Barbara O’Reilly, CFRE On The New Norm & Thriving Through Uncertainty

Barbara O’Reilly, CFRE joins us to talk about the challenges facing nonprofit leaders today and what we should be focused on, how we must balance empathy and urgency in our messaging, and her approach to navigating through each stage of a crisis: the response (our current phase), recovery, and resilience building.

Barbara brings to her clients more than twenty-five years of annual fund, major gifts, and campaign fundraising experience at major non-profit organizations including Harvard University, the National Trust for Historic Preservation, Oxford University in England, and the American Red Cross.   

Whether it was leading record-setting reunion classes, securing tens of millions of dollars from global corporations following some of the most devastating natural disasters around the world, or overseeing a team that grew donor engagement of major individual donors committed to historic preservation, Barbara understands that fundraising is much more than just raising money.  It’s about enabling donors to realize their philanthropic dreams for issues that are most important to them and to be part of the change they want to see in the world. 

She serves as president of the Association of Fundraising Professionals (AFP) Washington DC Metro Chapter and as a former member of the Advisory Panel for Rogare, The Fundraising Think Tank in the U.K. 

Her firm, Windmill Hill Consulting, helps non-profit organizations of all sizes cut through the noise and develop a profitable fundraising strategy that focuses on the resources, skills and tactics they need to build more effective donor relationships and catapult their revenue.

https://www.whillconsulting.com/bio

https://www.linkedin.com/in/boreillywhc

—–

Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Fundraising insights you won’t delete.
Delivered to your inbox weekly.
How To Involve Your Board In Year-End Fundraising

How To Involve Your Board In Year-End Fundraising

How do you engage your board at year-end? Your board members can be important partners in your year-end fundraising campaign. But how do you inspire them to participate? What’s the…
Declutter Your Data

Declutter Your Data

Do you have messy data? When you’re a busy nonprofit, keeping up with delivering programs and communicating with donors, staying on top of your data often comes last on your…

Grow generosity with Virtuous.

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer