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Contents

Aligning AI with Mission: Human-Centered Messaging with Matt Scott

In this episode of The Responsive Lab, co-hosts Carly Berna and Scott Holthaus are joined by Matt Scott—founder of CauseMic and nonprofit messaging strategist—for a candid conversation on aligning AI with your mission. Together, they explore the real (and often misunderstood) ways AI can amplify your message, improve team capacity, and deepen donor relationships without losing the human touch.

Matt shares how nonprofits are already using AI to simplify strategic decision-making, scale their messaging with custom GPTs, and synthesize information for smarter execution. You’ll learn why values-based AI guidelines matter, how to remix your messaging for different audiences, and what nonprofits get wrong when defining their value proposition.

Discover more about CauseMic and download their CRM Guide at: https://causemic.com/nonprofit-crm-guide.

Listen Now

Learn More

The Responsive Lab is brought to you by Virtuous.

Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

What you should do now

Below are three ways we can help you begin your journey to building more personalized fundraising with responsive technology.

See the Virtuous platform in action.  Schedule a call with our team for personalized answers and expert advice on transforming your nonprofit with donor management software.

Download our free Responsive Maturity Model and learn the 5 steps to more personalized donor experiences.

If you know another nonprofit pro who’d enjoy reading this page, share it with them via Email, Linkedin, Twitter, or Facebook.

The Responsive Maturity Model
5 Steps to More Personalized Donor Experiences
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Digital Strategies to Drive Sustainable Fundraising Growth with Matt Lombardi

Digital Strategies to Drive Sustainable Fundraising Growth with Matt Lombardi

How smart digital engagement drives donor action, retention, and recurring giving. A practical conversation with Matt Lombardi.
Mid-Level Matters: Turning Overlooked Donors Into Loyal Supporters with Kel Haney

Mid-Level Matters: Turning Overlooked Donors Into Loyal Supporters with Kel Haney

Learn Kel Haney’s five-minute phone ask for mid-level donors and discover how real conversations can grow generosity for your nonprofit.
Using Neuroscience to Strengthen Donor Relationships with Cherian Koshy

Using Neuroscience to Strengthen Donor Relationships with Cherian Koshy

Explore the neuroscience of giving with Cherian Koshy, Scott Holthaus, and Carly Berna, and learn how to stop slowing generous brains down.

Grow generosity with Virtuous

Virtuous is the responsive fundraising software platform proven to help nonprofit organizations increase generosity by serving all donors personally, no matter their gift size.

“Virtuous truly understands nonprofits and the importance of our mission. And their open access to data and built-in custom reports gave us access to the data we need.”
Todd Shinabarger​
Chief Information Officer