Healthcare Philanthropy Executive Summit: Reason One
September 27, 2022 at 2:00 pm (ET)

Is your hospital foundation’s website human-centric, or funding-centric? 

Though campaigns and conversion pages often receive the most scrutiny in fundraising, it’s important to consider the entire donor experience across their digital journey. Their likelihood to engage—and keep engaging—is directly influenced by the experiences they have beyond just the donation portal, extending much further before and after the point of conversion. 

Join Reason One’s Sean Kozey (President), Dean Browell, PhD (Chief Behavioral Officer, Feedback, and professor, The Institute of Philanthropy at University of Richmond), and Joel Cessna (VP Sales, Eruptr) for an open discussion on how human behavior, user experience, and digital strategy influence online giving. Some topics we’ll cover include: 

  • How human behavior can help define early segmentation and refine donor personas
  • How the onsite experience shapes donor perception, affinity, donation, and retention
  • How CRM-sourced donor data can be used to refine digital strategy


  • Sean Kozey, President, Reason One
  • Dean Browell, PhD, Chief Behavioral Officer, Feedback
  • Joel Cessna, VP Sales, Eruptr

About the Virtuous Community

Virtuous is a nonprofit partner committed to unlocking generosity across the sector. We are creating an intentional space for industry specific nonprofit fundraising leaders to come together to:

  • Hear from top philanthropists and thought-leaders in the space
  • Share ideas amongst fellow fundraisers
  • Workshop challenges in real-time
  • Build a network to support and encourage one another
Reserve Your Spot

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