Designed for Generosity, Built for Success

The Virtuous staff

Nonprofits are at the forefront of making much-needed change in the world. But how do nonprofits unleash the power of generosity? How can they bridge the gap and connect with supporters to build lasting relationships? How does Virtuous enable your nonprofit to be responsive?

That’s the question Virtuous CEO Gabe Cooper and VP of Customer Success Meg Beltran answered in their keynote at the October 2021 Responsive Nonprofit Summit.

Watch the keynote here! 

What Makes a Team Responsive?

Responsive nonprofit teams help supporters connect with confidence to the causes they care about. They use the responsive framework to listen to their supporters, build meaningful connections, and suggest next best actions.

Virtuous helps your team become more responsive by dismantling data and departmental silos to unlock collaboration and build better donor relationships. When you decentralize control and empower the entire team, you’re able to be more responsive.

We’ve found that successful responsive nonprofit teams prioritize three things:

  1. Collaboration
    Virtuous enables teams to work together to design and deliver a comprehensive supporter experience
  2. Integrated Data
    Instead of silos of information, Virtuous gives you a unified view of your supporter journey across your organization.
  3. Team-wide visibility
    Virtuous helps you see clearly and creates team-wide access to actionable data and insights.

Building Better: New Releases

In order to help nonprofits build better relationships with their supporters, we’re committed to building better software. We’re constantly listening to our customers and conversations in the sector to provide features to enable nonprofits to do their important work more effectively and responsively.


Payments is an integrated payment management platform built to give your nonprofit the control needed over gift processing and reconciliation. Payments is created specifically for nonprofits, not an adapted sales system. It removes the friction between fundraising and finance, gives you full visibility into your data, and instantly integrates with Virtuous CRM.

  • Built for Nonprofits
  • Integrated Processing
  • Reconciliation
  • Payments Reporting
  • 24/7 Fraud Protection
  • Low Processing Rates

Events and Ticketing

Build custom event registration pages, send tickets, and manage attendees with ease. Events features include:

  • Ticketing
  • Sponsorship
  • Priced Add-Ons
  • Customizable Pages
  • Donation Processing

Major Gift Ask Pipeline

Virtuous’ Major Gift Ask Pipeline helps you track your gift asks and forecast proposals in one easy view. Drag and drop gift opportunities through your customized pipeline so you never miss a key moment to follow up with a donor. Streamline stewardship and manage performance, create team-wide visibility, or individual  fundraiser views.

Features include:

  • Individual fundraiser views
  • Drag-and-drop gift ask pipeline
  • Gift data level permissioning
  • Custom gift pipeline stages
  • Easy configurability
  •  Intelligent forecasting
  • Team management


Built for Scale

At Virtuous we’re not only committed to build the #1 platform for nonprofits but also partnering with you to unlock generosity growth by helping you become a responsive nonprofit. Whether you have 500 or 5 million supporters, Virtuous is committed to being your growth partner.  To find out more, schedule a demo today.

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Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer