Tag: roi

4 Keys to a High-Performing Giving Web Page

A successful online giving program is often the lifeblood of a successful, modern nonprofit. But figuring out how to grow online giving can sometimes seem like black magic. It’s often

Getting Started with A/B Testing

You have seen the lifts that other nonprofits are getting from A/B testing, and now you are ready to do it yourself. But you might not be sure exactly where