Identity, Belongingness, and the Forgotten Foundations of Fundraising

Looking for better donor engagement? It’s time to rethink conventional wisdom.

In this webinar, we’re joined by American Philanthropic principal partner and author of “The Forgotten Foundations of Fundraising,” Jeremy Beer. The event is especially intended for development professionals with any level of experience in fundraising. Beer will discuss the key concepts to keep in mind when attempting to engage donors, why some of today’s conventional wisdom is wrong-headed, and what American Philanthropic’s recent survey data suggests are especially effective donor cultivation techniques.

In this 60-minute webinar, you’ll learn: 

  • How activating two of the fundamental sources of human motivation is crucial for fundraisers.
  • Three basic tools for tapping into donor psychology.
  • What the data says—and does not say—about why donors give.
  • Practical techniques for achieving higher levels of donor engagement.

Fill out the form to see the webinar on-demand! 

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Online Giving Playbook

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Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
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