In this special episode of The Responsive Lab, co-hosts Carly Berna and Scott Holthaus bring you a featured session from the 2025 Responsive Nonprofit Summit. Join Christine Robertson from NPact and John Mark Vanderpool from Social Impact Solutions as they sit down with Virtuous DBA-in-residence, Kayla Schneider, to tackle one of the biggest challenges in nonprofit fundraising: donor retention.
This episode dives deep into practical strategies for increasing donor loyalty by using better data, smarter segmentation, and personalized multi-channel outreach. From reducing duplicates and calculating your churn rate to aligning your entire team around shared goals, Christine and John offer tactical advice grounded in real nonprofit experience.
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The Responsive Lab is brought to you by Virtuous.
Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist.
