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How Much Should You Ask For?

How to Set the Perfect Ask Amounts For Your Appeals

Virtual Event Virtual Event

September 13 @ 2:00 pm 3:00 pm ET

Live Webinar:

Setting the right ask amount is the ultimate high-wire act.

Ask for too much and you might alienate your donor. Ask for too little, and you’re leaving money on the table.

But how exactly do you hit that sweet spot in the middle? How do you set just the right ask amount so that every donor feels valued and you inspire the most generosity?

Join the experts from Virtuous and AskGenius as they team up to share the latest research and strategies behind setting the perfect, individualized ask amount for each donor – just in time for you to prepare for your fall and year-end appeals.

Together, we’ll learn:

  • How to personalize your ask amounts to increase generosity on your next appeal
  • Whether your pledge card should include one-time ask amounts, recurring amounts, or both
  • Which data points are most important when setting ask amounts
  • How Virtuous and AskGenius have built a seamless integration to make life easier for nonprofits practicing responsive fundraising

Join Virtuous and AskGenius as we breakdown how to optimize your ask amounts to meet every donor where they are.

RSVP today to join live on Wednesday, September 13th, at 2 pm ET!

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Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer