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The Secret to Effective Year-End Direct Mail Campaigns
November 8 @ 2:00 pm – 3:00 pm ET
What we’ll cover
How can you effectively personalize your nonprofit direct mailing campaigns in a way that brings donors closer to your mission to grow giving?
The world we live in today is hyper-personalized to our unique interests. Donors expect this kind of personalization from nonprofits as well.
In this digitized age, direct mail is still effective, but it needs to be reimagined.
Join Virtuous and AskGenius as we unpack how you can build deep, personal donor relationships at scale through effective year-end direct mailing campaigns.
In this session you will learn:
- Ways to identify who to target for a direct mail campaign
- How to steward deep donor relationships through impactful direct mail
- Using direct mail through a multi-channel approach to year-end
- Ensuring you are suggesting the right next step, at the right time
Meet our speaker
- Nic Prenger,
Founder and CEO of Prenger Solutions Group, AskGenius, AutomateGenius and Catholic Social Media