced its administrative burden while scaling donor communications through automation. - [Lahai Health](https://virtuous.org/case-studies/lahai-health/) - How Lahai Health utilizes Virtuous to enhance donor care, increase efficiency, and improve fundraising results. - [Norwescap](https://virtuous.org/case-studies/norwescap/) - Learn how Virtuous helped Norwescap re-engage its lapsed donors from a year-end direct mail appeal campaign by using its suite of responsive fundraising tools. - [Charlotte Rescue Mission](https://virtuous.org/case-studies/charlotte-rescue-mission/) - Learn how Charlotte Rescue Mission is able to create deeper connections with donors with Virtuous and AmPhil. - [Josiah White's](https://virtuous.org/case-studies/josiah-whites-residential/) - Learn how Josiah White's began stewarding better relationships with their donors with Virtuous and Rooted Software. - [North Central University](https://virtuous.org/case-studies/north-central-university/) - With smarter resource allocation, NCU can now spend more time nurturing donor relationships, resulting in a surge of giving across the board. - [Jewish Voice Ministries International](https://virtuous.org/case-studies/jewish-voice-ministries-international/) - Using Virtuous’ open API integration, JVMI created responsive automations to re-engage lapsed donors, achieving an impressive 684% ROI. Learn more here. - [West Cancer Foundation](https://virtuous.org/case-studies/west-cancer-foundation/) - With data automatically flowing between its CRM and fundraising platform, West Cancer Foundation now has the tools to expand its peer-to-peer program. - [March to the Polls](https://virtuous.org/case-studies/march-to-the-polls/) - March to the Polls operates nationwide, making volunteer management time-consuming. But with VOMO, staff can focus on the big picture instead of admin tasks. - [Operation Mobilization](https://virtuous.org/case-studies/operation-mobilization/) - With Virtuous, Operation Mobilization now has a donor management system that checks all of their boxes—all while saving them countless dollars in the process. - [Ronald McDonald House Charities Wichita](https://virtuous.org/case-studies/ronald-mcdonald-house-charities-wichita/) - Discover how implementing Virtuous increased giving for Ronald McDonald House Charities Wichita and helped engage its donor base. - [Atlas Free](https://virtuous.org/case-studies/atlas-free/) - Learn how Atlas Free increased monthly donor retention and automated 40% of routine tasks by switching to Virtuous. - [Impact Campus Ministries](https://virtuous.org/case-studies/impact-campus-ministries/) - Learn how Impact Campus Ministries increased its annual revenue by 400% after switching to Virtuous and a 68% donor retention rate. - [Boys & Girls Clubs of the Ocoee Region](https://virtuous.org/case-studies/boys-and-girls-clubs-of-the-ocoee-region/) - Learn how the Boys & Girls Clubs of the Ocoee Region improved overall efficiency and spent less time on billing tasks after switching to Virtuous. - [Moravian University](https://virtuous.org/case-studies/moravian-university/) - With a nonprofit CRM from Virtuous, Moravian University was able to cut reporting time from house to minutes, saving its staff valuable time. - [Unbound Now](https://virtuous.org/case-studies/unbound-now/) - Unbound Now boosts productivity and collaboration, and deepens donor relationships with Virtuous, leveraging streamlined processes and responsive fundraising. - [Hope Media Group](https://virtuous.org/case-studies/hope-media-group/) - Hope Media Group transformed donor experiences and streamlined operations by adopting Virtuous. Learn how they boosted efficiency and impact. - [How Harrison Memorial Hospital Foundation Strengthened Donor Relationships and Increased Giving with Responsive Fundraising](https://virtuous.org/case-studies/harrison-memorial-hospital-foundation/) - HMF now has a responsive CRM that provides a complete view of donor activity, leading to stronger relationships and lasting support. - [How Victory Mission Saw a 75% Increase In Monthly Givers With Virtuous](https://virtuous.org/case-studies/victory-mission/) - By upgrading to a more responsive and flexible CRM, Victory Mission overcame fundraising roadblocks and made smarter decisions—leading to higher engagement and greater generosity. - [Alabama Arise Unlocks Major Donor Opportunities Through Virtuous’ Comprehensive Data Insights](https://virtuous.org/case-studies/alabama-arise/) - From broken processes to inaccessible data, Alabama Arise's team couldn't personalize outreach or work collaboratively. - [Smarter Segmentation Drives 8x Growth in Auction Engagement at Washington International School](https://virtuous.org/case-studies/washington-international-school/) - By truly getting to know its donors, Washington International School turned everyday outreach into deeper connections and ran its most successful campaigns yet. - [How The Farmlink Project Uses Automation to Thank Donors Faster and Retain Them Longer](https://virtuous.org/case-studies/how-the-farmlink-project-uses-automation-to-thank-donors-faster-and-retain-them-longer/) - By switching to Virtuous, Farmlink increased donor retention and brought fundraising and operations teams together with real-time data. - [How Animal Humane Association of New Mexico Used Automation to Grow Monthly Donors 20% in 7 Months](https://virtuous.org/case-studies/animal-humane-association-of-new-mexico/) - Animal Humane Association of New Mexico used Virtuous to reclaim hours of manual work, clean up data, and welcome new donors with email automation. - [How Jeff Schneider & College of the Ozarks Turned 1,500 Virtuous Dashboard Views into High-Impact, Personalized Outreach Strategies](https://virtuous.org/case-studies/jeff-schneider-college-of-the-ozarks/) - Virtuous awarded Jeff Schneider from College of the Ozarks the Responsive Fundraiser of the Year in 2025. He led them in logging 1,500 visits to the... - [Americans United for Life](https://virtuous.org/case-studies/americans-united-for-life/) - Learn how Americans United for Life created better trust in its data and leverage wealth insights to grow donor generosity. ## Categories - [Uncategorized](https://virtuous.org/blog/category/uncategorized/) - [Online Giving](https://virtuous.org/blog/category/online-giving/) - Find articles on online giving: Master strategies to significantly increase your fundraising efforts on the internet. - [Technology](https://virtuous.org/blog/category/payments-technology/) - Explore articles on Payments & Technology: Learn to make informed decisions about payments tech for your nonprofit. - [Nonprofit Marketing](https://virtuous.org/blog/category/nonprofit-marketing/) - Unlock the secrets of cutting-edge nonprofit marketing. Dive into innovative strategies with Virtuous Software. Ready to enhance your outreach? - [Product Updates](https://virtuous.org/blog/category/product-updates/) - Browse the latest product updates from Virtuous Software: Stay informed with the most recent developments and features. - [Nonprofit Ops](https://virtuous.org/blog/category/nonprofit-operations/) - Browse our articles on nonprofit operations: Gain insights into efficiently managing and enhancing your organization’s functions. - [Responsive Fundraising](https://virtuous.org/blog/category/responsive-fundraising/) - Explore the future of fundraising with Virtuous Software. Uncover responsive strategies that transform your nonprofit’s impact. Click to elevate your mission! - [Volunteers](https://virtuous.org/blog/category/volunteer-management/) - Discover articles on volunteer management: Learn how to expand volunteerism at scale using modern technology effectively. - [Nonprofit CRM](https://virtuous.org/blog/category/nonprofit-crm/) - Discover the power of nonprofit CRM systems with Virtuous Software. Optimize client relationships for lasting impact. Click to revolutionize your approach! - [Press Releases](https://virtuous.org/blog/category/press-releases/) - Explore the latest press releases, news, and updates from Virtuous Software: Stay up-to-date with our newest advancements. - [Donor Retention](https://virtuous.org/blog/category/donor-retention/) - Unlock donor retention success with Virtuous Software. Discover strategies to engage donors, save resources, and boost your nonprofit’s impact. - [News](https://virtuous.org/blog/category/news/) - [Nonprofit Benchmarks](https://virtuous.org/blog/category/nonprofit-benchmarks/) - [AI](https://virtuous.org/blog/category/ai/) - [Faith](https://virtuous.org/blog/category/faith/) - [Healthcare](https://virtuous.org/blog/category/healthcare/) - [Events & Conferences](https://virtuous.org/blog/category/events-conferences/) ## Tags - [Ask a Responsive Fundraiser](https://virtuous.org/blog/tag/ask-a-responsive-fundraiser/) - [Podcast](https://virtuous.org/blog/tag/podcast/) - [Responsive Lab](https://virtuous.org/blog/tag/responsive-lab/) - [responsive fundraising](https://virtuous.org/blog/tag/responsive-fundraising/) - [Partners](https://virtuous.org/blog/tag/partners/) - [blog](https://virtuous.org/blog/tag/blog/) - [Webinar](https://virtuous.org/blog/tag/webinar/) - [segmentation](https://virtuous.org/blog/tag/segmentation/) - [automation](https://virtuous.org/blog/tag/automation/) - [Analytics](https://virtuous.org/blog/tag/analytics/) - [Personalization](https://virtuous.org/blog/tag/personalization/) - [Fundraising](https://virtuous.org/blog/tag/fundraising/) - [AI](https://virtuous.org/blog/tag/ai/) - [Donor Retention](https://virtuous.org/blog/tag/donor-retention/) - [Grants](https://virtuous.org/blog/tag/grants/) - [Major Gifts](https://virtuous.org/blog/tag/major-gifts/) - [Nonprofit Marketing](https://virtuous.org/blog/tag/nonprofit-marketing/) - [Guest Blog](https://virtuous.org/blog/tag/guest-blog/) - [Partner Blog](https://virtuous.org/blog/tag/partner-blog/) - [blogs](https://virtuous.org/blog/tag/blogs/) - [News](https://virtuous.org/blog/tag/news/) - [faith-based](https://virtuous.org/blog/tag/faith-based/) - [healthcare](https://virtuous.org/blog/tag/healthcare/) - [Rescue Missions](https://virtuous.org/blog/tag/rescue-missions/) - [Sales Page](https://virtuous.org/blog/tag/sales-page/) - [Marketing](https://virtuous.org/blog/tag/marketing/) - [Email](https://virtuous.org/blog/tag/email/) - [technology](https://virtuous.org/blog/tag/technology/) - [Nathan Chappell](https://virtuous.org/blog/tag/nathan-chappell/) - [giving day](https://virtuous.org/blog/tag/giving-day/) - [giving tuesday](https://virtuous.org/blog/tag/giving-tuesday/) - [volunteer](https://virtuous.org/blog/tag/volunteer/) - [faith](https://virtuous.org/blog/tag/faith/) - [Virtuous CRM+](https://virtuous.org/blog/tag/virtuous-crm/) ## Products - [CRM+](https://virtuous.org/features/crm/) - [Raise](https://virtuous.org/features/raise/) - [Momentum](https://virtuous.org/features/momentum/) - [Insights](https://virtuous.org/features/insights/) - [Analytics](https://virtuous.org/features/analytics/) - [Volunteer](https://virtuous.org/features/volunteer/) ## Authors - [Stephen Boudreau](https://virtuous.org/blog/author/stephenbvirtuous-org/) - [Kelly Cristaldi](https://virtuous.org/blog/author/kellyc/) - [Bryan Funk](https://virtuous.org/blog/author/bryan-funk/) - [Gabe Cooper](https://virtuous.org/blog/author/gabecooper/) - [Mckenna Bailey](https://virtuous.org/blog/author/mckenna-bailey/) - [Jeff Jacobs](https://virtuous.org/blog/author/jeff-jacobs/) - [Chip Johnston](https://virtuous.org/blog/author/chip-johnston/) - [Scott Richards](https://virtuous.org/blog/author/scott-richards/) - [Virtuous Team](https://virtuous.org/blog/author/virtuousteam/) - [Megan Donahue](https://virtuous.org/blog/author/megandonahue/) - [Adam Weinger](https://virtuous.org/blog/author/adamweinger/) - [OneCause](https://virtuous.org/blog/author/onecause/) - [Erin Chesterton](https://virtuous.org/blog/author/erin-chesterton/) - [Gail Perry](https://virtuous.org/blog/author/gail-perry/) - [Shivani Hiralal](https://virtuous.org/blog/author/shivani-hiralal/) - [Jennifer Holcomb](https://virtuous.org/blog/author/jennifer-holcomb/) - [Toby Weiss](https://virtuous.org/blog/author/tobyweiss/) - [AQ2 Technologies](https://virtuous.org/blog/author/aq2technologies/) - [Victoria Mannoia](https://virtuous.org/blog/author/dickersonbakker/) - [Tatango](https://virtuous.org/blog/author/tatango/) - [Steve Jacobson](https://virtuous.org/blog/author/stevejacobson/) - [Laurie Pillow](https://virtuous.org/blog/author/laurie-pillow/) - [Rally Up](https://virtuous.org/blog/author/rally-up/) - [KindKatch](https://virtuous.org/blog/author/kindkatch/) - [Tim Lockie](https://virtuous.org/blog/author/tim-lockie/) - [Gravyty](https://virtuous.org/blog/author/gravyty/) - [Shay Lessman](https://virtuous.org/blog/author/qgiv/) - [MSN Connect](https://virtuous.org/blog/author/msn-connect/) - [Overflow](https://virtuous.org/blog/author/overflow/) - [Barlele](https://virtuous.org/blog/author/barlele/) - [Diana