Join us for the Virtuous User Summit

August 19-21, 2025

📣 Responsive Nonprofit Summit • Free + Virtual 🎉

June 4-5, 2025

Practical Strategies. Real Results. Free to Attend.

The Responsive Nonprofit Summit June 4-5, 2025

📣 Just in: Virtuous acquires Momentum to give mid- and major gift officers AI superpowers!

Already a Virtuous customer? Our Professional Services help with Data and Report Clean-Up, Custom Training, Consulting and Giving Page Optimization.

Contents

Measuring What Matters: Turning Impact into Action for Growing Nonprofits with John Mark & Lauren Vanderpool

In this episode of The Responsive Lab, hosts Carly Berna and Scott Holthaus sit down with Lauren and John Mark Vanderpool from Social Impact Solutions to answer some pressing questions we didn’t have time to cover during a recent webinar.

Lauren and John Mark break down what impact really means, how to measure it, and how clear impact data can deepen donor trust and grow giving. You’ll also hear practical advice for using logic models, building realistic internal systems, handling confidentiality, and making sense of hundreds of stories without overwhelming your team.

If you’ve ever felt unsure how to measure the real change your nonprofit creates or how to share that story with donors, this conversation will give you practical next steps you can use right away.

Links from the episode:

Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

Listen Now

Learn More

The Responsive Lab is brought to you by Virtuous.

Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

author avatar
Riley Young

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

See the Virtuous platform in action.  Schedule a call with our team for personalized answers and expert advice on transforming your nonprofit with donor management software.

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

If you know another nonprofit pro who’d enjoy reading this page, share it with them via Email, Linkedin, Twitter, or Facebook.

The Responsive Maturity Model
5 Steps to More Personalized Donor Experiences
Get Responsive Fundraising Tips
Get updates delivered directly to your inbox.
Top 5 Questions Nonprofits Ask About How to Implement AI

Top 5 Questions Nonprofits Ask About How to Implement AI

Several years ago, I sat with a development director late one evening. The office was mostly dark. A handful of desk lamps glowed in an open floor plan that had…
How Arkansas Children’s Uses Virtuous and AI to Automate Donor Contact and Strengthen Donor and Patient Relationships

How Arkansas Children’s Uses Virtuous and AI to Automate Donor Contact and Strengthen Donor and Patient Relationships

Arkansas Children’s Foundation, one of the largest pediatric health systems in the U.S., raises over $40 million annually to advance its mission of making children better today and healthier tomorrow.…
Virtuous Expands User Summit: Respond '26 Now Welcomes the Entire Fundraising Community

Virtuous Expands User Summit: Respond '26 Now Welcomes the Entire Fundraising Community

Bringing More Fundraisers Into the Conversation Virtuous User Summit has always been about equipping our customers with the tools to grow generosity. In 2026, we’re expanding on everything that made…

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger
Chief Information Officer