5 Reasons Segmentation Doubles Campaign Revenue
Professional success in the modern marketplace requires delivering tailored messaging to audiences of all sizes and segments. To date, brands like Netflix and Spotify have set a high bar for
Category: Marketing
A Guide to Crafting Impactful Stories
The Power of Ethical Nonprofit Storytelling “The single story creates stereotypes. And the problem with stereotypes is not that they are untrue — but that they are incomplete. They make
5 Reasons Why Texting Complements Email
Email is still one of the top sources of online donations. But did you know that email drives a much lower percentage of nonprofit online revenue than six years ago?
3 Essential Emails To Send For Giving Tuesday
For most nonprofits, email is a major part of Giving Tuesday. If your inbox gets as crowded as mine does this time of year, you may think that the global
The Psychology of Giving: Lessons for Fundraisers
As a fundraiser, do you truly understand why your donors give to your organization? In this episode of The Responsive Weekly, Angel Aloma of Aloma Fundraising Strategies joined Erik Tomalis
Copywriting Tips For Year-End And Beyond
How do you inspire your supporters to give? From Giving Tuesday to the end of the year, you’ll be communicating with your supporters a lot. How can you make sure
Multi-Channel Donor Cultivation and Communication
If you want to connect with your donors, build deeper relationships, and create a community of enthusiastic fans of your nonprofit, you have to reach out. Most of the time,
Monthly Giving Program: Transform Your Fundraising & Build Sustainable Funding
Whenever nonprofit professionals talk about fundraising and communications, it doesn’t take long for one organization to come up as a shining example. Since its founding, the clean water nonprofit has
Identity, Belongingness, and the Forgotten Foundations of Fundraising
Looking for better donor engagement? It’s time to rethink conventional wisdom. In this webinar, we’re joined by American Philanthropic principal partner and author of “The Forgotten Foundations of Fundraising,” Jeremy