Hoyt](https://virtuous.org/blog/author/formula-for-fundraising/) - [Maria Sadusky](https://virtuous.org/blog/author/community-boost/) - [Funraise](https://virtuous.org/blog/author/funraise/) - [Classy](https://virtuous.org/blog/author/classy/) - [StoryCause](https://virtuous.org/blog/author/storycause/) - [Shannon Abitbol](https://virtuous.org/blog/author/shannonabitbol/) - [Julia Devine](https://virtuous.org/blog/author/julie-devine/) - [Erica Waasdorp](https://virtuous.org/blog/author/erica-waasdorp/) - [Drew Schneider](https://virtuous.org/blog/author/drewschneider/) - [Sarah Tedesco](https://virtuous.org/blog/author/sarahtedesco/) - [Liz Murray](https://virtuous.org/blog/author/lizmurray/) - [John Mark Vanderpool](https://virtuous.org/blog/author/jmvanderpool/) - [Nhu Te](https://virtuous.org/blog/author/nhu-te/) - [Dave Raley](https://virtuous.org/blog/author/imago-consulting/) - [Ben Domingue](https://virtuous.org/blog/author/ben-domingue/) - [James Walker](https://virtuous.org/blog/author/jameswalker/) - [Aly Sterling](https://virtuous.org/blog/author/aly-sterling/) - [Alexis Gilmore](https://virtuous.org/blog/author/alexis-gilmore/) - [Mark Becker](https://virtuous.org/blog/author/markbecker/) - [DonorSearch](https://virtuous.org/blog/author/donorsearch/) - [Susan Miura](https://virtuous.org/blog/author/susan-miura/) - [Mike Esposito](https://virtuous.org/blog/author/mike-esposito/) - [Nick Fitz](https://virtuous.org/blog/author/nick-fitz/) - [Will Schiffelbein](https://virtuous.org/blog/author/willschiffelbein/) - [WildApricot](https://virtuous.org/blog/author/wild-apricot/) - [Brad Davies](https://virtuous.org/blog/author/brad-davies/) - [Jaclyn Jones](https://virtuous.org/blog/author/jaclyn-jones/) - [Jeff Kliewer](https://virtuous.org/blog/author/jeff-kliewer/) - [Jeff Perkins](https://virtuous.org/blog/author/jeffperkins/) - [FreeWill](https://virtuous.org/blog/author/freewill/) - [Instrumentl](https://virtuous.org/blog/author/instrumentl/) - [Lauren Joyner](https://virtuous.org/blog/author/laurenjoyner/) - [Carly Berna](https://virtuous.org/blog/author/carly-berna/) - [T. Clay Buck, CFRE](https://virtuous.org/blog/author/t-clay-buck/) - [The Responsive Fundraiser](https://virtuous.org/blog/author/the-responsive-fundraiser/) - [Ryan Corry](https://virtuous.org/blog/author/ryan-corry/) - [Abigail Morse](https://virtuous.org/blog/author/abigail-morsevirtuous-org/) - [Matt Hussey](https://virtuous.org/blog/author/matt-hussey/) - [Barbara O'Reilly](https://virtuous.org/blog/author/barbara-oreilly/) - [Olivia Smith](https://virtuous.org/blog/author/olivia-smith/) - [Scott Holthaus](https://virtuous.org/blog/author/scott-holthausvirtuous-org/) - [Hope Adair](https://virtuous.org/blog/author/hope-adair/) - [Maureen Wallbeoff](https://virtuous.org/blog/author/maureen-wallbeoff/) - [Andrew Olsen](https://virtuous.org/blog/author/andrew-olsen/) - [Catherine Alonzo](https://virtuous.org/blog/author/catherine-alonzo/) - [Karen Houghton](https://virtuous.org/blog/author/karen-houghton/) - [Amy Eisenstein](https://virtuous.org/blog/author/amy-eisenstein/) - [LifeLegacy](https://virtuous.org/blog/author/lifelegacy/) - [Nathan Chappell](https://virtuous.org/blog/author/nathanchappell/) - [Josh Burns](https://virtuous.org/blog/author/josh-burns/) - [Andrea Aracil](https://virtuous.org/blog/author/andrea-aracil/) - [Christine Robertson](https://virtuous.org/blog/author/christine-robertson/) - [Beth Fisher](https://virtuous.org/blog/author/beth-fisher/) - [Nico Wada](https://virtuous.org/blog/author/nico-wada/) - [Dave Curtis](https://virtuous.org/blog/author/dave-curtis/) - [Marcy Fritter](https://virtuous.org/blog/author/marcy-fritter/) - [Nicole Tafoya](https://virtuous.org/blog/author/nicole-tafoya/) - [Scott Salkin](https://virtuous.org/blog/author/scott-salkin/) - [Riley Young](https://virtuous.org/blog/author/riley-young/) - [Matt Roseti](https://virtuous.org/blog/author/matt-roseti/) - [Janeth Carreon](https://virtuous.org/blog/author/janeth-carreon/) - [Jason VanLue](https://virtuous.org/blog/author/jason-vanlue/) - [Cassandra Johnson](https://virtuous.org/blog/author/cassandrajohnson/) - [Kayla Schneider](https://virtuous.org/blog/author/kaylascheider/) - [Jessica Browning](https://virtuous.org/blog/author/jessicabrowning/) - [Carmella Winterbauer](https://virtuous.org/blog/author/carmellawinterbauer/)