Rubin Singh On Nonprofit CRM Adoption Planning & Essential Practices

Rubin Singh, the CEO & Founder of OneTenth Consulting, joins us to discuss the obstacles nonprofit leaders need to navigate as they adopt new technology, common mistakes that drive many CRM implementations to fall flat, and the needs related to people and process that must be central to your platform adoption plan.

Rubin is a seasoned professional with over twenty years of experience in the CRM (constituent relationship management) space, and over ten years in the nonprofit sector.  Throughout his career, Rubin has pursued his passion for social impact through empowering and enabling nonprofits through a variety of roles in technology, strategy and organizational management.  

As a Senior Solution Manager at Merkle, Rubin managed the database needs for large direct mail programs with Susan G. Komen and the AARP Foundation.

https://onetenth.consulting/about

—–

Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Fundraising insights you won’t delete.
Delivered to your inbox weekly.
Tips For Responsive Year-End Fundraising

Tips For Responsive Year-End Fundraising

What makes a year-end fundraising campaign responsive? The year-end fundraising season is a critical time for many nonprofits to raise money and build relationships with their supporters. This week on…
How To Involve Your Board In Year-End Fundraising

How To Involve Your Board In Year-End Fundraising

How do you engage your board at year-end? Your board members can be important partners in your year-end fundraising campaign. But how do you inspire them to participate? What’s the…

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer