What is a Digital Strategy
People throw the word “digital” around rather loosely. Dyson has vacuums with “digital motors”, whatever that means. Digital tools and systems are changing the way we all live and work and this is every bit as true for nonprofits as it is for the rest of the world. However, as someone who builds both “digital strategies” and “digital marketing strategies” I regularly catch other professionals in the digital space mixing up those terms, so it’s not surprising that people in the nonprofit space know they need “it” but aren’t really sure what “it” is.
In this webinar you will learn:
- What a digital strategy is
- The difference between a “digital strategy” and a “digital marketing strategy”
- The 3 key elements of an even more successful digital strategy
- How you can develop better strategies in less time